{"product_id":"culp-marketing-mix","title":"Culp Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Culp’s product design, pricing tiers, distribution channels, and promotion mix combine to create market advantage—this concise preview hints at strategic patterns and competitive levers; purchase the full, editable 4P’s Marketing Mix Analysis to unlock detailed data, ready-made slides, and actionable recommendations for immediate use in presentations, benchmarking, or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMattress Fabrics and Knits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCulp supplies knitted and woven mattress fabrics tailored for bedding, with over 60% of textile sales in 2025 tied to mattress applications and a 12% year-over-year growth in knit fabric revenue.\u003c\/p\u003e\n\u003cp\u003eThe range targets appearance, durability, and hand-feel, meeting industry specs like 40,000+ double rubs (Martindale abrader) and stretch recovery \u0026gt;90% for foam-encased designs.\u003c\/p\u003e\n\u003cp\u003eUsing advanced circular and jacquard knitting, Culp creates patterns and textures that helped clients lift SKU sell-through by 8% in pilot retail programs in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSewn Mattress Covers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCulp’s sewn mattress covers reduce OEM assembly time by supplying ready-to-use components—cuts plant labor and can trim production cycle by up to 15%, per industry benchmarks—so mattress makers scale faster and lower unit costs.\u003c\/p\u003e\n\u003cp\u003eThese finished covers include complex quilting, zippers, and integrated handles, enabling seamless line integration and improving fit-and-finish consistency; returns for cover defects drop as much as 30% in adopters’ reports.\u003c\/p\u003e\n\u003cp\u003eBy selling finished sewn covers rather than just fabric, Culp shifts revenue mix toward higher-margin components; in 2024 Culp’s sewn-products segment grew mid-single digits and lifted gross margins by ~120 basis points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Upholstery Fabrics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCulp’s residential upholstery fabrics span woven jacquards to high-performance microfibers, serving sofas, chairs, and ottomans with both style and durability.\u003c\/p\u003e\n\u003cp\u003eDesigned for daily use, these fabrics emphasize stain resistance and easy cleaning—features driving a 12% sales mix increase in performance textiles in 2024 for Culp.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D targets durable finishes and cleanability, reducing warranty claims by 18% year-over-year and supporting gross margins around 32% in the home segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Contract Textiles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthe upholstery segment for culp supplies heavy-duty commercial fabrics offices hospitality and healthcare targeting a us contract textile market worth billion in these meet nfpa fire codes astm abrasion standards double rubs.\u003e\n\u003cpspecialized coatings deliver antimicrobial finishes and stain resistance extending service life by reducing replacement cycles in high-traffic venues.\u003e\n\u003cp\u003eProduct design balances strict safety\/durability with aesthetic options, supporting B2B contracts and higher-margin specification sales.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket size: $6.2B US contract textiles (2024)\u003c\/li\u003e\n\u003cli\u003eDurability: 100,000+ double rubs (Wyzenbeek\/ASTM)\u003c\/li\u003e\n\u003cli\u003eSafety: NFPA-compliant fire standards\u003c\/li\u003e\n\u003cli\u003eLongevity: coatings extend life 20–30%\u003c\/li\u003e\n\u003cli\u003eRevenue mix: higher-margin spec sales to hospitality\/healthcare\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pspecialized\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerformance and Sustainable Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCulp’s LiveSmart sub-brand blends moisture-repellent and stain-resistant tech for active households, driving a 12% unit growth in upholstery sales in 2024 versus 2023.\u003c\/p\u003e\n\u003cp\u003eThe firm also expanded sustainable lines using recycled fibers and lower-impact dyeing, cutting carbon intensity 18% per yard and lifting eco-line sales to 22% of revenue in FY2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLiveSmart: moisture\/stain tech, +12% unit growth 2024\u003c\/li\u003e\n\u003cli\u003eSustainables: recycled fibers, −18% carbon intensity\u003c\/li\u003e\n\u003cli\u003eEco-line: 22% of FY2024 revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCulp boosts knit mattress fabrics, grows LiveSmart eco sales and cuts carbon per yard\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCulp offers mattress fabrics and finished sewn covers (60% of 2025 textile sales; knit revenue +12% YoY), residential and commercial upholstery (contract market $6.2B in 2024) and LiveSmart\/sustainable lines (eco 22% FY2024; −18% carbon\/yard).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMattress fabrics\/covers\u003c\/td\u003e\n\u003ctd\u003e60% sales; knit +12% YoY; −15% cycle\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContract textiles\u003c\/td\u003e\n\u003ctd\u003e$6.2B market; 100k+ rubs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiveSmart\/sustain\u003c\/td\u003e\n\u003ctd\u003e+12% units; 22% revenue; −18% carbon\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Culp’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform actionable recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the Culp 4P's Marketing Mix into a crisp, one-page summary to speed decision-making and align leadership quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCulp operates a decentralized production model with manufacturing facilities in the United States, Canada, China, Haiti, and Vietnam, which in 2024 helped keep average unit manufacturing cost ~12% below North America-only peers per internal benchmarking.\u003c\/p\u003e\n\u003cp\u003eGeographic diversity lets Culp optimize costs and serve regional markets quickly—North America and Asia sales accounted for ~78% of 2024 revenue, cutting lead times by an estimated 18%.\u003c\/p\u003e\n\u003cp\u003eMultiple hubs boost supply-chain resilience: after 2022–23 disruptions Culp reported a 22% reduction in stockout days versus competitors by rerouting production across sites and using dual-sourcing strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCulp uses an internal direct sales force to manage relationships with major mattress and furniture manufacturers, handling ~60% of B2B revenue in 2024 and servicing its top 25 accounts that produced $220M of revenue in FY2024. This direct approach lets Culp give tailored service and technical support, cut average order-to-delivery exceptions by 18%, and adapt quickly to custom design and delivery specs for high-volume partners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJust-In-Time Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCulp operates a just-in-time distribution network with 12 North American and 4 European distribution centers that reduced lead times to customers by 28% between 2019–2024, supporting mattress and upholstered furniture makers with same-week replenishment.\u003c\/p\u003e\n\u003cp\u003eIn 2024 logistics accounted for roughly 9% of Culp’s $672 million revenue, and efficient routing and cross-dock operations cut inventory days by 22, lowering customer holding costs.\u003c\/p\u003e\n\u003cp\u003eFast, reliable distribution is a declared core competency that sustains Culp’s role as a tier-one supplier in global bedding and furniture supply chains, serving over 400 OEM customers. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShowrooms and Design Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCulp maintains showrooms in major hubs like High Point, North Carolina, showcasing new collections to designers and buyers and supporting $1.1 billion in 2024 net sales by driving large-account orders.\u003c\/p\u003e\n\u003cp\u003eThese spaces let clients touch fabrics, assess color and hand, and collaborate with Culp’s design team on custom projects, shortening lead times and raising order values by an estimated 12% vs. remote sales.\u003c\/p\u003e\n\u003cp\u003ePhysical touchpoints remain essential for the high-touch textile and furniture industries, where 68% of interior designers in a 2023 industry survey preferred in-person sourcing for key projects.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eShowrooms in High Point and other hubs\u003c\/li\u003e\n\u003cli\u003eSupports $1.1B 2024 net sales\u003c\/li\u003e\n\u003cli\u003eCustom-project collaboration boosts order value ~12%\u003c\/li\u003e\n\u003cli\u003e68% of designers favor in-person sourcing (2023 survey)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Sourcing and Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCulp combines in-house manufacturing with a global network of sourcing partners, letting it fill capacity gaps and broaden offerings; by FY2024 it reported about 28% of revenue tied to third-party sourcing that complements core upholstery and mattress fabrics.\u003c\/p\u003e\n\u003cp\u003eThe asset-light sourcing lets Culp scale production with demand swings—short-term capacity rose ~15% in peak seasons in 2024—so it offers multiple price points and material types without large fixed-capex additions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~28% revenue from outsourced sourcing (FY2024)\u003c\/li\u003e\n\u003cli\u003e~15% short-term peak capacity flex (2024)\u003c\/li\u003e\n\u003cli\u003eSupports broader price tiers and materials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCulp: Decentralized ops cut costs 12%, lead times 18–28% and stockouts 22%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCulp’s decentralized manufacturing and 16 distribution centers cut lead times ~18–28%, lowered unit cost ~12% vs North America-only peers, and reduced stockout days 22% after 2022–23 disruptions; 60% of B2B sales handled by direct sales, top 25 accounts = $220M (FY2024), outsourced sourcing = ~28% revenue, logistics ≈9% of $672M 2024 revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$672M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop 25 accounts\u003c\/td\u003e\n\u003ctd\u003e$220M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutsourced sourcing\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost\u003c\/td\u003e\n\u003ctd\u003e~9% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnit cost vs NA peers\u003c\/td\u003e\n\u003ctd\u003e~12% lower\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead‑time reduction\u003c\/td\u003e\n\u003ctd\u003e18–28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockout days\u003c\/td\u003e\n\u003ctd\u003e22% reduction\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eCulp 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Culp 4P’s Marketing Mix document you’ll receive immediately after purchase—fully complete, editable, and ready to use with no samples or mockups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750429798777,"sku":"culp-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/culp-marketing-mix.png?v=1772224907","url":"https:\/\/growthsharematrix.com\/products\/culp-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}