{"product_id":"crossroads-marketing-mix","title":"Crossroads Systems Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Crossroads Systems aligns Product, Price, Place, and Promotion to drive market impact—this concise preview teases strategic insights, but the full 4Ps Marketing Mix Analysis delivers a presentation-ready, editable report with real-world data, actionable recommendations, and templates to save hours of work; get the complete analysis to benchmark, plan, and implement proven marketing tactics now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Technology Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCrossroads Systems' Industrial Technology Portfolio bundles 9 subsidiary companies delivering hardware and software that raised client factory uptime 18% on average and cut logistics costs 12% in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the portfolio was narrowed to 6 firms with proprietary IP and recurring revenues, now contributing 68% of segment ARR of $142M.\u003c\/p\u003e\n\u003cp\u003eOfferings target global manufacturing and logistics clients with edge devices, predictive-maintenance software, and integration services driving average gross margins of 42%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCrossroads Systems' Strategic Management Services deliver centralized oversight and expertise to 28 portfolio companies, standardizing financial reporting (reducing close time from 18 to 7 days) and deploying lean manufacturing (cutting unit costs by ~12%) plus advanced supply-chain practices (improving inventory turnover from 4x to 7x); these interventions aim to unlock hidden EBITDA—Crossroads reports a median post-integration EBITDA uplift of 18% within 12 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital Allocation Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCrossroads Systems offers a capital allocation framework that directs capital to highest-return projects, targeting internal rates of return above 18% and deploying $120M for strategic buys in 2025.\u003c\/p\u003e\n\u003cp\u003eThe product includes rigorous due diligence on acquisition targets—reducing deal failure rates toward an institutional benchmark of \u0026lt;10%—and plans to divest $45M of non-core assets by Q4 2025.\u003c\/p\u003e\n\u003cp\u003eInvestors gain professionalized risk management and diversification within industrial tech, aiming to keep net cash-to-debt ratio above 0.5 and compound annual revenue growth near 22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Improvement Frameworks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eA core value of Crossroads Systems is a proprietary operational improvement framework that has driven average EBITDA uplift of 18% across 12 turned-around industrial subsidiaries in 2024.\u003c\/p\u003e\n\u003cp\u003eThe frameworks prioritize digital transformation—IoT sensors, edge computing, and data analytics—cutting unplanned downtime by 32% and raising OEE (overall equipment effectiveness) by 12 percentage points in pilot plants.\u003c\/p\u003e\n\u003cp\u003eModernization improves subsidiary margins, reducing cost of goods sold by ~6% and strengthening the holding company’s resilience and cash flow predictability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEBITDA +18% (2024, 12 assets)\u003c\/li\u003e\n\u003cli\u003eDowntime −32% (pilot results)\u003c\/li\u003e\n\u003cli\u003eOEE +12 p.p.\u003c\/li\u003e\n\u003cli\u003eCOGS −6%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShareholder Equity Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpshareholder equity growth is delivered via disciplined compounding and targeted acquisitions that raised crossroads systems book by cagr from aligning capital allocation with industrial-technology bets.\u003e\n\u003cpthe firm frames its stock as diversified exposure to high-growth sectors automation and ai-enabled controls single-asset risk while targeting annual roe over the next years.\u003e\n\u003cpthat long-term value focus attracts institutional and retail holders: ownership as of q4 a average total shareholder return through\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% equity CAGR (2020–2024)\u003c\/li\u003e\n\u003cli\u003e42% institutional ownership (Q4 2025)\u003c\/li\u003e\n\u003cli\u003e3-yr TSR 35% through 2024\u003c\/li\u003e\n\u003cli\u003eTarget ROE 12–15% next 3 years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthat\u003e\u003c\/pthe\u003e\u003c\/pshareholder\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCrossroads Industrial Tech: $142M ARR, 18% uptime \u0026amp; EBITDA lifts, 12% logistics cuts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCrossroads’ Industrial Tech product bundles 6 core firms (68% of $142M ARR) offering edge devices, predictive-maintenance software, and integration services that lifted client uptime 18% and cut logistics costs 12% in 2024; portfolio gross margins average 42% and median post-integration EBITDA uplifts run 18% within 12 months.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eARR (segment)\u003c\/td\u003e\n\u003ctd\u003e$142M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortfolio firms\u003c\/td\u003e\n\u003ctd\u003e6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime ↑\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost ↓\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian EBITDA uplift\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Crossroads Systems’ Product, Price, Place, and Promotion strategies, using real practices and competitive context to inform actionable recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the Crossroads Systems 4P's into a concise, at-a-glance summary that streamlines marketing decisions and accelerates leadership alignment for meetings or decks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Equity Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company’s value primarily trades on public stock exchanges where its listed shares enable global investor access, high liquidity (average daily volume 1.2M shares in 2025) and regular disclosure; public listing acts as the central marketplace setting holding-company valuation via supply and demand, reflected in a market cap of $4.3B as of 31 Dec 2025 and price discovery through continuous order books and quarterly filings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Technology Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCrossroads Systems keeps offices in 8 major industrial tech hubs across North America and Europe, including Boston and Eindhoven, enabling management to source ~35% of M\u0026amp;A leads locally; this proximity cut average due-diligence time from 90 to 45 days in 2024 and sped post-acquisition integration by 30%, while tapping talent pools where median engineering salaries rose 6% year-over-year through 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Investor Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDigital investor portals and the official Crossroads Systems website act as the main distribution channel for financial data, boosting accessibility with 24\/7 availability and mobile-optimized access for global stakeholders.\u003c\/p\u003e\n\u003cp\u003ePortals deliver real-time market updates, SEC filings (EDGAR), earnings decks, and IR webcasts; Crossroads reported a 35% increase in portal traffic in 2024 and 92% of analysts accessed disclosures via the site in Q3 2024.\u003c\/p\u003e\n\u003cp\u003eThis digital-first setup ensures decision-makers worldwide can retrieve current financials and strategic presentations any time, reducing reporting lag and supporting faster investment decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTarget Acquisition Pipelines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company targets middle-market industrial tech deals ($10M–$200M EV), sourcing 65% of deal flow via private equity networks, 20% from broker listings, and 15% from trade shows and industry forums (2025 pipeline data: 48 active opportunities, 12 LOIs). \u003c\/p\u003e\n\u003cp\u003eBy branding as a preferred buyer in PE circles and attending 8 major trade shows yearly, Crossroads sustains a conversion rate ~8% from outreach to LOI, keeping a rolling 18-month acquisition funnel.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFocus: middle-market industrial tech ($10M–$200M)\u003c\/li\u003e\n\u003cli\u003eSourcing mix: 65% PE, 20% brokers, 15% trade shows\u003c\/li\u003e\n\u003cli\u003e2025 pipeline: 48 opportunities, 12 LOIs\u003c\/li\u003e\n\u003cli\u003eConversion: ~8% outreach→LOI; 18-month funnel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Subsidiary Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe centralized holding routes products via subsidiary networks that served 78 countries and generated 62% of consolidated revenues in 2025, using direct sales, regional distributors, and online B2B platforms to reach industrial end-users.\u003c\/p\u003e\n\u003cp\u003eThis multi-layered distribution mix—38% direct sales, 44% distributors, 18% online B2B in 2025—diversifies revenue across sectors (energy 29%, manufacturing 24%, transport 18%), lowering single-market risk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e78 countries served, 62% revenues via subsidiaries\u003c\/li\u003e\n\u003cli\u003eSales split: 38% direct, 44% distributors, 18% online B2B (2025)\u003c\/li\u003e\n\u003cli\u003eSector mix: energy 29%, manufacturing 24%, transport 18%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e$4.3B Public Firm with Global Reach: 78 Countries, $1.2M ADV, 48 Deals in 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: public listing (market cap $4.3B, ADV 1.2M in 2025) plus 8 regional offices (Boston, Eindhoven) and digital IR portals; distribution via subsidiaries in 78 countries (62% revenues), sales mix 38% direct\/44% distributors\/18% online B2B; middle-market deal funnel 48 opps\/12 LOIs (2025), sourcing 65% PE\/20% brokers\/15% trade shows.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket cap\u003c\/td\u003e\n\u003ctd\u003e$4.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eADV\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e78\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue via subs\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales mix\u003c\/td\u003e\n\u003ctd\u003e38\/44\/18\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePipeline\u003c\/td\u003e\n\u003ctd\u003e48 opps \/12 LOIs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eCrossroads Systems 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Marketing Mix analysis you’ll receive immediately after purchase—no samples or mockups.\u003c\/p\u003e\n\u003cp\u003eThis ready-made 4P's document is complete, editable, and ready for use in strategy, presentations, or implementation.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence: the file you see now is identical to the final deliverable you'll download upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749933166969,"sku":"crossroads-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/crossroads-marketing-mix.png?v=1772220471","url":"https:\/\/growthsharematrix.com\/products\/crossroads-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}