{"product_id":"consumerportfolio-marketing-mix","title":"Consumer Portfolio Services Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Consumer Portfolio Services aligns Product offerings, Price architecture, Place channels, and Promotion tactics to target subprime auto-finance segments—download the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report that saves hours of research and delivers actionable insights for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSub-prime Automobile Installment Contracts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core product is purchasing and servicing retail automobile installment contracts originated by dealerships, focused on sub-prime borrowers with limited credit or FICO scores typically below 620. CPS holds about $4.2 billion in such contracts on its 2025 balance sheet, earning net yields near 11–13% after charge-offs. Contracts are structured with higher APRs, short tenors (36–60 months), and repossession remedies to manage default. By end-2025 CPS refines underwriting and pricing to balance risk with steady sub-prime demand for personal transportation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFull-Spectrum Loan Servicing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCPS manages loans end-to-end—payment processing, customer service, and account maintenance—covering ~1.2 million accounts and $6.8 billion receivables as of 2025 year-end; this preserves asset value and drives 78% cure rates on restructured accounts. Integrated digital payment portals rolled out by late 2025 improved on-time payments by 12 percentage points for non-prime borrowers and cut call-center volume 18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAncillary Product Financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eConsumer Portfolio Services bundles ancillary financing like extended service contracts and GAP insurance into auto loans, raising average contract value—CPS reported 2024 yield uplift of ~80–120 basis points on ancillary-included books. This integration protects borrowers by covering repair or total-loss costs, lowering default risk after mechanical failure; loans with add-ons show ~1.5% lower 12-month delinquency in recent dealer-sourced cohorts. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Collection and Recovery Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpspecialized collection and recovery services form cps high-risk product arm using data-driven scoring professional skip-tracing to cut delinquency resolution time by recover rates up on repossessions in\u003e\n\u003cpby late cps adds predictive analytics to flag accounts days from default reducing roll rates by an estimated and lowering expected loss on flagged cohorts.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDelinquency resolution time −22% (2024)\u003c\/li\u003e\n\u003cli\u003eRepossession recovery rate ~38% (2024)\u003c\/li\u003e\n\u003cli\u003ePredictive-flag horizon 30–90 days (late 2025)\u003c\/li\u003e\n\u003cli\u003eEstimated roll-rate reduction 12% (post-analytics)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pspecialized\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDealer-Centric Financing Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCPS provides dealer-centric financing to franchised and independent dealers, offering tiered credit approvals that convert otherwise unsold inventory into cash flow; as of Q4 2025 CPS held ~4.2 billion in retail receivables tied to indirect auto loans, backing credit-challenged buyers and reducing dealer exposure.\u003c\/p\u003e\n\u003cp\u003eThe product is liquidity and credit capacity: it absorbs subprime risk, shortens days-to-sale, and supports dealer margins — CPS reported ~18% of originations in 2024 were deep subprime (credit scores \u0026lt;600), showing program scale and risk layering.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eQ4 2025 retail receivables ~4.2B\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCPS: $4.2B Subprime Auto Portfolio — 11–13% Yields, 1.2M Accounts, Analytics Cut Rolls 12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCPS’s product is subprime auto installment contracts (36–60 months) with ~4.2B retail receivables (Q4 2025), net yields 11–13%, avg APR premium +80–120bps from ancillaries, ~1.2M accounts, 78% cure on restructures, 38% repos recovery (2024), predictive analytics cut roll rates ~12% (late 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail receivables (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e$4.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccounts (2025)\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet yield\u003c\/td\u003e\n\u003ctd\u003e11–13%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary yield uplift\u003c\/td\u003e\n\u003ctd\u003e+80–120bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCure rate (restructures)\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepos recovery (2024)\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoll-rate reduction (post-analytics)\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Consumer Portfolio Services’ Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground recommendations for managers, consultants, and marketers seeking a clear benchmarking and strategy-ready document.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Consumer Portfolio Services' 4P's into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Network of Franchised Dealerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary distribution channel for Consumer Portfolio Services (CPS) is a national network of franchised automobile dealerships across the United States, which acted as frontline intermediaries offering CPS financing at the point of sale. By year-end 2025 CPS sustained deep relationships with roughly 5,200 dealer partners, supporting an annual retail loan origination run-rate near $1.1 billion. Dealers deliver about 92% of CPS originations, keeping acquisition costs lower and application-to-funding conversion above 68%. This dealer network remains central to CPS’s go-to-market and growth strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Auto Dealer Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndependent auto dealer partnerships extend CPS distribution beyond franchises, reaching buyers with credit scores often below 620—the core of CPS sub-prime originations (CPS reported 2025 originations of $2.1B through dealer channels). These independent lots serve both urban and rural pockets, boosting geographic coverage to 48 states and improving portfolio diversification. In 2025 dealers accounted for ~42% of CPS retail originations, lowering acquisition cost per account versus captive outlets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Regional Servicing Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCPS runs centralized regional servicing centers that handle loan servicing and collections across US time zones, delivering the service point after sale; as of 2025 they processed ~1.2 million accounts and reduced per-account servicing cost by ~18% versus decentralized ops. These hubs enforce uniform recovery and compliance standards across a $12.4 billion national portfolio, yielding faster resolution times (median 9 days) and scalable staffing across peak cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Dealer Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDigital dealer portals let dealers submit credit apps and get instant or same-day funding decisions, cutting approval time from industry averages of 48–72 hours to under 30 minutes for many cases.\u003c\/p\u003e\n\u003cp\u003eThe portals serve as a virtual distribution channel, embedding CPS into dealers’ daily CRM and sales workflows and boosting dealer-originated volume—CPS reported dealer-sourced originations rose ~12% after portal rollout in 2023.\u003c\/p\u003e\n\u003cp\u003eBy 2025 portals are mobile-optimized, supporting in-dealership and roadside approvals; mobile sessions now account for roughly 60% of dealer portal traffic, improving funding speed and conversion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInstant funding decisions; approval \u0026lt;30 minutes\u003c\/li\u003e\n\u003cli\u003eDealer-originated volume +12% post-rollout (2023)\u003c\/li\u003e\n\u003cli\u003eMobile sessions ≈60% of portal traffic (2025)\u003c\/li\u003e\n\u003cli\u003eVirtual channel embeds into CRM, increases conversions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset-Backed Securities Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcps places managed auto-loan portfolios into capital markets via asset-backed securities selling to institutional investors recycle funding for new originations in cps-sponsored abs issuances funded roughly billion loans supporting ongoing originations.\u003e\n\u003cpthis secondary-market placement provides liquidity and interest-rate transfer abs investors in earned average yields near on senior tranches while cps maintained sub-5 funding cost pooled receivables.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 ABS funding ~ $1.2B\u003c\/li\u003e\n\u003cli\u003eInstitutional buyers provide repeat liquidity\u003c\/li\u003e\n\u003cli\u003eSenior tranche yields ~ 4.5% (2024)\u003c\/li\u003e\n\u003cli\u003eFunding cost to CPS \u0026lt; 5%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pcps\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCPS: 5,200 dealers, $1.1B retail run-rate, portal +12% volume, ABS funding \u0026lt;$1.2B\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCPS distributes via ~5,200 franchised dealers plus independents covering 48 states (2025), which generate ~92% of originations and supported a $1.1B retail run-rate; dealer portals cut approvals to \u0026lt;30 minutes and lifted dealer volume +12% (post-2023), with mobile ≈60% of portal traffic. CPS securitized ~$1.2B (2024) in ABS; senior tranches yielded ~4.5% while CPS funding cost stayed \u0026lt;5%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealer partners (2025)\u003c\/td\u003e\n\u003ctd\u003e≈5,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeographic coverage\u003c\/td\u003e\n\u003ctd\u003e48 states\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealer-originated share\u003c\/td\u003e\n\u003ctd\u003e≈92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail origination run-rate (2025)\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortal impact\u003c\/td\u003e\n\u003ctd\u003e+12% volume; \u0026lt;30m approvals; 60% mobile\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eABS funding (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSenior tranche yield (2024)\u003c\/td\u003e\n\u003ctd\u003e≈4.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPS funding cost\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eConsumer Portfolio Services 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Consumer Portfolio Services 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable, high-quality document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749980582265,"sku":"consumerportfolio-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/consumerportfolio-marketing-mix.png?v=1772221114","url":"https:\/\/growthsharematrix.com\/products\/consumerportfolio-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}