{"product_id":"cnp-bcg-matrix","title":"CNP Assurances Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCNP Assurances’ BCG Matrix preview highlights where key insurance lines may sit among Stars, Cash Cows, Question Marks, or Dogs based on market share and growth dynamics—offering a quick sense of strategic priorities and capital allocation. This snapshot teases product-level positioning but the full BCG Matrix delivers quadrant-by-quadrant data, actionable recommendations, and ready-to-use Word and Excel files to guide investment or portfolio moves. Purchase the complete report for a data-rich roadmap to optimize CNP’s product strategy and resource allocation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrazilian Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCNP Assurances holds a dominant position in Brazil via its long-term bancassurance tie-up with Caixa Econômica Federal, where 2024 premiums grew ~12% y\/y to about €1.1bn, making Brazil one of the company’s top growth markets.\u003c\/p\u003e\n\u003cp\u003eThe Brazilian market is higher-growth than Europe: insurance penetration rose to 4.5% of GDP in 2024 versus ~6% in France, driven by a rising middle class and 70m+ digital banking users.\u003c\/p\u003e\n\u003cp\u003eCNP keeps investing—2023–24 capex and tech spend rose ~20%—to scale digital distribution and retention, so Brazil remains a primary revenue driver for the group.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Insurance Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCNP Assurances positions Digital Insurance Solutions as a Star: it aims for 100% digital journeys to capture tech-savvy millennials and Gen Z, where digital sales grew 28% in 2024 and accounted for 22% of group premiums (€2.1bn of €9.5bn). \u003c\/p\u003e\n\u003cp\u003ePlatform uptake rose 40% YoY in 2024, boosting market share in French insurtech corridors; continued heavy capex (€120m planned 2025) is needed to fend off digital-only rivals and sustain growth. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Green Investment Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, European demand for ESG-compliant life and savings products rose ~28% YoY, and CNP Assurances—market share ~18% in French life savings—has positioned itself as a leader in sustainable finance, reporting €6.3bn net inflows into green-labelled funds in 2024–25.\u003c\/p\u003e\n\u003cp\u003eThese green products, driving double-digit growth in the green transition segment, need ongoing marketing and product development; acquisition cost rose ~12% but average new-policy size grew 22%, attracting large new capital volumes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Term Life Protection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInternational Term Life Protection sits in a question-mark\/high-growth quadrant: Latin America life protection premiums grew ~12% in 2024 and CNP’s bancassurance channel captured roughly 28% market share in Brazil and Mexico by end-2024, driving new business value despite heavy marketing spend.\u003c\/p\u003e\n\u003cp\u003eThese units absorb cash for distribution setup and product localization—CNP invested €220m in 2024 in international expansion—but they are projected to deliver mid-teen CAGR through 2028, making them the group’s future growth engine.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh regional growth: Latin America premiums +12% (2024)\u003c\/li\u003e\n\u003cli\u003eBancassurance share: ~28% in Brazil\/Mexico (end-2024)\u003c\/li\u003e\n\u003cli\u003eInvestment: €220m international spend (2024)\u003c\/li\u003e\n\u003cli\u003eOutlook: mid-teen CAGR to 2028\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Bancassurance Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe integration with La Banque Postale and other banking partners gives CNP Assurances a distribution engine that sold €12.4bn of protection products via bancassurance in 2024, accelerating entry into climate-related insurance segments where premiums grew 38% year-on-year.\u003c\/p\u003e\n\u003cp\u003eSustained investment—€220m in partner tech and joint go-to-market in 2024—keeps CNP first-to-market for integrated banking and insurance services, lifting new-customer acquisition by 18%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€12.4bn bancassurance sales 2024\u003c\/li\u003e\n\u003cli\u003e38% growth in climate-related premiums\u003c\/li\u003e\n\u003cli\u003e€220m partner tech investment 2024\u003c\/li\u003e\n\u003cli\u003e18% rise in new-customer acquisition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCNP growth: Brazil bancassurance, digital €2.1bn, €6.3bn green inflows, mid‑teen CAGR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCNP’s Stars: Brazil digital bancassurance and ESG life savings—2024 premiums BR €1.1bn, group digital sales €2.1bn (22%), platform uptake +40% YoY, green net inflows €6.3bn (2024–25); capex\/tech spend €120m planned 2025, international spend €220m (2024); outlook: mid‑teen CAGR to 2028.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrazil premiums\u003c\/td\u003e\n\u003ctd\u003e€1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e€2.1bn (22%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen inflows\u003c\/td\u003e\n\u003ctd\u003e€6.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex 2025\u003c\/td\u003e\n\u003ctd\u003e€120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl spend 2024\u003c\/td\u003e\n\u003ctd\u003e€220m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix review of CNP Assurances: quadrant-by-quadrant insights on growth, market share, investment priorities, risks, and trend impacts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page CNP Assurances BCG Matrix highlighting each unit’s quadrant for rapid strategic decisions and board-ready clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrench Life Insurance Euro Funds\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFrench euro-denominated life-insurance funds, where CNP Assurances held about 25% market share in 2024–2025, are a textbook Cash Cow: the mature French life market generated roughly €200bn net inflows in reserves in 2024, providing steady fee and spread income with low incremental cost.\u003c\/p\u003e\n\u003cp\u003eThese contracts delivered high margins—CNP reported ~€2.3bn operating profit from savings \u0026amp; pensions in 2024—freeing cash to fund higher-growth, riskier businesses without heavy marketing spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCreditor Insurance Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCNP Assurances leads French and European mortgage and consumer creditor insurance, holding about 25% market share in France and €18bn of outstanding technical reserves for credit protection as of 2025.\u003c\/p\u003e\n\u003cp\u003eThe unit operates in a mature market with stable annual premium growth near 2–3% and high regulatory and distribution barriers that deter new entrants.\u003c\/p\u003e\n\u003cp\u003eIt generates predictable cash flows—net underwriting income ~€600m in 2024—supporting corporate debt servicing and steady dividend payouts to shareholders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGroup Pension Schemes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eManagement of corporate pension plans is a cornerstone of CNP Assurances, with long-term contracts delivering steady returns—group pension reserves reached €42.5bn in 2024, underpinning predictable cashflows.\u003c\/p\u003e\n\u003cp\u003eHolding a leading market share in the French institutional segment (approx. 28% of market assets in 2024), this unit needs minimal capex to operate.\u003c\/p\u003e\n\u003cp\u003eIt generates recurring liquidity, funding broader strategic initiatives—net cash contribution to the group was €1.1bn in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnit-Linked Savings Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn France's mature savings market, CNP Assurances has shifted ~60% of retail flows to unit-linked contracts by 2024, driving higher margins versus euro funds and raising unit-linked AUM to about €150bn.\u003c\/p\u003e\n\u003cp\u003eThese products yield stronger fee income and capital-light returns, supported by CNP’s 2024 distribution reach of ~55,000 bank and insurer partner points; low market growth forces focus on cost efficiency and wallet-share mining.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~60% of 2024 retail flows into unit-linked\u003c\/li\u003e\n\u003cli\u003eUnit-linked AUM ≈ €150bn (2024)\u003c\/li\u003e\n\u003cli\u003eDistribution: ~55,000 partner points (2024)\u003c\/li\u003e\n\u003cli\u003eHigher fee margins vs traditional euro funds\u003c\/li\u003e\n\u003cli\u003eStrategy: efficiency, portfolio value extraction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonal Risk and Disability Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePersonal risk and disability insurance in France delivers steady, high-margin cash flows for CNP Assurances, with protection premiums of €4.2bn in 2024 and combined ratio near 85%, reflecting strong profitability.\u003c\/p\u003e\n\u003cp\u003eCNP’s market-leading brand and retention—policyholder churn below 6% in 2024—sustainable lifetime values, and solvency ratio of ~230% at YE 2024 underpin stability.\u003c\/p\u003e\n\u003cp\u003eCash from these products funded ~€120m in R\u0026amp;D and digital transformation investments in 2024, enabling growth initiatives across other BCG quadrants.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€4.2bn protection premiums (2024)\u003c\/li\u003e\n\u003cli\u003eCombined ratio ~85% (2024)\u003c\/li\u003e\n\u003cli\u003eChurn \u0026lt;6% (2024)\u003c\/li\u003e\n\u003cli\u003eSolvency ~230% (YE 2024)\u003c\/li\u003e\n\u003cli\u003e€120m R\u0026amp;D funding (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCNP’s Cash Cows: €2.3bn savings profit, €4.2bn protection premiums, €1.1bn cash\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCNP’s Cash Cows: French euro funds, savings \u0026amp; pensions, creditor and protection lines delivered stable, high-margin cash—€2.3bn operating profit (savings \u0026amp; pensions 2024), €600m net underwriting income (credit protection 2024), €4.2bn protection premiums (2024), group pension reserves €42.5bn (2024), net cash contribution €1.1bn (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOp. profit (savings)\u003c\/td\u003e\n\u003ctd\u003e€2.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet underwriting (credit)\u003c\/td\u003e\n\u003ctd\u003e€600m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProtection premiums\u003c\/td\u003e\n\u003ctd\u003e€4.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePension reserves\u003c\/td\u003e\n\u003ctd\u003e€42.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet cash contribution\u003c\/td\u003e\n\u003ctd\u003e€1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eCNP Assurances BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the final CNP Assurances BCG Matrix you'll receive after purchase—no watermarks, no demo pages—just a fully formatted, analysis-ready report designed for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748474237305,"sku":"cnp-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cnp-bcg-matrix.png?v=1772208524","url":"https:\/\/growthsharematrix.com\/products\/cnp-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}