{"product_id":"cineplex-marketing-mix","title":"Cineplex Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCineplex blends a differentiated product mix—premium screens, loyalty perks, and F\u0026amp;B offerings—with tiered pricing and strategic multiplex locations to maximize attendance and spend.\u003c\/p\u003e\n\u003cp\u003ePromotions leverage partnerships, targeted digital campaigns, and event programming to drive frequency and brand loyalty in a competitive entertainment market.\u003c\/p\u003e\n\u003cp\u003eGet the full, editable 4Ps Marketing Mix Analysis to see actionable recommendations, data-driven insights, and presentation-ready slides you can use immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Cinematic Experiences\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCineplex offers IMAX, UltraAVX, and VIP Cinemas to target mass, premium, and luxury segments, with IMAX screens delivering up to 40% higher ticket prices per visit versus standard auditoriums (2024 company data).\u003c\/p\u003e\n\u003cp\u003ePremium formats use superior audio-visual tech and luxury amenities—recliner seating and in-theatre dining—driving higher concession spend (average +25% per patron) and margin uplift.\u003c\/p\u003e\n\u003cp\u003eThrough 2025 Cineplex emphasizes immersive experiences to differentiate from streaming; premium admissions accounted for ~30% of box office revenue in FY2024, supporting higher per-screen profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocation-Based Entertainment Venues\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCineplex’s Location-Based Entertainment venues—The Rec Room and Playdium—blend arcade gaming, live music and dining to target younger, social demographics and reduce reliance on film box office.\u003c\/p\u003e\n\u003cp\u003eBy 2024 Cineplex reported 37 LBE sites; LBE revenue grew ~18% YoY in 2023, contributing materially to non-film income and improving revenue mix.\u003c\/p\u003e\n\u003cp\u003eThese social hubs tap rising out-of-home spend: Canada leisure experiences rose 6.5% in 2023 vs 2019 levels, supporting higher per-visit F\u0026amp;B and games ARPU.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Food and Beverage Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpbeyond traditional popcorn and soda cineplex diversified food beverage services include licensed alcohol in vip lounges partnerships with international brands like poptopia driving higher per-capita spend f revenue was of total revenue. the segment posts gross margins vs ticketing making it a key profit driver. capital included cad for kitchen tech menu rollout boosting concessions visits by an estimated year-over-year. strategic innovation faster service reduce throughput time lift ancillary per visit keeping competitive draw theater-goers.\u003e\n\u003c\/pbeyond\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCineplex Media and Digital Signage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCineplex Media offers ad solutions across 1,700+ digital screens and on-screen inventory in theatres, reaching captive audiences with premium context and high dwell time.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the unit leverages Scene loyalty data (18M+ members) to deliver targeted packages; Cineplex reported Cineplex Media revenue of CAD 85M in FY2024, up 12% YoY.\u003c\/p\u003e\n\u003cp\u003eThis product targets corporates and brands seeking high-impact visibility and measurable ROI via impressions, CPM pricing, and audience segmentation.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003e1,700+ screens; 18M Scene members\u003c\/li\u003e\n\u003cli\u003eCAD 85M Cineplex Media revenue FY2024 (+12% YoY)\u003c\/li\u003e\n\u003cli\u003eTargeted packages using loyalty data; CPM-based ROI metrics\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Home Entertainment and Store\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Cineplex Store is a transactional video-on-demand platform letting customers rent or buy movies for home viewing, keeping Cineplex tied to consumers across the full release window from theater to living room.\u003c\/p\u003e\n\u003cp\u003eIt offers a curated Cineplex experience for at-home viewers and reported 2024 digital content revenue of CA$72.4M, supporting omnichannel retention as fewer than 20% of titles skip premium home release windows.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003eMaintains post-theatrical relationship\u003c\/li\u003e\n\u003cli\u003eRent\/buy model boosts per-title revenue\u003c\/li\u003e\n\u003cli\u003eCA$72.4M digital revenue in 2024\u003c\/li\u003e\n\u003cli\u003eSupports omnichannel customer retention\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCineplex: Premium formats, LBE growth \u0026amp; high-margin F\u0026amp;B\/Media fuel diversified revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCineplex’s product mix centers on premium cinema formats (IMAX, UltraAVX, VIP) driving ~30% of box office (FY2024) and +40% ticket price on IMAX; LBE (37 sites) grew LBE revenue ~18% YoY (2023) and reduces film reliance; F\u0026amp;B (CAD 420M, 2024; margins 60–70%) and Cineplex Media (CAD 85M, FY2024; 1,700+ screens; 18M Scene members) boost margin and omnichannel reach.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIMAX premium uplift\u003c\/td\u003e\n\u003ctd\u003e+40% ticket\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium admissions\u003c\/td\u003e\n\u003ctd\u003e~30% box office (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLBE sites\u003c\/td\u003e\n\u003ctd\u003e37 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLBE growth\u003c\/td\u003e\n\u003ctd\u003e+18% YoY (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eF\u0026amp;B revenue\u003c\/td\u003e\n\u003ctd\u003eCAD 420M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCineplex Media rev\u003c\/td\u003e\n\u003ctd\u003eCAD 85M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScene members\u003c\/td\u003e\n\u003ctd\u003e18M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital revenue\u003c\/td\u003e\n\u003ctd\u003eCAD 72.4M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Cineplex’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for practical benchmarking and strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Cineplex’s 4Ps into a concise, leadership-friendly snapshot that clarifies pricing, promotions, placement, and product offerings to speed decisions and align teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Physical Theatre Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCineplex operates a dominant physical network with 163 theatres across all major Canadian provinces as of 2025, typically sited in high-footfall malls and urban entertainment districts to boost visibility. These locations drive box office scale: Cineplex captured roughly 70% of Canadian theatrical admissions in 2024, supporting concession sales that generated CAD 1.1 billion revenue that year. This reach keeps Cineplex the primary theatrical exhibitor for most Canadians.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile Booking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Cineplex website and mobile app function as primary digital storefronts for ticketing and seat reservations, processing over 60% of online sales in 2024 and handling peak loads of 200k+ concurrent users; they let customers browse showtimes, watch trailers, and pre-order concessions via a clean UI. In 2025 the digital ecosystem enables contactless entry, drives personalized offers (30% higher promo CTR), and reduces box-office queue times by ~40%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Urban Social Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpstrategic urban social hubs: location-based entertainment venues like the rec room sit in dense centers and major retail nodes to capture foot traffic from shoppers office workers cineplex had locations by dec driving higher per-location f spend. these sites are transit-adjacent near nightlife clusters positioning as a city anchor targeting social-seeking millennials gen z who made up of lbes visitors\u003e\n\u003c\/pstrategic\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Delivery Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCineplex partnered with Uber Eats and SkipTheDishes to sell concessions remotely, turning theaters into local snack hubs and raising off-premise reach beyond cinemas.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Cineplex reported a mid-single-digit uplift in F\u0026amp;B revenue from delivery and captured weekend-evening and off-peak sales; delivery orders now run into tens of thousands monthly in major markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExtended distribution: home delivery via Uber Eats, SkipTheDishes\u003c\/li\u003e\n\u003cli\u003eNew revenue: mid-single-digit F\u0026amp;B uplift reported (2025)\u003c\/li\u003e\n\u003cli\u003eUtilization: theaters act as local fulfillment nodes\u003c\/li\u003e\n\u003cli\u003eHours: generates off-peak, weekend-evening sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Corporate and Event Spaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcineplex rents auditoriums for corporate meetings private screenings and workshops in off-peak hours boosting facility utilization average revenue per screen cineplex reported ancillary revenues of cad up year-over-year partly from venue hires. offers pro av catering event staff positioning spaces as turnkey solutions businesses education improving roi on fixed real estate reducing idle time.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAncillary revenue CAD 123M (2024)\u003c\/li\u003e\n\u003cli\u003eAV, catering, event staff included\u003c\/li\u003e\n\u003cli\u003eTargets corporate, education, private screenings\u003c\/li\u003e\n\u003cli\u003eRaises screen utilization and asset ROI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcineplex\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCineplex dominates: 163 theatres, ~70% box-office, CAD1.1B F\u0026amp;B, \u0026gt;60% digital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCineplex: 163 theatres (2025), ~70% box-office share (2024), CAD 1.1B F\u0026amp;B (2024); digital sales \u0026gt;60% with 200k+ concurrent peak (2024); 27 Rec Room LBEs (2024) driving higher per-location spend; delivery partnerships lift F\u0026amp;B mid-single-digits (2025); ancillary revenue CAD 123M (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTheatres\u003c\/td\u003e\n\u003ctd\u003e163 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBox-office share\u003c\/td\u003e\n\u003ctd\u003e~70% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eF\u0026amp;B revenue\u003c\/td\u003e\n\u003ctd\u003eCAD 1.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary\u003c\/td\u003e\n\u003ctd\u003eCAD 123M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eCineplex 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Cineplex 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eThis is not a sample or demo; the file you see is the exact, high-quality document included with your order.\u003c\/p\u003e\n\u003cp\u003eYou’ll download the same editable, comprehensive Marketing Mix report immediately after checkout—no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750184857977,"sku":"cineplex-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cineplex-marketing-mix.png?v=1772222987","url":"https:\/\/growthsharematrix.com\/products\/cineplex-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}