{"product_id":"bt-business-model-canvas","title":"BT Group Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBT Group Business Model Canvas: Download the Editable Telecom \u0026amp; Cloud Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover BT Group’s strategic DNA with our concise Business Model Canvas: see how its value propositions, partnerships, and revenue streams interlock to dominate telecom and cloud markets—download the full, editable Word \u0026amp; Excel canvas for a sector-ready blueprint ideal for investors, consultants, and founders seeking actionable, company-specific insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Infrastructure Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBT Group partners with Nokia and Ericsson to deploy and maintain 5G and FTTP, sourcing hardware and software that drive resilience and multi-gigabit speeds; in 2024 BT spent ~£1.8bn on network capex, much tied to these vendors. By 2025 these alliances supported legacy migration and compliance with UK National Cyber Strategy requirements for critical comms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent and Media Joint Ventures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe TNT Sports joint venture with Warner Bros. Discovery lets BT split Premier League and UEFA rights costs (BT’s 2024 sports rights spend ~£1.2bn), keeping premium live sport in bundles without full-channel operating costs. The tie-up drives cross-platform promos—boosting broadband and mobile ARPU (average revenue per user) by ~£3–5\/month in 2023 bundle uplifts—while capping capital and rights exposure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud and Digital Transformation Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic alliances with hyperscalers Amazon Web Services and Microsoft Azure let BT Business deliver multi-cloud solutions combining BT’s secure network with AWS\/Azure compute and storage; as of FY2024 BT reported 18% YoY growth in cloud services revenue, with over 2,500 enterprise cloud migrations in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Regulatory Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBT works closely with Ofcom and Building Digital UK (BDUK) to align its fibre rollout with UK targets, securing over £1.2bn in public subsidies since 2018 for rural broadband and meeting regulatory service-quality and pricing rules.\u003c\/p\u003e\n\u003cp\u003eThis collaboration preserves BT’s social licence, ensures compliance with evolving telecoms rules, and unlocks public funding critical to meet the UK government’s 2025 full-fibre goals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e£1.2bn public subsidies since 2018\u003c\/li\u003e\n\u003cli\u003eTargets tied to UK 2025 full-fibre ambitions\u003c\/li\u003e\n\u003cli\u003eRegulatory compliance for service and pricing\u003c\/li\u003e\n\u003cli\u003eEnables rural digital inclusion funding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale Communication Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough Openreach, BT partners with hundreds of third‑party ISPs that sell services on its national network; strict equivalence rules (GLACIER-style wholesale terms) protect competition and helped generate about £3.2bn wholesale revenue in FY2024\/25.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the focus is migrating wholesale customers from copper to fiber (FTTP target 25m premises by Dec 2026), driving higher ARPU for wholesale lanes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOpenreach partners: hundreds of ISPs\u003c\/li\u003e\n\u003cli\u003eWholesale revenue: ~£3.2bn (FY2024\/25)\u003c\/li\u003e\n\u003cli\u003eEquivalence rules: ensure fair competition\u003c\/li\u003e\n\u003cli\u003eMigration: copper→FTTP, 25m premises target by Dec 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBT’s partner ecosystem fuels £?7.4bn value: capex, rights, cloud, subsidies \u0026amp; wholesale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBT’s key partners (Nokia, Ericsson, AWS, Microsoft, WBD\/TNT Sports, Ofcom\/BDUK, hundreds of ISPs via Openreach) supply network kit, cloud, content, regulation access and wholesale reach—supporting ~£1.8bn network capex (2024), ~£1.2bn sports rights (2024), ~£3.2bn wholesale revenue (FY2024\/25) and public subsidies ~£1.2bn since 2018.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 number\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNokia\/Ericsson\u003c\/td\u003e\n\u003ctd\u003e5G\/FTTP kit\u003c\/td\u003e\n\u003ctd\u003e£1.8bn capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWBD\/TNT Sports\u003c\/td\u003e\n\u003ctd\u003eSports rights\u003c\/td\u003e\n\u003ctd\u003e£1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAWS\/Azure\u003c\/td\u003e\n\u003ctd\u003eCloud\u003c\/td\u003e\n\u003ctd\u003e18% cloud rev growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOfcom\/BDUK\u003c\/td\u003e\n\u003ctd\u003eReg\/ funding\u003c\/td\u003e\n\u003ctd\u003e£1.2bn subsidies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISPs (Openreach)\u003c\/td\u003e\n\u003ctd\u003eWholesale\u003c\/td\u003e\n\u003ctd\u003e£3.2bn rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for BT Group outlining customer segments, channels, value propositions, key activities, resources, partnerships, cost structure and revenue streams, reflecting real-world operations and strategic plans with SWOT-linked insights ideal for presentations, investor discussions and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses BT Group’s complex telecom strategy into a digestible one-page Business Model Canvas, saving hours of structuring while remaining shareable and editable for team collaboration and quick boardroom-ready insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork Infrastructure Rollout\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBT Group’s core activity is the capital-heavy rollout of fibre-to-the-premises and 5G across the UK, involving civil engineering, mast builds, spectrum management, and phased copper decommissioning; capex was £3.7bn in FY2024 (year to Mar 31, 2024) largely for fibre and 5G. Successful rollout drives long-term cost per bit reduction, higher ARPU (average revenue per user), and a durable competitive moat for the group.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Innovation and R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBT’s Adastral Park hosts R\u0026amp;D in AI, quantum and cybersecurity, with £350m+ annual tech spend (2024) to automate network management and launch B2B\/consumer digital products.\u003c\/p\u003e\n\u003cp\u003eBy 2025 AI-driven systems cut network incidents 22% and reduced maintenance costs 18%, enabling predictive fixes before failures and improving traffic optimization across BT’s fixed and mobile networks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Lifecycle Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomer Lifecycle Management covers acquisition, onboarding, support and retention across EE and BT, running complex billing for ~25m retail connections and multi-channel contact centers handling ~40m annual interactions; targeted marketing and loyalty offers aim to cut churn (3.7% FY2024 reported) while proactive analytics and NPS-driven triggers resolve issues pre-complaint, reducing call volumes by ~12% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Managed Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBT designs, implements and runs complex IT and comms for business and public sectors, including end-to-end cybersecurity monitoring, private 5G for industrial sites, and unified communications, backed by specialist consultancy and technical teams.\u003c\/p\u003e\n\u003cp\u003eIn 2024 BT Enterprise reported ~£5.3bn revenue and secured multi-year managed services deals—cybersecurity and private network contracts often exceed £50m, requiring certified engineers and SOC operations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnd-to-end cybersecurity monitoring (SOC, MDR)\u003c\/li\u003e\n\u003cli\u003ePrivate 5G deployments for factories and ports\u003c\/li\u003e\n\u003cli\u003eUnified comms and UCaaS platforms\u003c\/li\u003e\n\u003cli\u003eHigh-level consultancy, system integrators, certified engineers\u003c\/li\u003e\n\u003cli\u003eMulti-year contracts often \u0026gt;£50m; Enterprise FY2024 revenue ~£5.3bn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale Operations Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eManaging access and maintenance of the UK’s largest telecoms grid for other providers is a core BT wholesale activity, handling ~1.3m active LLU lines and scheduling thousands of engineer visits daily (BT Openreach logged ~3.2m field tasks in FY2024\/25).\u003c\/p\u003e\n\u003cp\u003eThis requires digital order\/monitoring platforms for ~500 wholesale customers and meeting regulatory SLAs; wholesale revenue was ~£4.1bn in FY2024\/25, so uptime and compliance are critical.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1.3m active LLU lines\u003c\/li\u003e\n\u003cli\u003e~3.2m engineer tasks FY2024\/25\u003c\/li\u003e\n\u003cli\u003e~500 wholesale customers\u003c\/li\u003e\n\u003cli\u003e£4.1bn wholesale revenue FY2024\/25\u003c\/li\u003e\n\u003cli\u003eRegulatory SLA-driven uptime targets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBT ramps fibre, 5G \u0026amp; AI ops—£3.7bn capex to boost ARPU, cut cost\/bit, grow enterprise\/wholesale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBT focuses on nationwide fibre-to-the-premises and 5G rollout (capex £3.7bn FY2024), AI-driven network ops (tech spend £350m+ 2024) and large B2B managed services (Enterprise revenue ~£5.3bn FY2024), plus wholesale network access (£4.1bn FY2024\/25; ~1.3m LLU lines; ~3.2m field tasks FY2024\/25) to drive ARPU, lower cost\/bit and long-term margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex FY2024\u003c\/td\u003e\n\u003ctd\u003e£3.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech spend 2024\u003c\/td\u003e\n\u003ctd\u003e£350m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise rev FY2024\u003c\/td\u003e\n\u003ctd\u003e£5.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale rev FY2024\/25\u003c\/td\u003e\n\u003ctd\u003e£4.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive LLU lines\u003c\/td\u003e\n\u003ctd\u003e~1.3m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eField tasks FY2024\/25\u003c\/td\u003e\n\u003ctd\u003e~3.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual BT Group Business Model Canvas—not a mockup—and it matches the exact document you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order you’ll get this same professional, ready-to-edit file, formatted and structured exactly as shown, with all sections and content included.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749864976761,"sku":"bt-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bt-business-model-canvas.png?v=1772219450","url":"https:\/\/growthsharematrix.com\/products\/bt-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}