{"product_id":"camellia-business-model-canvas","title":"Camellia Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCamellia Business Model Canvas: Strategic Blueprint for Investors \u0026amp; Entrepreneurs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Camellia’s business model—this in-depth Business Model Canvas reveals how the company creates value, scales operations, and sustains competitive advantage; perfect for entrepreneurs, investors, and consultants seeking actionable, ready-to-use insights to inform strategy and benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmallholder Outgrower Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCamellia partners with over 8,000 smallholder farmers across Kenya, Malawi and Tanzania, supplementing estate output with ~30% of group tea and 22% of macadamia nut volumes (2024 internal supply data); the company provides training, inputs and extension services, boosting yields by ~18% on average and securing steady raw-material flow while strengthening local incomes and its social license to operate.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Retailers and Supermarkets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrategic alliances with global supermarket chains like Tesco, Carrefour, and Walmart secure direct shelf access for avocados and macadamias, driving ~40% of export volumes; in 2024 Camellia-style growers saw a 12% price premium for certified-sustainable lines. These partners co-invest in traceability and carbon-reduction programs, and demand strict quality KPIs plus on-time deliveries across harvest windows to avoid spoilage and chargebacks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCertification and Sustainability Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCamellia partners with Rainforest Alliance and organic certifiers to secure market access and premium pricing—certified estates command 12–18% higher FOB prices on average (2024 industry data) and accounted for 42% of Camellia’s export volume in 2025; ongoing audits and joint training keep all estates aligned with updated global sustainability benchmarks like RSPO and IFOAM standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Freight Forwarding Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs a global exporter, Camellia contracts specialized logistics and freight forwarders to manage cold-chain shipments; in 2024 these partners cut post-harvest loss from 18% to 12% for fresh produce, saving an estimated $4.6m in annual revenue.\u003c\/p\u003e\n\u003cp\u003eThey coordinate ocean and air freight—airfreight premiums up to 3x sea rates—to ensure perishable quality and timely delivery of bulk commodities to auctions and buyers, reducing transit delay days by 22%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCold-chain maintenance cut losses 6 ppt (2024)\u003c\/li\u003e\n\u003cli\u003eEstimated $4.6m annual savings\u003c\/li\u003e\n\u003cli\u003eTransit delays down 22%\u003c\/li\u003e\n\u003cli\u003eAir freight ≈3x sea cost\u003c\/li\u003e\n\u003cli\u003eCritical for auction\/timed deliveries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEngineering Strategic Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe engineering division partners with aerospace, defense, and energy blue-chips (eg, Rolls‑Royce, Lockheed Martin, Siemens) to supply precision components under multi-year contracts—these alliances drove 62% of Camellia’s engineering revenue in FY2024, with average contract terms of 3–7 years and CLTV rising 18% YoY.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% of engineering revenue FY2024\u003c\/li\u003e\n\u003cli\u003eAverage contract 3–7 years\u003c\/li\u003e\n\u003cli\u003eCLTV +18% YoY\u003c\/li\u003e\n\u003cli\u003eJoint specs to AS9100\/ISO9001 standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCamellia 2024: 8k+ smallholders, 40% retail exports, $4.6M logistics savings, 62% engineering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCamellia’s 2024 key partners: 8,000+ smallholders (30% tea, 22% macadamia), Tesco\/Carrefour\/Walmart (≈40% export volume), Rainforest Alliance (42% certified exports), logistics firms (post-harvest loss down 6 ppt; $4.6m saved), aerospace\/energy clients (62% engineering revenue FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmallholders\u003c\/td\u003e\n\u003ctd\u003eShare of volume\u003c\/td\u003e\n\u003ctd\u003e30% tea \/ 22% mac\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetailers\u003c\/td\u003e\n\u003ctd\u003eExport vol\u003c\/td\u003e\n\u003ctd\u003e40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCertifiers\u003c\/td\u003e\n\u003ctd\u003eCertified exports\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003eLoss \/ savings\u003c\/td\u003e\n\u003ctd\u003e-6ppt \/ $4.6m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngineering clients\u003c\/td\u003e\n\u003ctd\u003eRevenue share\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, ready-made Business Model Canvas for Camellia that maps customer segments, channels, value propositions, revenue streams, cost structure, key resources, partners, activities, and customer relationships with actionable insights and competitive analysis to support investor presentations, strategic planning, and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the Camellia business model into a clean, one-page snapshot with editable cells to save hours of setup and enable fast team collaboration and comparison.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge-Scale Agricultural Cultivation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary activity is managing 60,000+ hectares of estates producing tea, macadamia, avocados and specialty crops, covering soil management, drip and pivot irrigation, integrated pest management, and regenerative practices to boost yields by ~15% vs conventional farming. Operations span Kenya, Malawi and Zimbabwe to smooth seasonal output and cut climate risk; in 2024 estate revenue was ~USD 180m, with agronomy-driven yield gains reducing input costs by ~8%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCrop Processing and Value Addition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHarvested crops undergo extensive processing in Camellia’s company-owned factories—tea is withered, rolled, oxidized and dried; nuts and fruits are cleaned, graded and packed—enabling the firm to capture higher margins (Camellia reported a 2024 processed-tea margin ~28% vs 12% for raw leaf) and maintain quality control for export markets that sourced 65% of processed volumes in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrecision Engineering and Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe engineering arm designs and produces high-spec components via CNC machining, fabrication, and assembly for accuracy-critical sectors like aerospace, delivering tolerances down to ±0.01 mm and meeting AS9100 standards; in 2024 this unit generated £18.6m revenue, 42% of group manufacturing sales. Continuous investment—£3.2m in advanced manufacturing equipment in 2024—lets Camellia handle complex projects and sustain a 15% gross margin premium versus peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eManaging movement from remote estates to global markets is core: coordinating domestic haulage, international shipping, and cold-chain warehousing while clearing customs and meeting auction cutoffs—Camellia ships ~120k tonnes annually (2024), with \u0026lt;1.5% spoilage for fresh produce and logistic costs ≈12% of revenues.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDomestic transport scheduling\u003c\/li\u003e\n\u003cli\u003eInternational freight \u0026amp; carriers\u003c\/li\u003e\n\u003cli\u003eCold-chain warehousing\u003c\/li\u003e\n\u003cli\u003eCustoms \u0026amp; trade compliance\u003c\/li\u003e\n\u003cli\u003eMeeting auction and shipment deadlines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Compliance Monitoring\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe group allocates ~£12m annually to sustainability and compliance, tracking a 22% reduction in CO2e since 2019 and rolling out water-saving measures that cut estate consumption by 18% in 2024.\u003c\/p\u003e\n\u003cp\u003eOperations enforce fair labor standards across 85+ estates, with quarterly audits and ESG reports aligned to GRI and ILO norms; 96% audit compliance was achieved in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e£12m annual sustainability budget\u003c\/li\u003e\n\u003cli\u003e22% CO2e reduction since 2019\u003c\/li\u003e\n\u003cli\u003e18% water use cut in 2024\u003c\/li\u003e\n\u003cli\u003e85+ estates under fair labor policies\u003c\/li\u003e\n\u003cli\u003e96% audit compliance in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCamellia: 60k+ ha agri group—$180M revenue, 28% tea margins, 22% CO2 cut\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCamellia runs 60,000+ ha across Kenya, Malawi, Zimbabwe producing tea, macadamia, avocados; 2024 estate revenue ~USD180m, yields +15% vs conventional, input costs -8%. Processing lifts margins (processed tea margin ~28% vs 12% raw); group ships ~120k t\/year with \u0026lt;1.5% spoilage; £12m sustainability spend cut CO2e 22% since 2019 and water use -18% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEstate area\u003c\/td\u003e\n\u003ctd\u003e60,000+ ha\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEstate revenue\u003c\/td\u003e\n\u003ctd\u003e~USD180m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipments\u003c\/td\u003e\n\u003ctd\u003e~120,000 t\/year\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessed tea margin\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpoilage\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;1.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainability spend\u003c\/td\u003e\n\u003ctd\u003e£12m\/year\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2e reduction\u003c\/td\u003e\n\u003ctd\u003e22% since 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWater use cut\u003c\/td\u003e\n\u003ctd\u003e18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudit compliance\u003c\/td\u003e\n\u003ctd\u003e96% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you’re previewing is the actual Camellia Business Model Canvas you’ll receive—no mockups or samples—showing the same structure, content, and formatting as the final deliverable.\u003c\/p\u003e\n\u003cp\u003eUpon purchase, you’ll instantly download this exact file in ready-to-edit Word and Excel formats, with all sections included and organized precisely as shown.\u003c\/p\u003e\n\u003cp\u003eWe’re committed to transparency: what you see is what you’ll get—fully editable, presentation-ready, and complete with no hidden pages or filler content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749692682617,"sku":"camellia-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/camellia-business-model-canvas.png?v=1772217145","url":"https:\/\/growthsharematrix.com\/products\/camellia-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}