{"product_id":"deltaww-marketing-mix","title":"Delta Electronics Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Delta Electronics blends innovative products, strategic pricing, expansive distribution, and targeted promotions to power B2B and consumer success—this preview highlights key moves, but the full 4P's Marketing Mix Analysis delivers the complete playbook in an editable, presentation-ready format to save you research time and inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePower and Energy Management Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDelta Electronics leads in power and energy management with high-efficiency switching supplies and thermal solutions used in data centers, telecom and consumer electronics, cutting losses by up to 30% versus legacy units; FY2024 power products revenue was about US$4.2bn. By end-2025 Delta rolled out AI-driven power modules that cut HPC energy use by ~12% in real deployments, improving PUE and reducing OPEX for hyperscalers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Automation Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDelta Electronics Industrial Automation Solutions include motion control systems, industrial robots, and programmable logic controllers that raised factory throughput by up to 18% in pilot deployments; Delta’s industrial automation revenue reached NT$74.3 billion (2024) supporting R\u0026amp;D for Industry 4.0 integration.\u003c\/p\u003e\n\u003cp\u003eHardware–software integration enables real-time data flows and edge analytics, helping clients cut cycle times and energy use; over 60% of Delta’s automation customers now use its integrated platforms for smart manufacturing.\u003c\/p\u003e\n\u003cp\u003eDelta’s platforms offer predictive maintenance that reduced unplanned downtime by 30% in case studies, using condition monitoring and cloud analytics compliant with OPC UA and other Industry 4.0 standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Vehicle Charging and Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDelta Electronics offers a full EV infrastructure suite—onboard chargers, DC converters, and high-speed public chargers—serving OEMs and utilities; its 2024 EV power business reported about US$1.1 billion revenue, up 18% year-over-year. \u003c\/p\u003e\n\u003cp\u003eAs of 2025, its chargers support CCS, CHAdeMO, GB\/T, and Tesla adapters, feature modular scaling to 350+ kW sites, and claim \u0026gt;95% uptime in trials. \u003c\/p\u003e\n\u003cp\u003eDelta also supplies powertrain components to top automakers, contributing to a green supply-chain share that helped secure multi-year contracts worth several hundred million USD through 2026. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInformation and Communications Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDelta Electronics' Information and Communications Infrastructure segment supplies networking gear, data-center infrastructure, and telecom power systems that supported ~USD 1.2 billion in 2024 revenues across ICT solutions.\u003c\/p\u003e\n\u003cp\u003eDelta's modular data-center designs enable rapid deployment and 30–40% better cooling efficiency versus traditional racks, aiding edge computing and 5G rollouts.\u003c\/p\u003e\n\u003cp\u003eProducts are ruggedized for harsh environments with \u0026gt;99.99% availability targets for critical communication networks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFocus: networking, telecom power, modular data centers\u003c\/li\u003e\n\u003cli\u003e2024 revenue: ~USD 1.2B\u003c\/li\u003e\n\u003cli\u003eCooling gain: 30–40%\u003c\/li\u003e\n\u003cli\u003eAvailability: \u0026gt;99.99%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Building and Display Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDelta Electronics offers integrated smart building systems that combine lighting, HVAC, and security into one energy-efficient platform, cutting energy use by up to 30% in pilot projects (2024) and supporting green certifications like LEED and BREEAM.\u003c\/p\u003e\n\u003cp\u003eThe display unit supplies high-resolution projectors and large LED video walls for control rooms, venues, and offices, contributing to a 15% reduction in AV-related power draw versus legacy systems (Delta internal testing, 2023).\u003c\/p\u003e\n\u003cp\u003eUsing IoT sensors and AI-driven control, Delta helps clients lower carbon footprints and operational costs; Delta reported smart building solutions revenue growth of ~12% in 2024, driven by commercial retrofits.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnergy cut ~30% (2024 pilots)\u003c\/li\u003e\n\u003cli\u003eAV power down ~15% (2023 tests)\u003c\/li\u003e\n\u003cli\u003eRevenue growth ~12% (smart buildings, 2024)\u003c\/li\u003e\n\u003cli\u003eSupports LEED\/BREEAM via IoT\/AI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDelta drives growth: $6.5B portfolio, AI cuts HPC energy 12%, automation boosts efficiency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDelta’s product portfolio spans power systems (US$4.2B 2024), EV charging (US$1.1B 2024), industrial automation (NT$74.3B 2024), ICT (US$1.2B 2024) and smart buildings; AI-driven power modules cut HPC energy ~12% (2025), automation trials raised throughput ~18% and cut downtime ~30%, chargers \u0026gt;95% trial uptime.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024\/25 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePower\u003c\/td\u003e\n\u003ctd\u003eUS$4.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV charging\u003c\/td\u003e\n\u003ctd\u003eUS$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomation\u003c\/td\u003e\n\u003ctd\u003eNT$74.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eICT\u003c\/td\u003e\n\u003ctd\u003eUS$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Delta Electronics’ Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Delta Electronics' 4P insights into a concise, at-a-glance summary to streamline leadership briefings and strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDelta Electronics runs manufacturing across Taiwan, China, Thailand, India and Slovakia, giving it supply resilience and 35% shorter lead times versus single-country peers, per company 2024 operations data.\u003c\/p\u003e\n\u003cp\u003eGeographic spread cuts geopolitical exposure—China, India and EU footprints helped keep 92% order fulfillment in 2024 despite tariffs and logistics shocks.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 smart-factory upgrades in India and Thailand raised regional output capacity ~22%, supporting a projected 2025 revenue mix shift of +4 percentage points toward SE Asia and Western markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales to Original Equipment Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDirect sales to OEMs account for roughly 45% of Delta Electronics’ FY2024 revenue, driven by large IT, automotive, and industrial clients; this channel supports long-term contracts and recurring orders worth billions annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Authorized Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDelta Electronics uses a global network of 3,200+ authorized distributors and value-added resellers to reach small enterprises and contractors, giving local stock, technical support, and after-sales service where Delta lacks direct branches; this multi-tiered approach helped channel sales account for ~48% of Delta’s FY2024 revenue (NT$230.4B), keeping standard components like fans and power bricks widely available with typical local lead times under 7 days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Solution and R\u0026amp;D Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDelta Electronics maintains regional offices and R\u0026amp;D centers in North America, Europe, and Japan, delivering localized engineering and system-integration support for clients in data centers and industrial automation.\u003c\/p\u003e\n\u003cp\u003eThese hubs assemble and test complex infrastructure near end-users, cutting lead times by up to 30% and lowering shipping costs; Delta reported 12% revenue uplift from service-led projects in FY2024.\u003c\/p\u003e\n\u003cp\u003eOn-site consultation and troubleshooting improve uptime and customer satisfaction; service contracts expanded 18% YoY through 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocalized R\u0026amp;D: North America, Europe, Japan\u003c\/li\u003e\n\u003cli\u003eLead-time cut: ~30%\u003c\/li\u003e\n\u003cli\u003eService-led revenue: +12% FY2024\u003c\/li\u003e\n\u003cli\u003eService contract growth: +18% YoY 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Technical Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDelta Electronics uses advanced digital sales and technical portals that offer product specs, downloadable 3D CAD models, and interactive configuration tools to speed design-in.\u003c\/p\u003e\n\u003cp\u003ePortals show real-time inventory and documentation, cutting procurement cycle time for engineers and buyers; Delta reported over 30% of B2B orders via digital channels in 2024.\u003c\/p\u003e\n\u003cp\u003eAs digital transformation progressed through 2025, these self-service tools became central to global sales, reducing order errors and support tickets by double digits.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3D CAD, specs, config tools\u003c\/li\u003e\n\u003cli\u003eReal-time inventory, docs\u003c\/li\u003e\n\u003cli\u003e30%+ B2B digital orders (2024)\u003c\/li\u003e\n\u003cli\u003eLower errors and support tickets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDelta trims lead times 35%, hits 92% fill; OEM 45% \u0026amp; services surge as capacity +22%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDelta’s multi-country manufacturing (TW, CN, TH, IN, SK) cut lead times ~35% and kept 92% fulfillment in 2024; direct OEM sales ~45% FY2024, channel sales ~48% (NT$230.4B). Smart-factories raised regional capacity +22% by late 2025; service-led revenue +12% FY2024 and service contracts +18% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead-time cut\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder fill 2024\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM revenue\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChannel revenue\u003c\/td\u003e\n\u003ctd\u003e48% (NT$230.4B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapacity rise\u003c\/td\u003e\n\u003ctd\u003e+22% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService revenue\u003c\/td\u003e\n\u003ctd\u003e+12% FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eDelta Electronics 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Delta Electronics 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750772191609,"sku":"deltaww-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/deltaww-marketing-mix.png?v=1772226254","url":"https:\/\/growthsharematrix.com\/products\/deltaww-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}