{"product_id":"cognizant-marketing-mix","title":"Cognizant Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Cognizant’s service portfolio, tiered pricing, global delivery network, and integrated promotion strategies combine to sustain competitive advantage—this preview highlights key themes, but the full 4P's Marketing Mix Analysis delivers granular data, actionable recommendations, and an editable presentation-ready report to save you hours and power better decisions. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGenerative AI and Data Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCognizant uses platforms like Neuro to automate workflows and deliver predictive analytics, helping 450+ enterprise clients reduce process time by up to 30% and cut costs by an estimated $120M annually across deployments.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Cognizant is scaling generative AI from pilots to production, targeting 60% of engagements to reach full production versus 15% in 2023, driving $200M+ in incremental revenue run-rate.\u003c\/p\u003e\n\u003cp\u003eThis approach turns data into a strategic asset—Neuro models improve decision accuracy by ~22% and raise operational efficiency metrics, shortening time-to-insight from weeks to hours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare Digital Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCognizant Healthcare Digital Solutions delivers specialized software and consulting for patient records and clinical-trial management, supporting HIPAA and FDA compliance while reducing admin time by up to 30% in client case studies (2024). Their patient portals improve engagement—clients report +22% retention—and AI-driven tools helped life sciences customers shorten drug discovery timelines by ~25% and cut supply-chain costs 12% in 2024 pilot projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Modernization Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCognizant helps move legacy IT to hybrid and multi-cloud setups, improving scalability and cutting CapEx; clients report up to 40% lower infra spend and 30% faster release cycles in Cognizant case studies (2024). They partner with AWS and Microsoft Azure to build secure, resilient architectures meeting SOC 2 and ISO 27001 standards. This service speeds time-to-market and shifts costs from capital to operating expense.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Experience and Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpdigital experience and design at cognizant builds intuitive mobile web interfaces end-to-end customer journeys across healthcare retail finance combining human-centric with scalable back-end platforms to boost loyalty reduce churn.\u003e\n\u003cpin the service adds ar reality for retail shopping and industrial training cognizant reported digital engineering revenue of in fy2024 with ux projects improving client nps by points on average.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCreates mobile\/web UI and CX journeys\u003c\/li\u003e\n\u003cli\u003eBlends human-centric design with backend tech\u003c\/li\u003e\n\u003cli\u003e2025 adds AR for retail and training\u003c\/li\u003e\n\u003cli\u003eUX work tied to $6.1B digital engineering revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eAverage client NPS lift ~12 points\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pin\u003e\u003c\/pdigital\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Business Process Outsourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcognizant core business process outsourcing manages non-core functions accounting hr global enterprises handling an estimated billion in client fte spend as of\u003e\u003cpby applying automation and robotic process cognizant reports up to reduction in manual errors typical cost savings of per freeing funds for growth.\u003e\u003cpclients redirect internal teams to strategic initiatives such as digital transformation and m integration improving time-to-value roi within months.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eManages ~$3.5–4.0B client FTE spend (2025)\u003c\/li\u003e\n\u003cli\u003eRPA and automation cut errors by ~40%\u003c\/li\u003e\n\u003cli\u003eCost savings ~20–35% per process\u003c\/li\u003e\n\u003cli\u003eROI\/impact visible in 12–18 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pclients\u003e\u003c\/pby\u003e\u003c\/pcognizant\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCognizant’s Neuro: $6.1B digital engine, 450+ clients, +60% Gen‑AI adoption, $200M+ bump\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCognizant offers AI platforms (Neuro), healthcare software, cloud migration, digital UX, and BPO—driving $6.1B digital engineering revenue (FY2024), targeting +60% generative-AI production adoption by late 2025, $200M+ incremental run-rate, 450+ Neuro clients, ~22% decision accuracy gain, 20–35% BPO cost savings, and client infra cuts up to 40% (2024–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital eng rev (FY2024)\u003c\/td\u003e\n\u003ctd\u003e$6.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNeuro clients\u003c\/td\u003e\n\u003ctd\u003e450+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGen‑AI prod target (2025)\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIncremental rev\u003c\/td\u003e\n\u003ctd\u003e$200M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBPO cost savings\u003c\/td\u003e\n\u003ctd\u003e20–35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Cognizant’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Cognizant’s 4Ps in a concise, presentation-ready format that helps leadership and cross-functional teams quickly align on pricing, product, place, and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Delivery Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCognizant runs 50+ global delivery centers across India, China, and Eastern Europe, enabling 24\/7 support and cross‑timezone workflows; in FY2024 these centers helped deliver ~45% of revenue from digital services and supported a 12% year‑over‑year productivity gain. The distributed footprint boosts business continuity—reducing outage risk and enabling rapid staff reallocation during regional disruptions such as COVID‑19 or local power events.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnshore Client Innovation Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCognizant keeps onshore client innovation hubs in New York, London, and Tokyo to stay close to corporate HQs; in 2024 these metros contributed ~28% of global consulting revenue, underscoring their strategic value.\u003c\/p\u003e\n\u003cp\u003eHubs are high-tech co-creation spaces where consultants and clients build digital strategies in real time; over 60% of enterprise transformation wins in 2023 involved at least monthly face-to-face sessions.\u003c\/p\u003e\n\u003cp\u003ePhysical presence supports high-stakes projects—average deal size for onshore-led engagements was $4.2M in 2024, 35% larger than offshore-led deals, reflecting premium value for in-person collaboration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Nearshore Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy expanding operations in Mexico and Poland, Cognizant offers clients nearer time zones and stronger cultural alignment, cutting average overlap delays by up to 40% versus India-based teams and improving client satisfaction scores (CSAT) by ~6 points in 2024.\u003c\/p\u003e\n\u003cp\u003eThese nearshore centers sit between low-cost offshore labor and pricier onshore resources, delivering ~20–35% cost savings over US onshore rates while keeping faster feedback loops.\u003c\/p\u003e\n\u003cp\u003eThe approach suits agile development: with 3–6 hour time overlap and local-language support, sprint cadence and defect turnaround times fell by ~30% in Cognizant nearshore projects in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVirtual and Remote Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcognizant hybrid work model enables delivery of complex tech projects remotely using collaboration platforms and secure cloud stacks to access specialized talent worldwide reduce onsite costs by an estimated versus pre-2020 models.\u003e\n\u003cpthis flexibility supports rapid team scaling reported year-over-year growth in remote billable headcount it meet sudden client demand while keeping utilization near\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% estimated onsite cost reduction\u003c\/li\u003e\n\u003cli\u003e~15% YoY remote billable headcount growth (2024)\u003c\/li\u003e\n\u003cli\u003e~78% utilization maintained\u003c\/li\u003e\n\u003cli\u003eGlobal talent access via secure cloud and collaboration tools\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pcognizant\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartner Ecosystem Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCognizant leverages marketplaces and partner networks from Google Cloud, Microsoft Azure, and Salesforce, securing preferred-implementer status that generated an estimated $1.2B in joint-revenue pipeline in 2024.\u003c\/p\u003e\n\u003cp\u003eBeing a preferred partner gives Cognizant steady lead flow and joint-selling deals; 2024 referrals and co-sell opportunities drove ~18% of new enterprise engagements.\u003c\/p\u003e\n\u003cp\u003eThis placement in the SaaS ecosystem keeps Cognizant at the forefront of enterprise adoption, aligning with platform migrations that saw 27% YoY cloud services growth in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePreferred partner access: Google, Microsoft, Salesforce\u003c\/li\u003e\n\u003cli\u003e2024 joint-revenue pipeline: ~$1.2B\u003c\/li\u003e\n\u003cli\u003eShare of new deals via partners: ~18%\u003c\/li\u003e\n\u003cli\u003eCloud services YoY growth (2024): ~27%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCognizant: Global delivery + onshore hubs driving 45% digital, $4.2M deals, 27% cloud growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCognizant’s distributed delivery (50+ centers) plus onshore hubs (New York, London, Tokyo) and nearshore sites (Mexico, Poland) balance cost, time‑zone alignment, and client proximity—driving ~45% digital revenue, $4.2M avg onshore deal size (2024), ~20–35% cost savings vs US onshore, 27% cloud services YoY growth (2024), and ~78% utilization.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery centers\u003c\/td\u003e\n\u003ctd\u003e50+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital revenue share\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg onshore deal\u003c\/td\u003e\n\u003ctd\u003e$4.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNearshore cost savings\u003c\/td\u003e\n\u003ctd\u003e20–35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud YoY growth\u003c\/td\u003e\n\u003ctd\u003e27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtilization\u003c\/td\u003e\n\u003ctd\u003e~78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eCognizant 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Cognizant 4P's Marketing Mix analysis you’ll receive immediately after purchase—no samples or mockups, just the complete, editable document ready for use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750600028537,"sku":"cognizant-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cognizant-marketing-mix.png?v=1772225494","url":"https:\/\/growthsharematrix.com\/products\/cognizant-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}