{"product_id":"cnp-marketing-mix","title":"CNP Assurances Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCNP Assurances leverages a diversified product mix of life insurance, savings, and protection solutions, combined with competitive pricing and extensive bancassurance distribution to sustain market leadership.\u003c\/p\u003e\n\u003cp\u003eIts promotion blends digital campaigns, partner co-marketing, and trust-focused messaging to build retention and attract high-value segments.\u003c\/p\u003e\n\u003cp\u003eGet the full editable 4Ps Marketing Mix Analysis to see detailed data, channel metrics, and strategic recommendations—ready for presentations, benchmarking, or planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Savings and Retirement Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCNP Assurances offers life insurance and pension plans for long-term wealth building, combining euro funds with capital protection and unit-linked contracts tied to markets; group life reserves totaled €70.4bn at end-2024, underpinning product stability.\u003c\/p\u003e\n\u003cp\u003eUnit-linked options deliver market exposure across equities and bonds, with average annualized returns reported at 4.2% over 2019–2024 for mixed funds, helping retirement accumulation.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 CNP expanded green and SRI (socially responsible investing) vehicles to 28% of new net inflows, matching EU sustainable-finance demand and ESG disclosures under SFDR rules.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonal Risk and Protection Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCNP Assurances offers comprehensive personal risk and protection services covering death, disability, and long-term care, supporting over 33 million policyholders worldwide and paying EUR 6.8 billion in benefits in 2024 to keep households solvent after shocks.\u003c\/p\u003e\n\u003cp\u003eThe plans preserve living standards for families via income-replacement and care-funding features, with average claim payouts of EUR 28,000 for long-term care in 2024.\u003c\/p\u003e\n\u003cp\u003eThe group uses advanced data analytics and 2023–25 demographic models to adjust pricing and coverage, reducing claim leakage by 12% and improving reserve accuracy for aging populations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket Leading Term Creditor Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCNP Assurances’ market-leading term creditor insurance secures mortgage and consumer loan repayments if borrowers become incapacitated, backing over €140 billion in outstanding protections across Europe as of 2025. Embedded in its B2B2C model, the product is sold directly through partner banks at point of loan, accounting for ~60% of group new business. Recent digital underwriting cuts medical processing time from weeks to 48 hours for 70% of cases, raising conversion rates by ~8%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Disability Coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcnp assurances manages supplemental health and disability plans covering medical bills daily allowances complementing france mandatory system serving over million policyholders as of\u003e\n\u003cpthese plans increasingly bundle preventative digital platforms by late tele-consultation and personalized health coaching are standard in premium offers boosting engagement reducing claims frequency up to pilot programs.\u003e\n\u003cpthe group prices premium packages to reflect integrated services with health segment revenues reportedly billion in and expected mid-single-digit growth due digital add-ons.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCoverage: medical expenses + daily allowances\u003c\/li\u003e\n\u003cli\u003ePolicyholders: 8M+ (2025)\u003c\/li\u003e\n\u003cli\u003eDigital features: tele-consult, coaching (standard, late 2025)\u003c\/li\u003e\n\u003cli\u003ePilot impact: claims frequency −12%\u003c\/li\u003e\n\u003cli\u003eRevenue: €2.1B (health, 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pthese\u003e\u003c\/pcnp\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty and Casualty Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcnp assurances has expanded its property and casualty arm to offer home auto multi-risk policies moving from a personal-insurance focus full-service suite raising p premium mix about of total premiums in eur\u003e\n\u003cpthis diversification deepens client relationships by bundling life and non-life cover raising cross-sell rates with products from in to cutting retention risk.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e2024 P\u0026amp;C premiums: EUR 3.2bn\u003c\/li\u003e\n\u003cli\u003eP\u0026amp;C share of total premiums: 28%\u003c\/li\u003e\n\u003cli\u003eCross-sell rate (≥2 products): 46% in 2024\u003c\/li\u003e\n\u003cli\u003eCore P\u0026amp;C lines: home, auto, multi-risk\u003c\/li\u003e\n\n\u003c\/pthis\u003e\u003c\/pcnp\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCNP Assurances: €70.4bn reserves, 33M policyholders, €140bn loan protection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCNP Assurances sells life, pension, unit-linked, protection, health and P\u0026amp;C products; group reserves €70.4bn (2024), benefits paid €6.8bn (2024), health revenue €2.1bn (2024), P\u0026amp;C premiums €3.2bn (28% of premiums, 2024), €140bn loan protection (2025), 33M policyholders (2024–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup reserves\u003c\/td\u003e\n\u003ctd\u003e€70.4bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBenefits paid\u003c\/td\u003e\n\u003ctd\u003e€6.8bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealth revenue\u003c\/td\u003e\n\u003ctd\u003e€2.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eP\u0026amp;C premiums\u003c\/td\u003e\n\u003ctd\u003e€3.2bn (28%, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoan protection\u003c\/td\u003e\n\u003ctd\u003e€140bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePolicyholders\u003c\/td\u003e\n\u003ctd\u003e33M (2024–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into CNP Assurances’ Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses CNP Assurances’ 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place and promotion strategies to speed decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Bancassurance Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary distribution engine for CNP Assurances is its bancassurance model via long-term deals with La Banque Postale and BPCE, covering about 30 million retail customers in France as of 2025 and driving ~55% of gross written premiums in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCNP Assurances holds a major international footprint, with 2024 premiums of €24.1bn outside France, notably strong in Europe and Latin America.\u003c\/p\u003e\n\u003cp\u003eIn Brazil the group, via its long-term partnership with state bank Caixa Econômica Federal, serves over 30 million customers and targets the expanding middle class.\u003c\/p\u003e\n\u003cp\u003eThis diversified distribution reduced 2024 geographic concentration risk and lets CNP export actuarial and product expertise to high-growth emerging markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Hybrid Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIn 2025 CNP Assurances has ramped digital spend and reports 42% of new contracts sold via apps and partner sites, letting customers research, quote and buy life and property products end-to-end on mobile. \u003c\/p\u003e\n\u003cp\u003eThe omnichannel model combines automated self-service with adviser handoff for complex cases; phone or in-branch consults now close about 28% of high-value policies, boosting conversion and NPS. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Financial Advisor Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCNP Assurances sells bespoke wealth products via independent financial advisors and brokers, a channel that targets high-net-worth individuals and accounted for about 18% of its 2024 individual savings flows (€6.1bn of €34bn), boosting reach in expert-led segments.\u003c\/p\u003e\n\u003cp\u003eThe firm supplies advisors with digital sales portals, portfolio analytics, and a dedicated support desk, improving conversion and average premium size; advisors generate ~25% higher AUM per client vs bank-sourced clients.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eTargets HNWIs with bespoke planning\u003c\/li\u003e\n\u003cli\u003eChannel = ~18% of individual savings flows in 2024 (€6.1bn)\u003c\/li\u003e\n\u003cli\u003eDigital tools + support raise conversion and AUM (~+25%)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Postal Services Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcnp assurances taps la poste service points across france reaching rural and low-income areas supporting financial inclusion for of clients in underserved zones as this physical network lets cnp use community trust to sell life savings products where digital-only rivals struggle.\u003e\n\u003c\/pcnp\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBancassurance dominance: ~30M French clients, 55% GWP, €24.1bn intl premiums\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: Bancassurance drives distribution—La Banque Postale and BPCE reach ~30m French customers (2025) and ~55% of GWP (2024); international premiums €24.1bn (2024), strong in Europe\/Latin America; Brazil partner Caixa serves 30m+ customers; digital channels sold 42% of new contracts (2025) while branches\/phone close 28% of high-value policies; IFAs contributed €6.1bn (18%) savings flows (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFrench bancassurance reach (2025)\u003c\/td\u003e\n\u003ctd\u003e~30m customers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShare of GWP via banks (2024)\u003c\/td\u003e\n\u003ctd\u003e~55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational premiums (2024)\u003c\/td\u003e\n\u003ctd\u003e€24.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrazil customers (via Caixa)\u003c\/td\u003e\n\u003ctd\u003e30m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew contracts via digital (2025)\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHigh-value policies closed offline\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIFA savings flows (2024)\u003c\/td\u003e\n\u003ctd\u003e€6.1bn (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRural reach via La Poste (2024)\u003c\/td\u003e\n\u003ctd\u003e17,000+ points; ~20% clients underserved\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eCNP Assurances 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual CNP Assurances 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751016903033,"sku":"cnp-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cnp-marketing-mix.png?v=1772227120","url":"https:\/\/growthsharematrix.com\/products\/cnp-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}