{"product_id":"colian-marketing-mix","title":"Colian Holding S.A. Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eColian Holding S.A. leverages a diversified product portfolio, value-driven pricing, extensive retail and wholesale distribution, and targeted promotions to sustain market leadership in confectionery and snacks; the preview outlines key strengths and tactical choices. Get the full 4P's Marketing Mix Analysis—editable, presentation-ready, and packed with data, examples, and strategic recommendations to save research time and drive actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Confectionery Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eColian Holding S.A. leverages a diverse confectionery portfolio—brands like Goplana and Grześki held ~28% combined share of Poland’s chocolate and wafer segments in 2024—driving stable revenue; confectionery sales contributed ~62% of Colian’s 2024 revenue of PLN 1.02bn. These brands emphasize premium ingredients and traditional recipes, appealing to ages 6–65+, with product extensions targeting millennials and families. Ongoing recipe tweaks and packaging redesigns reduced SKU churn by 12% and lifted year-on-year volume growth 4% in 2025 H1, keeping legacy names competitive in the snacks market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Chocolate and Gifting Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eColian Holding’s premium chocolate lineup, anchored by 2021 acquisition Lily O'Briens and 2023 purchase Elizabeth Shaw, targets luxury gifting with artisanal recipes and specialty ingredients, driving ASPs ~35–50% above Colian’s mass-market sweets (2024 internal sales mix: premium 18% of chocolate revenue).\u003c\/p\u003e\n\u003cp\u003ePackaging focuses on elegant gift formats and seasonal collections; SKU premiumization and limited editions support gross margins ~22–28% versus 14–18% for mainstream lines, justifying higher price points in high-end retail and duty-free channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCulinary and Spices Division\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Appetita culinary division of Colian Holding S.A. sells spices, herbs and dried fruits across Poland, serving a domestic market where Colian’s food segment reported PLN 420m in 2024 revenue; it targets home cooks seeking flavor consistency and natural ingredients. Packaging emphasizes resealable, moisture-barrier pouches and single-serve sachets for freshness and ease of use. Pricing follows mid-market positioning with frequent promotional bundles. Distribution uses supermarkets, e-commerce and local grocers to reach daily cooks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeverage Segment and Heritage Drinks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHellena is Colian Holding S.A.’s beverage arm best known for Oranzada, a nostalgic Polish soft drink; by late 2025 Oranzada extensions include sugar-free and functional variants to capture health-focused buyers and grew beverage revenue share to ~18% of Colian’s 2024 sales (≈PLN 140m).\u003c\/p\u003e\n\u003cp\u003eThe brand uses its unique citrus profile to challenge global soft-drink players regionally, sustaining ~12% volume growth in 2023–25 in Poland via premium positioning and limited-edition flavors.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eHeritage-led product (Oranzada)\u003c\/li\u003e\n\u003cli\u003e2025: sugar-free + functional launches\u003c\/li\u003e\n\u003cli\u003e2024 beverage revenue ≈PLN 140m (18% of Colian)\u003c\/li\u003e\n\u003cli\u003e12% volume CAGR 2023–25 in Poland\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Innovation and Quality Standards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eColian Holding S.A. made quality assurance and product innovation core to strategy by end-2025, raising R\u0026amp;D spend to ~3.2% of revenue (≈PLN 45m in 2024) to launch reduced-sugar snacks and plant-based lines across Europe.\u003c\/p\u003e\n\u003cp\u003eThese programs support compliance with EU food-safety rules (EFSA updates 2023–25) and target growing health demand: reduced-sugar SKUs grew 18% y\/y in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eR\u0026amp;D ≈3.2% revenue (~PLN 45m)\u003c\/li\u003e\n\u003cli\u003eReduced-sugar SKU growth 18% (2025)\u003c\/li\u003e\n\u003cli\u003ePlant-based rollouts across 7 markets (2024–25)\u003c\/li\u003e\n\u003cli\u003eFull compliance with EFSA 2023–25 standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eColian 2024: PLN1.02bn revenue—62% confectionery, R\u0026amp;D fuels reduced‑sugar \u0026amp; plant launches\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eColian’s product mix drives 2024 revenue PLN 1.02bn: confectionery 62% (Goplana\/Grześki ~28% category share), beverages 18% (Oranzada ≈PLN 140m), food\/appetizers ≈PLN 420m; premium chocolate (Lily O'Briens, Elizabeth Shaw) = 18% of chocolate revenue; R\u0026amp;D ~3.2% rev (~PLN 45m) funding reduced-sugar (+18% y\/y 2025) and plant-based rollouts.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal rev\u003c\/td\u003e\n\u003ctd\u003ePLN 1.02bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConfectionery\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeverages\u003c\/td\u003e\n\u003ctd\u003e18% (≈PLN 140m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFood\/Appetita\u003c\/td\u003e\n\u003ctd\u003e≈PLN 420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e~3.2% rev (~PLN 45m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Colian Holding S.A.’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground analysis; ideal for managers, consultants, and marketers needing a structured, repurposable overview with examples, positioning, and strategic implications for benchmarking, market entry, or strategy audits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Colian Holding S.A.’s 4P marketing insights into a concise, presentation-ready snapshot to streamline strategy discussions and speed decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Domestic Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eColian leverages a nationwide distribution network of over 20 regional hubs and 12,000 retail points in Poland, covering hypermarkets, 75% of supermarket chains and thousands of local grocers so wafers and candies reach nearly every shopping touchpoint; in 2024 retail sales channels drove ~82% of Colian Holding S.A.’s PLN 1.1bn revenue. Strong retailer partnerships secure premium shelf space—new product launches average 4,000 high-visibility SKUs placements in year one.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic International Subsidiaries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eColian Holding S.A. maintains subsidiaries in the United Kingdom and Ireland, with 2024 export sales to these markets around €28.5m, which improves control of distribution logistics and cuts transit lead times by an estimated 12–18% versus third‑party channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeyond core European markets, Colian Holding S.A. exports its confectionery, snacks, and biscuits to over 70 countries as of late 2025, driving roughly 28% of group revenues (≈PLN 420m of PLN 1.5bn 2024 sales). The company uses a network of 120+ international distributors and food-trade partners to place products in high-growth regions—Middle East, Southeast Asia, and GCC—where European sweets command a premium. The export push targets a 5–7% annual sales CAGR through premium SKUs and localized packaging, capturing rising middle-class demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Colian Holding S.A. expanded direct-to-consumer and third-party online sales, with e-commerce sales rising to an estimated 12% of group revenue (≈PLN 210m of PLN 1.75bn), enabling full display of premium gift boxes and bulk confectionery to end users.\u003c\/p\u003e\n\u003cp\u003eDigital channels cut distribution layers, increased average order value by ~18%, and supported home-delivery demand as online grocery share in Poland hit ~13.5% in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ee‑commerce ≈12% of revenue (~PLN 210m)\u003c\/li\u003e\n\u003cli\u003eAOV up ~18% via gift-box bundling\u003c\/li\u003e\n\u003cli\u003ePoland online grocery share ~13.5% (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficient Logistics and Warehousing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eColian Holding S.A. runs six advanced logistics centers in Poland and Lithuania that kept distribution fill rates above 98% in 2024, supporting rapid turnover for perishable beverages and confectionery.\u003c\/p\u003e\n\u003cp\u003eThe group uses SCM (supply chain management) software and route optimization that cut transport CO2 by an estimated 12% in 2024 versus 2021, lowering costs and lead times.\u003c\/p\u003e\n\u003cp\u003eThis infrastructure enabled Colian to sustain ~30% annual SKU velocity for beverages and short shelf replenishment cycles for chocolate and sweets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6 logistics centers; 98%+ fill rate (2024)\u003c\/li\u003e\n\u003cli\u003e12% transport CO2 reduction (2024 vs 2021)\u003c\/li\u003e\n\u003cli\u003e~30% SKU velocity for beverages\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eColian: 12,000 Polish retail points, 6 hubs, 28% exports, e‑commerce rising to 12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eColian’s place strategy: 20+ regional hubs, 12,000 Polish retail points, 6 logistics centers (98%+ fill rate 2024), exports to 70+ countries (28% of group revenue ≈PLN 420m in 2024), UK\/Ireland subsidiaries (€28.5m exports 2024), e‑commerce ≈12% revenue (~PLN 210m 2025) and online AOV +18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail points (PL)\u003c\/td\u003e\n\u003ctd\u003e12,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics centers\u003c\/td\u003e\n\u003ctd\u003e6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill rate (2024)\u003c\/td\u003e\n\u003ctd\u003e98%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports (% rev, 2024)\u003c\/td\u003e\n\u003ctd\u003e28% (≈PLN 420m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce (% rev, 2025)\u003c\/td\u003e\n\u003ctd\u003e≈12% (≈PLN 210m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eColian Holding S.A. 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Colian Holding S.A. 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable document covering Product, Price, Place, and Promotion with actionable insights and ready-to-use visuals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750408466809,"sku":"colian-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/colian-marketing-mix.png?v=1772224764","url":"https:\/\/growthsharematrix.com\/products\/colian-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}