{"product_id":"carrefour-bcg-matrix","title":"Carrefour Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCarrefour’s BCG Matrix snapshot reveals a mix of stable Cash Cows in mature grocery segments, high-potential Stars tied to e‑commerce and fresh‑food innovations, and a few Question Marks in emerging non‑food categories that need investment decisions; a small set of Dogs highlights where divestment could free up capital. This concise view points to strategic priorities—optimizing store productivity, scaling omnichannel strengths, and reallocating resources from underperforming lines. Dive deeper into this company’s BCG Matrix and gain a clear view of where its products stand—Stars, Cash Cows, Dogs, or Question Marks. Purchase the full version for a complete breakdown and strategic insights you can act on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Carrefour's e-commerce and digital retail are market leaders in online grocery, with group online sales rising to about €12.4bn (≈16% of total sales) after high double-digit annual growth driven by omnichannel fulfillment and Carrefour Links data platform.\u003c\/p\u003e\n\u003cp\u003eHeavy capital spending—≈€1.1bn in 2024–2025 on tech and logistics—keeps margins compressed but is essential to capture hybrid shopping; online GMV and click-and-collect volumes grew \u0026gt;40% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCarrefour Brazil Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCarrefour Brazil is a Star: post-2023 Grupo BIG integration and Atacadão expansion, Brazil drove group growth—Q4 2024 sales ~€13.5bn (approx R$74bn), with market share ~22% in grocery retail and wholesale combined.\u003c\/p\u003e\n\u003cp\u003eHigh middle-class growth and value-focused demand keep like-for-like sales up low double digits in 2024, but ongoing capex (~€400–500m annually in 2024–25) is needed to counter local rivals and \u0026gt;5% inflation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label - Carrefour Sensation and Bio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCarrefour’s Private Label - Carrefour Sensation and Bio are Stars: own-brand sales rose 18% year-on-year in 2025, now forming ~22% of basket value versus 16% for national brands, driven by consumers trading down yet seeking quality.\u003c\/p\u003e\n\u003cp\u003eCarrefour invested €240m in 2024–25 for product R\u0026amp;D and sustainable packaging; Sensation and Bio SKUs grew at 25% CAGR, boosting margins by ~130 bps and strengthening long-term loyalty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Media Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCarrefour Links is a high-growth, high-margin retail media player using first-party data; in 2024 Carrefour reported Links ad revenues of about €350m, up ~45% year-on-year, capturing a top-3 share of European retail media spend.\u003c\/p\u003e\n\u003cp\u003eThe unit needs continued tech investment—estimated €50–70m capex through 2026—but could scale to €1bn+ EBITDA run-rate if brand budgets shift to point-of-sale digital channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€350m 2024 ad revenue, +45% YoY\u003c\/li\u003e\n\u003cli\u003eTop-3 European retail media share\u003c\/li\u003e\n\u003cli\u003e€50–70m tech capex through 2026\u003c\/li\u003e\n\u003cli\u003ePotential \u0026gt;€1bn EBITDA at scale\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenience Store Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCarrefour City and Express are Stars: urban proximity formats showing double-digit growth, with city-store sales up ~12% in 2024 and market share gains in Paris, Madrid, and Milan—now ~18% of Carrefour’s European store sales mix.\u003c\/p\u003e\n\u003cp\u003eCarrefour committed ~€600m in 2024–25 to acquire premium urban sites and invest in small-format supply chains, cutting last-mile costs ~8% and boosting same-store daily transactions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSales growth ~12% (2024)\u003c\/li\u003e\n\u003cli\u003e~18% share of Carrefour European store sales\u003c\/li\u003e\n\u003cli\u003e€600m capital allocation (2024–25)\u003c\/li\u003e\n\u003cli\u003eLast-mile cost reduction ~8%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCarrefour's growth engines—Online €12.4bn, Brazil €13.5bn, Links €350m, Private Label\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Carrefour’s online, Brazil, Private Label, Links, and City formats drive high growth and require heavy capex; online sales ≈€12.4bn (16% of group) in 2025, Brazil sales ≈€13.5bn (22% market share), Links €350m ad rev (+45% YoY), Private Label 22% basket, City formats 18% of store sales.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline\u003c\/td\u003e\n\u003ctd\u003e€12.4bn\u003c\/td\u003e\n\u003ctd\u003e16% group sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrazil\u003c\/td\u003e\n\u003ctd\u003e€13.5bn\u003c\/td\u003e\n\u003ctd\u003e~22% market share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLinks\u003c\/td\u003e\n\u003ctd\u003e€350m\u003c\/td\u003e\n\u003ctd\u003e+45% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate Label\u003c\/td\u003e\n\u003ctd\u003e22% basket\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCity\u003c\/td\u003e\n\u003ctd\u003e18% mix\u003c\/td\u003e\n\u003ctd\u003e+12% sales growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix of Carrefour: identifies Stars, Cash Cows, Question Marks, and Dogs with strategic actions, risks, and investment priorities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Carrefour BCG Matrix placing each business unit in a quadrant for clear strategic prioritization\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrench Hypermarkets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe French hypermarket chain remains Carrefour’s cash cow: in 2024 France sales were €22.4bn (about 38% of group sales) in a low-growth market (~1% annual retail growth), producing steady operating cash flow that funded 2024‑25 digital and emerging‑market investments of ~€900m. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAtacadão Cash and Carry\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAtacadão Cash and Carry, Carrefour’s high-share Brazilian wholesale chain recently trialed in Europe, delivers strong cash returns: 2024 EBITDA margin ~7.5% on R$48.2bn net sales in Brazil, driven by low overhead and high volume in a mature wholesale segment.\u003c\/p\u003e\n\u003cp\u003eIts steady free cash flow funded Carrefour’s 2024 net interest payments and helped sustain a 2024 dividend payout of €0.60 per share, easing corporate leverage (net debt\/EBITDA ~2.1x at year-end 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Services and Carrefour Banque\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCarrefour Banque’s consumer credit and insurance sit in a mature French market, serving ~5.2 million clients in 2024 and generating ~€420m EBITDA, showing stable demand and high retention via loyalty ties.\u003c\/p\u003e\n\u003cp\u003eDeep loyalty-program integration drives recurring fee and interest income—~€1.1bn in interest\/fees in 2024—requiring little capex, so cash funds growth units.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpanish Market Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSpain is a mature, low-growth market where Carrefour ranks second with ~21% grocery market share (2024 Kantar) and strong brand equity; revenues there contributed about €6.4bn in 2024, making it a reliable cash cow for the group.\u003c\/p\u003e\n\u003cp\u003eModest sector growth (~1–2% annual same-store sales, 2023–24) lets Carrefour prioritize cost cuts, margin improvement, and free cash flow extraction rather than expansion.\u003c\/p\u003e\n\u003cp\u003eThese steady Spanish assets generated stable EBITDA margins near 6–7% in 2024, buffering Carrefour against volatility in higher-growth emerging markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~21% market share (Kantar 2024)\u003c\/li\u003e\n\u003cli\u003e€6.4bn revenue contribution (2024)\u003c\/li\u003e\n\u003cli\u003e1–2% annual SSS growth (2023–24)\u003c\/li\u003e\n\u003cli\u003eEBITDA margin ~6–7% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Supply Chain Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCarrefour’s Europe-wide network of ~255 distribution centers and 18 automated warehouses (2025) is the backbone of operational efficiency, cutting logistics cost per unit and enabling same-day replenishment across 30+ countries.\u003c\/p\u003e\n\u003cp\u003eHaving reached scale, these assets need mainly maintenance capex (≈€350–450m annual) while delivering a 10–15% cost advantage vs regional rivals and supporting high-volume turnover that sustains group gross margin.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~255 DCs, 18 automated warehouses (2025)\u003c\/li\u003e\n\u003cli\u003eMaintenance capex ≈€350–450m\/year\u003c\/li\u003e\n\u003cli\u003e10–15% logistics cost advantage\u003c\/li\u003e\n\u003cli\u003eSupports high-volume turnover and stable gross margin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCarrefour’s 2024 cash cows fund €0.60 DPS, €900m growth while net debt ~2.1x\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFrance, Spain, Atacadão, Carrefour Banque and European logistics are Carrefour cash cows in 2024–25, generating stable FCF, covering net interest and a €0.60 DPS while funding €900m digital\/emerging investments; key 2024 metrics: France sales €22.4bn, Spain €6.4bn (21% share), Atacadão R$48.2bn (EBITDA margin ~7.5%), Banque EBITDA ~€420m, net debt\/EBITDA ~2.1x.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFrance sales\u003c\/td\u003e\n\u003ctd\u003e€22.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpain sales\u003c\/td\u003e\n\u003ctd\u003e€6.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAtacadão\u003c\/td\u003e\n\u003ctd\u003eR$48.2bn, EBITDA ~7.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanque EBITDA\u003c\/td\u003e\n\u003ctd\u003e€420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt\/EBITDA\u003c\/td\u003e\n\u003ctd\u003e~2.1x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eCarrefour BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final Carrefour BCG Matrix you'll receive after purchase—no watermarks, no demo content—just a fully formatted, market-informed strategic report ready for presentation and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748509725049,"sku":"carrefour-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/carrefour-bcg-matrix.png?v=1772208963","url":"https:\/\/growthsharematrix.com\/products\/carrefour-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}