{"product_id":"db-marketing-mix","title":"Deutsche Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Deutsche Bank aligns product offerings, pricing architecture, distribution channels, and promotional tactics to support its competitive banking strategy—this concise preview highlights key strengths and gaps. Unlock the full 4P's Marketing Mix Analysis for a presentation-ready, editable report packed with real-world data, strategic insights, and actionable recommendations. Save hours of work and leverage an expert-backed framework to inform strategy, benchmarking, or coursework—get instant access now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDeutsche Bank’s Corporate Banking Solutions deliver cash management, trade finance, and lending to multinationals, with 2025 rollouts tying these to automated liquidity tools and real-time cross-border payment tracking that cut treasury processing times by ~40% in pilot clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInvestment Banking and Advisory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpdeutsche bank investment banking and advisory combines strong fixed-income currencies capital markets trading with strategic m debt underwriting serving global institutions sovereigns ficc revenue was in driving market volumes. the unit secured mandates led of bond underwritings reflecting demand for complex financial engineering. this area remains a key driver via high institutional sales contributing roughly group operating profit\u003e\n\u003c\/pdeutsche\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Bank and Wealth Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDeutsche Bank Private Bank and Wealth Management serves retail clients in core European markets and ultra-high-net-worth individuals globally with personalized investment strategies; as of FY2024 it managed about €920bn in assets under management and custody. Services include bespoke mortgage lending, estate planning, and philanthropic advisory to handle multi-generational wealth, and the division reported €4.1bn net fee income in 2024. Focus remains on seamless digital platforms plus premium private banking centers in key cities. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDWS Asset Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDWS Asset Management, majority-owned by Deutsche Bank, manages about €800bn AUM as of Dec 2025 and offers active, passive, and alternatives to private and institutional clients.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 DWS emphasizes ESG-integrated funds and thematic energy-transition strategies—ESG funds grew ~22% YoY—positioning Deutsche Bank to capture rising sustainable finance and index-tracking demand.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~€800bn AUM (Dec 2025)\u003c\/li\u003e\n\u003cli\u003eESG fund inflows +22% YoY (2025)\u003c\/li\u003e\n\u003cli\u003eMix: active, passive, alternatives\u003c\/li\u003e\n\u003cli\u003eThematic energy-transition focus\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and API Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDeutsche Bank uses its digital ecosystem to provide open banking and API integrations for corporates and fintechs, offering real-time treasury and embedded finance that plug into ERP systems.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the bank reports growing API transaction volumes (up ~35% YoY to over 120 million calls in 2024) and targets €500m revenue from platform services by 2026, defending against digital-native challengers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time treasury: ERP-integrated liquidity, payments, FX\u003c\/li\u003e\n\u003cli\u003eOpen APIs: corporate data sharing, fintech partnerships\u003c\/li\u003e\n\u003cli\u003eScale: 120m+ API calls in 2024; €500m platform revenue target 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeutsche Bank: €2.8T+ AUM, strong FICC\/advisory, 40% treasury savings pilot, API growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDeutsche Bank’s product suite spans Corporate Banking (cash, trade, lending; pilot 40% treasury time savings), Investment Banking (FICC €6.1bn 2024; advisory €18bn mandates, €34bn bond leads), Wealth (€920bn AUM 2024; €4.1bn fees) and DWS (€800bn AUM Dec 2025; ESG inflows +22% 2025); APIs 120m calls 2024, €500m platform target 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate Banking\u003c\/td\u003e\n\u003ctd\u003eTreasury time saved\u003c\/td\u003e\n\u003ctd\u003e~40% (pilot)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInvestment Banking\u003c\/td\u003e\n\u003ctd\u003eFICC revenue \/ advisory\u003c\/td\u003e\n\u003ctd\u003e€6.1bn \/ €18bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth\u003c\/td\u003e\n\u003ctd\u003eAUM \/ fees\u003c\/td\u003e\n\u003ctd\u003e€920bn \/ €4.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDWS\u003c\/td\u003e\n\u003ctd\u003eAUM \/ ESG inflows\u003c\/td\u003e\n\u003ctd\u003e€800bn (Dec 2025) \/ +22% YoY (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform\u003c\/td\u003e\n\u003ctd\u003eAPI calls \/ revenue target\u003c\/td\u003e\n\u003ctd\u003e120m (2024) \/ €500m target (2026)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivering a concise, company-specific deep dive into Deutsche Bank’s Product, Price, Place, and Promotion strategies, this analysis is ideal for managers and consultants seeking a clear breakdown of the bank’s market positioning and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Deutsche Bank’s 4P insights into a concise, leadership-ready snapshot that’s perfect for quick presentations or strategy alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Financial Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDeutsche Bank runs regional HQs in Frankfurt, London, New York and Singapore to sit close to major liquidity pools; these hubs processed roughly €1.2 trillion in client flows in 2024, enabling large cross-border deals and direct access to primary markets in Europe, the US and APAC. This footprint supports a 24-hour trading cycle, around-the-clock risk management and advisory services, with global markets revenue accounting for about 38% of 2024 group revenues.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDespite digital growth, Deutsche Bank kept ~1,100 retail\/private branches in Germany, Italy and Spain as of Dec 2024, concentrating 60–70% of high-net-worth (HNW) advisory flows there.\u003c\/p\u003e\n\u003cp\u003eBranches handle complex cash\/securities transfers and forensic KYC, generating ~25% of regional wealth-management revenues in 2024.\u003c\/p\u003e\n\u003cp\u003eSince 2022, redesigns shifted 40% of branch space to advisory suites, prioritizing private-wealth consultations over admin tasks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpclients use the deutsche bank mobile app and autobahn institutional gateway for secure instant access to accounts trading floors proprietary research serves over clients handled trillion in notional by cloud-native infrastructure delivers\u003e99.99% availability and sub-200ms global response times across channels, supporting 8+ million retail and corporate users. These portals integrate real-time market data, customizable dashboards, and MFA security to reduce fraud losses by an estimated 35% year-over-year.\n\u003c\/pclients\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRelationship Manager Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDeutsche Bank serves corporate and wealthy private clients primarily through dedicated relationship managers who act as a single point of contact, handling €1.2tn+ in client assets in 2024 for its Private \u0026amp; Commercial Bank and Corporate Bank segments combined.\u003c\/p\u003e\n\u003cp\u003eThese managers meet clients at offices, private suites, or on-site—traveling for bespoke solutions and strategic advice—supporting a client retention rate above 90% in H2 2024 for high-net-worth cohorts.\u003c\/p\u003e\n\u003cp\u003eThe human-centric distribution model preserves institutional trust and manages complex mandates like syndicated loans, M\u0026amp;A advisory, and tailored FX hedges.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSingle contact: dedicated relationship manager\u003c\/li\u003e\n\u003cli\u003eAsset scale: €1.2tn+ (2024)\u003c\/li\u003e\n\u003cli\u003eRetention: \u0026gt;90% H2 2024 (HNW)\u003c\/li\u003e\n\u003cli\u003eService modes: on-site, private suites, travel\u003c\/li\u003e\n\u003cli\u003eFocus: complex mandates, strategic advice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-party Intermediaries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDeutsche Bank uses external brokers, independent financial advisors, and fintech partners to distribute specialist products, selling DWS funds via third-party platforms and insurance networks to widen reach; DWS managed €748 billion AUM in 2024, a key supply for these channels.\u003c\/p\u003e\n\u003cp\u003eThese partnerships let the bank access retail and HNW segments where it has limited branch or direct-digital presence, increasing distribution without heavy capex; third-party channels accounted for an estimated 28% of DWS sales in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDWS AUM: €748 billion (2024)\u003c\/li\u003e\n\u003cli\u003eThird-party sales share: ~28% (2024 est.)\u003c\/li\u003e\n\u003cli\u003eChannels: brokers, IFAs, fintechs, insurance platforms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeutsche Bank 2024: €1.2tn client flows, 38% markets revenue, €748bn DWS AUM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDeutsche Bank’s global hubs (Frankfurt, London, NY, Singapore) processed ~€1.2tn client flows in 2024, supporting 24\/7 markets (38% group revenue). Retail footprint: ~1,100 branches in DE\/IT\/ES; branches drove ~25% regional wealth revenue and 60–70% HNW flows. Autobahn and mobile served 8+ million users; Autobahn handled $1.2tn notional (10,000+ clients). DWS AUM €748bn; third-party sales ~28% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eClient flows via hubs\u003c\/td\u003e\n\u003ctd\u003e€1.2tn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal markets revenue share\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (DE\/IT\/ES)\u003c\/td\u003e\n\u003ctd\u003e~1,100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDWS AUM\u003c\/td\u003e\n\u003ctd\u003e€748bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutobahn clients\u003c\/td\u003e\n\u003ctd\u003e10,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eDeutsche Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Deutsche Bank 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750853423481,"sku":"db-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/db-marketing-mix.png?v=1772226563","url":"https:\/\/growthsharematrix.com\/products\/db-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}