{"product_id":"cholamandalam-marketing-mix","title":"Cholamandalam Investment and Finance Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Cholamandalam Investment and Finance leverages targeted loan products, competitive pricing, an extensive dealer and branch network, and focused digital and field promotions to capture diverse retail and SME segments.\u003c\/p\u003e\n\u003cp\u003eGo beyond the preview—purchase the full 4P's Marketing Mix Analysis for a presentation-ready, editable report with actionable insights, real-world data, and strategic recommendations to apply or benchmark immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Vehicle Finance Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCholamandalam Investment and Finance keeps market leadership by financing commercial vehicles, passenger cars, and farm equipment, funding over 1.2 million assets and driving 2024 AUM of INR 89,500 crore.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the portfolio added EV and used-vehicle loans, targeting a 12% share of new originations and 18% of used-vehicle volumes to tap secondary demand.\u003c\/p\u003e\n\u003cp\u003eProducts feature flexible docs, 48–72 hour processing, and tailored tenor\/balloon options for transport firms and retail owners, cutting onboarding time by ~35%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoan Against Property and Mortgage Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCholamandalam’s Loan Against Property offers high-value, long-term loans to small businesses and individuals using residential or commercial property as collateral, with LTVs up to 75% for salaried and 70% for self-employed borrowers as of Dec 2025; average ticket size ~INR 3.8 million and tenure up to 20 years. The product funds expansion, debt consolidation, or personal needs, and features customized tenure tied to borrower cash flows, yielding a 14% YoY growth in LAP disbursals in FY2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated MSME and Small Business Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCholamandalam Investment and Finance targets India’s MSME backbone by offering working capital and term loans to micro, small, and medium enterprises, covering manufacturing and services with secured and unsecured options.\u003c\/p\u003e\n\u003cp\u003eThe product suite supports growth with ticket sizes from INR 50,000 to INR 5 crore and tenor up to 60 months, and interest rates typically ranging 12–18% depending on risk.\u003c\/p\u003e\n\u003cp\u003eAs of late 2025, the firm uses advanced credit-scoring models and alternative data, cutting average approval time to 48 hours for small entrepreneurs lacking formal credit histories.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Home Loan Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCholamandalam Investment and Finance targets mid-to-low income customers in Tier II\/III and rural areas with affordable home loans covering new purchases, construction on owned plots, and improvement\/extension loans; as of FY2024 it serviced ~1.2 million retail customers across housing and LAP, with housing disbursals up ~9% YoY.\u003c\/p\u003e\n\u003cp\u003eSimplified eligibility, doorstep documentation, and personalized assistance drive first-time homeowner conversions; average ticket for rural housing loans ~INR 6.8 lakh and repayment tenors up to 20 years to keep EMIs affordable.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProduct scope: purchase, construction, improvement\u003c\/li\u003e\n\u003cli\u003eTarget: Tier II\/III + rural, mid-to-low income\u003c\/li\u003e\n\u003cli\u003eFY2024 scale: ~1.2M customers; housing disbursals +9% YoY\u003c\/li\u003e\n\u003cli\u003eAvg ticket rural: INR 6.8 lakh; tenors up to 20 years\u003c\/li\u003e\n\u003cli\u003eSales: simplified criteria + doorstep service\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer and Small Enterprise Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcholamandalam investment and finance consumer small enterprise loans focus on short-tenure paperless personal professional via a digital interface by the vertical drives growth contributing of new loan originations growing yoy as pre-approved offers use analytics customer data.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eShort tenure, paperless: instant disbursal ≤48 hours\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcholamandalam\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCholamandalam: INR 89.5k Cr AUM, 1.2M customers, digital \u0026amp; EV growth targets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCholamandalam’s product suite spans CV\/auto\/farm finance, LAP, MSME working capital, housing, and digital consumer loans—AUM INR 89,500 crore (2024), 1.2M retail customers (FY2024), LAP avg ticket INR 3.8M, rural housing avg INR 0.68M, EV\/used share target 12%\/18% by end-2025; approval 48–72 hrs; consumer digital originations 12–15% of new flows.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003eINR 89,500 Cr (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail customers\u003c\/td\u003e\n\u003ctd\u003e~1.2M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLAP avg ticket\u003c\/td\u003e\n\u003ctd\u003eINR 3.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRural housing avg\u003c\/td\u003e\n\u003ctd\u003eINR 0.68M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV\/used target\u003c\/td\u003e\n\u003ctd\u003e12%\/18% by 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Cholamandalam Investment and Finance’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing-positioning brief grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Cholamandalam Investment and Finance’s 4Ps into a concise, presentation-ready snapshot that eases leadership briefings and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Pan-India Branch Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCholamandalam Investment and Finance operates a pan-India network of over 1,500 branches covering nearly every state, anchoring rural and urban markets where digital literacy lags; this on-ground reach drove 2024 branch-originated loan disbursals of ₹12,450 crore, reinforcing trust and accessibility. Each branch functions as a local hub for loan origination, document verification, and tailored customer service, reducing turnaround time and lowering credit friction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeep Rural and Semi-Urban Penetration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAbout 80% of Cholamandalam Investment and Finance's branches serve rural and semi-urban areas, targeting the bottom of the pyramid where traditional banks under-serve; this network helped deliver 2024 loan disbursements of ₹58,400 crore and a retail AUM of ₹1.12 lakh crore, keeping the firm top-choice for farmers and small-town traders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Ecosystem and Chola One App\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025, the Chola One app is the primary touchpoint for loans, handling ~62% of new retail loan applications and 58% of EMI transactions, reducing branch footfall by 27% year-on-year.\u003c\/p\u003e\n\u003cp\u003eCustomers check balances, pay EMIs, and apply for top-ups in-app; average digital top-up ticket rose to ₹74,000 in 2025, up 18% from 2024.\u003c\/p\u003e\n\u003cp\u003eThe platform links with 700+ branches and CRM systems to route complex cases to staff, delivering a true phygital experience and cutting resolution time by 35%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic OEM and Dealership Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCholamandalam places finance at point-of-sale via long-term OEM ties and resident reps at major dealers, enabling on-the-spot approvals that boost conversion; in FY2024 the auto loan book grew 18% year-on-year to ₹79,200 crore, showing strong lead capture.\u003c\/p\u003e\n\u003cp\u003eThis placement cuts customer friction and shortens sales cycles, driving high-volume vehicle finance leads—dealer-originated disbursals made up ~62% of new retail vehicle loans in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOn-site dealer reps for instant approvals\u003c\/li\u003e\n\u003cli\u003eOEM partnerships across 20+ manufacturers\u003c\/li\u003e\n\u003cli\u003eFY2024 auto loan book ₹79,200 crore (+18% YoY)\u003c\/li\u003e\n\u003cli\u003eDealer-originated loans ~62% of new retail originations in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Distribution Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCholamandalam Investment and Finance extends beyond branches and apps through 45,000+ direct sales agents and connectors as of Dec 2025, reaching semi-urban and rural pockets with door-to-door service and credit counselling.\u003c\/p\u003e\n\u003cp\u003eThese intermediaries function as extended company arms, closing ~30% of retail loan disbursals in FY2025 and lifting branch reach by 40%, so customers access products via preferred channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e45,000+ agents (Dec 2025)\u003c\/li\u003e\n\u003cli\u003e~30% of retail disbursals via agents (FY2025)\u003c\/li\u003e\n\u003cli\u003e40% increase in market reach vs branches alone\u003c\/li\u003e\n\u003cli\u003eOmnichannel access: branch, app, agent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCholamandalam’s phygital reach: 1,500+ branches, 45k agents, 62% Chola One apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCholamandalam’s place strategy is phygital: 1,500+ branches, 45,000+ agents, and Chola One app (62% of new retail applications in 2025) deliver wide rural reach; FY2024 retail disbursals ₹58,400 crore, branch-originated ₹12,450 crore, auto book ₹79,200 crore. Dealer reps and OEM ties drove ~62% of new vehicle loans; agents closed ~30% of retail disbursals in FY2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e1,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents (Dec 2025)\u003c\/td\u003e\n\u003ctd\u003e45,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChola One share (2025)\u003c\/td\u003e\n\u003ctd\u003e62% new apps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail disbursals (FY2024)\u003c\/td\u003e\n\u003ctd\u003e₹58,400 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranch-originated (2024)\u003c\/td\u003e\n\u003ctd\u003e₹12,450 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuto loan book (FY2024)\u003c\/td\u003e\n\u003ctd\u003e₹79,200 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealer-originated vehicle loans (2024)\u003c\/td\u003e\n\u003ctd\u003e~62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgent-originated retail disbursals (FY2025)\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eCholamandalam Investment and Finance 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Cholamandalam Investment and Finance 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749890863481,"sku":"cholamandalam-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cholamandalam-marketing-mix.png?v=1772219891","url":"https:\/\/growthsharematrix.com\/products\/cholamandalam-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}