{"product_id":"canadagoose-business-model-canvas","title":"Canada Goose Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCanada Goose Business Model Canvas: Strategic Insights for Investors \u0026amp; Strategists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover the strategic framework behind Canada Goose’s success with a concise Business Model Canvas that maps value propositions, customer segments, key partners, and revenue streams—perfect for investors and strategists seeking actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Material Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCanada Goose keeps multi-year contracts with ethical Hutterite down suppliers and technical-fabric makers, requiring Global Traceability Standard compliance to meet animal-welfare and environmental benchmarks; in 2024 over 95% of down was traceable to source per company reporting. By locking premium inputs—raw-material cost ~26% of COGS in 2023—the firm preserves the functional quality that supports its luxury pricing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Wholesale Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCanada Goose partners with elite retailers—Neiman Marcus, Selfridges, Lane Crawford—to anchor presence in fashion hubs; wholesale accounted for ~43% of FY2024 revenue (ended Mar 31, 2024), underscoring its ongoing cash and reach role. These stores serve as curated physical touchpoints that boost brand visibility and support geographic expansion while Canada Goose shifts to direct-to-consumer channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Labor Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCanada Goose keeps about 60% of production in-house across its Ontario and Winnipeg facilities to protect Made in Canada heritage and quality; since 2023 it increased domestic output while outsourcing ~40% to specialized partners for footwear and knitwear, letting the brand scale capacity and cut lead times by ~25% year-over-year while meeting rigorous cold-weather testing and QA standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Environmental NGOs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCanada Goose works with NGOs like Polar Bears International and sustainability consultants to validate ESG claims and guide its fur-free, circular-economy transition targeted by 2025; these partners underpin product tracing and animal-welfare audits that aim to retain luxury customers. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePartner examples: Polar Bears International; third‑party auditors\u003c\/li\u003e\n\u003cli\u003e2024 target: complete fur phase‑out by end‑2025\u003c\/li\u003e\n\u003cli\u003eCustomer impact: 67% of luxury buyers say sustainability affects purchase (2023 survey)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Distribution Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGlobal logistics partners like DHL and FedEx let Canada Goose manage a complex international supply chain and fulfill e-commerce orders quickly; in 2024 Canada Goose reported 28% year-over-year online revenue growth, making fast global shipping crucial.\u003c\/p\u003e\n\u003cp\u003eThese partners sustain luxury service levels—rapid delivery and seamless returns—while strategic warehousing in Europe and Asia cuts lead times by up to 40% and lowers localized shipping costs, supporting higher conversion and repeat rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% online revenue growth (2024)\u003c\/li\u003e\n\u003cli\u003eDHL\/FedEx for expedited global fulfillment\u003c\/li\u003e\n\u003cli\u003eWarehouses in Europe\/Asia reduce lead times ~40%\u003c\/li\u003e\n\u003cli\u003eImproved conversion and repeat purchase rates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCanada Goose locks 95% traceable supply, keeps 60% production domestic, eyes fur‑free 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCanada Goose secures multi-year, GTS-compliant down and tech-fabric contracts (95% traceable in 2024) and keeps ~60% production in Canada to protect quality; wholesale was 43% of FY2024 revenue and online grew 28% YoY. Partners: premium retailers, DHL\/FedEx, NGOs, auditors—these cut lead times ~25–40% and support a fur-free transition by end‑2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDown traceability (2024)\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction in-house\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale share FY2024\u003c\/td\u003e\n\u003ctd\u003e43%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline growth (2024)\u003c\/td\u003e\n\u003ctd\u003e28% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead‑time reduction\u003c\/td\u003e\n\u003ctd\u003e25–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFur phase‑out target\u003c\/td\u003e\n\u003ctd\u003eEnd‑2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Canada Goose covering customer segments, channels, value propositions, revenue streams, key partners, activities, resources, cost structure and customer relationships, reflecting real-world luxury outerwear operations and strategic plans for presentations or investor discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Canada Goose’s business model with editable cells, condensing premium pricing, direct-to-consumer channels, and supply-chain insights into a single, shareable one-page snapshot for quick strategic review.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDesign and Technical Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCanada Goose spends about CAD 30–40 million annually on R\u0026amp;D (2024 filing) to engineer outerwear that endures -30°C while staying stylish, using cold-room trials and Arctic field tests; by 2025 the firm aims to replace 50% of insulation with sustainable alternatives like certified recycled down and PrimaLoft Bio without cutting thermal performance or raising product failure rates above 1.5%\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertical Manufacturing Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eManaging domestic manufacturing facilities is core to Canada Goose’s model, keeping quality tight and the brand’s Canadian identity intact; in 2024 the company operated 4 owned factories in Ontario and employed ~1,500 factory workers to produce \u0026gt;70% of its parkas. The firm controls every assembly step for flagship parkas to ensure artisanal standards, and vertical integration improved inventory turns to 3.2x in FY2024, boosting responsiveness to trends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Brand Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCanada Goose runs cinematic ad campaigns plus influencer and celebrity endorsements to position its jackets as luxury lifestyle pieces; in FY2024 the company spent CA$71.3m on selling, general and administrative expenses, much of which fuels marketing and brand building.\u003c\/p\u003e\n\u003cp\u003eDigital efforts use analytics to personalize ads across social and search, driving higher conversion—online sales rose to ~29% of revenue in 2024, up from 22% in 2021.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCanada Goose runs ~70 global retail stores and a direct e-commerce channel that drove 49% of revenue in FY2024 (ended Mar 2024), focusing on immersive Cold Room demos to boost conversion and brand experience.\u003c\/p\u003e\n\u003cp\u003eDirect control of stores and online sales raises gross margins (retail channel GM ~64% vs wholesale ~38% in FY2024) and supplies first-party customer data for personalization and lifetime value growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~70 flagship stores (2024)\u003c\/li\u003e\n\u003cli\u003e49% revenue DTC (FY2024)\u003c\/li\u003e\n\u003cli\u003eCold Rooms for product testing\u003c\/li\u003e\n\u003cli\u003eRetail GM ~64% vs wholesale ~38%\u003c\/li\u003e\n\u003cli\u003eFirst-party data for personalization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Traceability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eActive monitoring of the supply chain enforces Canada Goose’s 2025 Transparency and Sustainability targets by auditing suppliers, tracking raw-material flows (e.g., 2024 trace coverage reached ~68% of down and fur inputs), and running circularity programs like the Generations resale platform launched 2021 and expanded to 30+ cities by 2024.\u003c\/p\u003e\n\u003cp\u003eThis transparency reduces reputational risk, helps meet global rules (EU Corporate Sustainability Reporting Directive, Canada’s Upcoming Modern Slavery Act), and supports investor and consumer trust.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAudit suppliers quarterly\u003c\/li\u003e\n\u003cli\u003eTrack 68% of key inputs (2024)\u003c\/li\u003e\n\u003cli\u003eGenerations resale: 30+ cities (2024)\u003c\/li\u003e\n\u003cli\u003eAlign with EU CSRD \u0026amp; Canada modern-slavery rules\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCanada Goose ramps CAD30–40M R\u0026amp;D, targets 50% sustainable insulation by 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCanada Goose invests CAD 30–40M in R\u0026amp;D (2024) to meet -30°C performance while shifting to 50% sustainable insulation by 2025; owns 4 Ontario factories (~1,500 workers) producing \u0026gt;70% parkas, DTC 49% revenue (FY2024), ~70 stores, online 29% of sales, retail GM ~64% vs wholesale ~38%, inventory turns 3.2x, trace coverage ~68% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003eCAD 30–40M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFactories \/ workers\u003c\/td\u003e\n\u003ctd\u003e4 \/ ~1,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParkas made in Canada\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC revenue\u003c\/td\u003e\n\u003ctd\u003e49% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales\u003c\/td\u003e\n\u003ctd\u003e29% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail GM\u003c\/td\u003e\n\u003ctd\u003e~64% vs wholesale ~38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turns\u003c\/td\u003e\n\u003ctd\u003e3.2x (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrace coverage\u003c\/td\u003e\n\u003ctd\u003e~68% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainability target\u003c\/td\u003e\n\u003ctd\u003e50% sustainable insulation by 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Business Model Canvas preview you see here is the exact document you’ll receive after purchase—not a mockup or sample—and it reflects the full structure, content, and formatting of the final deliverable for Canada Goose.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749691044217,"sku":"canadagoose-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/canadagoose-business-model-canvas.png?v=1772217117","url":"https:\/\/growthsharematrix.com\/products\/canadagoose-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}