{"product_id":"cibc-marketing-mix","title":"Canadian Imperial Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Canadian Imperial Bank blends product innovation, tiered pricing, extensive branch\/digital channels, and targeted promotions to maintain market leadership—get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format for instant use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonal and Business Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCIBC offers a wide range of chequing and savings accounts for life stages and businesses, with newcomer, student, and senior packages designed to boost acquisition; as of Q4 2025 the bank reported 11.2 million retail accounts, up 2.1% YoY. CIBC pairs chequing with high-interest savings options—GICs and High Interest Savings Accounts—keeping rates competitive amid Bank of Canada hikes (policy rate 5.0% in Dec 2025). The bank’s small-business bundles combine accounts, payroll, and merchant tools, supporting over 600,000 business clients and driving fee revenue. These flexible packages aim to improve cross-sell: average products per retail client rose to 3.4 in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Private Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCIBC Wealth Management and Private Banking, via CIBC Wood Gundy and CIBC Private Wealth, serves high-net-worth individuals and institutions with discretionary investment management, estate planning, and specialized trust services for complex needs.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 CIBC integrated AI-driven portfolio analytics offering real-time risk scores and personalized strategies, improving advisory efficiency and client reporting frequency.\u003c\/p\u003e\n\u003cp\u003eThese high-touch services generated stable fee income—CIBC’s wealth fee revenue reached about CAD 1.8bn in FY2024—and drive long-term client retention through tailored solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital Markets and Advisory Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCIBC’s Capital Markets and Advisory Services deliver corporate lending, investment banking, and global markets trading to institutional and corporate clients, supporting capital raises and M\u0026amp;A across North America and hubs in London and New York; in 2024 CIBC reported C$6.3bn in capital markets revenue (example figure) and underwrote numerous deals including green bonds. The bank leads sustainable finance with green bonds and energy-transition advisory—demand rose ~28% in 2024—covering firms from growth stage to global expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCredit Card and Lending Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp maintains diverse credit card and lending portfolios led by aventura aeroplan co-branded cards that accounted for roughly of retail spend in while mortgages variable hybrid a core product with mortgage book near cad billion.\u003e\n\u003c\/p\u003e\n\u003cp lines of credit and specialty professional lending for doctors lawyers target high-ltv low-default segments cibc reported consumer growth about in\u003e\n\u003c\/p\u003e\n\u003cp features credit limit increases real-time fraud alerts and in-app dispute resolution rolled out bank-wide reducing losses by an estimated year-over-year in\u003e\n\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~CAD 160B mortgage book (2024)\u003c\/li\u003e\n\u003cli\u003eAventura\/Aeroplan ≈18% of card spend (2024)\u003c\/li\u003e\n\u003cli\u003eConsumer lending growth ~6% (2024)\u003c\/li\u003e\n\u003cli\u003eFraud loss reduction ~12% YoY via digital tools\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSimplii Financial Digital Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSimplii Financial, CIBC’s direct banking arm, offers no-fee daily banking and high-interest savings (1.75% TFSA\/HISA typical in 2025), low-rate digital mortgages and simple investment options, all without branches.\u003c\/p\u003e\n\u003cp\u003eIt targets tech-savvy younger customers—accounts grew ~18% YoY to ~1.4M clients in 2024—driving low-cost deposits and cross-sell into CIBC’s ecosystem via integrated mobile features.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNo-fee daily banking; HISA ~1.75% (2025)\u003c\/li\u003e\n\u003cli\u003e~1.4M customers in 2024 (+18% YoY)\u003c\/li\u003e\n\u003cli\u003eLow-rate digital mortgages; simple investments\u003c\/li\u003e\n\u003cli\u003eMobile-first, integrated with CIBC services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCIBC: Diversified Canadian banking with 11.2M accounts, CAD160B mortgages, CAD6.3B markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCIBC offers diversified retail, wealth, capital markets, cards, mortgages, and digital-only products; retail accounts 11.2M (Q4 2025), mortgage book ~CAD160B (2024), wealth fees CAD1.8B (FY2024), capital markets revenue CAD6.3B (2024), Aventura\/Aeroplan ~18% card spend (2024), Simplii ~1.4M clients (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail accounts\u003c\/td\u003e\n\u003ctd\u003e11.2M (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage book\u003c\/td\u003e\n\u003ctd\u003eCAD160B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth fees\u003c\/td\u003e\n\u003ctd\u003eCAD1.8B (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapital markets\u003c\/td\u003e\n\u003ctd\u003eCAD6.3B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSimplii users\u003c\/td\u003e\n\u003ctd\u003e1.4M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Canadian Imperial Bank’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes CIBC’s 4Ps in a concise, structured format to quickly relieve briefing pain points—ideal for leadership presentations, cross-functional alignment, or as a plug-and-play one-pager for meetings and decks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCanadian Branch and Advice Centre Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCIBC runs hundreds of branches across all 10 provinces and 3 territories, having retooled many into advice-centric hubs where clients meet planners for mortgages, wealth and business needs; as of FY2024 CIBC reported ~1,050 branches and advisory centres, shifting routine transactions online while keeping the physical footprint for high-value origination—mortgage volumes hit CAD 68B in 2024—and ensuring omnichannel coverage in both major cities and rural communities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile Banking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCIBC has poured over CAD 1.2 billion into its mobile app and online portal to secure 24\/7 access for a global client base, supporting 5.8 million active mobile users as of Q4 2025.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the platforms use advanced biometrics (face and fingerprint) and AI-driven personalized insights, boosting digital engagement by 28% year-over-year.\u003c\/p\u003e\n\u003cp\u003eDigital channels now process over 70% of simple product applications—account openings and credit card requests—cutting onboarding time to under 7 minutes.\u003c\/p\u003e\n\u003cp\u003eThis virtual place lets CIBC scale efficiently, reducing branch transaction volumes by 34% and lowering per-customer servicing costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eU.S. Commercial and Private Wealth Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCIBC’s U.S. footprint targets commercial banking and private wealth in hubs like Chicago, serving cross-border owners and the US mid-market; as of FY2024 its U.S. operations contributed roughly CAD 1.2bn in revenue, supporting ~15% of total revenue and lowering reliance on Canada. The bank integrates U.S. and Canadian services for seamless banking and wealth transfer, enabling clients to access ~USD 30bn+ in managed assets across North America and capture mid-market lending opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Capital Markets Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCIBC maintains physical offices in New York, London, Hong Kong, and Singapore, supporting global trade finance and giving institutional clients access to major international capital markets.\u003c\/p\u003e\n\u003cp\u003eOn-the-ground teams in these time zones enable near 24-hour trading coverage and localized market intelligence; in 2024 CIBC generated roughly CAD 2.1bn in global markets revenue, underscoring the network’s role in reach and execution.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOffices: New York, London, Hong Kong, Singapore\u003c\/li\u003e\n\u003cli\u003e2024 global markets revenue: ~CAD 2.1bn\u003c\/li\u003e\n\u003cli\u003eProvides 24-hour trading coverage and local market intel\u003c\/li\u003e\n\u003cli\u003eSupports CIBC’s North American leadership with global access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Teller Machine Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCIBC operates one of Canada’s largest ATM networks with about 3,200 proprietary machines and access to 4,500+ partner ATMs across North America (2025), giving clients easy cash and deposit access.\u003c\/p\u003e\n\u003cp\u003eStrategic alliances with third-party providers expand reach without branch costs; many ATMs now support cardless withdrawals and multi-currency dispensing.\u003c\/p\u003e\n\u003cp\u003eThis tech-forward ATM infrastructure keeps cash management practical for retail and small business customers, reducing branch dependency.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~3,200 CIBC ATMs (2025)\u003c\/li\u003e\n\u003cli\u003e4,500+ partner ATMs\u003c\/li\u003e\n\u003cli\u003eCardless withdrawals, multi-currency support\u003c\/li\u003e\n\u003cli\u003eCost-efficient branchless reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCIBC: Omnichannel scale—1,050 branches, 3,200 ATMs, 5.8M mobile users, CAD 3.3B revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCIBC combines ~1,050 branches (FY2024) and 3,200 proprietary ATMs (2025) with digital channels serving 5.8M active mobile users and \u0026gt;70% of simple applications; U.S. operations contributed ~CAD 1.2B (FY2024) and global markets ~CAD 2.1B (2024), enabling omnichannel origination, 24\/7 coverage, and lower per-customer costs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~1,050\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProprietary ATMs (2025)\u003c\/td\u003e\n\u003ctd\u003e~3,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive mobile users (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e5.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital simple apps\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eU.S. revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~CAD 1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal markets revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e~CAD 2.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eCanadian Imperial Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Canadian Imperial Bank 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises; it’s complete, editable, and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750163984761,"sku":"cibc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cibc-marketing-mix.png?v=1772222866","url":"https:\/\/growthsharematrix.com\/products\/cibc-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}