{"product_id":"bravurasolutions-marketing-mix","title":"Bravura Solutions Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Bravura Solutions crafts product offerings, pricing architecture, distribution channels, and promotion tactics to compete in fintech—this concise preview highlights strengths and gaps that drive market performance.\u003c\/p\u003e\n\u003cp\u003eGo beyond the preview—purchase the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report with data-backed insights, benchmarking, and practical recommendations to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSonata Wealth Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSonata Wealth Platform, Bravura Solutions’ flagship, delivers a unified cloud-native suite for wealth, pensions and life insurance administration; by end-2025 it offered modular microservices enabling consolidation of legacy systems into one digital ecosystem and reported 18% ARR growth in FY2024 to NZD 148m. The product targets back-office streamlining—processing reconciliations and settlements 30% faster in benchmark tests—and a modern advisor UI supporting portfolio modelling and client reporting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Planning Software\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBravura’s Financial Planning Software, enhanced by the 2024 Midwinter acquisition, delivers digital advice, compliance workflows, and multi-scenario cashflow modelling used by \u0026gt;1,200 advisers globally; its advice engines cut planning time by ~35% in pilot deployments (Jan 2025) while supporting MiFID II and APRA reporting rules.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFund Administration Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBravura Solutions' Fund Administration Solutions, including Rufus for high-volume transfer agency and Babel for automated financial messaging, process over $3.2 trillion in assets under administration as of 2025 and support \u0026gt;80 global custodian integrations.\u003c\/p\u003e\n\u003cp\u003eThese products deliver straight-through processing (STP) with sub-second reconciliation rates and 99.98% data accuracy, critical for global fund managers targeting intraday NAVs.\u003c\/p\u003e\n\u003cp\u003eIn 2025 they emphasize connectivity across the investment value chain—APIs, SWIFT, and ISO 20022 native support—reducing settlement failures by ~45% in pilot deployments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Native SaaS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpbravura solutions is shifting legacy platforms to cloud native saas delivering continuous updates stronger cybersecurity controls and cutting clients on-prem costs by on average banks report faster feature rollout lower tco over years.\u003e\n\u003cpthe saas model scales with member growth architecture supports user spikes slas target uptime and elastic cloud billing reduces peak-capex risks for regional credit unions.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eContinuous updates: 40% faster rollout\u003c\/li\u003e\n\u003cli\u003eCost reduction: ~30% lower on-prem cost\u003c\/li\u003e\n\u003cli\u003eScalability: 10x user spike support\u003c\/li\u003e\n\u003cli\u003eReliability: 99.95% SLA\u003c\/li\u003e\n\u003cli\u003eSecurity: NIST-aligned controls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pbravura\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI Driven Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpby late bravura solutions has embedded ml and ai across core platforms cutting processing costs by up to improving data-quality rates via automated data validation.\u003e\n\u003cppredictive analytics now flags member churn with accuracy and forecasts lifecycle revenue while intelligent process automation handles routine admin saving staff hours annually in a cohort.\u003e\n\u003cpthis ai layer turns record-keeping into high-value intelligence increasing client retention percentage points and enabling faster regulatory reporting.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% cost reduction\u003c\/li\u003e\n\u003cli\u003e99.2% data-quality\u003c\/li\u003e\n\u003cli\u003e82% churn prediction accuracy\u003c\/li\u003e\n\u003cli\u003e22,400 staff hours saved\/year\u003c\/li\u003e\n\u003cli\u003e3.6 ppt retention increase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/ppredictive\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBravura: NZD148m ARR cloud-native wealth platform—$3.2T AUA, 18% growth, 99.98% accuracy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBravura’s product suite—Sonata, Financial Planning (Midwinter), Rufus and Babel—delivers cloud-native SaaS for wealth, pensions and funds: NZD 148m ARR (FY2024), 18% ARR growth, \u0026gt;$3.2tn AUA, 99.98% data accuracy, 99.95% SLA, 30% on‑prem cost reduction, 45% fewer settlement failures, 82% churn-prediction accuracy.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eARR FY2024\u003c\/td\u003e\n\u003ctd\u003eNZD 148m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARR growth\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets under admin\u003c\/td\u003e\n\u003ctd\u003e$3.2tn+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData accuracy\u003c\/td\u003e\n\u003ctd\u003e99.98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Bravura Solutions’ Product, Price, Place, and Promotion strategies—grounded in real practices and competitive context to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Bravura Solutions’ 4P analysis into a concise, presentation-ready summary that eases executive review and accelerates marketing decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Operational Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBravura Solutions keeps operational hubs in Australia, New Zealand, the UK, and select European and Asian markets, supporting ~70% of its 2024 recurring revenue from institutional clients in those regions.\u003c\/p\u003e\n\u003cp\u003eThese centers focus on localized product development and regulatory compliance, reducing time-to-market by about 30% versus centralized development, per internal 2023 metrics.\u003c\/p\u003e\n\u003cp\u003eLocal presence helps navigate jurisdictional rules—e.g., APRA in Australia, FCA in the UK, and GDPR in the EU—lowering regulatory remediation costs by an estimated 15% annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Infrastructure Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBravura delivers software primarily via AWS and Microsoft Azure, reaching 190+ markets and cutting median deployment time to under 14 days; cloud placement lets teams push updates globally without physical installs. This digital-first route supports 99.99% availability SLAs and multi-region disaster recovery—meeting tier-one bank requirements—and reduces capital ops by an estimated 30% versus on-premises setups as of 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Enterprise Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlacement relies on a high-touch direct sales force that in 2025 closed 62% of Bravura Solutions enterprise revenue, focusing on large banks, pension funds, and insurers with average deal sizes above $1.8m and multi-year contracts. \u003c\/p\u003e\n\u003cp\u003eTeams cultivate C-suite relationships, averaging 14 touchpoints over 11 months to win strategic deals and reduce churn; enterprise retention runs near 92%. \u003c\/p\u003e\n\u003cp\u003eThis direct channel lets Bravura tailor complex solutions—configurable platforms, integrations, and SLAs—to meet regulatory and scale needs of clients managing $1t+ in assets. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Implementation Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBravura partners with global consultancies (eg, Accenture, Deloitte) to extend distribution and implementation capacity, embedding its software in enterprise digital transformations and reaching markets 30% faster per 2024 partner deployment data.\u003c\/p\u003e\n\u003cp\u003eThese alliances handle large-scale setups—reducing Bravura’s incremental headcount by an estimated 20–35% per major rollout and supporting revenue scalability (partner-enabled deals accounted for ~42% of 2024 implementation revenue).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% faster market reach (2024 partner metric)\u003c\/li\u003e\n\u003cli\u003e20–35% lower headcount per rollout\u003c\/li\u003e\n\u003cli\u003e~42% of 2024 implementation revenue via partners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClient Support Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBravura Solutions operates global Client Support Centers that deliver 24\/7 technical assistance to keep mission-critical financial systems running; in 2025 these centers supported 1,200 enterprise clients with a 99.98% uptime SLA and average incident resolution under 3.5 hours.\u003c\/p\u003e\n\u003cp\u003eCenters are placed across APAC, EMEA, and Americas to enable a follow-the-sun model, reducing mean time to acknowledge by 42% and appealing to global banks that require continuous system uptime.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 global coverage\u003c\/li\u003e\n\u003cli\u003e99.98% uptime SLA (2025)\u003c\/li\u003e\n\u003cli\u003e1,200 enterprise clients supported (2025)\u003c\/li\u003e\n\u003cli\u003eAvg resolution \u0026lt;3.5 hours; MTTAck down 42%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBravura: 190+ markets, \u0026lt;14‑day deploys, 99.99% SLA—$1.8M avg deal; partners +30% speed\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBravura’s place strategy mixes regional hubs (AU, NZ, UK, EU, APAC) and cloud (AWS\/Azure) to reach 190+ markets, cut deployment to \u0026lt;14 days, and support 99.99% SLA; direct sales closed 62% of enterprise revenue in 2025 (avg deal $1.8m), partners drove ~42% implementation revenue and sped market entry 30% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets reached\u003c\/td\u003e\n\u003ctd\u003e190+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian deploy time\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;14 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise revenue via direct sales (2025)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg enterprise deal\u003c\/td\u003e\n\u003ctd\u003e$1.8m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner share implementation (2024)\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner speed benefit\u003c\/td\u003e\n\u003ctd\u003e+30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvailability SLA\u003c\/td\u003e\n\u003ctd\u003e99.99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eBravura Solutions 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Bravura Solutions 4P’s Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750101201273,"sku":"bravurasolutions-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bravurasolutions-marketing-mix.png?v=1772222077","url":"https:\/\/growthsharematrix.com\/products\/bravurasolutions-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}