{"product_id":"cht-marketing-mix","title":"Chunghwa Telecom Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eChunghwa Telecom leverages a diversified product portfolio, tiered pricing, extensive distribution channels, and integrated promotions to maintain market leadership in Taiwan’s telecom sector; this snapshot highlights key tactics and competitive strengths—get the full 4Ps report for deeper strategic insights. Go beyond the preview—purchase the complete, editable Marketing Mix Analysis to save time, support presentations, and apply proven tactics to your planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced 5G and 6G Readiness\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChunghwa Telecom moved to advanced 5G-Standalone (5G-SA) by Dec 31, 2025, enabling sub-10 ms latency for use cases like autonomous driving and remote surgery; these premium low-latency services target enterprise ARPU uplift—management estimates a 12–18% premium on IoT\/enterprise contracts in 2025. The firm also committed NT$4.2 billion to 6G R\u0026amp;D in 2024–25, keeping CHT on track with global trials and standard-setting work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHiNet Broadband and Fiber-to-the-Home\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHiNet broadband, led by Chunghwa Telecom, dominates Taiwan with ~45% fixed-broadband market share and 8.2 million subscribers as of 2025, driven by extensive fiber-to-the-home (FTTH) coverage exceeding 92% nationwide.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Chunghwa expanded multi-gigabit plans—up to 10 Gbps—to support 8K streaming and pro cloud gaming; these premium tiers grew ARPU by ~12% YoY and added ~210,000 subscribers in 2024–25.\u003c\/p\u003e\n\u003cp\u003eThe product line delivers higher uptime (99.98% SLA) and median speeds 2–3x above cable rivals, making HiNet a stable cash generator that contributed ~28% of Chunghwa Telecom’s 2025 service revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMultimedia on Demand IPTV Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChunghwa Telecoms Multimedia on Demand IPTV platform has become a digital hub with exclusive HD content and interactive services, driving a 12% ARPU rise in 2024 and reaching 1.9 million active subscribers by Q3 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise ICT and Cloud Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eChunghwa Telecom’s Enterprise ICT and Cloud Solutions now emphasize AI-driven analytics and private 5G for smart manufacturing and logistics, boosting real-time processing and IoT scale; in 2025 CHT reported a 12% YoY rise in enterprise cloud revenue to NT$18.4 billion, citing factory automation pilots with 5G slices.\u003c\/p\u003e\n\u003cp\u003eSovereign cloud expansion targets government and finance with certified data isolation and ISO 27001 controls; Taiwan public sector cloud contracts grew 28% in 2024, and CHT projects a 20% enterprise ARR uplift from sovereign offerings in 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAI analytics + private 5G: real-time ops, IoT at scale\u003c\/li\u003e\n\u003cli\u003e2025 enterprise cloud revenue: NT$18.4B (+12% YoY)\u003c\/li\u003e\n\u003cli\u003ePublic sector cloud deals: +28% in 2024\u003c\/li\u003e\n\u003cli\u003eProjected sovereign-cloud ARR lift: +20% in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Cybersecurity Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpchunghwa telecom positions comprehensive cybersecurity services as a core product offering end-to-end encryption ddos protection and managed soc for consumers enterprises to meet rising mid-2020s threats revenues grew in reaching nt billion boosting brand trust compliance with national critical-infrastructure rules.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eEnd-to-end encryption, DDoS, SOC\u003c\/li\u003e\n\u003c\/pchunghwa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChunghwa Telecom: 5G‑SA \u0026amp; 6G R\u0026amp;D, dominant FTTH, cloud \u0026amp; cybersecurity growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChunghwa Telecom’s product mix centers on 5G-SA (sub-10 ms) and 6G R\u0026amp;D (NT$4.2B 2024–25), dominant HiNet FTTH (92% coverage, 8.2M subs, ~45% market share), multi-gig plans (up to 10Gbps; +210k subs, +12% ARPU), enterprise cloud\/sovereign cloud (2025 enterprise cloud NT$18.4B, +12% YoY; public sector +28% in 2024), and cybersecurity (NT$3.6B, +18% in 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G-SA latency\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;10 ms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e6G R\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eNT$4.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFTTH coverage\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHiNet subs\u003c\/td\u003e\n\u003ctd\u003e8.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise cloud rev\u003c\/td\u003e\n\u003ctd\u003eNT$18.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCybersecurity rev\u003c\/td\u003e\n\u003ctd\u003eNT$3.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Chunghwa Telecom’s Product, Price, Place, and Promotion strategies, grounded in real-brand practices and competitive context to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Chunghwa Telecom’s 4P marketing insights into a concise, leadership-ready snapshot—ideal for quick briefs, decks, or workshops to align strategy and relieve decision-making friction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Retail Service Center Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChunghwa Telecom operates over 1,600 retail service centers across Taiwan, offering personalized support and handset sales; in 2024 these centers handled roughly 18% of total customer service interactions, supporting nationwide revenue streams (NT$142.7 billion telecom service revenue in 2024). Locations are placed to reach rural and remote areas, ensuring coverage in all 368 municipalities, which boosts brand visibility and lowers churn by improving in-person resolution rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital e-Store and Integrated Mobile App\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChunghwa Telecom’s digital e-Store and integrated mobile app use AI assistants to enable omnichannel shopping, letting users subscribe, buy devices, and manage accounts 24\/7; digital transactions rose 28% in 2024, cutting in-store traffic by 16%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Points of Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChunghwa Telecom operates over 40 international Points of Presence (PoPs) across hubs like Singapore, Hong Kong, Tokyo, Los Angeles and London, supporting cross-border data for 2,300+ enterprise clients as of 2025; these nodes cut latency by up to 30% on key Asia‑US routes and underpin wholesale transit revenue that was NT$18.6 billion in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Third-Party Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpchunghwa telecom partners with taiwan convenience chains and electronics retailers to enable bill payments sim distribution within walking distance for over of urban residents in these outlets handled an estimated retail activations payments. such hyper-local ties boost deepen daily-brand presence lower churn by shortening service touchpoints.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e90%+ urban coverage\u003c\/li\u003e\n\u003cli\u003e18% retail activations (2024)\u003c\/li\u003e\n\u003cli\u003e12% retail payments (2024)\u003c\/li\u003e\n\u003cli\u003eReduced churn via local access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pchunghwa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Enterprise Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eChunghwa Telecom’s dedicated enterprise sales force focuses on B2B, selling customized telecom and ICT infrastructure; in 2024 enterprise revenue was NT$72.3 billion (≈US$2.3B), showing 4.1% YoY growth and underscoring demand for tailored solutions.\u003c\/p\u003e\n\u003cp\u003eSales teams collaborate with government agencies and large corporates to deliver large-scale digital transformation projects, often contracts worth NT$100M+ and average sales cycles of 9–15 months.\u003c\/p\u003e\n\u003cp\u003eThis high-touch distribution model manages complex, high-value technology sales, supporting service retention rates above 92% in the enterprise segment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 enterprise revenue: NT$72.3B\u003c\/li\u003e\n\u003cli\u003eTypical contract: NT$100M+\u003c\/li\u003e\n\u003cli\u003eSales cycle: 9–15 months\u003c\/li\u003e\n\u003cli\u003eEnterprise retention: \u0026gt;92%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChunghwa Telecom: Omnichannel Scale Drives NT$142.7B Revenue, 28% Digital Surge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChunghwa Telecom blends 1,600+ stores, 90%+ urban retail reach, a 28% rise in digital transactions (2024), 40+ global PoPs, and a NT$72.3B enterprise line to deliver omnichannel access that cut in-store traffic 16% and supported NT$142.7B service revenue in 2024 while keeping enterprise retention \u0026gt;92%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail centers\u003c\/td\u003e\n\u003ctd\u003e1,600+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUrban coverage\u003c\/td\u003e\n\u003ctd\u003e90%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital transaction growth\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-store traffic drop\u003c\/td\u003e\n\u003ctd\u003e16%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService revenue\u003c\/td\u003e\n\u003ctd\u003eNT$142.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise revenue\u003c\/td\u003e\n\u003ctd\u003eNT$72.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise retention\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational PoPs\u003c\/td\u003e\n\u003ctd\u003e40+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eChunghwa Telecom 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Chunghwa Telecom 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750561460601,"sku":"cht-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cht-marketing-mix.png?v=1772225369","url":"https:\/\/growthsharematrix.com\/products\/cht-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}