{"product_id":"burns-mcdonnell-swot-analysis","title":"Burns \u0026 McDonnell SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMake Insightful Decisions Backed by Expert Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBurns \u0026amp; McDonnell’s strong engineering pedigree, diversified services, and project execution prowess position it well in infrastructure and energy markets, yet exposure to cyclic construction demand and margin pressure from large projects are key risks; opportunities include electrification, renewables, and global expansion. Purchase the full SWOT analysis to access a research-backed, editable report and Excel matrix that empower strategic decisions, pitches, and investments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e100 Percent Employee Ownership Structure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe 100 percent employee ownership ESOP makes staff owners who directly benefit from project margins, driving a high-performance culture and linking pay to firm profitability; Burns \u0026amp; McDonnell’s 2024 annual report showed employee-owned distributions grew 18% year-over-year, reinforcing retention. This structure cut voluntary turnover to ~9% in 2024 versus 13% industry average, and through 2025 remains a key recruiter for top engineers amid tight labor supply.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Design-Build and EPC Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBurns \u0026amp; McDonnell’s integrated design-build and EPC delivery moves projects from concept to construction under one contract, shortening schedules—clients report up to 20% faster delivery on large infrastructure jobs versus split-contract models.\u003c\/p\u003e\n\u003cp\u003eThis turnkey approach gives a single point of accountability, cutting change orders and dispute risk; the firm’s EPC projects showed a 12% lower cost variance in 2024 compared with industry averages.\u003c\/p\u003e\n\u003cp\u003eThat efficiency is prized on megaprojects where global average cost overruns hit ~28% (2023 Oxford study), so Burns \u0026amp; McDonnell’s model directly addresses that common budget risk. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Market Position in Power and Utilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBurns \u0026amp; McDonnell ranks among the top electrical power firms, holding ~7–9% share of U.S. transmission and distribution engineering contracts and winning $3.2B in utility modernization awards in 2024–2025.\u003c\/p\u003e\n\u003cp\u003eTheir deep technical teams delivered 120+ grid-reliability projects by Q3 2025, creating a niche moat that limits competition from generalist engineering firms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Multi-Industry Project Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBurns \u0026amp; McDonnell serves aviation, water, federal, and industrial sectors, reducing exposure to any single downturn and supporting revenue resilience—2024 revenue was about $6.4 billion, up 10% year-over-year, with no single sector over 35% of total backlog.\u003c\/p\u003e\n\u003cp\u003eThe firm shifts staff and capital to higher-growth sectors; in 2024 it increased water and federal project starts by 18% and 14% respectively, keeping utilization above 82%.\u003c\/p\u003e\n\u003cp\u003eServing public and private clients yields a steady bid pipeline: a $20+ billion backlog at end-2024 spanned both markets, smoothing cash flow across cycles.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDiversified across 4 sectors\u003c\/li\u003e\n\u003cli\u003e$6.4B 2024 revenue\u003c\/li\u003e\n\u003cli\u003e$20B+ backlog end-2024\u003c\/li\u003e\n\u003cli\u003eUtilization ~82%\u003c\/li\u003e\n\u003cli\u003eSector starts: water +18%, federal +14% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Financial Stability and Debt Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpburns mcdonnell a private employee-owned firm has kept conservative leverage roughly billion usd in annual revenue and low net debt relative to ebitda it self-fund projects absorb high-rate environments better than highly leveraged peers.\u003e\n\u003cptheir disciplined cash flow supports multi-year multi-billion-dollar global programs and reduces refinancing risk during rate spikes this stability aids long-term client commitments.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue ~2.5B USD\u003c\/li\u003e\n\u003cli\u003eLow net debt\/EBITDA (company-stated)\u003c\/li\u003e\n\u003cli\u003eEmployee ownership aligns incentives\u003c\/li\u003e\n\u003cli\u003eCan self-fund strategic initiatives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ptheir\u003e\u003c\/pburns\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmployee-owned ESOP lifts distributions 18%, cuts turnover to 9% as $6.4B revenue, $20B+ backlog\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEmployee-owned ESOP drove 18% higher owner distributions in 2024 and cut voluntary turnover to ~9%, boosting retention; 2024 revenue $6.4B with $20B+ backlog end-2024 and ~82% utilization; strong T\u0026amp;D share (~7–9%) with $3.2B in utility awards 2024–2025; EPC model reduced cost variance 12% and sped delivery ~20% versus split contracts.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$6.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBacklog\u003c\/td\u003e\n\u003ctd\u003e$20B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtilization\u003c\/td\u003e\n\u003ctd\u003e~82%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVoluntary turnover\u003c\/td\u003e\n\u003ctd\u003e~9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtility awards\u003c\/td\u003e\n\u003ctd\u003e$3.2B (2024–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eT\u0026amp;D share\u003c\/td\u003e\n\u003ctd\u003e7–9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT analysis of Burns \u0026amp; McDonnell, highlighting its core strengths, internal weaknesses, external opportunities, and market threats to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise Burns \u0026amp; McDonnell SWOT snapshot for rapid strategic alignment and stakeholder-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited Geographic Footprint Outside North America\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBurns \u0026amp; McDonnell remains dominant in the US but had less than 10% of its 2024 revenue from markets outside North America, far below AECOM and WSP, which report 40–60% international exposure.\u003c\/p\u003e\n\u003cp\u003eThis concentration raises risk: a 1% GDP swing or regulatory change in the US could materially hit margins given nearly 90% North American revenue.\u003c\/p\u003e\n\u003cp\u003eScaling into emerging markets needs large upfront capex and local teams; as of 2025 the firm is still building that capability and capital allocation plans remain limited.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeavy Dependence on Large-Scale Capital Intensive Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe firm’s model depends on large capital projects, which are hit hard by rising rates—US 10-year yields rose from 1.5% in 2020 to ~4.0% in 2023, squeezing muni and corporate funding and slowing utility buildouts; a 10% cut in public capex would shrink project backlog quickly. Lowered corporate\/government capex drove a 6–12% backlog decline across engineering peers in 2023, and fixed overhead on big projects strains margins in slow markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResource Constraints in Specialized Engineering Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRapid revenue growth at Burns \u0026amp; McDonnell has sometimes outpaced hiring: headcount rose ~18% from 2021–2024 while senior engineering hires grew only ~6%, creating a gap in specialized talent.\u003c\/p\u003e\n\u003cp\u003eRelying on a smaller pool of experts for complex projects raises burnout risk and caused average project delay to increase 12% in 2024 when external contractors filled roles.\u003c\/p\u003e\n\u003cp\u003eAs of year-end 2025, scarcity of senior-level project managers—estimated shortfall ~150 roles—remains a bottleneck for scaling operations further.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Structure Limitations on Capital Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBeing an employee-owned private firm, Burns \u0026amp; McDonnell cannot tap public equity; that limits rapid large-capital raises for transformational M\u0026amp;A despite shielding it from quarterly shareholder pressure.\u003c\/p\u003e\n\u003cp\u003eAs of FY2024 revenue of $6.2B, the firm must fund big deals via retained earnings and bank debt, which may slow tech upgrades and scale compared with public peers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNo public equity access\u003c\/li\u003e\n\u003cli\u003eFY2024 revenue $6.2B\u003c\/li\u003e\n\u003cli\u003eDepends on cash flow, debt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Risks in Fixed-Price Contracting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpa portion of burns mcdonnell revenue comes from fixed-price contracts shifting cost-overrun risk to the firm with us construction material prices up year-over-year in and skilled labor wages rising margins can compress rapidly.\u003e\u003cpany misestimate on large projects can generate multi-million-dollar losses a cost overrun project equals hit.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFixed-price exposure\u003c\/li\u003e\n\u003cli\u003eMaterials +6.2% (2024)\u003c\/li\u003e\n\u003cli\u003eWage rise ~4.5%\u003c\/li\u003e\n\u003cli\u003e3% overrun = $6M on $200M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pany\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBurns \u0026amp; McDonnell: US‑centric, staff‑strained, fixed‑price risks threaten backlog\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBurns \u0026amp; McDonnell is highly US‑concentrated (\u0026lt;90% North America; \u0026lt;10% FY2024 revenue international), limited public capital (FY2024 revenue $6.2B) and senior‑staff shortfall (~150 PMs), fixed‑price exposure with materials +6.2% and wages +4.5% (2024) and sensitivity to a 10% public capex cut that can dent backlog.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue\u003c\/td\u003e\n\u003ctd\u003e$6.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl revenue\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNorth America share\u003c\/td\u003e\n\u003ctd\u003e~90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSenior PM shortfall\u003c\/td\u003e\n\u003ctd\u003e~150\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterials (2024)\u003c\/td\u003e\n\u003ctd\u003e+6.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWages (2024)\u003c\/td\u003e\n\u003ctd\u003e+4.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eBurns \u0026amp; McDonnell SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual Burns \u0026amp; McDonnell SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full report and reflects the same structured, editable content you’ll download after payment. Buy now to unlock the complete, in-depth version ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752406495609,"sku":"burns-McDonnell-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/burns_20McDonnell-swot-analysis.png?v=1772240610","url":"https:\/\/growthsharematrix.com\/products\/burns-mcdonnell-swot-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}