{"product_id":"carlsberggroup-business-model-canvas","title":"Carlsberg Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCarlsberg's Business Model Unveiled\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the strategic blueprint of Carlsberg's success with our comprehensive Business Model Canvas. This detailed breakdown reveals how they connect with customers, build partnerships, and generate revenue in the competitive beverage industry. Download the full version to gain actionable insights for your own business strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Alliances with Beverage Companies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCarlsberg cultivates strategic alliances with other beverage giants, notably expanding its global partnership with PepsiCo. This collaboration, set to cover bottling franchises in Kazakhstan and Kyrgyzstan from 2026, allows Carlsberg to diversify its offerings beyond beer into soft drinks and other non-alcoholic options, thereby boosting its market reach and realizing supply chain efficiencies.\u003c\/p\u003e\n\u003cp\u003eThe acquisition of Britvic plc in the UK is another significant move, positioning Carlsberg as a major multi-beverage supplier. This strengthens its competitive edge by offering a wider range of products to consumers and retailers alike, creating a more robust and diversified business model.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDistribution and Retail Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCarlsberg’s distribution and retail partners are the backbone of its market reach. They collaborate with numerous local distributors, ensuring their beverages are available across a vast network of establishments. This includes everything from cozy pubs and restaurants to major supermarket chains.\u003c\/p\u003e\n\u003cp\u003eThese partnerships are vital for Carlsberg to achieve broad market penetration. In 2024, Carlsberg continued to leverage its extensive network of over 100,000 retail outlets across its key markets, a testament to the strength of these relationships.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Transport Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCarlsberg collaborates with logistics and transport providers, like Einride in Sweden, to electrify its fleet, a move critical for achieving its ambitious sustainability targets. This partnership directly supports the reduction of carbon emissions throughout Carlsberg's extensive supply chain.\u003c\/p\u003e\n\u003cp\u003eThese strategic alliances are fundamental for optimizing delivery routes and ensuring consistent, timely product distribution. By working with specialized transport companies, Carlsberg aims to minimize its environmental footprint while enhancing operational efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material Suppliers (e.g., Barley, Hops, Water)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCarlsberg actively cultivates strong relationships with its raw material suppliers, including those providing barley, hops, and water. These partnerships are fundamental to guaranteeing the consistent quality and sustainable procurement of essential brewing ingredients. For instance, Carlsberg's commitment to reducing its environmental impact is evident in its collaborations on regenerative agriculture pilot projects, aiming to lessen the ecological footprint of its farming practices.\u003c\/p\u003e\n\u003cp\u003eWater stewardship is another area where Carlsberg emphasizes strategic partnerships. The company engages with various entities to implement water replenishment initiatives, particularly in breweries situated in water-stressed regions. This proactive approach ensures responsible water management throughout its operations. In 2023, Carlsberg continued to expand its regenerative agriculture programs, with over 70% of its barley sourced from Western Europe now covered by sustainability programs, a significant increase from previous years.\u003c\/p\u003e\n\u003cp\u003eThese key partnerships are vital for Carlsberg's business model, ensuring supply chain resilience and supporting its ambitious sustainability goals. The focus on regenerative agriculture and water stewardship not only mitigates risks but also enhances brand reputation and aligns with growing consumer demand for environmentally conscious products.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupplier Collaboration:\u003c\/strong\u003e Partnerships with barley and hop growers are crucial for quality control and innovation in ingredient sourcing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegenerative Agriculture:\u003c\/strong\u003e Carlsberg is investing in pilot projects with farmers to promote soil health and reduce environmental impact, with a goal to have 100% of its barley sourced sustainably by 2030.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater Replenishment:\u003c\/strong\u003e Collaborations with local communities and water management organizations are in place to ensure breweries operate with a net positive water impact in high-risk areas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustry-Wide Sustainability Collaborations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCarlsberg actively participates in industry-wide collaborations focused on enhancing packaging sustainability and recycling infrastructure. These partnerships are crucial for developing and implementing efficient deposit return schemes and improving overall recycling capabilities for beverage containers.\u003c\/p\u003e\n\u003cp\u003eBy working with peers and stakeholders, Carlsberg aims to boost collection and recycling rates for its bottles and cans. For instance, in 2024, the company continued its efforts with initiatives like the Carlsberg Circular Community, which aims to increase the use of recycled materials in its packaging.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eIndustry Coalitions:\u003c\/strong\u003e Engaging in groups like the Global Beverage Packaging Coalition to share best practices and drive collective action on recycling targets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeposit Return Schemes:\u003c\/strong\u003e Collaborating with governments and industry partners to optimize and expand deposit return systems, aiming for over 90% collection rates in key markets by 2030.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecycling Infrastructure Investment:\u003c\/strong\u003e Jointly investing in advanced recycling technologies and infrastructure to ensure higher quality recyclates and a more robust circular economy for packaging.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular Economy Goals:\u003c\/strong\u003e These partnerships directly support Carlsberg's ambition to achieve zero packaging waste and a fully circular approach to its packaging materials.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships Drive Sustainable Growth and Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCarlsberg's key partnerships extend to raw material suppliers, focusing on quality and sustainability. For example, in 2023, over 70% of its barley sourced from Western Europe was covered by sustainability programs, aiming for 100% by 2030. This commitment is also seen in water stewardship initiatives, with collaborations ensuring net positive water impact in water-stressed regions.\u003c\/p\u003e\n\u003cp\u003eThe company also partners with logistics providers like Einride in Sweden to electrify its fleet, crucial for its sustainability targets. These alliances optimize delivery and reduce environmental impact. Furthermore, Carlsberg collaborates with industry peers on packaging sustainability, aiming to increase the use of recycled materials, as seen in its Carlsberg Circular Community initiatives in 2024.\u003c\/p\u003e\n\u003cp\u003eStrategic alliances with other beverage giants, such as the expanded bottling franchise partnership with PepsiCo in Kazakhstan and Kyrgyzstan from 2026, diversify Carlsberg's portfolio and enhance market reach. The acquisition of Britvic plc further solidifies its position as a multi-beverage supplier, strengthening its competitive edge.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA strategic framework detailing Carlsberg's approach to brewing and distributing its diverse portfolio of beers and beverages, focusing on key partners, core activities, and revenue streams.\u003c\/p\u003e\n\u003cp\u003eThis model outlines Carlsberg's customer relationships and channels to market, emphasizing its value propositions centered on quality, innovation, and brand heritage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a structured framework to identify and address inefficiencies, streamlining complex operations for better decision-making.\u003c\/p\u003e\n\u003cp\u003eSimplifies the strategic overview of Carlsberg's operations, allowing for rapid identification of areas needing improvement and potential cost savings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrewing and Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCarlsberg's core activity is the brewing and production of a diverse portfolio of beverages. This includes well-known international brands such as Carlsberg and Tuborg, alongside a growing selection of local and craft beers, and non-alcoholic options. The company manages the entire production chain, from securing high-quality raw materials like barley and hops to the final packaging stages.\u003c\/p\u003e\n\u003cp\u003eThe company's global manufacturing footprint is substantial, with numerous breweries strategically located across different regions. This extensive network allows Carlsberg to maintain consistent quality and operational efficiency in its production processes. In 2023, Carlsberg reported a total revenue of DKK 73.5 billion, with a significant portion driven by its brewing operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Building\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCarlsberg invests heavily in marketing and brand building to enhance its brand equity and connect with consumers worldwide.  For instance, their 2024 marketing campaign is set to reach an impressive 120 markets, demonstrating a significant global commitment.\u003c\/p\u003e\n\u003cp\u003eThis ongoing investment in advertising and promotional activities is crucial for fostering consumer engagement and growing market share.  These efforts aim to solidify Carlsberg's position in a competitive beverage landscape.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Distribution Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCarlsberg actively manages its vast sales and distribution network, a critical activity for reaching consumers. This involves optimizing how products get to market, whether it's through pubs and restaurants (on-trade) or supermarkets and convenience stores (off-trade).  In 2024, the company continued to emphasize digital solutions to streamline sales processes and enhance its B2B e-commerce platforms, aiming for greater efficiency and customer accessibility.\u003c\/p\u003e\n\u003cp\u003eBuilding and maintaining strong relationships with distributors and retailers is paramount to ensuring Carlsberg's brands are readily available to customers. These strategic partnerships are the backbone of their widespread market presence.  The company's focus on digital transformation in sales execution aims to provide real-time data and insights, allowing for more agile responses to market demands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development (R\u0026amp;D) and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCarlsberg's commitment to Research and Development (R\u0026amp;D) is primarily channeled through its dedicated Carlsberg Research Laboratory. This facility is the engine for advancements in brewing science, driving the creation of novel beer varieties, including popular alcohol-free and non-alcoholic options, to cater to shifting consumer tastes.\u003c\/p\u003e\n\u003cp\u003eThe company’s innovation efforts also extend to crucial sustainability initiatives. This includes the development of plant types that are more resilient to climate change and the exploration of advanced, environmentally friendly packaging solutions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus Areas:\u003c\/strong\u003e Brewing science, product innovation (new beer types, alcohol-free, non-alcoholic), and sustainability (climate-tolerant plants, packaging).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvestment:\u003c\/strong\u003e Driven by the Carlsberg Research Laboratory.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrategic Importance:\u003c\/strong\u003e Essential for portfolio diversification and meeting evolving consumer preferences.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2024 Data Point:\u003c\/strong\u003e Carlsberg has been actively promoting its portfolio of low- and no-alcohol beers, with these products representing a growing segment of their sales, aiming to capture a larger share of the health-conscious market.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCarlsberg's key activities in supply chain and logistics optimization focus on streamlining operations for cost efficiency and product availability. This involves meticulous management of procurement, value engineering, and the standardization of raw and packaging materials to reduce complexity and waste.\u003c\/p\u003e\n\u003cp\u003eOptimizing logistics is paramount, ensuring efficient transport and timely delivery across its vast distribution network. Carlsberg is actively investing in electrifying its transport fleet, a significant step towards reducing its carbon footprint. In 2023, the company reported that 30% of its delivery fleet was low-emission, with a goal to reach 100% by 2030.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcurement and Value Engineering:\u003c\/strong\u003e Standardizing materials and optimizing sourcing to lower costs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLogistics Optimization:\u003c\/strong\u003e Enhancing transport efficiency and delivery networks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFleet Electrification:\u003c\/strong\u003e Transitioning to low-emission vehicles, with 30% of the fleet electrified by 2023.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarbon Footprint Reduction:\u003c\/strong\u003e Aligning logistics with sustainability goals through greener transport solutions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Beverage Operations: Innovation, Reach, and Green Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCarlsberg's key activities revolve around its extensive brewing operations, encompassing product development, manufacturing, and robust marketing efforts. The company also manages a sophisticated sales and distribution network, ensuring its diverse beverage portfolio reaches consumers efficiently. Furthermore, significant investment in research and development drives innovation in both product offerings and sustainable practices.\u003c\/p\u003e\n\u003cp\u003eThese activities are supported by a focus on optimizing the supply chain and logistics, including fleet electrification and material standardization. In 2024, Carlsberg's marketing reach extended to 120 markets, underscoring its global brand-building focus. The company's commitment to sustainability is evident in its R\u0026amp;D efforts, such as developing climate-resilient plants and eco-friendly packaging.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eKey Activity\u003c\/th\u003e\n\u003cth\u003eDescription\u003c\/th\u003e\n\u003cth\u003e2023\/2024 Data Point\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrewing \u0026amp; Production\u003c\/td\u003e\n\u003ctd\u003eManufacturing a diverse beverage portfolio, from core brands to craft and non-alcoholic options.\u003c\/td\u003e\n\u003ctd\u003eTotal revenue DKK 73.5 billion in 2023.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales \u0026amp; Distribution\u003c\/td\u003e\n\u003ctd\u003eManaging global on-trade and off-trade channels, emphasizing digital B2B platforms.\u003c\/td\u003e\n\u003ctd\u003eContinued emphasis on digital solutions for sales processes in 2024.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing \u0026amp; Brand Building\u003c\/td\u003e\n\u003ctd\u003eEnhancing brand equity and consumer engagement through global campaigns.\u003c\/td\u003e\n\u003ctd\u003e2024 marketing campaigns targeting 120 markets.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResearch \u0026amp; Development\u003c\/td\u003e\n\u003ctd\u003eInnovating brewing science, product varieties (incl. low\/no alcohol), and sustainability.\u003c\/td\u003e\n\u003ctd\u003eActive promotion of low- and no-alcohol beers in 2024.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupply Chain \u0026amp; Logistics\u003c\/td\u003e\n\u003ctd\u003eOptimizing procurement, logistics, and fleet electrification for efficiency and sustainability.\u003c\/td\u003e\n\u003ctd\u003e30% of delivery fleet low-emission in 2023, aiming for 100% by 2030.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThis preview showcases the exact Carlsberg Business Model Canvas you will receive upon purchase. It's a direct, unedited view of the comprehensive document, demonstrating its structure and content. Once your order is complete, you'll gain full access to this identical file, ready for your strategic analysis and planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55611231961465,"sku":"carlsberggroup-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/carlsberggroup-business-model-canvas.png?v=1754753416","url":"https:\/\/growthsharematrix.com\/products\/carlsberggroup-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}