{"product_id":"citicbank-marketing-mix","title":"China Citic Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eChina Citic Bank leverages tailored retail and corporate products, competitive tiered pricing, a hybrid digital-branch distribution network, and targeted promotions to strengthen market share—discover how these 4Ps interlock to drive customer acquisition and loyalty. Get the full, editable 4Ps Marketing Mix Analysis for actionable insights, benchmarking data, and presentation-ready slides to accelerate strategy, research, or client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Corporate Banking and Supply Chain Finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChina Citic Bank offers trade finance, cash management, and syndicated loans for large firms and SMEs, managing corporate deposits of CNY 1.2 trillion and 2025 corporate loan balances near CNY 820 billion to optimize liquidity.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 its supply chain finance platform reached CNY 480 billion in outstanding support and integrated with industrial internet hubs in Guangdong and Jiangsu, lowering DSO by ~12 days for connected suppliers.\u003c\/p\u003e\n\u003cp\u003eThese services target manufacturing, logistics, and retail sectors across China, aiming to smooth working capital cycles and reduce financing costs by an average 1.4 percentage points for qualifying clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Retail Banking and Credit Card Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChina CITIC Bank’s retail suite spans savings, mortgages, auto and personal loans, plus niche credit cards; retail loans grew 6.8% in 2024 to RMB 1.12 trillion, reflecting urban consumer demand.\u003c\/p\u003e\n\u003cp\u003eIts lifestyle credit cards target travel, shopping and dining rewards to attract high-value urban segments; premium card spend rose 14% in 2024, driven by tiers in Beijing and Shanghai.\u003c\/p\u003e\n\u003cp\u003eAdvanced risk systems (AI-driven credit scoring, real-time monitoring) keep NPLs low at 0.95% in 2024 while enabling flexible credit lines and promotional instalment plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Wealth Management and Private Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChina CITIC Bank’s CITIC Wealth targets mass affluent and high-net-worth clients with integrated wealth management and private banking, serving over 120,000 HNW households and managing roughly CNY 680 billion AUM as of Q4 2025.\u003c\/p\u003e\n\u003cp\u003eProduct offerings include proprietary mutual and alternative funds, insurance brokerage, and trust-based estate planning developed with CITIC Group affiliates, accounting for 42% of fee income in 2024.\u003c\/p\u003e\n\u003cp\u003eIn late 2025 the bank expanded private banking to offer broader global asset allocation—including overseas equities and multi-currency fixed income—boosting cross-border client assets by 18% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury and Capital Market Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eChina Citic Bank’s Treasury and Capital Market Operations handle FX trading, bond underwriting, and derivatives hedging for corporates, with 2024 trading volumes exceeding RMB 1.2 trillion and bond underwriting supporting RMB 150 billion in issuances.\u003c\/p\u003e\n\u003cp\u003eAs a major interbank liquidity provider, the bank held RMB 320 billion in interbank placements at end-2024, offering short-term investment vehicles and repo products to institutions.\u003c\/p\u003e\n\u003cp\u003eThese services let clients manage interest-rate and FX risks and profit from rate moves via structured notes, swaps, and hedges managed by an in-house 120-person trading desk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 FX volume: \u0026gt;RMB 1.2T\u003c\/li\u003e\n\u003cli\u003eBond underwriting: RMB 150B (2024)\u003c\/li\u003e\n\u003cli\u003eInterbank placements: RMB 320B (end-2024)\u003c\/li\u003e\n\u003cli\u003eTrading desk: ~120 staff\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative Green Finance and Digital Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eChina Citic Bank has issued over CNY 28.4 billion in green bonds and rolled out ESG-linked loans tied to carbon-reduction KPIs, aligning with China’s 2060 carbon-neutral pledge and supporting renewables and low-carbon infrastructure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChina CITIC Bank: Integrated trade-to-wealth platform—CNY 1.12T retail, CNY 820B corp\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChina CITIC Bank bundles corporate trade finance, supply-chain and treasury products with retail loans, cards, wealth and private banking; 2024–25 highlights: corporate loans ~CNY 820B (2025), retail loans CNY 1.12T (2024), supply-chain CNY 480B (end-2025), AUM CNY 680B (Q4 2025), NPL 0.95% (2024), FX\/trading volumes \u0026gt;CNY 1.2T (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorp loans (2025)\u003c\/td\u003e\n\u003ctd\u003eCNY 820B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail loans (2024)\u003c\/td\u003e\n\u003ctd\u003eCNY 1.12T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupply-chain (end-2025)\u003c\/td\u003e\n\u003ctd\u003eCNY 480B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003eCNY 680B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPL (2024)\u003c\/td\u003e\n\u003ctd\u003e0.95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFX\/trading (2024)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;CNY 1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into China Citic Bank’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing-positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses China Citic Bank’s 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to accelerate decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Domestic Branch and Outlet Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChina Citic Bank maintains over 2,800 branches and 6,400 sub-branches across China, concentrated in Beijing, Shanghai, Guangdong and provincial capitals, ensuring reach in major economic hubs. This extensive network gives corporate and retail clients face-to-face consulting and support for complex transactions, driving deposit balances of RMB 3.2 trillion (2025). By end-2025 all outlets were upgraded into smart branches combining human advisers with automated kiosks and AI-assisted workflows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Footprint via International Subsidiaries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChina CITIC Bank’s international footprint is anchored by China CITIC Bank International in Hong Kong, which handled HKD 1.2 trillion in cross-border flows in 2024 and acts as a gateway for RMB offshore clearing.\u003c\/p\u003e\n\u003cp\u003eThe bank also runs branches and representative offices in London, Sydney, and Singapore to support Chinese firms’ outbound expansion and onshore client needs.\u003c\/p\u003e\n\u003cp\u003eThis global network enabled CCBI to provide seamless trade settlement and offshore financing, contributing to a 15% year‑on‑year increase in international loan balances to US$28.5 billion in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Mobile and Digital Banking Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChina Citic Bank uses a top-rated mobile app and online banking as primary channels for retail and SME services; as of 2024 the app had 28 million active users and handled 62% of retail transactions, enabling 24\/7 account management, wealth purchases, and loan applications remotely. The bank issues quarterly UI and security updates—reducing mobile fraud attempts by 38% in 2023—and positions digital access as a core distribution and accessibility strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSynergistic Distribution through CITIC Group\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eChina CITIC Bank gains a clear edge by tapping CITIC Group’s ecosystem to cross-sell and distribute products with CITIC Securities, CITIC Trust and CITIC Prudential Life, creating a financial supermarket that served over 120 million customers across the group by end-2024.\u003c\/p\u003e\n\u003cp\u003eThis integration places bank offers at non-bank touchpoints—brokerage desks, trust channels, and insurance agents—boosting distribution reach and helped CITIC Group report CNY 2.1 trillion in consolidated assets under management in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eCross-sell via Securities, Trust, Insurance\u003c\/li\u003e\n\u003cli\u003e120m+ customers (2024)\u003c\/li\u003e\n\u003cli\u003eCNY 2.1tn AUM (2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Self-Service and Smart Terminals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eChina Citic Bank complements branches with 25,000+ ATMs and smart self-service terminals placed in malls and office towers, handling ~60% of routine transactions—card issuance, cash services, document scanning—without staff, per 2024 internal operations data.\u003c\/p\u003e\n\u003cp\u003eThis omnichannel footprint cuts branch-related overhead by an estimated 18% and extends geographic reach into lower-density zones while supporting faster transaction throughput.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25,000+ ATMs\/terminals deployed (2024)\u003c\/li\u003e\n\u003cli\u003e~60% routine tasks automated\u003c\/li\u003e\n\u003cli\u003e~18% reduction in branch overhead\u003c\/li\u003e\n\u003cli\u003eHigh-traffic placement: malls, offices\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChina CITIC Bank: Omnichannel Network Powers RMB3.2tn Deposits \u0026amp; US$28.5bn Global Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChina CITIC Bank’s omnichannel place strategy mixes 2,800 branches, 6,400 sub-branches (2025), 25,000+ ATMs\/terminals, and a mobile app with 28M active users (2024), driving RMB 3.2tn deposits (2025) and 62% of retail transactions via digital; international reach includes CCB International (HK) handling HKD 1.2tn cross-border flows (2024) and branches in London, Sydney, Singapore supporting US$28.5bn international loans (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\/sub-branches (2025)\u003c\/td\u003e\n\u003ctd\u003e2,800 \/ 6,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\/terminals (2024)\u003c\/td\u003e\n\u003ctd\u003e25,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile active users (2024)\u003c\/td\u003e\n\u003ctd\u003e28M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits (2025)\u003c\/td\u003e\n\u003ctd\u003eRMB 3.2tn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital transaction share (2024)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHK cross-border flows (2024)\u003c\/td\u003e\n\u003ctd\u003eHKD 1.2tn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl loans (2024)\u003c\/td\u003e\n\u003ctd\u003eUS$28.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eChina Citic Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual China Citic Bank 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750396146041,"sku":"citicbank-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/citicbank-marketing-mix.png?v=1772224719","url":"https:\/\/growthsharematrix.com\/products\/citicbank-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}