{"product_id":"cnoinc-marketing-mix","title":"CNO Financial Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how CNO Financial Group crafts its product offerings, pricing tiers, distribution channels, and promotional tactics to serve retirement and life insurance markets—get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedicare Supplement and Health Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCNO Financial Group, via its Bankers Life brand, offers Medicare Supplement plans that cover gaps in traditional Medicare and target seniors facing rising out-of-pocket costs; Bankers Life held roughly 18% of CNO’s 2024 individual life and health sales mix. By end-2025 the firm rolled out digital health management tools—telehealth access and remote monitoring—across most supplement plans, boosting reported member engagement by ~22% in pilot markets. Plans layer varying benefit levels to match budgets, with average monthly premiums ranging from about $85 to $210 depending on age and state.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFixed and Indexed Annuities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCNO Financial Group offers fixed-rate and fixed-indexed annuities targeting middle-income retirees focused on capital preservation and steady income; these products paid out roughly $1.2 billion in benefits in 2024 and remain core to retirement solutions.\u003c\/p\u003e\n\u003cp\u003eFixed annuities deliver guaranteed yields (recent 2025 book yields ~4.1%), while fixed-indexed annuities let clients capture upside from indices with downside protection, supporting demand for guaranteed lifetime income.\u003c\/p\u003e\n\u003cp\u003eAs of late 2025, annuities represent a key pillar of CNO’s strategy amid volatility, with annuity deposits up ~6% year-over-year through Q3 2025, reflecting greater retail demand for predictable retirement cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Life Insurance Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCNO Financial Group offers whole, term, and universal life policies via its three brands, serving roughly 2.6 million policyholders as of 2025 and $6.8 billion in life insurance in force. Colonial Penn targets 50+ buyers with simplified-issue and guaranteed-acceptance plans, stressing quick approval and low medical barriers. These products focus on final expense coverage—typical face amounts $5k–$25k—and basic legacy planning for families lacking complex estate services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLong-Term Care and Wellness Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCNO Financial Group’s product mix includes long-term care insurance and short-term care solutions that protect assets from nursing home and home health costs; as of FY 2024 CNO reported $2.1 billion in long-term care reserves supporting these lines.\u003c\/p\u003e\n\u003cp\u003eRecent updates add flexible wellness benefits—preventive services, telehealth credits, and fitness incentives—that aim to lower claims frequency and support aging in place.\u003c\/p\u003e\n\u003cp\u003eThis shift reduces risk exposure and appeals to retirees seeking cost-effective, in-home care options.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 reserves: $2.1B\u003c\/li\u003e\n\u003cli\u003eWellness incentives: telehealth, fitness credits\u003c\/li\u003e\n\u003cli\u003eGoal: lower claims, support aging in place\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplemental Health and Accident Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthrough washington national cno financial group offers supplemental health and accident insurance that pays cash benefits for cancer heart disease accidental injuries sold mainly at worksites through independent agents to fill gaps beyond standard plans.\u003e\n\u003cpby these products feature simplified claims faster payouts claim settlement down to days and expanded coverage for advanced treatments like immunotherapy outpatient procedures supporting policyholder cash flow during care.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eChannels: worksite + independent agents\u003c\/li\u003e\n\u003cli\u003eBenefits: cash for specific illnesses \u0026amp; injuries\u003c\/li\u003e\n\u003cli\u003e2025 improvements: 7-day claims, immunotherapy coverage\u003c\/li\u003e\n\u003cli\u003eRole: complements primary health insurance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCNO: Diverse portfolio—$6.8B life, $1.2B annuities, LTC $2.1B, Medicare +22% engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCNO’s product mix centers on Medicare supplements, annuities, life, LTC, and supplemental health—2.6M life policyholders, $6.8B life in force (2025); $1.2B annuity benefits (2024); annuity deposits +6% YoY through Q3 2025; LTC reserves $2.1B (2024); Medicare supplement engagement +22% in 2025 pilots; premiums $85–$210\/month.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedicare supplement\u003c\/td\u003e\n\u003ctd\u003eEngagement\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnuities\u003c\/td\u003e\n\u003ctd\u003eBenefits paid\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLife\u003c\/td\u003e\n\u003ctd\u003eIn force \/ holders\u003c\/td\u003e\n\u003ctd\u003e$6.8B \/ 2.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLTC\u003c\/td\u003e\n\u003ctd\u003eReserves\u003c\/td\u003e\n\u003ctd\u003e$2.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into CNO Financial Group’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground strategic implications for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses CNO Financial Group’s 4P marketing analysis into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCaptive Career Agency Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBankers Life runs a captive career agent force within CNO Financial Group, deploying over 3,800 dedicated local agents who deliver face-to-face financial advice across U.S. communities, a model that generated roughly $3.2 billion in individual life and annuity premiums in 2024.\u003c\/p\u003e\n\u003cp\u003eThis physical presence builds trust with middle-market consumers who prefer in-person guidance, contributing to persistently higher customer retention—Bankers Life reported a lapse-adjusted persistency near 85% for key blocks in 2024.\u003c\/p\u003e\n\u003cp\u003eAgents are concentrated in suburban and rural counties with limited advisor access, supporting distribution reach where bank or broker channels under-penetrate and improving cross-sell: field sales produced about 60% of new individual life policy sales in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Producer Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWashington National, part of CNO Financial Group, sells supplemental health and life products through a national network of independent agents and brokers who control their own books, extending reach across regional niches; in 2024 CNO reported 1.1 million individual life and health policies in force, reflecting this channel’s scale. This flexible third-party distribution reduces fixed costs and lets CNO reallocate sales focus quickly as regional lapse or claims trends shift.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eColonial Penn drives CNO Financial Group’s direct-to-consumer channel via online portals and call centers, accounting for roughly 40% of individual life sales in 2024 and growing digital-originated premiums 18% year-over-year to $420 million.\u003c\/p\u003e\n\u003cp\u003eThe channel targets self-directed buyers who research and purchase without agents, reducing acquisition cost per policy by about 22% versus agent-sold products.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the digital interface added AI-driven guidance to recommend coverage amounts instantly; early A\/B tests show a 12% lift in conversion and a 9-point rise in average coverage per sale to $210,000.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWorksite and Employer Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCNO Financial Group holds a strong worksite presence, distributing voluntary, group-rated supplemental insurance via employer payroll channels to reach employees at small and mid-sized businesses.\u003c\/p\u003e\n\u003cp\u003eThis approach lowered acquisition cost per policy and, as of FY 2024, supported roughly 18% of new individual policies and contributed about $210 million in premium revenue tied to worksite channels.\u003c\/p\u003e\n\u003cp\u003eEmployer partnerships let CNO scale enrollments quickly while keeping underwriting simple and administrative costs down.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets small–mid employers\u003c\/li\u003e\n\u003cli\u003eGroup-rated voluntary plans\u003c\/li\u003e\n\u003cli\u003e~18% of new policies (FY2024)\u003c\/li\u003e\n\u003cli\u003e$210M premium from worksite (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid Virtual Advisory Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCNO Financial Group has fully integrated virtual consultations across distribution channels as of 2025, enabling career agents to hold secure video meetings, share digital documents, and execute e-signatures nationwide.\u003c\/p\u003e\n\u003cp\u003eThe hybrid model raised agent productivity by an estimated 18% and expanded addressable market reach by 35% in 2024–25, while improving client convenience and shortening sales cycles.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrated virtual consultations (2025)\u003c\/li\u003e\n\u003cli\u003eSecure video, digital docs, e-signatures\u003c\/li\u003e\n\u003cli\u003eAgent productivity +18% (2024–25)\u003c\/li\u003e\n\u003cli\u003eGeographic reach +35% (2024–25)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCNO’s omnichannel surge: agents, brokers, digital $420M, worksite $210M, virtual +35% reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCNO’s place mixes field agents (3,800+ career agents) and independent brokers, direct digital (Colonial Penn: $420M digital premiums, +18% YoY 2024), worksite ($210M, ~18% new policies 2024), and virtual consultations (rolled out 2025; productivity +18%, reach +35%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCareer agents\u003c\/td\u003e\n\u003ctd\u003e3,800+ agents; $3.2B premiums\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndependent brokers\u003c\/td\u003e\n\u003ctd\u003e1.1M policies in force\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect digital\u003c\/td\u003e\n\u003ctd\u003e$420M; +18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorksite\u003c\/td\u003e\n\u003ctd\u003e$210M; 18% new\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVirtual\u003c\/td\u003e\n\u003ctd\u003eProd +18%; reach +35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eCNO Financial Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual CNO Financial Group 4P's Marketing Mix analysis you’ll receive instantly after purchase—comprehensive, editable, and ready to use with product, price, place, and promotion insights tailored to CNO’s market position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750795489657,"sku":"cnoinc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cnoinc-marketing-mix.png?v=1772226417","url":"https:\/\/growthsharematrix.com\/products\/cnoinc-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}