{"product_id":"brp-five-forces-analysis","title":"BRP Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDon't Miss the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBRP faces a mix of intense rivalry, supplier leverage in specialized components, moderate buyer power, and evolving substitute threats from electrification and shared mobility—factors that shape its strategic choices and margins. This brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore BRP’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized component dependency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBRP depends on high-grade materials and niche electronic parts for vehicle management systems; in 2024 semiconductor shortages raised supplier lead times by ~30%, boosting Tier 1 leverage. Rotax supplies engines internally, but BRP sources semiconductors and specialized alloys externally, accounting for roughly 12–15% of BOM cost. Disruptions in these niche markets give suppliers moderate pricing and delivery power, potentially raising input costs by 5–8%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw material price volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaw material price volatility: BRP faces fluctuating aluminum, steel and advanced-plastics costs tied to global commodity markets; aluminum LME prices averaged $2,100\/ton in Q4 2025 and U.S. #1 steel billet futures near $650\/ton, forcing procurement hedges.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransition to electric powertrains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs BRP shifts toward electrification, it now relies on a concentrated set of battery-cell and power-electronics suppliers—CATL, LG Energy Solution, and Panasonic control roughly 60% of global lithium-ion capacity in 2024—raising supplier bargaining power versus legacy mechanical parts vendors.\u003c\/p\u003e\n\u003cp\u003eHigher supplier power increases input-cost and delivery-risk for BRP; lithium-ion cell prices averaged $120\/kWh in 2024, so securing price-stable inputs matters for margin control.\u003c\/p\u003e\n\u003cp\u003eBRP’s strategy must prioritize multi-year offtake and joint R\u0026amp;D deals to lock capacity, reduce spot exposure, and gain tech transfer for thermal management and higher energy density.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic concentration of vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMany critical BRP components come from concentrated regions (e.g., electronics from Mexico, drivetrains from Italy), so geopolitical tensions or regional logistics disruptions can sharply hit output; BRP reported 12% supply-delay losses in 2023 tied to regional bottlenecks.\u003c\/p\u003e\n\u003cp\u003eBRP has diversified suppliers since 2021, cutting single-supplier spend from 48% to 33% by 2024, but specialized engineering needs keep viable vendors low, preserving leverage for established industrial partners and raising supplier bargaining power.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2023: 12% production impact from regional disruptions\u003c\/li\u003e\n\u003cli\u003eSingle-supplier spend down 48%→33% (2021–2024)\u003c\/li\u003e\n\u003cli\u003eFew qualified vendors for specialized drivetrains\/ECUs\u003c\/li\u003e\n\u003cli\u003eEstablished partners hold price\/lead-time leverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh switching costs for technical parts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCustom-engineered parts for Ski-Doo and Can-Am need tooling investments often exceeding CAD 500k per part, so suppliers face sunk costs and BRP faces high switching costs.\u003c\/p\u003e\n\u003cp\u003eChanging vendors risks months-long production delays and forecast errors; in 2024 BRP reported supply-chain constraints that raised lead times by ~30%, boosting supplier leverage.\u003c\/p\u003e\n\u003cp\u003eThis tight technical integration creates a symbiotic but restrictive relationship: suppliers defend margins while BRP trades flexibility for product fit and quality.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTooling ≥ CAD 500,000 per part\u003c\/li\u003e\n\u003cli\u003eLead times +30% in 2024\u003c\/li\u003e\n\u003cli\u003eHigh sunk costs = low supplier turnover\u003c\/li\u003e\n\u003cli\u003eIntegration boosts quality, limits flexibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuppliers wield power: 60% battery share, +30% lead times—BRP needs multi‑year offtakes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers hold moderate-to-high power: specialized parts, concentrated battery-cell supply (60% by CATL\/LG\/Panasonic in 2024), and tooling ≥ CAD 500,000 raise switching costs; 2024 lead times +30% and 12% production loss in 2023. BRP must use multi-year offtakes and joint R\u0026amp;D to cap input-cost rises (5–8%) and secure capacity.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time change (2024)\u003c\/td\u003e\n\u003ctd\u003e+30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction loss (2023)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery capacity share (2024)\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTooling cost\u003c\/td\u003e\n\u003ctd\u003e≥ CAD 500,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored exclusively for BRP, this Porter’s Five Forces analysis uncovers competitive drivers, buyer\/supplier power, entry barriers, substitutes, and disruptive threats affecting BRP’s pricing, profitability, and market position, with strategic commentary and editable findings for reports and presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, one-sheet Porter’s Five Forces summary for BRP—map competitive pressures instantly and drop directly into investor decks or strategic briefs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBroad availability of alternatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCustomers in the powersports market can pick from established rivals like Polaris, Yamaha, and Honda, giving buyers strong leverage; global ATV\/UTV sales reached about 2.1 million units in 2024, intensifying comparison shopping.\u003c\/p\u003e\n\u003cp\u003eThis choice raises buyer power as consumers weigh performance, price, and tech—BRP’s 2024 R\u0026amp;D spend was CAD 146 million, showing it must innovate to keep preference. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to economic cycles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRecreational products are discretionary and in late 2025 buyers grew price-sensitive: US consumer confidence fell to 75 in Nov 2025 (Conference Board), and 30-year mortgage rates averaged ~6.8%, so consumers delay purchases or push financing concessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluence of dealer networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBRP’s immediate customers are ~3,400 independent dealers worldwide (2024), who wield strong local influence and can favor brands with higher margins and better support, affecting shelf space and sales velocity.\u003c\/p\u003e\n\u003cp\u003eDealers allocate showroom priority based on gross margins and incentives; in 2024 BRP reported dealer incentives up 6% to protect share in key markets like NA and Europe.\u003c\/p\u003e\n\u003cp\u003eMaintaining tight dealer relations—training, inventory financing, co-op marketing—remains crucial so BRP units reach end consumers and sustain the company’s 2024 retail sell-through rates (~72%).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccess to information and reviews\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eModern buyers use platforms like Consumer Reports, Trustpilot, and YouTube to compare specs and reliability; 72% of US shoppers consulted online reviews in 2024 before major purchases, cutting manufacturer information advantage.\u003c\/p\u003e\n\u003cp\u003eTransparency lets buyers make data-driven choices: models with 1-star review spikes see average sales drops of ~15% in three months, and social media quickly magnifies recalls—Toyota’s 2024 recall mention volume rose 230% on X (formerly Twitter).\u003c\/p\u003e\n\u003cp\u003eEasy access to performance data and teardown reviews forces firms to compete on verifiable metrics, raising post-sale support costs and tightening margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e72% of US buyers used reviews in 2024\u003c\/li\u003e\n\u003cli\u003e1-star spikes → ~15% sales hit in 3 months\u003c\/li\u003e\n\u003cli\u003eRecall mentions can surge 200%+\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow brand switching costs for novices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHardcore enthusiasts show strong loyalty to BRP, but novices and casual buyers face low brand switching costs and often choose based on local availability and service; in 2024, entry-level models drove ~28% of BRP’s unit growth in powersports segments.\u003c\/p\u003e\n\u003cp\u003eTo win this cohort BRP must push retail experience and intro pricing—promotional discounts of 5–10% and dealer demo fleets raised first-time buyer conversion by an estimated 12% in recent pilots.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow switching costs for novices\u003c\/li\u003e\n\u003cli\u003eLocal service and availability matter most\u003c\/li\u003e\n\u003cli\u003eIntro pricing (5–10% off) boosts conversions ~12%\u003c\/li\u003e\n\u003cli\u003eEntry-level models = ~28% unit growth (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuyers Drive Market: Entry-Level Growth, Price Sensitivity \u0026amp; Promo-Boosted Conversions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBuyers wield strong power: 2024 global ATV\/UTV sales ~2.1M, BRP R\u0026amp;D CAD146M, 3,400 dealers shape local demand, retail sell-through ~72%, entry-level drove ~28% unit growth; price sensitivity rose with US consumer confidence 75 (Nov 2025) and 30y mortgage ~6.8%, so promotions (5–10%) lift conversions ~12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal ATV\/UTV sales (2024)\u003c\/td\u003e\n\u003ctd\u003e2.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBRP R\u0026amp;D (2024)\u003c\/td\u003e\n\u003ctd\u003eCAD146M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers (2024)\u003c\/td\u003e\n\u003ctd\u003e3,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSell-through (2024)\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEntry-level unit growth (2024)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS consumer confidence (Nov 2025)\u003c\/td\u003e\n\u003ctd\u003e75\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e30y mortgage (late 2025)\u003c\/td\u003e\n\u003ctd\u003e~6.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eBRP Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact BRP Porter's Five Forces analysis you'll receive immediately after purchase—fully formatted, professional, and ready for download with no placeholders or samples.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747049156985,"sku":"brp-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/brp-five-forces-analysis.png?v=1772194593","url":"https:\/\/growthsharematrix.com\/products\/brp-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}