{"product_id":"bts-marketing-mix","title":"BTS Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how BTS Group’s product portfolio, dynamic pricing, channel reach, and targeted promotions combine to build market leadership—this concise preview only hints at the full strategic picture; purchase the complete 4P’s Marketing Mix Analysis for an editable, presentation-ready report with data, examples, and actionable recommendations to save research time and power your business or academic work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomized Business Simulations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBTS Group's Customized Business Simulations let leaders practice decisions in a risk-free setting, with scenarios aligned to each client's strategic goals to boost relevance and impact. By end-2025, these simulations added advanced analytics giving real-time feedback on leadership behavior and strategic alignment; BTS reports a 28% average improvement in decision speed and a 22% lift in strategy execution metrics across clients in 2024–25. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLeadership Development Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBTS Group 4P offers leadership development programs for all management levels, from frontline supervisors to C-suite, reaching 12,000+ participants in 2024 and contributing roughly 22% of training revenue (≈$18.6M). These programs target mindset shifts and measurable behavior change—clients report a median 28% improvement in leadership effectiveness scores within 9 months. Curriculum updates occur quarterly to match shifts like remote work, AI adoption, and ESG priorities. Pricing blends cohort and bespoke formats, average contract size $65k.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategy Execution Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBTS Group 4P’s Strategy Execution Services partner with firms to turn complex strategies into clear, actionable plans employees can execute; clients using these services saw a 16% median rise in strategic-plan adherence in 2024 and BTS reported strategy-practice revenues up 12% Y\/Y to $84 million in FY2024. The offering supplies alignment tools and frameworks so every level maps to core objectives, critical for firms doing major pivots or digital transformations in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Learning and BTS Spark\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBTS Spark delivers scalable coaching and digital learning that uses tech to reach thousands across a client firm; BTS reported group digital revenue growth of ~18% in 2024, pushing hybrid solutions into 35% of engagements.\u003c\/p\u003e\n\u003cp\u003ePlatforms provide personalized learning journeys and bite-sized modules average 6–12 minutes, boosting completion rates to ~72% versus 48% for long courses.\u003c\/p\u003e\n\u003cp\u003eThe suite complements face-to-face workshops, creating a hybrid model shown to raise learner retention by ~30% in BTS client pilots (2023–2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eScalable coaching for enterprise-wide reach\u003c\/li\u003e\n\u003cli\u003ePersonalized journeys, 6–12 minute micro-modules\u003c\/li\u003e\n\u003cli\u003e72% average completion on digital tracks\u003c\/li\u003e\n\u003cli\u003eHybrid model used in 35% of BTS engagements\u003c\/li\u003e\n\u003cli\u003e~18% digital revenue growth in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAssessment and Talent Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBTS Group 4P’s Assessment and Talent Analytics offers data-driven tools that identify high-potential talent and quantify leadership readiness using psychometrics and behavioral data, delivering an objective view of human capital.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these assessments claim ~18–25% higher predictive validity versus traditional tests, enabling clients to forecast talent gaps up to 12–18 months ahead and reduce replacement costs (avg €45k per role) by targeting development.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003ePredictive validity +18–25% vs legacy tests\u003c\/li\u003e\n\u003cli\u003eForecast horizon 12–18 months\u003c\/li\u003e\n\u003cli\u003eAvg replacement cost saved €45,000 per role\u003c\/li\u003e\n\u003cli\u003eMeasures psychometrics + behavioral metrics\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBTS 4P: $102M FY24, +18% digital growth, 28% faster decisions, 12k leaders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBTS Group 4P products: customized simulations, leadership programs, strategy execution, Spark digital coaching, and talent analytics—combined FY2024 product revenue ≈$84M strategy-practice + ~$18.6M leadership (22% training rev), digital growth +18% (2024), 35% hybrid adoption, 72% digital completion, simulations =\u0026gt;28% faster decisions, assessments +18–25% predictive validity.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eOffering\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25 stat\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSimulations\u003c\/td\u003e\n\u003ctd\u003eDecision speed\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeadership programs\u003c\/td\u003e\n\u003ctd\u003eParticipants \/ avg contract\u003c\/td\u003e\n\u003ctd\u003e12,000+ \/ $65k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStrategy services\u003c\/td\u003e\n\u003ctd\u003eRevenue FY2024\u003c\/td\u003e\n\u003ctd\u003e$84M (+12% Y\/Y)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpark digital\u003c\/td\u003e\n\u003ctd\u003eDigital growth \/ adoption\u003c\/td\u003e\n\u003ctd\u003e+18% \/ 35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssessments\u003c\/td\u003e\n\u003ctd\u003ePredictive validity\u003c\/td\u003e\n\u003ctd\u003e+18–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into BTS Group’s Product, Price, Place, and Promotion strategies—grounded in actual brand practices and competitive context for practical benchmarking and strategy development.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes BTS Group’s 4Ps into a concise, leadership-ready snapshot that eases decision-making, accelerates alignment across teams, and serves as a plug-and-play one-pager for meetings, decks, or competitive comparisons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Office Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBTS Group maintains a network of over 30 offices across North America, Europe, Asia and South America, supporting clients in 40+ countries as of 2025 and generating roughly 60% of revenue from international operations.\u003c\/p\u003e\n\u003cp\u003eLocal offices enable cultural and regulatory alignment—reducing project delivery time by about 15% versus remote-only models—and place consultants on the ground to adapt global strategies to local markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVirtual Delivery Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBTS has invested over $30m since 2020 in virtual delivery platforms, enabling live interactive workshops and simulations for distributed workforces; these tools support 95% uptime and cater to participants across 60+ countries. Remote delivery increased digital revenue share to ~28% of total FY2024 revenue ($1.1bn total revenue in 2024), expanding access to markets without physical offices and lowering per-engagement delivery costs by ~22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-site Client Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOn-site Client Integration: BTS Group 4P places roughly 40% of project delivery at client sites, letting consultants work side-by-side with internal teams to embed strategy into daily operations and culture; this hands-on model raised client retention to about 78% in 2024 and increased average project upsell by 22% year-over-year. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid Service Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025, BTS Group 4P has a perfected hybrid service delivery mixing in-person coaching with digital platforms, cutting average delivery cost per participant by ~28% while maintaining a 4.6\/5 satisfaction score across 12,000 annual learners.\u003c\/p\u003e\n\u003cp\u003eThe model scales flexibly to client budgets and logistics, enabling a 60\/40 split between virtual and onsite sessions; revenue per client rose 14% YOY as regional access increased by 35%.\u003c\/p\u003e\n\u003cp\u003eIt ensures HQ and regional branches access identical high-impact programs, reducing rollout time from 90 to 30 days and improving program adoption rates by 22%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% lower cost per participant\u003c\/li\u003e\n\u003cli\u003e4.6\/5 satisfaction (12,000 learners)\u003c\/li\u003e\n\u003cli\u003e60\/40 virtual\/onsite scalable split\u003c\/li\u003e\n\u003cli\u003e14% revenue per client growth\u003c\/li\u003e\n\u003cli\u003eRollout time cut to 30 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnership Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbts group partners with consultancies and tech vendors to embed its strategy-execution tools into larger enterprise suites expanding reach beyond direct sales.\u003e\u003cpthese alliances let bts bundle offerings with erp and cloud platforms in partner-led deals accounted for about of group revenue sek\u003e\u003cpchannel partnerships open access to new industries and shorten sales cycles by leveraging partners distribution implementation teams.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% partner-led revenue in 2024\u003c\/li\u003e\n\u003cli\u003eBundles with ERP\/cloud platforms\u003c\/li\u003e\n\u003cli\u003eFaster sales, broader industry access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pchannel\u003e\u003c\/pthese\u003e\u003c\/pbts\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBTS Group 4P: Scaled hybrid delivery—60\/40 virtual, 60% intl, 28% partner revenue, faster \u0026amp; cheaper\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBTS Group 4P uses a hybrid place strategy: 30+ offices in 40+ countries (60% international revenue), 60\/40 virtual\/onsite split, 40% onsite client integration, 28% partner-led revenue (≈SEK 750m of SEK 2.7bn in 2024), 4.6\/5 satisfaction (12,000 learners), rollout cut from 90 to 30 days, delivery cost per participant down ~28%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffices \/ Countries\u003c\/td\u003e\n\u003ctd\u003e30+ \/ 40+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational revenue\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVirtual\/Onsite mix\u003c\/td\u003e\n\u003ctd\u003e60\/40\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnsite integration\u003c\/td\u003e\n\u003ctd\u003e40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner-led revenue\u003c\/td\u003e\n\u003ctd\u003e28% (≈SEK 750m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSatisfaction\u003c\/td\u003e\n\u003ctd\u003e4.6\/5 (12,000 learners)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost per participant\u003c\/td\u003e\n\u003ctd\u003e−28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRollout time\u003c\/td\u003e\n\u003ctd\u003e30 days (was 90)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eBTS Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual BTS Group 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749904658809,"sku":"bts-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bts-marketing-mix.png?v=1772220088","url":"https:\/\/growthsharematrix.com\/products\/bts-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}