{"product_id":"campusactivewear-swot-analysis","title":"Campus Activewear SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElevate Your Analysis with the Complete SWOT Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCampus Activewear, a prominent player in the athleisure market, boasts strong brand recognition and a diverse product range as key strengths. However, potential threats like intense competition and evolving consumer trends necessitate a deeper understanding of their strategic positioning.\u003c\/p\u003e\n\u003cp\u003eDiscover the complete picture behind Campus Activewear's market position with our full SWOT analysis. This in-depth report reveals actionable insights, financial context, and strategic takeaways—ideal for entrepreneurs, analysts, and investors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Pan-India Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCampus Activewear's extensive pan-India distribution network is a significant strength.  They operate through a robust omnichannel strategy, combining over 295 exclusive brand stores with a vast presence in multi-brand outlets and strong e-commerce platforms. This network reaches an impressive 23,000 retail touchpoints across the country, ensuring wide availability of their products.\u003c\/p\u003e\n\u003cp\u003eThe company's commitment to expanding its geographical reach is evident in its strategic store additions across Western, Southern, and Eastern India. This deliberate expansion strengthens their market penetration and makes their diverse product range accessible to a broader customer base nationwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Product Portfolio Across Price Points\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCampus Activewear boasts a remarkably diverse product portfolio, spanning athletic footwear for running and walking, alongside casual shoes and sandals. This extensive range ensures they cater to a wide spectrum of consumer tastes, styles, and color preferences.\u003c\/p\u003e\n\u003cp\u003eThe company's ability to offer products across various price points is a significant strength. This strategy allows Campus to appeal to a broad demographic, making it an aspirational brand for everyone from young trendsetters to individuals seeking everyday comfort and performance.\u003c\/p\u003e\n\u003cp\u003eFor instance, in the fiscal year 2023, Campus Activewear reported a revenue of INR 1,189 crore, showcasing the market's strong reception to their varied offerings. This financial performance underscores the success of their strategy to provide value across different segments of the footwear market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Brand Recognition and R\u0026amp;D Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCampus Activewear stands out with its strong brand recognition, having solidified its position as one of India's largest omnichannel sports and athleisure footwear players. This brand recall translates into significant consumer trust and preference.\u003c\/p\u003e\n\u003cp\u003eThe company's commitment to innovation is evident in its dedicated focus on research and development. This strategic priority is underscored by the successful launch of 78 new designs in the first quarter of fiscal year 2025, showcasing a proactive approach to market trends and consumer desires.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImproved Financial Health and Operational Efficiency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCampus Activewear has demonstrated robust financial improvement, notably achieving a net-debt-free status in FY24 through significant debt repayment. This financial discipline enhances its stability and capacity for future investment. \u003c\/p\u003e\n\u003cp\u003eThe company has also made strides in operational efficiency, evidenced by a reduction in working capital days from 108 in FY23 to 79 in FY24. This improvement reflects better management of inventory and receivables, freeing up capital and boosting liquidity. \u003c\/p\u003e\n\u003cp\u003eFurther strengthening its operational backbone, Campus Activewear successfully implemented SAP in April 2025. This move is expected to streamline business processes, improve data visibility, and enhance overall agility and scalability for future growth. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003eNet-debt-free status achieved in FY24.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWorking capital days reduced from 108 (FY23) to 79 (FY24).\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSAP implementation completed in April 2025 for operational enhancement.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertically Integrated Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCampus Activewear's vertically integrated manufacturing is a significant strength, allowing for streamlined operations and enhanced control over the entire production cycle. This integration fosters operational excellence by enabling closer oversight of quality, costs, and production timelines.  The company's commitment to this model is evident in its strategic expansion, with commercial production commencing at its Haridwar II facility in March 2025, specifically for high-quality sneaker uppers.\u003c\/p\u003e\n\u003cp\u003eThis capability translates into tangible benefits:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Quality Control:\u003c\/strong\u003e Direct management of manufacturing stages ensures consistent product quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCost Efficiencies:\u003c\/strong\u003e Reduced reliance on external suppliers can lead to lower production costs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAgility in Production:\u003c\/strong\u003e Faster adaptation to market trends and demand fluctuations is possible.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFootwear Leader's Strategic Growth \u0026amp; Operational Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCampus Activewear's robust brand recognition as a leading omnichannel sports and athleisure footwear player is a key strength, fostering consumer trust. Their commitment to innovation is highlighted by the launch of 78 new designs in Q1 FY25, demonstrating responsiveness to market trends.\u003c\/p\u003e\n\u003cp\u003eFinancially, the company achieved net-debt-free status in FY24 and improved operational efficiency by reducing working capital days from 108 in FY23 to 79 in FY24. The successful implementation of SAP in April 2025 further enhances their operational agility and scalability.\u003c\/p\u003e\n\u003cp\u003eTheir vertically integrated manufacturing, exemplified by the March 2025 commencement of production at the Haridwar II facility for sneaker uppers, ensures enhanced quality control, cost efficiencies, and production agility.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eAnalyzes Campus Activewear’s competitive position through key internal and external factors, detailing its strengths, weaknesses, opportunities, and threats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOffers a clear, actionable SWOT analysis of Campus Activewear, pinpointing key areas to address competitive threats and leverage market opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMuted Demand and Revenue Decline in Specific Segments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCampus Activewear faced a notable slowdown in the first quarter of fiscal year 2025, reporting a 4.1% year-over-year revenue decline. This dip was largely driven by weaker consumer demand, especially in rural and semi-urban markets. The profit after tax also saw a significant drop of 19.4% during the same period, highlighting the impact of these challenging market conditions on the company's bottom line.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeclining Average Selling Price (ASP)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCampus Activewear experienced a notable drop in its Average Selling Price (ASP), falling from Rs. 629 in the first quarter of fiscal year 2024 to Rs. 585 in the first quarter of fiscal year 2025.\u003c\/p\u003e\n\u003cp\u003eThis downward trend in ASP is primarily attributed to a consumer shift favoring more budget-friendly open footwear options, which inherently carry lower price tags than closed footwear.\u003c\/p\u003e\n\u003cp\u003eA continued decrease in ASP poses a significant challenge, potentially impacting the company's revenue growth trajectory and overall profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImpact of Rising Costs on Operating Margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCampus Activewear's operating margins are feeling the pinch from rising employee costs, exacerbated by new hires and government-mandated minimum wage hikes.  For instance, in the fiscal year ending March 2024, employee benefits expenses saw a notable increase, contributing to this pressure.\u003c\/p\u003e\n\u003cp\u003eThe company's decision to absorb these increased labor expenses rather than passing them directly to consumers, coupled with a reduction in Average Selling Price (ASP) and other operational costs, has put downward pressure on its EBITDA margin. This strategic choice, while potentially aimed at market share, directly impacts profitability, highlighting a key weakness in cost management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDecline in Online-to-Offline (O2O) and B2B Business\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCampus Activewear has experienced a downturn in its online-to-offline (O2O) and business-to-business (B2B) sales channels, even as its marketplace sales have seen an increase. This strategic shift, aimed at reducing reliance on B2B, could potentially affect the company's distribution network and the overall balance of its revenue streams, necessitating a careful recalibration of strategies.\u003c\/p\u003e\n\u003cp\u003eWhile Campus Activewear's management is intentionally scaling back its B2B operations to focus on direct-to-consumer (DTC) growth, the observed decline in these segments warrants attention. For instance, if B2B revenue, which was a significant contributor previously, shrinks considerably without a commensurate rise in DTC channels, it could lead to a less diversified revenue base and potentially impact overall market reach.\u003c\/p\u003e\n\u003cp\u003eThe company's strategic pivot away from B2B, while understandable for streamlining operations, does present a weakness if not managed effectively. A substantial drop in B2B sales, even if planned, can create a void in revenue and distribution that needs to be filled by other channels. This requires a robust strategy to ensure that the growth in online marketplaces and DTC initiatives can fully compensate for the reduction in B2B volume and maintain a healthy distribution efficiency.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrategic Focus Shift:\u003c\/strong\u003e Campus Activewear is deliberately reducing its B2B engagement to concentrate on DTC and marketplace growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistribution Impact:\u003c\/strong\u003e A decline in O2O and B2B channels can affect the company's overall distribution efficiency and market penetration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRevenue Mix Rebalancing:\u003c\/strong\u003e The shift necessitates careful management to ensure that growth in other channels adequately offsets the reduction in B2B revenue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeasonality and Market Fluctuations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCampus Activewear's revenue is significantly impacted by seasonality, leading to predictable dips in performance. For instance, the company saw a notable 22.9% quarter-on-quarter decline in revenue during Q4 FY24. This pattern highlights a vulnerability to seasonal shifts in consumer spending and activity.\u003c\/p\u003e\n\u003cp\u003eFurther exacerbating these seasonal effects are external market factors. Extreme weather conditions, such as unusually hot summers, can deter customers from visiting physical stores, thereby reducing in-store footfall. Similarly, fewer auspicious dates for events like weddings can dampen demand for footwear.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeasonal Revenue Drops:\u003c\/strong\u003e Demonstrated by a 22.9% sequential revenue decline in Q4 FY24.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImpact of Extreme Weather:\u003c\/strong\u003e Hot summers negatively affect in-store traffic and sales.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduced Demand from Events:\u003c\/strong\u003e Fewer wedding dates lead to lower consumer spending on footwear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInconsistent Financial Performance:\u003c\/strong\u003e Seasonal and market fluctuations create volatility in quarterly results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Headwinds: Costs, Strategy, and Seasonality\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCampus Activewear's profitability is being squeezed by rising employee costs, including those from new hires and wage increases, as evidenced by the rise in employee benefits expenses in FY24. The company's decision to absorb these higher labor costs, alongside a decrease in its Average Selling Price (ASP) and other operational expenses, has put downward pressure on its EBITDA margin, indicating a potential weakness in cost management and pricing strategy.\u003c\/p\u003e\n\u003cp\u003eThe company is intentionally scaling back its B2B operations to focus on DTC and marketplace growth, but this strategic shift has led to a decline in O2O and B2B sales channels, potentially impacting distribution efficiency and market reach. This necessitates careful management to ensure that growth in other channels adequately compensates for the reduction in B2B revenue and maintains a healthy distribution network.\u003c\/p\u003e\n\u003cp\u003eCampus Activewear's revenue is susceptible to seasonality, with a notable 22.9% quarter-on-quarter revenue decline observed in Q4 FY24. External factors like extreme weather, such as unusually hot summers, can also negatively impact in-store footfall, further contributing to inconsistent financial performance and revenue volatility.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eCampus Activewear SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the same document the customer will receive after purchasing—no surprises, just professional quality. This excerpt offers a glimpse into the comprehensive analysis of Campus Activewear's strengths, weaknesses, opportunities, and threats. You'll gain access to the full, detailed report upon purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55610570965369,"sku":"campusactivewear-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/campusactivewear-swot-analysis.png?v=1754740313","url":"https:\/\/growthsharematrix.com\/products\/campusactivewear-swot-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}