{"product_id":"bullboxer-marketing-mix","title":"Unlimited Footwear Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore Unlimited Footwear Group’s product range, pricing tiers, omni-channel distribution, and targeted promotions in a concise 4P snapshot—then unlock the full, editable Marketing Mix Analysis for granular strategy, data-driven insights, and presentation-ready slides tailored for professionals and students.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Brand Portfolio Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnlimited Footwear Group manages licensed and in-house brands like Bullboxer, Rehab, and Nubikk, covering high-fashion sneakers to formal leather shoes and targeting men, women, and children; in 2024 the group reported €245m revenue, reflecting broad market reach.\u003c\/p\u003e\n\u003cp\u003eThe multi-brand mix reduces trend risk by spanning casual, premium, and core categories; brand diversification helped keep gross margin near 46% in 2024 despite volatile fashion cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnd-to-End Design and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnlimited Footwear Group runs an end-to-end product service from concept and trend forecasting to production, cutting time-to-market to about 14 weeks per season versus industry average ~20 weeks in 2024. Design teams blend contemporary aesthetics with ergonomic fit—raised NPS for comfort from 62 to 74 (2023–2024). Innovation investments rose 18% in 2024, keeping SKU refresh rates at ~30% each season and driving repeat purchase rates up 12% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Sourcing and Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnlimited Footwear Group enforces ethical sourcing and tight quality control across a 12-country supply chain, inspecting 100% of Tier 1 factories and cutting defect rates to 1.8% in 2024 versus 3.6% in 2021.\u003c\/p\u003e\n\u003cp\u003eThey specify materials for mid-to-high-end lines—leathers and technical synthetics—raising average product lifespan to 3.7 years, which supports a 14% premium price over mass-market peers.\u003c\/p\u003e\n\u003cp\u003eThis craftsmanship focus grew brand equity: NPS rose to 48 in 2024 and repeat-purchase rate hit 36%, positioning the brand as a reliable alternative to fast-fashion footwear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Accessory Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpbeyond core footwear unlimited group added accessories belts shoe care raise average transaction value by and drive fy2024 incremental revenue using existing design teams channels.\u003e\n\u003cpthis leverages distribution scale retail doors boosts full-basket purchases and targets adjacent us accessories market to deepen brand experience.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e+12% avg. transaction value\u003c\/li\u003e\n\u003cli\u003e8% incremental revenue FY2024\u003c\/li\u003e\n\u003cli\u003e2,400 retail doors (2024)\u003c\/li\u003e\n\u003cli\u003eTargets $45B US accessories market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pbeyond\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Product Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUnlimited Footwear Group has shifted toward recycled plastics and organic leathers by late 2025, with sustainable SKUs rising to 28% of new releases and a 12% premium on average selling price reflecting consumer willingness to pay.\u003c\/p\u003e\n\u003cp\u003eDesign-first sustainability reduces supply-chain risk and aligns the firm with EU Green Claims Directive and US SEC climate-related reporting expectations, cutting projected compliance costs by an estimated $8–12M through 2027.\u003c\/p\u003e\n\u003cp\u003eProduct differentiation from eco-materials helped drive a 6.5% YoY revenue lift in 2025 for sustainable lines and improved brand NPS by 4 points versus 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% sustainable SKUs in 2025\u003c\/li\u003e\n\u003cli\u003e12% ASP premium on green products\u003c\/li\u003e\n\u003cli\u003e$8–12M compliance cost avoidance by 2027\u003c\/li\u003e\n\u003cli\u003e6.5% YoY revenue lift for sustainable lines\u003c\/li\u003e\n\u003cli\u003e+4 NPS vs 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlimited Footwear: €245M Revenue, 46% GM, 28% Sustainable SKUs by 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnlimited Footwear Group offers multi-tier brands (Bullboxer, Rehab, Nubikk) across casual to premium, drove €245m revenue in 2024, 46% gross margin, 36% repeat rate; 14-week time-to-market, 30% seasonal SKU refresh, sustainable SKUs 28% in 2025 with 12% ASP premium, 2,400 retail doors, accessories added 8% FY2024 revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 Revenue\u003c\/td\u003e\n\u003ctd\u003e€245m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross Margin\u003c\/td\u003e\n\u003ctd\u003e46%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat Purchase\u003c\/td\u003e\n\u003ctd\u003e36%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTime-to-market\u003c\/td\u003e\n\u003ctd\u003e14 weeks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable SKUs (2025)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Unlimited Footwear Group’s Product, Price, Place, and Promotion strategies, ideal for managers and marketers needing a clear marketing-positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Unlimited Footwear Group’s 4P marketing mix into a concise, presentation-ready snapshot that streamlines strategic alignment and decision-making for leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Distribution Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnlimited Footwear Group uses an omnichannel distribution strategy that links 1,200+ wholesale doors and 45 owned retail stores with e-commerce sites and marketplaces, creating a consistent brand journey across touchpoints.\u003c\/p\u003e\n\u003cp\u003eThis mix—40% wholesale, 35% DTC (direct-to-consumer), 25% digital marketplaces in FY2024 revenue—boosts reach and raised online sales 28% YoY to $85M in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Wholesale Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpunlimited footwear group maintains strong wholesale ties with major department stores and independent retailers across europe north america asia driving of revenue via channels. by placing products in high-traffic outlets like el corte ingl nordstrom sogo the secures broad physical presence key markets boosts brand visibility. these partnerships deliver volume sales order value up leverage reputations to increase conversion footfall.\u003e\n\u003c\/punlimited\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInvesting in proprietary webshops for Bullboxer and Nubikk raises gross margins by 300–500 basis points versus wholesale, and first-party data now covers ~45% of online customers (2025), letting Unlimited Footwear Group target users with real-time signals. Mobile-optimized, regionally localized sites boost conversion rates—up to 28% on targeted EU pages—and enable agile inventory shifts and personalized marketing driven by live purchase behavior.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Logistics and Fulfillment Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUnlimited Footwear Group uses 12 strategically located distribution centers across North America, Europe, and APAC to cut average lead time to retail partners to 3.5 days and direct-to-consumer order-to-delivery to 4.8 days in 2025.\u003c\/p\u003e\n\u003cp\u003eThey run advanced warehouse management systems (WMS) with 99.2% inventory accuracy and automated picking that reduced fulfillment costs by 14% year-over-year, supporting reliable service levels in a complex global supply chain.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e12 DCs globally\u003c\/li\u003e\n\u003cli\u003e3.5 days B2B lead time\u003c\/li\u003e\n\u003cli\u003e4.8 days D2C delivery\u003c\/li\u003e\n\u003cli\u003e99.2% inventory accuracy\u003c\/li\u003e\n\u003cli\u003e14% fulfillment cost reduction\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShowroom and Trade Fair Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMaintaining showrooms in fashion hubs like Waalwijk and attending international trade fairs drives B2B deals for Unlimited Footwear Group by letting retail buyers inspect materials and fit before seasonal orders; in 2024 trade-fair meetings converted at ~18% into new contracts, per sector benchmarks.\u003c\/p\u003e\n\u003cp\u003eThese physical touchpoints help secure distribution contracts and protect brand reputation, supporting a 12% year-on-year uplift in wholesale revenue for comparable European distributors in 2023–24.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eShowrooms: Waalwijk hub — direct sample access\u003c\/li\u003e\n\u003cli\u003eTrade fairs: ~18% conversion to contracts\u003c\/li\u003e\n\u003cli\u003eImpact: ~12% wholesale revenue uplift (2023–24)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlimited Footwear: Omnichannel growth—$85M online, 99.2% inventory accuracy, faster fulfillment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnlimited Footwear Group uses an omnichannel place mix: 1,200+ wholesale doors, 45 owned stores, DTC webshops and marketplaces; FY2024 channel split ~40% wholesale \/ 35% DTC \/ 25% marketplaces, online sales +28% YoY to $85M; 12 DCs cut B2B lead time to 3.5 days and D2C delivery to 4.8 days; WMS yields 99.2% inventory accuracy and -14% fulfillment costs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales\u003c\/td\u003e\n\u003ctd\u003e$85M (+28% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChannel mix\u003c\/td\u003e\n\u003ctd\u003e40\/35\/25 (WHS\/DTC\/MP)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCs\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B lead time\u003c\/td\u003e\n\u003ctd\u003e3.5 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eD2C delivery\u003c\/td\u003e\n\u003ctd\u003e4.8 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory accuracy\u003c\/td\u003e\n\u003ctd\u003e99.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFulfillment cost change\u003c\/td\u003e\n\u003ctd\u003e-14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eUnlimited Footwear Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Unlimited Footwear Group 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751164621177,"sku":"bullboxer-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bullboxer-marketing-mix.png?v=1772228464","url":"https:\/\/growthsharematrix.com\/products\/bullboxer-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}