{"product_id":"carrefour-marketing-mix","title":"Carrefour Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Carrefour’s product range, strategic pricing, expansive distribution, and targeted promotions combine to drive market leadership—this preview highlights key tactics and competitive strengths.\u003c\/p\u003e\n\u003cp\u003eGo beyond the summary: purchase the full, editable 4P’s Marketing Mix Analysis for data-driven insights, ready-made slides, and practical recommendations ideal for professionals, students, and consultants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Brand Private Label Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCarrefour’s multi-brand private label strategy uses lines like Carrefour Bio and Reflets de France to offer quality, cheaper alternatives to national brands, capturing 41% of European FMCG private-label spend in stores by 2024.\u003c\/p\u003e\n\u003cp\u003eProducts span budget essentials to premium gourmet, with private labels delivering ~18% higher margin than branded SKUs in 2023, boosting gross margin contribution.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Carrefour expanded plant-based and health-conscious SKUs by 27%, reflecting a 22% year-on-year rise in private-label sales for health categories.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFresh Food and Act for Food Initiative\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCarrefour’s Product pillar centers on fresh produce and local sourcing via the Act for Food program, which in 2024 covered 70% of its fruit and vegetables in France from local suppliers and reduced pesticides by 25% versus 2015. The initiative enforces food safety, transparency, and nutrition standards, and Carrefour rolled out blockchain traceability for meat, dairy, and vegetables across 1,200 SKUs by Q3 2025, improving recall times and boosting customer trust metrics by ~12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNon-Food Diversification and Apparel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCarrefour’s product mix includes household goods, electronics and its Tex apparel line, with non-food sales accounting for about 30% of group revenue in FY2024 (€24.6bn of €82bn total), positioning high-value discretionary items to complement weekly grocery trips.\u003c\/p\u003e\n\u003cp\u003eTeams manage assortment centrally and locally, introducing 15–20% new SKUs annually and pushing sustainable fabrics—Tex launched a recycled-fiber capsule in 2024 that helped textile margins rise 120 basis points vs 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Financial and Insurance Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCarrefour Banque offers credit cards, personal loans, and insurance products integrated at checkout and via the Carrefour app, letting customers manage credit and protection while they shop.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Carrefour Banque served ~7 million customers and generated roughly €350m in net banking income in 2024, adding recurring fee revenue and improving basket retention.\u003c\/p\u003e\n\u003cp\u003eThis service layer shifts Carrefour from pure retail to a customer ecosystem, increasing lifetime value and cross-sell opportunities.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~7 million Carrefour Banque customers (2024)\u003c\/li\u003e\n\u003cli\u003e€350m net banking income (2024)\u003c\/li\u003e\n\u003cli\u003eHigher retention via in-store\/app integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Catalog and Marketplace Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCarrefour’s digital catalog and marketplace blend company inventory with third-party sellers, expanding SKU reach to over 5 million items as of 2025 and boosting online GMV (gross merchandise value) growth to ~28% year-on-year in 2024.\u003c\/p\u003e\n\u003cp\u003eHosting third-party sellers cuts stocking logistics for niche SKUs, lowering Carrefour’s inventory holding and enabling faster assortment updates; marketplace items accounted for roughly 22% of online sales in 2024.\u003c\/p\u003e\n\u003cp\u003eThe mobile-optimized catalog drives conversion: mobile now represents ~65% of Carrefour’s e-commerce traffic, with app\/AMP pages reducing load time to under 2.5s and improving add-to-cart rates.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e5M+ SKUs platform-wide (2025)\u003c\/li\u003e\n\u003cli\u003eOnline GMV growth ~28% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eMarketplace = ~22% online sales (2024)\u003c\/li\u003e\n\u003cli\u003eMobile = ~65% traffic; \u0026lt;2.5s load\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCarrefour boosts margins with 41% private-label share, non-food €24.6bn, Banque 7m\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCarrefour’s product strategy mixes multi-tier private labels (Carrefour Bio, Reflets de France) with fresh\/local sourcing, non-food (Tex) and financial services, driving higher margins and ecosystem revenue—private labels: 41% European in-store FMCG share (2024); private-label margins ~+18% vs brands (2023); non-food €24.6bn (FY2024); Carrefour Banque: ~7m customers, €350m NBI (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label share (EU, 2024)\u003c\/td\u003e\n\u003ctd\u003e41%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label margin premium (2023)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-food revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e€24.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarrefour Banque customers (2024)\u003c\/td\u003e\n\u003ctd\u003e~7m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarrefour Banque NBI (2024)\u003c\/td\u003e\n\u003ctd\u003e€350m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Carrefour’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Carrefour’s 4P marketing mix into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Format Physical Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCarrefour operates hypermarkets, supermarkets and urban convenience stores (Carrefour City), covering large weekly trips to quick daily top-ups; by Q4 2025 its multi-format network reached about 13,200 stores worldwide, up 2.3% year-on-year. These formats boost basket size control—hypermarkets average €48 per transaction vs €12 in City stores—so Carrefour captures varied shopping missions. By late 2025 many sites act as neighborhood hubs offering parcel pickup, bill payment and local e-health kiosks, lifting footfall ~6% in pilot areas. This network strategy supports omnichannel sales, with store-led online order fulfillment cutting last-mile cost 18% in 2025 pilots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Geographic Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCarrefour holds a dominant footprint in Europe and Latin America, operating ~12,000 stores in 30+ countries as of FY2024, with France and Brazil contributing roughly 35% and 18% of group sales respectively (2024 sales €79.1bn). \u003c\/p\u003e\n\u003cp\u003eLocal supply-chain control in France and Brazil boosts gross margin stability; international scale lets Carrefour pilot formats—dark stores, convenience, subscription—before wider rollouts, reducing regional risk. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel and Click and Collect Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCarrefour integrates its 12,000-store network with digital channels to enable omnichannel behaviors like Click and Collect and drive-through, with over 35% of online orders picked up in-store in 2024.\u003c\/p\u003e\n\u003cp\u003eMany stores act as micro-fulfillment centers, cutting pick-and-pack time to under 30 minutes in urban outlets and reducing last-mile costs by an estimated 20% per order.\u003c\/p\u003e\n\u003cp\u003eThis approach boosts store productivity—online sales represented ~22% of group sales in 2024—maximizing real estate utility while meeting rising demand for convenient online shopping.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce Platforms and Mobile Apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCarrefour’s centralized e-commerce site and mobile app deliver a unified shopping flow with loyalty rewards, digital receipts, and personalized lists, serving 85 million active users globally in 2024 and driving ~12% of group sales (€6.3bn of €52.5bn online GMV in 2024).\u003c\/p\u003e\n\u003cp\u003eOngoing investment cut average page load to \u0026lt;1.8s and raised uptime to 99.95% in 2024, supporting peak demand and same-day delivery growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e85M active users (2024)\u003c\/li\u003e\n\u003cli\u003e€6.3bn online GMV (2024, ~12% group sales)\u003c\/li\u003e\n\u003cli\u003eAverage load \u0026lt;1.8s; uptime 99.95% (2024)\u003c\/li\u003e\n\u003cli\u003eLoyalty, e-receipts, personalized lists integrated\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Last-Mile Delivery Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcarrefour partners with third-party platforms like uber eats and deliveroo in major cities to offer groceries under minutes tapping into on-demand demand by these partnerships covered of carrefour market urban stores france drove a reported lift e orders. this hybrid model mixes own fleets external couriers cut delivery costs per order improve speed keeping average last-mile cost near dense zones.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~60% urban store coverage (France, 2024)\u003c\/li\u003e\n\u003cli\u003e~12% uplift in urban e‑commerce orders\u003c\/li\u003e\n\u003cli\u003esub‑30 minute deliveries in metro areas\u003c\/li\u003e\n\u003cli\u003elast‑mile cost ≈ €6–€8 per order in dense zones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcarrefour\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCarrefour: 13.2k stores power 22% online sales, €6.3bn GMV \u0026amp; 85M users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCarrefour’s multi-format network (≈13,200 stores Q4 2025) supports omnichannel fulfilment (22% online sales 2024), lowers last‑mile costs (≈€6–8 dense zones; 18–20% savings via store fulfilment) and drives footfall (+6% pilots). France \u0026amp; Brazil ~53% group sales (2024); 85M active users; €6.3bn online GMV (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e≈13,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline share (2024)\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive users (2024)\u003c\/td\u003e\n\u003ctd\u003e85M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline GMV (2024)\u003c\/td\u003e\n\u003ctd\u003e€6.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eCarrefour 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Carrefour 4P's Marketing Mix analysis you'll receive instantly after purchase—no samples or mockups, just the complete, ready-to-use document.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751082439033,"sku":"carrefour-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/carrefour-marketing-mix.png?v=1772227543","url":"https:\/\/growthsharematrix.com\/products\/carrefour-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}