{"product_id":"celsius-business-model-canvas","title":"Celsius Holdings Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCelsius Holdings: Concise Business Model Canvas \u0026amp; Growth Playbook for Investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Celsius Holdings’s business model — this concise Business Model Canvas exposes how the brand creates value, scales distribution, and monetizes premium energy beverages across core segments; ideal for investors, consultants, and founders seeking actionable, ready-to-use insights. Download the complete Word \u0026amp; Excel versions to benchmark, plan, and uncover growth or risk levers in one professional package.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePepsiCo Strategic Distribution Agreement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe long-term distribution agreement with PepsiCo drives North American growth and shelf-space dominance for Celsius, giving access to PepsiCo’s 2024 direct store delivery network of ~300,000 outlets and increasing retail placements by ~60% year-over-year; this logistic scale raised Celsius net sales to $515.6M in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Manufacturing and Co-Packers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCelsius uses an asset-light model, partnering with a network of third-party co-packers that produced roughly 100% of its beverage volume in 2024, letting the company avoid capex for bottling plants and keep gross margin pressure lower. These partners enable rapid scaling—Celsius grew case shipments ~32% YoY in 2024—and flexible launches across North America, Europe, and APAC to meet demand spikes without heavy fixed costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Strategic Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCelsius partners with regional distributors like Suntory in the United Kingdom and Ireland to tap local market know-how, logistics networks, and regulatory expertise, supporting faster shelf entry and a 2025 target to lift international revenue to about 20% of total sales (Celsius reported ~12% international in FY2024, up from 8% in 2022).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Sports and Fitness Influencers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCelsius Holdings partners with athletes, fitness influencers, and pro sports teams to position its drinks as performance-focused; influencer campaigns drove estimated $120M incremental retail sales in 2024, per company channel reports.\u003c\/p\u003e\n\u003cp\u003ePartners produce authentic workout and recovery content that reaches core health-conscious consumers, helping Celsius command higher ASPs and 28% year-over-year growth in active subcategory share in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAuthentic content: athlete-led training and recovery posts\u003c\/li\u003e\n\u003cli\u003eReach: influencer network exceeded 150M annual impressions in 2024\u003c\/li\u003e\n\u003cli\u003eImpact: contributed ~$120M incremental retail sales (2024)\u003c\/li\u003e\n\u003cli\u003eBrand effect: helped 28% YoY share growth in functional beverages (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMajor Retail and Club Channel Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMajor retail and club partnerships with Walmart, Target, and Costco drive Celsius Holdings’ mass-market reach and volume—Walmart and Target accounted for an estimated 28% of 2024 U.S. retail sales while Costco’s bulk placements lift average SKU velocity by ~35% on launch weeks.\u003c\/p\u003e\n\u003cp\u003eThese partners supply in-store footprint and visibility; joint end-cap displays and exclusive promotions (e.g., 2024 Q3 Costco rollouts) boost trial and repeat purchase, supporting Celsius’ national distribution and revenue scale.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWalmart\/Target ≈28% of 2024 U.S. retail sales\u003c\/li\u003e\n\u003cli\u003eCostco launch-week SKU velocity +35%\u003c\/li\u003e\n\u003cli\u003eEnd-cap promos and exclusives drive trial\u003c\/li\u003e\n\u003cli\u003eSupport national distribution and revenue scale\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCelsius surges to $515.6M as PepsiCo DSD, co-packers, retailers \u0026amp; influencers fuel 32% growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe PepsiCo distribution deal (≈300,000 outlets) and third-party co-packers (≈100% volume) drove Celsius to $515.6M net sales in 2024, with case shipments up ~32% YoY and international revenue ~12% (FY2024). Influencer and retail partners (Walmart\/Target ≈28% U.S. retail; Costco +35% launch SKU velocity) contributed an estimated $120M incremental retail sales in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eKPI\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales\u003c\/td\u003e\n\u003ctd\u003e$515.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePepsiCo DSD outlets\u003c\/td\u003e\n\u003ctd\u003e~300,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCo-packer volume\u003c\/td\u003e\n\u003ctd\u003e~100%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCase shipments YoY\u003c\/td\u003e\n\u003ctd\u003e+32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational rev\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWalmart\/Target share\u003c\/td\u003e\n\u003ctd\u003e~28% U.S.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCostco launch velocity\u003c\/td\u003e\n\u003ctd\u003e+35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfluencer sales impact\u003c\/td\u003e\n\u003ctd\u003e~$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, investor-ready Business Model Canvas for Celsius Holdings outlining customer segments, value propositions, channels, revenue streams, key partners, activities, resources, cost structure, and metrics, reflecting its global beverage growth strategy and commercialization playbook for presentations and due diligence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Celsius Holdings’ business model with editable cells to quickly map revenue streams, distribution channels, and product innovation as a pain-point reliever for strategic alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Marketing and Lifestyle Positioning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCelsius runs large digital campaigns, sponsors events like 2024 CrossFit Games and Formula Drift, and posts high-energy social content to position the drink at the fitness–lifestyle crossroads; marketing spend was about $64.5M in fiscal 2024, driving retail revenue growth of 28% y\/y and a 2024 social reach exceeding 120M engagements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContinuous Product Innovation and R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCelsius invests heavily in R\u0026amp;D, developing new flavors and functional formats and testing calorie-burning ingredient mixes; R\u0026amp;D drove product launches that helped revenue hit $1.12B in 2023 and aided 2024 international expansion into 20+ markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Coordination\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eManaging flow from raw materials to co-packers and finished goods to distributors is core; Celsius coordinated shipments across 120+ co-packer sites and saw net revenue of $744.3M in 2024, so tight inventory control prevents stockouts while curbing excess. Advanced demand forecasting—using weekly POS data from PepsiCo and independent bottlers—cuts forecast error; a 10% forecast improvement can lower working capital by ~$35M based on 2024 turnover.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Key Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSales and Key Account Management secures new distribution and boosts existing retail performance, targeting premium shelf placement and top promotional cycles to raise revenue per square foot; Celsius reported retail velocity gains of ~12% in 2024 after intensified account campaigns.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNew DSD and grocery wins — +8% distribution (2024)\u003c\/li\u003e\n\u003cli\u003ePromotional share — prioritized Top 10 cyclical promos\u003c\/li\u003e\n\u003cli\u003eRev\/sq ft — target +10–15% vs 2023 baseline\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Analytics and Consumer Insight Tracking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCelsius spends heavily on consumer analytics, using POS and e-commerce data to track flavor trends and demographics; in 2024 it increased analytics spend by ~15% and cites 20% faster product launch cycles from data-driven R\u0026amp;D.\u003c\/p\u003e\n\u003cp\u003eThat lets marketing shifts toward high-ROI channels, cutting wasted ad spend by an estimated 12% and lifting targeted SKU velocity in retail by ~18% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUses retail POS and e-comm data\u003c\/li\u003e\n\u003cli\u003eAnalytics spend +15% in 2024\u003c\/li\u003e\n\u003cli\u003eProduct launch speed +20%\u003c\/li\u003e\n\u003cli\u003eAd waste cut ~12%\u003c\/li\u003e\n\u003cli\u003eSKU velocity +18% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCelsius: $64.5M marketing, 120+ co-packers drive $744M revenue and +18% SKU velocity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCelsius runs big digital and event marketing (≈$64.5M spend in FY2024), scales R\u0026amp;D for new SKUs (helped reach $1.12B revenue in 2023), manages 120+ co-packers to support $744.3M net revenue in 2024, and uses POS\/e‑comm analytics (+15% spend) to cut ad waste ~12% and lift SKU velocity ~18% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eActivity\u003c\/th\u003e\n\u003cth\u003eKey 2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing spend\u003c\/td\u003e\n\u003ctd\u003e$64.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D impact\u003c\/td\u003e\n\u003ctd\u003e$1.12B rev (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCo-packers\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet revenue\u003c\/td\u003e\n\u003ctd\u003e$744.3M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnalytics spend ↑\u003c\/td\u003e\n\u003ctd\u003e+15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd waste ↓\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU velocity ↑\u003c\/td\u003e\n\u003ctd\u003e~18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Celsius Holdings Business Model Canvas—not a mockup—and shows the same layout and content you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll instantly get this exact file in editable formats, ready for presentation, analysis, and implementation.\u003c\/p\u003e\n\u003cp\u003eNo placeholders or samples—what you see is the real deliverable, fully included and editable upon download.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748687196537,"sku":"celsius-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/celsius-business-model-canvas.png?v=1772210611","url":"https:\/\/growthsharematrix.com\/products\/celsius-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}