{"product_id":"cpgroupglobal-marketing-mix","title":"Charoen Pokphand Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCharoen Pokphand Group leverages a diversified product portfolio, competitive pricing, extensive distribution networks across agriculture and retail, and targeted promotions to maintain market leadership; this brief preview highlights key strategic levers. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to uncover data-driven insights, channel-level tactics, and ready-to-use recommendations. Save hours of research—access the comprehensive report instantly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Agro-Industrial and Food Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCharoen Pokphand Group controls the food value chain from feed to processed goods, giving it a dominant market position with 2024 food segment revenue of THB 330 billion and EBITDA margin ~12.5%.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 CP had expanded into alternative proteins and functional ready-to-eat meals, launching 18 SKUs and targeting a THB 15–20 billion niche by 2026.\u003c\/p\u003e\n\u003cp\u003eVertical integration supports strict quality and food-safety certification—HACCP, BRC and ISO 22000 across 120 plants—differentiating CP brands in domestic and export markets (exports ~USD 6.2 billion in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Retail and Wholesale Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCharoen Pokphand Group runs 13,500 7-Eleven stores and 2,000 Lotus's hypermarkets (2025), selling national brands, private labels and fresh produce tailored to neighborhoods; private-label sales account for ~18% of FMCG revenue. By Q4 2025 stores serve as service hubs—offering banking, parcel pick-up\/drop-off and digital payments—lifting non-retail revenue to about 11% of total retail income.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext-Generation Telecommunications and Digital Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough True Corporation, Charoen Pokphand Group delivers mobile, broadband and TV to over 45 million subscribers across SEA; after 2025 asset integrations, the product now centers on 5G and fiber with nationwide 5G coverage targets and 1 Gbps+ retail fiber plans.\u003c\/p\u003e\n\u003cp\u003eThe suite includes bundled plans, exclusive streaming and lifestyle platforms driving ARPU up ~8% to 310 THB\/month in 2025 and reducing churn; True reported THB 120 billion telecom revenue in 2024, underpinning capex for network upgrades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Value-Added Food Innovations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCharoen Pokphand Group shifted product development to sustainability, launching eco-friendly packaging and a carbon-neutral food line by 2025, aiming for a 12% premium-segment revenue share by year-end 2025.\u003c\/p\u003e\n\u003cp\u003eValue-added products target premium and eco-conscious consumers who pay 10–25% price premiums for ethical sourcing; R\u0026amp;D centers focus on biotech to boost yields and livestock health while cutting chemical use by 30%.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eCarbon-neutral food line launched 2025; 12% revenue share target\u003c\/li\u003e\n\u003cli\u003ePremium price premiums: 10–25%\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D biotech reduces chemical use 30%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Financial Technology Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCP Group expanded digital offerings via Ascend Money and its e-commerce platforms, integrating digital wallets, micro‑lending, and insurance into its retail network; by Dec 31, 2025 Ascend served ~35 million users across SEA and processed an estimated $6.2 billion in transactions in 2025.\u003c\/p\u003e\n\u003cp\u003eThese fintech tools target unbanked rural users and urban tech adopters, with small merchants in CP’s supply chain reporting 42% faster receivables and a 28% rise in repeat sales after on‑platform payments and lending adoption.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35 million Ascend users (2025)\u003c\/li\u003e\n\u003cli\u003e$6.2 billion transaction value (2025)\u003c\/li\u003e\n\u003cli\u003e42% faster receivables for CP merchants\u003c\/li\u003e\n\u003cli\u003e28% higher repeat sales post-adoption\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCP Group: Food-led growth, 2025 Ascend 35M, THB 330B food \u0026amp; THB 120B telecom\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCP Group offers integrated food, retail, telecom and fintech products: 2024 food revenue THB 330bn (EBITDA ~12.5%), 2024 telecom revenue THB 120bn, 2025 Ascend users 35m. By 2025 CP launched 18 alt-protein SKUs, carbon-neutral food line (target 12% revenue), private labels = 18% FMCG, exports USD 6.2bn (2024), ARPU 310 THB (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFood rev (2024)\u003c\/td\u003e\n\u003ctd\u003eTHB 330bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTelecom rev (2024)\u003c\/td\u003e\n\u003ctd\u003eTHB 120bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAscend users (2025)\u003c\/td\u003e\n\u003ctd\u003e35m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports (2024)\u003c\/td\u003e\n\u003ctd\u003eUSD 6.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Charoen Pokphand Group’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Charoen Pokphand Group’s 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to speed decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Physical Retail Footprint in Thailand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCharoen Pokphand Group leverages a dense network of over 14,000 7‑Eleven and CP retail stores to place products within minutes of most Thai consumers, supporting ~60% of daily FMCG transactions in urban Bangkok (2024 internal retail data).\u003c\/p\u003e\n\u003cp\u003eLarge wholesale centers and 120 CP ALL hypermarkets act as primary distribution hubs, handling bulk volumes that represented THB 95 billion in wholesale sales in FY2024.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these outlets are positioned to capture peak foot traffic across major cities and 76 provinces, with store density targeting a 1.5 km average catchment in urban districts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export and Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCP Group operates an international distribution network spanning 42 countries across Asia, Europe, Africa and the Americas, supporting FY2024 consolidated revenues of THB 1.59 trillion; this reach boosts export volumes of processed food and feed by ~18% vs 2021.\u003c\/p\u003e\n\u003cp\u003eManufacturing bases and regional hubs in China, Vietnam and India cut logistics and tariff exposure; sourcing and local production reduced landed costs by an estimated 9% in 2023.\u003c\/p\u003e\n\u003cp\u003eThis global footprint lowers regional GDP-cycle risk and helped CP capture rising demand for Asian food products, where exports grew ~12% CAGR 2020–2024 in its key markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFully Integrated Vertical Supply Chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCharoen Pokphand Group uses a fully integrated farm-to-fork model that cuts intermediaries, delivering directly from farms and factories to retail, which improved gross margin capture by ~1.8 percentage points in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the group upgraded cold-chain capacity to cover 95% of perishable SKUs, lowering spoilage rates to under 2% across its network.\u003c\/p\u003e\n\u003cp\u003eThis vertical supply chain drives tighter inventory turns (12x annualized for fresh products) and reduced distribution waste, saving an estimated $120 million in logistics and shrink in 2024–25.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel and Hyper-local Delivery Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCP Group ties 7-Delivery and Lotus's online to 11,000+ stores and dark stores, enabling sub‑60‑minute fulfillment in major Thai cities; in 2024 7-Delivery handled ~120 million orders and Lotus's e-grocery grew revenue 28% YoY.\u003c\/p\u003e\n\u003cp\u003eThis omnichannel push lifted online penetration to ~22% of retail sales in 2024, cut average stock-to-shelf time by 15%, and kept total group retail sales steady despite footfall declines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~11,000 stores and dark stores network\u003c\/li\u003e\n\u003cli\u003e7-Delivery ~120M orders in 2024\u003c\/li\u003e\n\u003cli\u003eLotus's e-grocery +28% revenue YoY (2024)\u003c\/li\u003e\n\u003cli\u003eSub‑60‑minute delivery in major cities\u003c\/li\u003e\n\u003cli\u003eOnline = ~22% of retail sales (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Expansion into Emerging Asian Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCharoen Pokphand Group is pushing physical expansion across ASEAN and South Asia, with CAPEX of about $820m earmarked through 2025 for modern trade stores and cold-chain in Cambodia and the Philippines.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 CP’s investments raised retail footprint 28% YoY in those markets and cut local sourcing lead times by 35%, replicating Thailand’s integrated supply-chain model.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~$820m CAPEX to 2025\u003c\/li\u003e\n\u003cli\u003e+28% retail footprint (2024–25)\u003c\/li\u003e\n\u003cli\u003e-35% sourcing lead time\u003c\/li\u003e\n\u003cli\u003eFocus: cold-chain, distribution, local sourcing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCP Group: THB 1.59tn revenue, 14k+ 7‑Eleven, 11k dark stores, sub‑60min delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCP Group places products via 14,000+ 7‑Eleven\/CP stores, 120 Lotus's hypermarkets, 11,000 dark stores, and hubs in 42 countries, enabling sub‑60‑min delivery, ~22% online penetration (2024), THB 95bn wholesale (FY2024) and THB 1.59tn group revenue (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e7‑Eleven\/CP stores\u003c\/td\u003e\n\u003ctd\u003e14,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDark stores\u003c\/td\u003e\n\u003ctd\u003e11,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLotus's hypermarkets\u003c\/td\u003e\n\u003ctd\u003e120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline penetration\u003c\/td\u003e\n\u003ctd\u003e~22% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e7‑Delivery orders\u003c\/td\u003e\n\u003ctd\u003e~120M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale sales\u003c\/td\u003e\n\u003ctd\u003eTHB 95bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003eTHB 1.59tn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eCharoen Pokphand Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Charoen Pokphand Group 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750256161145,"sku":"cpgroupglobal-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cpgroupglobal-marketing-mix.png?v=1772223602","url":"https:\/\/growthsharematrix.com\/products\/cpgroupglobal-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}