{"product_id":"canfor-marketing-mix","title":"Canfor Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCanfor’s 4P’s reveal a cohesive strategy: sustainably sourced timber products, value-based pricing across market segments, a multi-channel distribution network focused on North American and export lumber markets, and targeted promotion emphasizing sustainability and reliability. The preview highlights key tactics, but the full report breaks down product lines, price structures, channel economics, and campaign ROI. Save hours with an editable, presentation-ready analysis packed with data and actionable recommendations—purchase the complete 4P’s Marketing Mix Analysis for Canfor now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Quality Softwood Lumber\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCanfor’s high-quality softwood lumber, including Spruce-Pine-Fir and Southern Yellow Pine, serves residential construction demand and accounted for about 62% of its 2024 lumber sales by volume (Canfor Annual Report 2024).\u003c\/p\u003e\n\u003cp\u003eProducts are graded to meet global building codes for strength and appearance; structural grades drive higher ASPs, boosting lumber segment gross margin to roughly 18% in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Canfor refined kiln-drying for better dimensional stability, cutting moisture-related claims by an estimated 25% and reducing rework costs versus 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Kraft Pulp Grades\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCanfor is a leading producer of northern bleached softwood kraft pulp, supplying high-performance fiber used in tissue, towel, and specialty papers; in 2024 pulp sales contributed about C$420M, reflecting strength in premium grades.\u003c\/p\u003e\n\u003cp\u003eThe pulp is prized for superior tensile strength and brightness, commanding a price premium—Canfor reported average pulp realizations near US$700\/odt in H2 2024 for premium grades.\u003c\/p\u003e\n\u003cp\u003eCanfor invests in fiber-quality R\u0026amp;D and mill upgrades, cutting rejects by 12% in 2023 and lifting market share in specialty paper segments across North America and Europe.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Biomass and Green Energy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCanfor converts residuals into wood pellets and onsite renewable power, supplying ~240,000 tonnes of pellets in 2024 and exporting to EU and Asia as a low-carbon fuel; pellets cut lifecycle CO2 by ~70% versus coal, per 2023 IEA-aligned estimates. By late 2025 Canfor expanded bio-refining to raise residue recovery to ~92% and added 45 MW of biomass generation, reducing site fossil use and selling excess to local grids for ~$12–15\/MWh. These moves target rising demand for sustainable energy—global wood pellet trade grew ~6% in 2024 to 36 Mt—while unlocking higher-margin bio-innovation revenues and improving EBITDA contribution from renewables within Canfor’s integrated pulp and lumber portfolio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEngineered Wood and Specialty Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCanfor’s Engineered Wood and Specialty Products include glulam and finger-jointed lumber for complex architectural and industrial projects, supporting mass timber trends; in 2024 Canfor reported engineered product sales growth of ~8% and glulam capacity expansions to meet rising demand.\u003c\/p\u003e\n\u003cp\u003eThese products offer higher strength-to-weight ratios than solid timber and are made to customer specs for custom dimensions and high-load capacities, lowering build time and enabling taller wood structures.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 sales growth ~8%\u003c\/li\u003e\n\u003cli\u003eGlulam capacity expansions in 2024\u003c\/li\u003e\n\u003cli\u003eCustom dimensions, high-load designs\u003c\/li\u003e\n\u003cli\u003eSupports mass timber, improved strength-to-weight\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Paper and Packaging Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCanfor’s integrated mills produce high-strength kraft paper used in industrial packaging and medical wraps, rated for tensile strength up to ~80–120 N\/15mm and controlled porosity for sterile barriers; these lines contributed ~C$210m in pulp and paper revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eThe product positioning emphasizes eco-friendly fibers and recyclable packaging; Canfor reports a 22% reduction in mill emissions since 2018 and aims for 65% recycled or certified fiber in packaging by 2026.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eHigh tensile strength: ~80–120 N\/15mm\u003c\/li\u003e\n\u003cli\u003e2024 pulp\/paper revenue: ~C$210m\u003c\/li\u003e\n\u003cli\u003eEmission cut since 2018: 22%\u003c\/li\u003e\n\u003cli\u003eTarget certified\/recycled fiber by 2026: 65%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCanfor: Diversified forest products—lumber-led revenue, pulp strength, lower emissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCanfor offers graded softwood lumber (62% of 2024 lumber vol), premium kraft pulp (C$420M in 2024; avg ~US$700\/odt H2 2024), pellets (~240,000t in 2024), engineered wood (2024 sales +8%), and industrial paper (C$210M in 2024); margins: lumber gross ~18% (2024); emissions down 22% since 2018; residue recovery ~92% by late‑2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024\/2025 key\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLumber\u003c\/td\u003e\n\u003ctd\u003e62% vol; gross ~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePulp\u003c\/td\u003e\n\u003ctd\u003eC$420M; ~US$700\/odt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePellets\u003c\/td\u003e\n\u003ctd\u003e240,000t; recovery ~92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngineered\u003c\/td\u003e\n\u003ctd\u003esales +8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePaper\u003c\/td\u003e\n\u003ctd\u003eC$210M; tensile 80–120 N\/15mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Canfor’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a complete breakdown of Canfor’s market positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Canfor’s 4P marketing insights into a concise, leadership-ready snapshot that’s easy to present, customize, and use as a one-page brief for meetings, competitive comparison, or rapid strategic alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Global Manufacturing Base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCanfor runs ~20 sawmills and 6 pulp mills across Western Canada, the US South and Europe via its majority stake in Vida Group, giving access to \u0026gt;25 million m3 of annual timber baskets and reducing regional fiber risk.\u003c\/p\u003e\n\u003cp\u003eGeographic spread cut supply disruption exposure by an estimated 40% between 2019–2024; by 2025 plants reached ~65% automation, raising throughput ~18% and trimming mill waste ~12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Multi-Modal Logistics Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCanfor uses a multi-modal logistics network—rail, truck, and ocean freight—to serve North America, Asia, and Europe, moving over 6 million m3 of lumber and pulp annually (2024), cutting average transit times by ~12% vs 2019 through partnerships with CP Rail, Transdominion Logistics, and Maersk, and targeting a 25% reduction in transport emissions by 2030 under its 2024 climate plan.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Sales and Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCanfor maintains regional sales and distribution hubs in key markets (North America, Europe, Asia) with over 25 dedicated sales offices that delivered ~40% of 2024 wood products revenue (C$2.1bn of C$5.3bn). These hubs give localized support, market intelligence, and tighter ties to distributors, retailers and mills, enabling inventory and delivery adjustments within 72 hours to match regional demand swings. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Industrial Supply Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpa significant portion of canfor products are sold direct to large homebuilders furniture makers and industrial converters cutting intermediary costs improving margin capture channels accounted for about lumber sales in per company disclosures.\u003e\n\u003cpthe direct model enables tighter alignment on specs and delivery canfor reports a reduction in order lead-time vs. after standardizing contracts with top customers.\u003e\n\u003cpby late canfor rolled out digital portals for partners offering order management and real-time shipment tracking supporting a decline in deliveries rise repeat orders among platform users.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~48% of industrial lumber sold via direct channels (2024)\u003c\/li\u003e\n\u003cli\u003e15% faster lead-times vs. 2022 after direct contracting\u003c\/li\u003e\n\u003cli\u003eDigital portals live by late 2025: 22% fewer late deliveries\u003c\/li\u003e\n\u003cli\u003e12% increase in repeat orders from portal users\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pthe\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean Market Access via Vida\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Vida Group acquisition gives Canfor a direct EU distribution platform, adding ~€220m in annual European sales and access to 15+ EU markets as of 2024.\u003c\/p\u003e\n\u003cp\u003eVida enables penetration of Europe’s premium construction segment, where certified sustainable wood demand rose 18% y\/y in 2023; Canfor’s FSC\/PEFC lines match this trend.\u003c\/p\u003e\n\u003cp\u003eSwedish operations act as a gateway hub—Harbors and inland logistics cut transit to central Europe by ~30% versus BC-only routes, boosting margin on EU sales.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€220m added EU sales (2024)\u003c\/li\u003e\n\u003cli\u003e15+ EU markets reached\u003c\/li\u003e\n\u003cli\u003e18% y\/y rise in certified wood demand (2023)\u003c\/li\u003e\n\u003cli\u003e~30% lower transit time to central Europe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCanfor scales global wood supply: \u0026gt;25M m3 access, C$2.1B hub revenue, faster orders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCanfor’s place strategy spans ~20 sawmills, 6 pulp mills and Vida Group in EU, accessing \u0026gt;25M m3\/year and serving N.A., Asia, EU via rail\/truck\/ocean (6M m3 moved in 2024). Regional hubs and 25+ sales offices drove C$2.1bn (40% of C$5.3bn) 2024 revenue; direct sales = 48% of industrial lumber, cutting lead-times 15% vs 2022. Digital portals (late 2025) cut late deliveries 22% and raised repeat orders 12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTimber access\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;25M m3\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVolumes moved (2024)\u003c\/td\u003e\n\u003ctd\u003e6M m3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 revenue from hubs\u003c\/td\u003e\n\u003ctd\u003eC$2.1bn (40%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales (industrial)\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead-time change\u003c\/td\u003e\n\u003ctd\u003e-15% vs 2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLate deliveries\u003c\/td\u003e\n\u003ctd\u003e-22% (portals)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eCanfor 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Canfor 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750166835577,"sku":"canfor-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/canfor-marketing-mix.png?v=1772222907","url":"https:\/\/growthsharematrix.com\/products\/canfor-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}