{"product_id":"cvshealth-marketing-mix","title":"CVS Health Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how CVS Health blends product diversification, customer-centric pricing, expansive pharmacy and retail distribution, and targeted promotions to maintain market leadership—this snapshot only hints at the strategic depth available. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save hours of research, benchmark competitors, and apply actionable insights to your projects or client work. Purchase now for a professional, data-backed toolkit that turns marketing theory into practical strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Pharmacy Benefit Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCVS Health’s Caremark PBM administers prescription plans for ~95 million members, offering formulary management, clinical programs, and specialty pharmacy to lower total cost of care.\u003c\/p\u003e\n\u003cp\u003eCaremark’s specialty services manage ~1.3 million specialty prescriptions annually and use prior authorization and step therapy to contain costs for expensive biologics.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 CVS is scaling biosimilar integration and contracting strategies projected to cut specialty spend by 8–12% on eligible therapies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Pharmacy and Front-Store Merchandise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCVS Health’s retail pharmacy pairs prescription fulfillment with a broad front-store assortment—OTC meds, personal care, beauty, and growing private-labels like CVS Health and Beauty 360—driving combined pharmacy and retail sales that totaled $143.0 billion in 2024, keeping stores as one-stop sites for urgent care and daily needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth Insurance and Managed Care Plans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Aetna, CVS Health offers traditional, voluntary, and consumer-directed health plans for individuals, employers, Medicare, and Medicaid, with a focus on population health management; by Q3 2025 Aetna reported 26.4 million medical members and Medicare Advantage enrollment of ~4.1 million, driving integrated pharmacy benefit utilization and cost savings tied to value-based care contracts representing roughly $5–7 billion in at-risk arrangements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrimary Care and MinuteClinic Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCVS Health expanded primary care via 1,100+ MinuteClinic sites and the 2023 acquisition of Oak Street Health, adding ~100 primary-care centers to reach ~1,200 clinic locations by 2025, offering diagnostics, chronic-care management, and preventive screenings in community settings.\u003c\/p\u003e\n\u003cp\u003eThis clinical line bridges retail pharmacy and hospitals, driving same-store clinic revenue growth (MinuteClinic visits rose ~8% YoY in 2024) and supporting CVS’s shift to value-based care.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200 clinic locations (2025 est.)\u003c\/li\u003e\n\u003cli\u003eMinuteClinic visits +8% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eOak Street added ~100 centers (2023 acquisition)\u003c\/li\u003e\n\u003cli\u003eFocus: diagnostics, chronic management, preventive screenings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Health and Virtual Care Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCVS Health’s digital ecosystem—centered on the CVS Pharmacy app and MinuteClinic\/HealthHUB virtual platforms—enables telehealth, e-prescribing, adherence tracking, and AI-driven personalized insights; in 2024 CVS reported over 40 million active app users and digital pharmacy refills grew 12% year-over-year.\u003c\/p\u003e\n\u003cp\u003eBy 2025 these tools are core to omnichannel care, reducing in-person visits, improving adherence (digital reminders raised refill rates ~8%), and supporting enterprise revenue via higher pharmacy retention and virtual visit monetization.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40M+ active app users (2024)\u003c\/li\u003e\n\u003cli\u003eDigital refills +12% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eAdherence gain ~8% with digital reminders\u003c\/li\u003e\n\u003cli\u003eTelehealth integrated with e-prescribe and analytics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCVS Health: Integrated PBM, Aetna, clinics \u0026amp; retail—scale across 95M members, $143B sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCVS Health bundles PBM (Caremark), retail pharmacy, clinics (MinuteClinic + Oak Street), Aetna plans, and digital tools into an integrated product suite driving scale: 95M PBM members, 1.3M specialty scripts, 1,200 clinics (2025 est.), 26.4M Aetna medical members, $143.0B pharmacy \u0026amp; front-store sales (2024), 40M app users.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCaremark members\u003c\/td\u003e\n\u003ctd\u003e95M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty scripts\u003c\/td\u003e\n\u003ctd\u003e1.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClinics (2025)\u003c\/td\u003e\n\u003ctd\u003e1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAetna medical members\u003c\/td\u003e\n\u003ctd\u003e26.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePharmacy \u0026amp; retail sales (2024)\u003c\/td\u003e\n\u003ctd\u003e$143.0B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp users (2024)\u003c\/td\u003e\n\u003ctd\u003e40M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into CVS Health’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers seeking a complete breakdown of CVS’s marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses CVS Health’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies product, pricing, placement, and promotion strategies as practical pain relievers for customer health needs and business priorities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive National Retail Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCVS Health operates about 9,500 retail locations in the U.S., putting roughly 70% of Americans within 5 miles of a store (2025 company data). These stores combine pharmacy services and over 1,300 MinuteClinic walk-in locations, offering same-day care and immediate access to essential medications. Store placement targets high-traffic urban centers and rural health deserts, supporting retail Rx revenue (~$63B pharmacy sales, 2024) and expanding care access. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Distribution and Home Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCVS Health runs a sophisticated logistics network offering same-day prescription delivery in 1,200+ markets and a nationwide mail-order pharmacy serving over 30 million maintenance therapy members as of 2025, reducing fill-to-home time to 1–2 days in 65% of ZIP codes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity-Based HealthHubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCVS Health converted over 1,000 stores into HealthHubs by end-2024, offering expanded clinical services, chronic care programs, and durable medical equipment, driving a 10% same-store revenue lift in hub locations in 2024; these centers shift CVS from retail to a local healthcare destination, improve access in medically underserved ZIP codes (targeting 45% of hubs), and boost asset utilization by repurposing existing real estate while reducing per-visit cost by ~18% versus hospitals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Home Care and Clinical Outreach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthrough its health services segment cvs expanded in-home care via signify integration completing over million home visits in and targeting seniors with complex needs to lower ed total cost of care.\u003e\n\u003cpplacing clinicians in homes reduces access barriers raised medication adherence by and drove reported lower costs for high-risk members pilot programs.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.5M+ home visits (2024)\u003c\/li\u003e\n\u003cli\u003e~12% adherence gain\u003c\/li\u003e\n\u003cli\u003e6–8% lower 12-mo costs\u003c\/li\u003e\n\u003cli\u003eFocus: seniors, complex care\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pplacing\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe cvs health digital storefront operates 24\/7 via web and mobile apps, handling pharmacy refills, insurance claims, and telehealth scheduling without store visits.\u003c\/p\u003e\n\u003cp\u003eIn 2025, 65% of CVS prescription orders originate online or via app, and 72% of users under 40 use the app as their primary health touchpoint.\u003c\/p\u003e\n\u003cp\u003eDigital transactions raised CVS Health retail segment digital sales to about $15.2 billion in 2024, making the interface a revenue and engagement driver.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 web + app commerce\u003c\/li\u003e\n\u003cli\u003eIntegrates claims, refills, telehealth\u003c\/li\u003e\n\u003cli\u003e65% prescriptions online (2025)\u003c\/li\u003e\n\u003cli\u003e72% under-40 primary touchpoint\u003c\/li\u003e\n\u003cli\u003e$15.2B digital retail sales (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCVS: 9,500 Stores, $15.2B Digital, 70% US Reach—Care Everywhere in 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCVS places care across 9,500 stores (70% of Americans within 5 miles, 2025), 1,300 MinuteClinics, 1,000+ HealthHubs (10% same-store lift, 2024), 1.5M+ home visits (2024), same-day delivery in 1,200+ markets, and a digital storefront driving $15.2B digital sales (2024); 65% prescriptions online (2025), 30M mail-order members (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e9,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePopulation reach\u003c\/td\u003e\n\u003ctd\u003e70% within 5 miles (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthHubs\u003c\/td\u003e\n\u003ctd\u003e1,000+ (10% lift, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome visits\u003c\/td\u003e\n\u003ctd\u003e1.5M+ (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e$15.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline scripts\u003c\/td\u003e\n\u003ctd\u003e65% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMail-order members\u003c\/td\u003e\n\u003ctd\u003e30M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eCVS Health 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual CVS Health 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750116143481,"sku":"cvshealth-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/cvshealth-marketing-mix.png?v=1772222297","url":"https:\/\/growthsharematrix.com\/products\/cvshealth-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}