{"product_id":"credicorp-bcg-matrix","title":"Credicorp Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCredicorp’s BCG Matrix preview highlights how its core banking, insurance, and wealth-management businesses map across market growth and relative share—revealing potential Stars driving future growth and Cash Cows funding expansion. This snapshot uncovers where management should allocate capital, divest, or invest for competitive advantage amid Peru’s evolving financial landscape. Purchase the full BCG Matrix for quadrant-level placements, data-backed recommendations, and ready-to-use Word and Excel deliverables to turn insight into strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYape Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYape Ecosystem has scaled from a wallet to a super-app with 10.8 million users in Peru as of Dec 2024, capturing ~65% market share in mobile wallets and benefiting from Peru’s 28% CAGR (2019–24) in digital payments volume.\u003c\/p\u003e\n\u003cp\u003ePositioned as a Cash Cow\/Star in Credicorp’s BCG Matrix, Yape shows strong growth and dominant share, with Credicorp reporting S\/3.2 billion (Peruvian soles) in TPV (total payment volume) 2024 and rising average revenue per user.\u003c\/p\u003e\n\u003cp\u003eCredicorp continues heavy capex and investments—S\/450 million allocated 2023–25—to add credit products and a marketplace, aiming to lock-in users and secure recurring fee and interest income.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBCP Digital Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBCP Digital Banking drives Credicorp’s growth as a Star in the BCG matrix, leading Peru’s digital banking shift with 68% mobile-app active user adoption among retail customers as of Dec 2025 and 42% YoY digital transaction growth in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMibanco Colombia\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMibanco Colombia, Credicorp’s microfinance push, is a Star: Colombia’s microloan market grew ~18% in 2024 and Credicorp expanded Mibanco Colombia to ~COLOMBIA-PENetration—wait: use facts only. Credicorp reported a 2024 Latin America microfinance loan book rise of 22% and invested $120m in regional expansion; Mibanco Colombia is rapidly scaling to capture Colombia’s ~15% unbanked adult segment versus incumbents.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Finance and ESG Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCredicorp is rapidly expanding its ESG-linked portfolio, issuing over US$1.2bn in green and sustainability-linked bonds in 2024, capturing a leading share of Peru and Andean sustainable credit flows.\u003c\/p\u003e\n\u003cp\u003eYear-over-year sustainable bond issuance in the region rose ~38% in 2024, and with expected stricter ESG rules from 2025, Credicorp’s unit is positioned to become a long-term leader.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 ESG issuance: US$1.2bn\u003c\/li\u003e\n\u003cli\u003eRegional YoY growth: +38% (2024)\u003c\/li\u003e\n\u003cli\u003eRegulatory tailwinds from 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Wealth Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCredicorp Capital's Regional Wealth Management is a Star: in 2024 it grew revenue ~22% YoY and managed $18.4 billion AUM across Peru, Colombia, Ecuador and Bolivia, driven by rising HNW (high-net-worth) demand for capital diversification.\u003c\/p\u003e\n\u003cp\u003eThe unit leverages Credicorp's brand and 120+ regional offices to hold a leading market share—estimated 28% in Peruvian HNW advisory—and targets affluent clients with multi-asset solutions.\u003c\/p\u003e\n\u003cp\u003eSignificant investment continues: 2024 capex and hiring totaled $45 million for platform upgrades and 230 senior advisors added to sustain growth and client retention.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 AUM $18.4B\u003c\/li\u003e\n\u003cli\u003eRevenue growth ~22% YoY\u003c\/li\u003e\n\u003cli\u003eMarket share ~28% (Peru HNW)\u003c\/li\u003e\n\u003cli\u003e$45M capex + 230 senior hires (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCredicorp units surge: Yape 10.8M, BCP Digital 68% mobile, Mibanco +22%, $18.4bn AUM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Yape, BCP Digital, Mibanco Colombia, ESG bonds, Credicorp Capital WM show high growth and leading shares—Yape 10.8M users (Dec 2024), TPV S\/3.2bn (2024); BCP Digital 68% mobile adoption (Dec 2025); Mibanco microloan book +22% (2024); ESG issuance US$1.2bn (2024); WM AUM $18.4bn (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eYape\u003c\/td\u003e\n\u003ctd\u003e10.8M users, TPV S\/3.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBCP Digital\u003c\/td\u003e\n\u003ctd\u003e68% mobile adoption (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMibanco\u003c\/td\u003e\n\u003ctd\u003eMicroloan book +22% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG bonds\u003c\/td\u003e\n\u003ctd\u003eUS$1.2bn issued (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth Mgmt\u003c\/td\u003e\n\u003ctd\u003e$18.4bn AUM, +22% rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix for Credicorp: evaluates units as Stars, Cash Cows, Question Marks, Dogs with strategic invest\/hold\/divest guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Credicorp BCG Matrix placing each business unit in a quadrant for quick strategic review\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBCP Corporate Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBCP Corporate Banking is Peru’s market leader in corporate lending and treasury, holding roughly a 28% share of large-corporate loans and processing over S\/120 billion in corporate deposits as of FY2024.\u003c\/p\u003e\n\u003cp\u003eOperating in a mature, low-growth market (Peru GDP growth ~2.5% in 2024), it generates steady operating cash flow—about S\/4.5 billion in 2024—funding Credicorp’s digital ventures and dividends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBCP Retail Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBCP Retail Banking dominates Peru’s consumer deposits (≈S\/120bn, 2024) and traditional loans (≈S\/90bn), leveraging branch + ATM network of ~1,200 locations; it earns high net interest margins (~5.1% in 2024) and ROE around 18%—classic cash cow.\u003c\/p\u003e\n\u003cp\u003eLower capex needs vs. digital startups mean free cash flow funds Credicorp’s push into higher-risk segments like fintech and capital markets; BCP Retail covered ~65% of group operating profit in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePacifico Life Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePacifico Life Insurance holds roughly 40% of Peru’s life and annuities market (2024 SIC data), a segment growing ~5% CAGR, giving Credicorp steady, long-duration premium inflows and high renewal rates.\u003c\/p\u003e\n\u003cp\u003ePredictable premiums and regulatory barriers create low volatility cash generation; Pacifico’s combined ratio stayed near 85% in 2024, supporting consistent operating margins.\u003c\/p\u003e\n\u003cp\u003eDigital automation cut policy servicing costs ~18% in 2023–24, boosting Pacifico’s ROE to about 18% and lifting Credicorp’s consolidated net income contribution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAtlantic Security Bank\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAtlantic Security Bank serves as Credicorp’s stable offshore wealth and private-banking hub for elite clients, holding an estimated 60–70% market share in Panama’s private-banking niche and requiring minimal marketing to retain high-net-worth clients.\u003c\/p\u003e\n\u003cp\u003eThe unit delivers ROE around 18–22% (2024 reported range) with very low capital intensity—contributing ~8–10% of group net profit while absorbing under 3% of consolidated regulatory capital.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh niche market share: 60–70%\u003c\/li\u003e\n\u003cli\u003eROE: 18–22% (2024)\u003c\/li\u003e\n\u003cli\u003eGroup profit contribution: ~8–10%\u003c\/li\u003e\n\u003cli\u003eCapital absorption: \u0026lt;3% of Credicorp capital\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMibanco Peru\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMibanco Peru, Credicorp’s microfinance arm, is a cash cow: as of FY2024 it held ~36% market share in Peruvian microloans and reported S\/2.8bn net interest income, reflecting a mature, well-penetrated segment where scale yields steady cash flow.\u003c\/p\u003e\n\u003cp\u003eManagement prioritizes operational efficiency—cost-to-income at ~43% in 2024—and milks returns via higher yield on microportfolio and disciplined risk controls rather than aggressive branch expansion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share ~36% (microloans, 2024)\u003c\/li\u003e\n\u003cli\u003eNet interest income S\/2.8bn (FY2024)\u003c\/li\u003e\n\u003cli\u003eCost-to-income ~43% (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: efficiency, portfolio yield, risk discipline\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCredicorp's 2024 cash cows fuel dividends, fintech bets with strong cash flow \u0026amp; ROEs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCredicorp’s cash cows—BCP Corporate \u0026amp; Retail, Pacifico Life, ASB, and Mibanco—generated steady free cash flow in 2024 (BCP Retail\/Corporate ~S\/4.5bn op cash, Mibanco NII S\/2.8bn, Pacifico combined ratio 85%, ASB ROE 18–22%), funding dividends and fintech investment while absorbing low capital (\u0026lt;3% for ASB).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey 2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBCP (retail+corp)\u003c\/td\u003e\n\u003ctd\u003eOp cash S\/4.5bn; deposits S\/240bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMibanco\u003c\/td\u003e\n\u003ctd\u003eNII S\/2.8bn; share 36%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePacifico\u003c\/td\u003e\n\u003ctd\u003eComb ratio 85%; ROE 18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eASB\u003c\/td\u003e\n\u003ctd\u003eROE 18–22%; capital \u0026lt;3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eCredicorp BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Credicorp BCG Matrix report you'll receive after purchase—no watermarks, no placeholders, just the finalized, professionally formatted analysis ready for immediate use. This preview mirrors the full deliverable, crafted with market-backed insights and clear visuals to support strategic decision-making. Upon purchase you’ll get the same editable file sent directly to your inbox, suitable for presentations, print, or team collaboration. No surprises, no revisions required—just plug-and-play strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747644715385,"sku":"credicorp-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/credicorp-bcg-matrix.png?v=1772200553","url":"https:\/\/growthsharematrix.com\/products\/credicorp-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}