{"product_id":"credit-agricole-marketing-mix","title":"Credit Agricole Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCredit Agricole’s 4P’s reveal a customer-centric product suite, tiered pricing for diverse segments, an extensive omni-channel distribution network, and targeted promotions that build trust and retention—this snapshot hints at strategic depth; get the full, editable Marketing Mix Analysis to uncover concrete tactics, data-driven insights, and ready-to-use slides for presentations, benchmarking, or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Retail Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCrédit Agricole’s regional banks offer diversified retail products for individuals, professionals, and SMEs, including current and savings accounts, consumer loans, and mortgages tailored to life stages; retail deposits stood at €718 billion in 2024 across the group. By late 2025 the bank integrated green finance into core products—green mortgages and eco-loans represent ~4% of new retail credit in 2025 year-to-date. The suite supports digital onboarding and local advisory, with average mortgage origination at €165k in 2024, and promotes sustainable behavior via preferential rates for energy-efficient home loans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Insurance Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a leading bancassurer in Europe, Crédit Agricole Assurances offers life and non-life products—property \u0026amp; casualty, health, death \u0026amp; disability—for private and corporate clients, supporting €103.5bn of insurance deposits and €22.1bn premiums in 2024; integration with Crédit Agricole’s banking network creates a one-stop-shop that raises cross-sell rates (insurance penetration ~28% of retail customers) and boosts retention while simplifying client financial management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Investment Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Crédit Agricole CIB, the group serves large corporates and institutions with capital markets, investment banking, structured finance and commercial banking, including advisory on M\u0026amp;A and risk solutions.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, Crédit Agricole CIB reported leading climate finance: €105bn in green and social bond issues and €48bn in sustainable project finance, ranking top 3 globally in climate-focused advisory and underwriting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Management and Wealth Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAmundi, Crédit Agricole’s asset-management arm, is Europe’s largest with €1.9 trillion AUM as of Dec 31, 2025, offering ETFs, ESG-integrated funds, and alternatives to institutional and retail clients while targeting long-term returns via strict risk controls.\u003c\/p\u003e\n\u003cp\u003eIndosuez Wealth Management provides bespoke advisory and portfolio management for high-net-worth individuals, emphasizing tailored tax, succession, and cross-border solutions and responsible-investment frameworks.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAmundi AUM €1.9tn (Dec 31, 2025)\u003c\/li\u003e\n\u003cli\u003eProducts: ETFs, ESG funds, alternatives\u003c\/li\u003e\n\u003cli\u003eIndosuez: HNW advisory, portfolio \u0026amp; succession\u003c\/li\u003e\n\u003cli\u003eShared focus: risk management \u0026amp; responsible investing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Financial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcr agricole offers factoring and leasing to boost business farm cash flow in its volumes exceeded supporting sme working capital capex.\u003e\n\u003cpthrough cr agricole personal finance mobility the group funded in automotive loans and launched subscription pay-per-use mirroring shifts to usage-based consumption.\u003e\n\u003cpthese niche services keep the bank relevant and underpin regional economies with specialist financing representing of group loan production.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFactoring + leasing volumes: €28.3bn (2024)\u003c\/li\u003e\n\u003cli\u003eAutomotive loans: €4.1bn (2024)\u003c\/li\u003e\n\u003cli\u003eSpecialist share of loan production: ~12% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pthrough\u003e\u003c\/pcr\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCrédit Agricole: €718bn deposits, Amundi €1.9tn AUM, diversified banking \u0026amp; insurance power\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCrédit Agricole’s product mix spans retail banking, bancassurance, CIB, Amundi asset management, wealth services, leasing\/factoring and auto finance; key 2024–2025 figures: retail deposits €718bn (2024), insurance deposits €103.5bn\/premiums €22.1bn (2024), Amundi AUM €1.9tn (Dec 31, 2025), leasing\/factoring €28.3bn (2024), auto loans €4.1bn (2024), green retail credit ~4% (2025 YTD).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deposits (2024)\u003c\/td\u003e\n\u003ctd\u003e€718bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance deposits \/ premiums (2024)\u003c\/td\u003e\n\u003ctd\u003e€103.5bn \/ €22.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmundi AUM (Dec 31, 2025)\u003c\/td\u003e\n\u003ctd\u003e€1.9tn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeasing \u0026amp; factoring (2024)\u003c\/td\u003e\n\u003ctd\u003e€28.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomotive loans (2024)\u003c\/td\u003e\n\u003ctd\u003e€4.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen retail credit (2025 YTD)\u003c\/td\u003e\n\u003ctd\u003e~4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Credit Agricole’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Credit Agricole’s 4P marketing insights into a concise, leadership-ready snapshot that streamlines strategy alignment and speeds decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive French Regional Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe backbone of Crédit Agricole’s distribution is 39 Regional Banks and c.7,900 local branches in France (2024), a decentralized model that enables local credit decisions and deep community ties; this physical footprint keeps it the primary financial partner for agriculture—serving over 2.5 million agricultural customers—and shields revenues (2024 net banking income €32.1bn group-wide) from pure-digital challengers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal International Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCrédit Agricole operates in 47 countries, with strong retail footprints in Italy (Banco BPM partnership, ~€50bn in customer deposits 2024), Poland (Credit Agricole Polska, market share ~6% 2024) and Morocco (Attijariwafa Bank stake and retail operations). Its Corporate \u0026amp; Investment Banking has offices in London, Paris, New York, Hong Kong and Singapore to serve global clients; international revenues were €6.8bn in 2024, helping cut regional risk and capture growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Banking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe group has poured over €1.2bn into digital transformation since 2019, delivering mobile and web platforms that handle 95% of routine transactions remotely; by 2025 these channels include AI-driven personalized advisors and instant e-KYC onboarding reducing account opening time to under 5 minutes. The omnichannel model links 4,800 branches with digital touchpoints so customers shift seamlessly between in-branch advice and self-service apps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships and Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcr agricole partners with carmakers and retail chains to sell loans insurance at point of sale cutting branch costs boosting mobility finance volumes in bancassurance dealer generated about revenue for the group up year-on-year. these alliances drive presence markets without branches helping retain share against fintechs banks dealer-originated made roughly lending france international\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€6.2bn revenue from bancassurance\/dealer finance (2024)\u003c\/li\u003e\n\u003cli\u003eDealer loans: 18% domestic, 12% international (2024)\u003c\/li\u003e\n\u003cli\u003ePoint-of-sale reduces branch CAPEX and onboarding time\u003c\/li\u003e\n\u003cli\u003eKey for mobility sector and competitive market entry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcr\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Professional Desks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCrédit Agricole runs specialized professional desks for corporates, farmers, and high-net-worth clients, delivering sector-specific advice and lending; in 2024 these desks handled roughly €28.7bn in specialized loan commitments across France and selected EU hubs.\u003c\/p\u003e\n\u003cp\u003eDesks sit in economic centers and key agricultural regions—Paris, Lyon, Toulouse, Bordeaux, and the Loire Valley—ensuring proximity to decision-makers and boosting deal conversion by an estimated 12% vs. branch-only models.\u003c\/p\u003e\n\u003cp\u003eThis targeted placement underlines the bank’s positioning as a partner for professionals and entrepreneurs, supporting 95,000 corporate and agribusiness clients with tailored cash management and investment solutions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€28.7bn specialized loans (2024)\u003c\/li\u003e\n\u003cli\u003e95,000 corporate \u0026amp; agribusiness clients\u003c\/li\u003e\n\u003cli\u003eLocations: Paris, Lyon, Toulouse, Bordeaux, Loire Valley\u003c\/li\u003e\n\u003cli\u003e12% higher deal conversion vs. branch-only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCrédit Agricole: 7,900 branches, €28.7bn specialized loans, €6.8bn international rev\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCrédit Agricole combines 7,900 French branches (2024) and 39 Regional Banks with omnichannel digital platforms (95% routine remote transactions) and partnerships (bancassurance\/dealer finance €6.2bn, 2024) to reach retail, agri (2.5m clients) and corporate segments; international presence in 47 countries supports €6.8bn international revenues (2024) and sector desks with €28.7bn specialized loans (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (FR)\u003c\/td\u003e\n\u003ctd\u003e7,900\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional Banks\u003c\/td\u003e\n\u003ctd\u003e39\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBancassurance\/dealer rev\u003c\/td\u003e\n\u003ctd\u003e€6.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational rev\u003c\/td\u003e\n\u003ctd\u003e€6.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialized loans\u003c\/td\u003e\n\u003ctd\u003e€28.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eCredit Agricole 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Credit Agricole 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750099333497,"sku":"credit-agricole-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/credit-agricole-marketing-mix.png?v=1772222065","url":"https:\/\/growthsharematrix.com\/products\/credit-agricole-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}