{"product_id":"brita-business-model-canvas","title":"Brita Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrita Business Model Canvas: Ready-to-Use Playbook for Growth, Margins \u0026amp; Pitching\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Brita’s strategic playbook with our full Business Model Canvas—detailing customer segments, value propositions, revenue streams, and cost structure to show exactly how the brand filters growth and margin. Ideal for entrepreneurs, analysts, and investors, this editable Word\/Excel file lets you benchmark, adapt, and present a proven water-filtration business model with speed and clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retail Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCollaborations with Amazon, Walmart, and Target secure Brita wide physical and digital shelf presence, driving ~65% of US retail revenue and 42% of global sales channels by 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 these partners use integrated inventory-management APIs, cutting stockouts 28% and lowering working-capital tied to shelf stock by an estimated $18M.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCircular Economy Recycling Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePartnering with TerraCycle and similar recyclers lets Brita run take-back programs recycling ~95% of polypropylene filter components, cutting landfill waste by an estimated 1,200 tonnes annually (2024 pilot data) and boosting appeal to eco-conscious buyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material and Component Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLong-term contracts with suppliers of high-grade activated carbon and ion-exchange resins secure filter performance and volume: Brita reported 2024 resin purchases up 12% to meet a 9% CAGR in refill demand, and supply agreements cap cost exposure—helping shield gross margins from the 18% YoY volatility in global carbon prices. These partnerships also require audited sustainable sourcing, aligning with Brita’s target to use 80% certified recycled or responsibly sourced materials by 2027.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Home Technology Integrators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcooperation with amazon alexa and google home enables brita to embed smart filter-life sensors auto-reorder apis reducing out-of-stock lapses boosting subscription conversions reported a rise in sales after pilot integrations.\u003e\n\u003cpthis seamless ecosystem detecting filter life and triggering purchases brita as a differentiator in the connected-kitchen market where smart-home device penetration reached of us households\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAlexa\/Google APIs enable auto-reorder\u003c\/li\u003e\n\u003cli\u003e22% subscription sales increase in 2024\u003c\/li\u003e\n\u003cli\u003e46% US smart-home penetration (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pcooperation\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClorox Corporate Synergy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs a Clorox brand, Brita taps shared legal, admin, and logistics platforms—Clorox reported $6.6B revenue in FY2024, enabling scale economies that cut supplier costs and boost bargaining power.\u003c\/p\u003e\n\u003cp\u003eShared R\u0026amp;D and Clorox’s global channels accelerate market entry; in 2024 Clorox reached 88 countries, helping Brita shorten international launch cycles and lower expansion capex.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAccess to Clorox $6.6B FY2024 revenue\u003c\/li\u003e\n\u003cli\u003eScale lowers supplier costs, raises bargaining power\u003c\/li\u003e\n\u003cli\u003eShared R\u0026amp;D insights improve product cadence\u003c\/li\u003e\n\u003cli\u003ePresence in 88 countries speeds global rollout\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClorox-scale refill growth: 65% US retail, 28% fewer stockouts, 95% parts recycled\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetail and e‑commerce partners (Amazon, Walmart, Target) drive ~65% US retail revenue and 42% global channels (2025), integrated APIs cut stockouts 28% and free ~$18M working capital; TerraCycle recycling recovers ~95% polypropylene parts (~1,200 t diverted, 2024 pilot); Clorox scale ($6.6B FY2024) and supplier contracts cap cost volatility, supporting 9% refill CAGR.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS retail share (2025)\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal channel share (2025)\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockout reduction\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorking capital saved\u003c\/td\u003e\n\u003ctd\u003e$18M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePolypropylene recycled (2024)\u003c\/td\u003e\n\u003ctd\u003e1,200 t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled filter parts rate\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClorox revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e$6.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefill demand CAGR\u003c\/td\u003e\n\u003ctd\u003e9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Brita outlining customer segments, channels, value propositions, revenue streams, key resources, activities, partnerships, cost structure, and governance—designed for presentations and investor discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Brita’s value proposition, channels, and revenue streams into a digestible one-page snapshot to quickly surface opportunities for cost reduction, partnership expansion, and product-market fit improvements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Research and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBrita’s R and D continuously upgrades filtration to tackle microplastics and PFAS, cutting PFAS levels often below 1 ng\/L in lab tests and raising microplastic capture to \u0026gt;95%; teams speed flow rates by ~20% while keeping filter life near 100 L–150 L per cartridge, boosting value per use. By late 2025, R and D is prioritizing biodegradable housings, targeting a 30% reduction in plastic lifecycle CO2e versus current ABS housings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBrita runs large automated plants—its 2024 production volume exceeded 50 million filter cartridges—using robotic assembly for multi-stage filter units to cut unit costs and keep quality consistent.\u003c\/p\u003e\n\u003cp\u003eEvery batch undergoes ISO 9001 and NSF testing; failure rates are under 0.2%, which preserves consumer trust and supports global certifications required for sales in 50+ countries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBrita runs strategic marketing that stresses cost savings—home filtration cuts bottled-water spend by ~70% per liter—and environmental impact—Brita cites preventing ~1.2 billion single-use bottles from landfills since 2000—versus single-use bottles; brand work spans retail, social, PR, and in-store demos to teach water quality and filter benefits, sustaining Brita’s market-leader position in the $6.5B global household water treatment market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBrita coordinates manufacturing-to-hub flows using regional distribution centers in Germany, US, and China, cutting lead times by ~18% since 2022 and keeping on-shelf filter fill rates above 98% to limit churn.\u003c\/p\u003e\n\u003cp\u003eThe company trims shipping emissions ~12% via route optimization and 15% lighter packaging introduced in 2023, ensuring steady filter availability that protects recurring revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e98% on-shelf filter fill rate\u003c\/li\u003e\n\u003cli\u003e18% shorter lead times since 2022\u003c\/li\u003e\n\u003cli\u003e12% lower shipping CO2 from routing\u003c\/li\u003e\n\u003cli\u003e15% lighter packaging (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Assurance and Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBrita enforces rigorous testing to meet or exceed NSF\/ANSI standards (e.g., ANSI\/NSF 42, 53); in 2024 the company reported zero major non‑conformances in 98% of product batches and reduced return rates to 0.4%.\u003c\/p\u003e\n\u003cp\u003eProduction lines undergo continuous monitoring plus annual third‑party audits (SGS, Intertek); verified contaminant reduction claims support its health‑safety value proposition and drive repeat purchase rates above 62%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNSF\/ANSI 42, 53 compliance\u003c\/li\u003e\n\u003cli\u003e98% batches clear QA\u003c\/li\u003e\n\u003cli\u003e0.4% return rate (2024)\u003c\/li\u003e\n\u003cli\u003eThird‑party audits: SGS, Intertek\u003c\/li\u003e\n\u003cli\u003e62%+ repeat purchases\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrita hits 50M+ cartridges, \u0026lt;1 ng\/L PFAS, \u0026gt;95% microplastic capture, targets −30% CO2e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBrita scales R\u0026amp;D and automated production to cut PFAS \u0026lt;1 ng\/L, capture \u0026gt;95% microplastics, produce 50M+ cartridges (2024), keep 98% on‑shelf fill, 0.4% returns, 62%+ repeat purchases, and target 30% lower housing CO2e by 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 production\u003c\/td\u003e\n\u003ctd\u003e50M+ cartridges\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePFAS level (lab)\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;1 ng\/L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMicroplastic capture\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑shelf fill\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReturn rate (2024)\u003c\/td\u003e\n\u003ctd\u003e0.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat purchase\u003c\/td\u003e\n\u003ctd\u003e62%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipping CO2 cut\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging weight cut (2023)\u003c\/td\u003e\n\u003ctd\u003e15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousing CO2e target (by 2025)\u003c\/td\u003e\n\u003ctd\u003e−30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you’re seeing is the actual Brita Business Model Canvas document—not a mockup—and it’s identical to the file you’ll receive after purchase; once you buy, you’ll instantly download the complete, editable document ready for presentation and use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749672726905,"sku":"brita-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/brita-business-model-canvas.png?v=1772216730","url":"https:\/\/growthsharematrix.com\/products\/brita-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}