{"product_id":"ca-norddefrance-marketing-mix","title":"Credit Agricole Nord de France Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Crédit Agricole Nord de France blends tailored product bundles, competitive pricing, multi-channel distribution, and targeted promotions to strengthen regional market share and customer loyalty—get the full 4P’s Marketing Mix Analysis for a strategic, data-driven breakdown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Banking and Everyday Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpcredit agricole nord de france offers checking accounts debit cards and digital payments for individuals serving retail customers in the region transaction volume hit\u003e\n\u003cpby end-2025 services integrate mobile wallets and instant payments targeting adoption of p2p flows.\u003e\n\u003cpfocus stays on secure user-friendly daily tools with uptime sla and psd2-compliant open banking apis.\u003e\n\u003c\/pfocus\u003e\u003c\/pby\u003e\u003c\/pcredit\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Agricultural and Business Financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a cooperative leader, Crédit Agricole Nord de France provides tailored credit lines, equipment leasing, and cash-flow tools for farmers and local SMEs, reflecting cooperative governance and 45% regional market share in retail agri-banking (2024 internal report).\u003c\/p\u003e\n\u003cp\u003eProducts match seasonal cycles with flexible repayment and 6–12 month crop loans; average agricultural loan size was €78,000 in 2024, supporting 12,500 farms across Hauts-de-France.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the bank emphasizes green financing: a €200m regional green credit target for 2025–26 to fund regenerative practices, biogas and energy-efficiency upgrades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Insurance and Protection Plans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnder Pacifica and Predica, Crédit Agricole Nord de France embeds property, casualty, life and health coverages into its bancassurance suite, enabling customers to bundle banking and insurance for convenience and cross-sell synergies; in 2024 the Crédit Agricole Group reported 22.4 billion euros in insurance net banking income, showing scale. The plans include climate-risk protections—crop, flood and storm riders—targeting the region’s 12% agri-sector GDP exposure to weather shocks, improving client resilience and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate and Mortgage Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCrédit Agricole Nord de France offers fixed-, variable-rate, and bridging loans for buyers and investors, tailoring terms using local expertise in Nord and Pas-de-Calais.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the bank directs ~30% of mortgage volume to energy-efficient renovations and sustainable housing, with avg. green-loan size ~€45,000 and preferred rates 0.2–0.5 pp below standard mortgages.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocal market focus: Nord \u0026amp; Pas-de-Calais\u003c\/li\u003e\n\u003cli\u003eProduct mix: fixed, variable, bridging\u003c\/li\u003e\n\u003cli\u003e2025 green share: ~30%\u003c\/li\u003e\n\u003cli\u003eAvg green loan: €45,000\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Investment Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe bank offers savings accounts, mutual funds, and discretionary portfolio management for novices and HNWIs, leveraging Amundi for asset selection to balance returns and risk.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the lineup tilts toward SRI: over 60% of marketed funds classified SRI\/ESG, reflecting the cooperative's ethical governance and €5.2bn AUM in SRI strategies locally.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProducts: savings, mutual funds, PM\u003c\/li\u003e\n\u003cli\u003ePartner: Amundi for active management\u003c\/li\u003e\n\u003cli\u003eSRI share: \u0026gt;60% of funds by 2025\u003c\/li\u003e\n\u003cli\u003eSRI AUM: €5.2bn regional\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCrédit Agricole Nord de France: €5.2bn SRI AUM, 45% agri share, €200m green credit target\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpcr agricole nord de france bundles retail banking agribusiness finance mortgages insurance and asset management with strong regional reach: clients transaction volume agri-market share avg agri loan sri aum targets: mobile adoption mortgage green credit.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail clients\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 txn vol\u003c\/td\u003e\n\u003ctd\u003e€4.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgri share\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg agri loan\u003c\/td\u003e\n\u003ctd\u003e€78,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSRI AUM\u003c\/td\u003e\n\u003ctd\u003e€5.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile target 2025\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen mortgage share 2025\u003c\/td\u003e\n\u003ctd\u003e30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen credit target\u003c\/td\u003e\n\u003ctd\u003e€200m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pcr\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Credit Agricole Nord de France’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Credit Agricole Nord de France’s 4Ps into a concise, leadership-ready snapshot that clarifies product, pricing, place, and promotion strategies to quickly relieve decision-making bottlenecks and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Regional Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCredit Agricole Nord de France maintains a dense branch network across Nord and Pas-de-Calais—about 220 outlets as of 2025—ensuring proximity to its 1.1 million member-customers for local banking needs.\u003c\/p\u003e\n\u003cp\u003eBranches act as hubs for face-to-face advisory, complex transactions, and local partnerships, handling roughly 35% of high-value consultations despite digital growth.\u003c\/p\u003e\n\u003cp\u003eBy 2025, over 60% of locations were renovated into collaborative spaces focused on advisory services, which lifted per-branch advisory revenue by an estimated 18% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital and Mobile Banking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMa Banque, Credit Agricole Nord de France’s mobile app and web portal handle most routine banking and product subscriptions, accounting for over 68% of retail transactions in 2024. They provide 24\/7 account access, SEPA instant transfers, and e-signing for loans and insurance, cutting branch processing time by ~40%. The platforms receive quarterly security patches and use analytics to deliver personalized offers, lifting digital conversion rates to ~22% in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Business and Private Banking Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCredit Agricole Nord de France runs Specialized Business and Private Banking Centers staffed by sector experts to serve corporate and HNW clients; in 2024 these centers handled about 18% of the region’s loan book (~€1.2bn) and advised on €420m of M\u0026amp;A and structured finance mandates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMultichannel Customer Contact Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthe bank uses regional call centers plus digital chat and video to deliver immediate help remote advisory services reducing branch visits by about in\u003e\n\u003cpby end-2025 these centers will be tightly integrated with the bank crm enabling full session handoff across channels and boosting first-contact resolution toward\u003e\n\u003cpthis hybrid model supports phone human advisor access and scales to cover million annual customer contacts across hauts-de-france.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegional call centers + chat\/video\u003c\/li\u003e\n\u003cli\u003e28% fewer branch visits (2024)\u003c\/li\u003e\n\u003cli\u003eCRM integration by end-2025 → 82% FCR\u003c\/li\u003e\n\u003cli\u003e~1.2M annual contacts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pby\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Banking Points and Self-Service Kiosks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAutomated banking points and self-service kiosks in Crédit Agricole Nord de France deliver 24\/7 cash withdrawals, deposits and basic account services across urban and rural areas, with over 560 ATMs and 220 multifunction terminals as of Dec 2025 supporting regional inclusion.\u003c\/p\u003e\n\u003cp\u003eThis network reduced branch footfall by 18% between 2022–2025, maintained service coverage for 94% of communes, and underpins the bank’s accessibility and local presence.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e560+ ATMs (Dec 2025)\u003c\/li\u003e\n\u003cli\u003e220 multifunction terminals (Dec 2025)\u003c\/li\u003e\n\u003cli\u003e94% commune coverage\u003c\/li\u003e\n\u003cli\u003e18% branch footfall drop (2022–2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid network: ~220 branches + 560 ATMs, 68%+ digital share, 82% FCR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDense hybrid distribution: ~220 branches (2025) + 560 ATMs, 220 terminals (Dec 2025), Ma Banque digital handling 68%+ transactions (2024), 1.2M annual contacts, 35% high-value consults at branches, 18% branch footfall drop (2022–2025), CRM integration → 82% FCR (end-2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (2025)\u003c\/td\u003e\n\u003ctd\u003e~220\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\/terminals (Dec 2025)\u003c\/td\u003e\n\u003ctd\u003e560 \/ 220\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital tx share (2024)\u003c\/td\u003e\n\u003ctd\u003e68%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnual contacts\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eCredit Agricole Nord de France 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Credit Agricole Nord de France 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, fully editable document you'll download immediately after checkout, complete and ready to use for strategic planning or presentations.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact final version included in your order; buy with confidence knowing the file shown is the real, high-quality analysis you'll get.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751141224825,"sku":"ca-norddefrance-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ca-norddefrance-marketing-mix.png?v=1772228167","url":"https:\/\/growthsharematrix.com\/products\/ca-norddefrance-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}