{"product_id":"coca-colahellenic-marketing-mix","title":"Coca-Cola HBC Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCoca-Cola HBC leverages a diverse product portfolio, segmented pricing, extensive distribution networks, and targeted promotions to sustain market leadership—this snapshot only hints at the strategic depth behind each decision.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Category 24\/7 Beverage Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCoca-Cola HBC’s 24\/7 multi-category beverage portfolio spans sparkling staples Coca-Cola, Fanta, Sprite plus water, juice and growing plant-based drinks, meeting demand any time of day. In 2024 the company reported EUR 10.3bn revenue and cited non-sparkling growth—water and juices—contributing ~28% of unit case volume across 29 territories. This diversification raises share of total liquid consumption and supports margin resilience versus single-category peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Coffee and Premium Spirits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpcoca-cola hbcs expansion into costa coffee and premium spirits leverages its network to enter high-margin horeca channels where away-from-home beverage sales grew in per euromonitor. by acting as a total partner the company boosts relevance hotels restaurants cafes diversifies revenues beyond carbonates non-soda categories contributed about of group volumes. this strategy targets higher asps selling prices margin uplift licensed expected raise per-case gross an estimated percentage points fy25.\u003e\n\u003c\/pcoca-cola\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation in Health and Wellness Options\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCoca-Cola HBC has accelerated low- and zero-sugar rollouts: by 2024 zero-\/reduced-sugar SKUs made up ~47% of sparkling portfolio volume in EU markets, and reformulations cut sugar by up to 30% in select drinks in 2023.\u003c\/p\u003e\n\u003cp\u003eThe company added functional lines—vitamin-enhanced water and caffeine-plus mixes—driving a 6% revenue lift in health-led NPD (new product development) in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Packaging and rPET Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCoca-Cola HBC’s product strategy emphasizes sustainable packaging, rolling out 100% rPET bottles in multiple markets and targeting 100% recycled or recyclable packaging by 2025; rPET use reached ~33% of PET volume in 2024. The company is cutting bottle weight (down ~10% vs 2018) and boosting circularity via collection partnerships, reducing plastic footprint and meeting EU Single-Use Plastics and Packaging Waste rules.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e33% rPET share (2024)\u003c\/li\u003e\n\u003cli\u003e100% recycled\/recyclable target by 2025\u003c\/li\u003e\n\u003cli\u003e~10% lighter bottles vs 2018\u003c\/li\u003e\n\u003cli\u003eAligns with EU packaging directives and EPR rules\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized Product Customization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLocalized Product Customization: Coca-Cola HBC balances global brand standards with local tastes, launching regional juice blends and acquiring local water brands like Serbia’s Gloria (acquired 2021) to capture emotional loyalty; these moves support category growth and resilience across markets from Ireland to Nigeria.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Coca-Cola HBC reported revenue of €10.7bn and a sparkling \u0026amp; still portfolio mix where still beverages (including juices and water) contributed ~38% of net revenue, underlining the financial impact of localization.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStill drinks ~38% of 2024 revenue (€4.07bn)\u003c\/li\u003e\n\u003cli\u003eRevenue 2024: €10.7bn\u003c\/li\u003e\n\u003cli\u003eNotable local acquisition: Gloria (Serbia, 2021)\u003c\/li\u003e\n\u003cli\u003eGeographic reach: Ireland to Nigeria — tailored SKUs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoca‑Cola HBC 2024: €10.7bn, strong stills mix, greener packaging, margin lift from Costa\/spirits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCoca-Cola HBC’s diversified product mix drove 2024 revenue €10.7bn with stills (water\/juice) ~38% (€4.07bn), non-sparkling ~28% of unit cases; rPET ~33% of PET, 10% lighter bottles vs 2018; zero\/reduced-sugar ~47% of sparkling EU volume; Costa\/spirits rollout aimed at +4–6ppt gross-margin per case in FY25.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e€10.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStills share\u003c\/td\u003e\n\u003ctd\u003e~38% (€4.07bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003erPET share\u003c\/td\u003e\n\u003ctd\u003e~33%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eZero\/reduced-sugar\u003c\/td\u003e\n\u003ctd\u003e~47% sparkling EU vol\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBottle weight vs 2018\u003c\/td\u003e\n\u003ctd\u003e-~10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Coca‑Cola HBC’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for practical benchmarking and strategic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Coca‑Cola HBC’s 4P insights into a concise, leadership‑friendly snapshot that speeds decision‑making and aligns cross‑functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Geographic Market Segmentation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCoca-Cola HBC operates in 29 countries split into established (Western Europe), developing (Central \u0026amp; Eastern Europe) and emerging (Nigeria, Ghana, Kazakhstan) markets, enabling tailored distribution by economic maturity and retail infrastructure; in 2024 volumes grew 3.9% and net revenue rose 8% to €9.1bn, showing balance: 45% revenue from established, 35% from developing, 20% from emerging—reducing geopolitical risk while chasing higher CAGR in emerging markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital B2B Commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthe customer portal lets coca-cola hbc retailers place orders track deliveries and manage inventory cutting order lead times by reducing stockouts markets showed a uplift in on-shelf availability\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Route-to-Market Execution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCoca-Cola HBC uses a layered route-to-market strategy combining direct store delivery and 3rd-party distributors to serve 28+ markets; direct reach covers ~65% of urban FMCG outlets while distributors extend reach into remote and fragmented rural channels.\u003c\/p\u003e\n\u003cp\u003eThe hybrid RTM drove a 2024 incremental sales uplift of ~€120m from expanded outlet penetration and helped maintain a 2024 distribution footprint of ~1.2m retail points, a scale rivals find hard to copy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Presence and E-commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCoca-Cola HBC has scaled omnichannel reach by integrating e-commerce and rapid-delivery platforms, with online sales contributing an estimated 12–15% of total revenue in 2024 and growing double digits year-over-year.\u003c\/p\u003e\n\u003cp\u003ePartnerships with online grocers and food delivery apps (e.g., Tesco.com, Getir) ensure home-delivery availability across key markets, boosting out-of-home-to-at-home share and improving SKU visibility.\u003c\/p\u003e\n\u003cp\u003eThis omnichannel strategy increases convenience, shortens purchase lead times (average delivery under 30 minutes in urban rapid-delivery pilots), and keeps brands present across consumer shopping touchpoints.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOnline sales ~12–15% of revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCold Drink Equipment and Visual Merchandising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcold drink equipment and visual merchandising drives impulse sales via branded coolers vending machines placed in malls transit hubs convenience stores coca-cola hbc reported over owned cooler placements across europe boosting immediate consumption by an estimated micro-markets.\u003e\n\u003cpthese assets use iot sensors for real-time temp and stock monitoring spoilage out-of-stock events by in pilot programs let cchbc control refrigeration to secure eye-level visibility promote impulse buys.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120,000+ coolers (2024)\u003c\/li\u003e\n\u003cli\u003eIoT reduces stockouts\/spoilage ~30%\u003c\/li\u003e\n\u003cli\u003eImmediate consumption lift 8–12%\u003c\/li\u003e\n\u003cli\u003eHigh-traffic placement = prime visibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pcold\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoca‑Cola HBC: €9.1bn, +3.9% volumes, IoT coolers cut stockouts 30%—€120m RTM uplift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCoca-Cola HBC’s Place mixes direct store delivery (~65% urban reach) and distributors to cover ~1.2m outlets across 29 countries; 2024 volumes +3.9%, revenue €9.1bn (+8%), online sales 12–15%, 120,000+ coolers, IoT cut stockouts ~30%, omnichannel and RTM drove ~€120m incremental sales in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e€9.1bn (+8%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVolume growth\u003c\/td\u003e\n\u003ctd\u003e+3.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutlets\u003c\/td\u003e\n\u003ctd\u003e~1.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUrban DSD reach\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline share\u003c\/td\u003e\n\u003ctd\u003e12–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoolers\u003c\/td\u003e\n\u003ctd\u003e120,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIoT stockout reduction\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIncremental sales (RTM)\u003c\/td\u003e\n\u003ctd\u003e~€120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eCoca-Cola HBC 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Coca‑Cola HBC 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises. This comprehensive document covers Product, Price, Place, and Promotion with actionable insights and ready-to-use visuals. The file is fully editable and identical to the version you’ll download immediately after checkout. Buy with confidence—the preview equals the final deliverable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750431535481,"sku":"coca-colahellenic-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/coca-colahellenic-marketing-mix.png?v=1772224918","url":"https:\/\/growthsharematrix.com\/products\/coca-colahellenic-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}