{"product_id":"byggpartner-marketing-mix","title":"ByggPartner Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how ByggPartner’s product range, pricing structure, distribution channels, and promotional tactics combine to target contractors and DIY consumers—this snapshot teases strategic insights and real examples. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply proven tactics to your plan. Purchase the complete report for data-driven recommendations and ready-to-use slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Construction and Timber Housing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eByggPartner targets high-quality residential projects—multi-family and student housing—prioritizing sustainability and modern living; timber construction now represents about 35% of new starts as of Q4 2025, reducing embodied CO2 by ~40% versus concrete.\u003c\/p\u003e\n\u003cp\u003eThe firm reports a 22% revenue share from timber projects in 2024 and projects timber-driven sales to reach 30% by 2026, aligning with Sweden’s 2045 carbon neutrality path.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Infrastructure and Social Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eByggPartner builds schools, healthcare centers, and municipal buildings across Norway and Sweden, focusing on essential social infrastructure that made up 38% of its 2024 project backlog (NOK 1.2bn of NOK 3.2bn). These projects demand specialist engineering, tight safety controls, and compliance with national environmental rules (TEK17\/Byggteknisk forskrift). They deliver turnkey services from design through inspection and handover, with average project IRR around 9% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenovation and Energy Retrofitting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eROT services (renovation, reconstruction, extension) are central to ByggPartner 4P, targeting Sweden’s large pre-1980 building stock to cut CO2 and meet the 2030 climate goals; 2024 data show buildings account for 40% of Sweden’s energy use and retrofits can reduce heating demand by 30–60%. The unit offers turnkey technical upgrades for residential and commercial assets, extending lifespan by 20–30 years and unlocking subsidy programs that covered SEK 3.8 billion in energy retrofit grants in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCivil Engineering and Industrial Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eByggPartner delivers civil engineering for bridge foundations and industrial facilities, with groundworks and structural engineering that supported a 2024 pipeline of SEK 420m in central Sweden transport and energy projects.\u003c\/p\u003e\n\u003cp\u003eTheir teams integrate these services into urban development contracts, reducing handovers and cutting average project timelines by 12% versus regional peers in 2023.\u003c\/p\u003e\n\u003cp\u003eRisk: heavy exposure to public infrastructure spending cycles; advantage: long-term framework agreements with two regional authorities through 2026.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSEK 420m 2024 pipeline\u003c\/li\u003e\n\u003cli\u003e12% faster delivery vs peers\u003c\/li\u003e\n\u003cli\u003eFramework contracts to 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCollaborative Project Management and Partnering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eByggPartner’s collaborative partnering service reduces disputes and cuts project time by involving contractors in planning—early involvement lowers costs by an average 8–12% and speeds delivery 10–15% based on 2024 industry benchmarks.\u003c\/p\u003e\n\u003cp\u003eEarly-stage joint planning optimizes materials and technical solutions so client goals match onsite capabilities, lowering change orders (typ. drop from 6% to 2% of contract value).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEarly involvement: reduces costs 8–12%\u003c\/li\u003e\n\u003cli\u003eTime savings: 10–15% faster delivery\u003c\/li\u003e\n\u003cli\u003eChange orders: from ~6% to ~2% of contract value\u003c\/li\u003e\n\u003cli\u003eOutcome: fewer disputes, better alignment with client vision\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eByggPartner: Timber growth to 30% by 2026, 12% faster delivery and 9% IRR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eByggPartner focuses on high-quality residential, ROT, public social infrastructure and civil works; timber now ~35% of new starts (Q4 2025) and timber revenue 22% in 2024, targeting 30% by 2026; average project IRR ~9% (2024); ROT grants SEK 3.8bn (2024); 2024 pipeline SEK 420m; 12% faster delivery vs peers; framework contracts to 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTimber share (new starts)\u003c\/td\u003e\n\u003ctd\u003e35% (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTimber revenue\u003c\/td\u003e\n\u003ctd\u003e22% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget timber revenue\u003c\/td\u003e\n\u003ctd\u003e30% (2026)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProject IRR\u003c\/td\u003e\n\u003ctd\u003e~9% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eROT grants\u003c\/td\u003e\n\u003ctd\u003eSEK 3.8bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePipeline\u003c\/td\u003e\n\u003ctd\u003eSEK 420m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery speed vs peers\u003c\/td\u003e\n\u003ctd\u003e12% faster (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into ByggPartner’s Product, Price, Place, and Promotion strategies—grounded in real practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses ByggPartner’s 4P insights into a concise, presentation-ready snapshot that speeds decision-making and aligns stakeholders quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDalarna Regional Headquarters and Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDalarna is ByggPartner’s historical heart, holding an estimated 42% provincial market share in 2025 and €38.6M revenue from the region last fiscal year, reflecting deep local roots and brand dominance.\u003c\/p\u003e\n\u003cp\u003eMultiple offices across Falun, Borlänge and Mora manage rural, industrial and residential projects, overseeing 1,200 active jobsites and 320 staff in-region as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eProximity enables rapid mobilization: average crew dispatch time is 2.8 hours and equipment transit under 45 minutes to 85% of sites, cutting average project startup by 27% versus national peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMälardalen Growth Corridor\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpbyggpartner has expanded into m to tap sweden second-largest economic hub where v and eskilstuna sit in a metro area with residents gdp billion local hubs place teams near key private developers public authorities shortening project lead times. this geographic spread cuts dependence on stockholm diversifies revenue contracts grew opens new pipelines housing infrastructure.\u003e\n\u003c\/pbyggpartner\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStockholm Metropolitan Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eByggPartner competes in Stockholm’s crowded construction market, targeting niches like facade renovation and MEP (mechanical, electrical, plumbing) where its technical edge raises win rates; Stockholm accounted for ~28% of Sweden’s construction value in 2024 (~SEK 320bn), giving scope for high-margin work. \u003c\/p\u003e\n\u003cp\u003eThey use a local network of ~45 specialized subcontractors and three project offices near Täby, Hammarby Sjöstad, and Kista to bid on suburban development contracts, securing projects averaging SEK 18–45m each. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGävleborg Strategic Satellite Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Gävleborg Strategic Satellite Offices link northern and central Sweden, cutting average transport times for regional projects by about 18% and reducing logistics costs—estimated SEK 2.4m annual saving on a SEK 45m corridor project (2025 data).\u003c\/p\u003e\n\u003cp\u003ePhysical presence enables precise handling of local building codes and permits; local teams drove a 22% win rate on municipal tenders in 2024, keeping ByggPartner preferred for corridor infrastructure work.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% faster transport times\u003c\/li\u003e\n\u003cli\u003eSEK 2.4m logistics saving on SEK 45m project\u003c\/li\u003e\n\u003cli\u003e22% municipal tender win rate (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-Site Project Delivery and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOn every ByggPartner contract the construction site doubles as a distribution hub, delivering services and materials directly to the client to speed handovers and cut intermediaries.\u003c\/p\u003e\n\u003cp\u003eThey use advanced logistics planning—just-in-time deliveries and BIM-coordinated scheduling—reducing site congestion and lowering material waste; industry benchmarks show JIT cuts on-site inventory by ~30% (2024 data).\u003c\/p\u003e\n\u003cp\u003eThis localized delivery model supports strict timelines and trims transport emissions; ByggPartner reports a 12% reduction in CO2 per project after deploying route-optimization and load consolidation in 2025 pilots.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSite = distribution hub\u003c\/li\u003e\n\u003cli\u003eJIT\/BIM logistics → ~30% less inventory\u003c\/li\u003e\n\u003cli\u003e12% CO2 reduction (2025 pilots)\u003c\/li\u003e\n\u003cli\u003eFewer delays, less waste\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDalarna: 42% share, €38.6M revenue, 1,200 jobsites, 30% inventory cut, −12% CO2\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDalarna drives 42% provincial share and €38.6M revenue (2025); 1,200 jobsites, 320 staff; 2.8h crew dispatch; 45min equipment transit to 85% sites; regional expansion grew non-Stockholm revenues 28% in 2024; Stockholm projects avg SEK 18–45m; logistics saved SEK 2.4M on a SEK 45M project; 22% municipal tender win rate (2024); JIT\/BIM cut inventory ~30%; 12% CO2 reduction (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDalarna market share\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (Dalarna)\u003c\/td\u003e\n\u003ctd\u003e€38.6M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive jobsites\u003c\/td\u003e\n\u003ctd\u003e1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCrew dispatch\u003c\/td\u003e\n\u003ctd\u003e2.8 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics saving\u003c\/td\u003e\n\u003ctd\u003eSEK 2.4M on SEK 45M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMunicipal win rate\u003c\/td\u003e\n\u003ctd\u003e22% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory reduction\u003c\/td\u003e\n\u003ctd\u003e~30% (JIT\/BIM)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 reduction\u003c\/td\u003e\n\u003ctd\u003e12% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eByggPartner 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual ByggPartner 4P’s Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751132574073,"sku":"byggpartner-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/byggpartner-marketing-mix.png?v=1772228075","url":"https:\/\/growthsharematrix.com\/products\/byggpartner-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}