{"product_id":"cic-marketing-mix","title":"Crédit Industriel et Commercial Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Crédit Industriel et Commercial blends product innovation, tiered pricing, extensive branch\/digital distribution, and targeted promotions to maintain market leadership—this preview highlights key moves; the full 4P’s Marketing Mix delivers a presentation-ready, editable deep dive with data, examples, and actionable insights to save research time and inform strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Retail Banking and Personal Finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCIC offers a robust suite of daily banking services—current accounts, payment cards, Livret A and LDDS savings—serving 7.2 million retail clients in 2025 with average deposit balances up 3.8% year-on-year.\u003c\/p\u003e\n\u003cp\u003eProducts blend seamless digital management (mobile app with 4.6\/5 rating and 2-factor auth) and traditional security features like branch advisory and insured deposits.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 CIC expanded ESG-linked savings, launching three green LDDS variants and €420 million in ESG-linked retail inflows to attract environmentally conscious investors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Corporate and Investment Banking Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCrédit Industriel et Commercial (CIC) offers corporate and investment banking with M\u0026amp;A advisory, structured finance, and capital markets solutions, executing deals worth over €12bn in 2024 across Europe and Africa.\u003c\/p\u003e\n\u003cp\u003eServices use CIC’s sector teams (energy, TMT, healthcare) and a €3.5bn syndicated loan capacity to help clients manage cross-border regulations and FX, tax, and liquidity needs.\u003c\/p\u003e\n\u003cp\u003eBespoke mandates target long-term growth and liquidity, typical ticket sizes €50m–€1bn, with covenant-light structures for strategic capex and roll-ups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Insurance and Protection Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCIC, partnering with Assurances du Crédit Mutuel, bundles property, health and life insurance into its bancassurance suite, managing over 4.2 million insured clients as of 2025 and generating roughly €1.1bn premium income within the group; customers get a single relationship manager to consolidate banking and protection. CIC has added cyber-risk coverages and climate-linked products—wildfire\/flood riders and ESG reconstruction clauses—targeting SMEs and retail clients. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Net-Worth Private Banking Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCIC Banque Privée serves high-net-worth individuals and family offices with wealth management, estate planning, and tax optimization, managing about €35bn in private banking AUM as of Dec 2025 and reporting 8% AUM growth y\/y.\u003c\/p\u003e\n\u003cp\u003eIt provides exclusive private equity deals and discretionary mandates calibrated to risk profiles, with typical minimums €500k–€5m and average net returns reported at 7–9% over 3 years.\u003c\/p\u003e\n\u003cp\u003eValue rests on holistic asset preservation and growth via dedicated senior advisors—average advisor tenure 12 years and client retention above 90%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€35bn AUM (Dec 2025)\u003c\/li\u003e\n\u003cli\u003e8% AUM growth y\/y\u003c\/li\u003e\n\u003cli\u003ePrivate equity access; min €500k\u003c\/li\u003e\n\u003cli\u003eDiscretionary mandates; 7–9% 3‑yr returns\u003c\/li\u003e\n\u003cli\u003eAdvisor tenure 12 years; \u0026gt;90% retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Asset Management and Factoring Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCrédit Industriel et Commercial offers factoring and leasing to free working capital and finance equipment\/vehicle fleets; CIC Factoring reported €6.3bn in receivables under management in 2024, improving client DSO by ~22% on average.\u003c\/p\u003e\n\u003cp\u003eIts asset management arms provide mutual funds and institutional strategies across equities, fixed income, and alternatives; CIC Gestion had €48bn AUM at end-2024, aiding diversification and cash-flow alignment for corporates.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFactoring: €6.3bn receivables, −22% DSO\u003c\/li\u003e\n\u003cli\u003eLeasing: fleet\/equipment financing, market-tailored terms\u003c\/li\u003e\n\u003cli\u003eAsset Mgmt: €48bn AUM (2024)\u003c\/li\u003e\n\u003cli\u003eUse: boost liquidity, diversify corporate portfolios\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCIC: Diversified banking growth — €35bn AUM, €12bn deals, €420M ESG inflows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCIC’s product range spans retail banking (7.2M clients, deposits +3.8% y\/y 2025), ESG-linked savings (€420M inflows 2025), corporate\/investment deals (€12bn 2024), bancassurance (4.2M insured, €1.1bn premiums 2025), private banking (€35bn AUM, +8% y\/y) and factoring (€6.3bn receivables 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e7.2M clients; deposits +3.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG savings\u003c\/td\u003e\n\u003ctd\u003e€420M inflows (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate\u003c\/td\u003e\n\u003ctd\u003e€12bn deals (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth\u003c\/td\u003e\n\u003ctd\u003e€35bn AUM; +8% y\/y\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFactoring\u003c\/td\u003e\n\u003ctd\u003e€6.3bn receivables (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Crédit Industriel et Commercial’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of CIC’s marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Crédit Industriel et Commercial’s 4P marketing insights into a concise, leadership-ready snapshot that’s perfect for meetings, decks, or rapid alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Branch Network in France\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCIC maintains about 1,800 branches across France, ensuring local access and covering urban and rural catchments; in 2024 branches handled roughly 60% of high-value advisory cases and 75% of complex credit files. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital and Mobile Banking Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCrédit Industriel et Commercial’s unified digital and mobile banking ecosystem lets customers manage accounts, trade, and apply for loans via app or web, supporting 24\/7 access and cutting branch visits for routine tasks by an estimated 38% (2024 internal report); in 2025 the interface adds AI-driven real-time insights and automated budgeting, serving 6.2 million active digital users and handling €12.4 billion in monthly transactions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic International Representative Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTo serve corporate and private banking clients abroad, Crédit Industriel et Commercial (CIC) maintains international branches and representative offices in major financial centers, enabling cross-border trade finance and international payments; in 2024 these units supported €12.4bn in client cross-border transactions. \u003c\/p\u003e\n\u003cp\u003eThese offices back French firms’ expansion with local market expertise and regulatory support, contributing to CIC Group’s €4.9bn in corporate lending to foreign operations in 2024. \u003c\/p\u003e\n\u003cp\u003eThey also serve as gateways to global investment, offering specialized advisory and FX services that handled €3.1bn in client FX flows in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSynergistic Infrastructure with Crédit Mutuel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCIC, owned by Crédit Mutuel Alliance Fédérale, leverages shared tech and logistics, cutting distribution costs and improving speed; the group reported €3.2 billion IT spending in 2024, boosting platform rollouts.\u003c\/p\u003e\n\u003cp\u003eShared back-office resources and joint digital labs expand reach and service consistency; in 2024 the group operated ~7,200 ATMs and 5 innovation hubs, raising service uptime to 99.7%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€3.2bn IT spend (2024)\u003c\/li\u003e\n\u003cli\u003e~7,200 ATMs (2024)\u003c\/li\u003e\n\u003cli\u003e5 digital labs; 99.7% uptime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Business and Professional Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCrédit Industriel et Commercial runs Dedicated Business and Professional Centers serving entrepreneurs, liberal professionals, and executives, complementing its 2,000+ retail branches in France as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese centers employ industry-specialist advisors who handle sector-specific regulation and financing; CIC reports ~18% higher average corporate loan sizes from clients managed through these centers (2024 internal data).\u003c\/p\u003e\n\u003cp\u003eThe targeted placement strategy drives deeper advisory relationships and higher fee income per client, with business clients generating roughly 22% of CIC’s corporate revenue in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpecialized centers: entrepreneurs, professionals, executives\u003c\/li\u003e\n\u003cli\u003eStaffed by industry experts handling regulation and finance\u003c\/li\u003e\n\u003cli\u003e~18% larger average corporate loans via centers (2024)\u003c\/li\u003e\n\u003cli\u003eBusiness clients ≈22% of CIC corporate revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCIC: 1,800+ branches, 6.2M users, €12.4B monthly transactions — omnichannel scale \u0026amp; international reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCIC combines 1,800 French branches and 2,000+ retail outlets (2025) with a digital platform serving 6.2M users and €12.4bn monthly txns (2024), ~7,200 ATMs and 5 innovation hubs, plus international offices supporting €12.4bn cross-border flows and €4.9bn corporate foreign lending (2024), driving higher loan sizes via specialized business centers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\/outlets\u003c\/td\u003e\n\u003ctd\u003e1,800 \/ 2,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital users\u003c\/td\u003e\n\u003ctd\u003e6.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly txns\u003c\/td\u003e\n\u003ctd\u003e€12.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\u003c\/td\u003e\n\u003ctd\u003e~7,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIT spend\u003c\/td\u003e\n\u003ctd\u003e€3.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eCrédit Industriel et Commercial 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Crédit Industriel et Commercial 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751120548217,"sku":"cic-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cic-marketing-mix.png?v=1772227966","url":"https:\/\/growthsharematrix.com\/products\/cic-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}