{"product_id":"dena-marketing-mix","title":"Dena Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Dena’s product design, pricing strategy, distribution channels, and promotional mix combine to create market impact—this preview highlights key tactics, but the full 4P’s Marketing Mix Analysis delivers deep, editable insights, real-world data, and presentation-ready slides to save you hours and power smarter strategy, benchmarking, or client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Mobile Gaming Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDeNA's diverse mobile gaming portfolio blends original IP and major collaborations, generating ¥92.4bn in gaming revenue FY2024 (ended Mar 2025) and driving 64% of group sales.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 DeNA emphasizes live-ops (daily events, gacha updates), cutting churn and supporting average revenue per daily active user (ARPDAU) uplift of ~18% year-on-year.\u003c\/p\u003e\n\u003cp\u003eTitles use advanced 3D graphics and social features, reaching 28m monthly active users across Japan, Asia, and global markets to serve casual and hardcore segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLive Streaming and Virtual Community Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDeNA expanded its live-communication footprint via Pococha and IRIAM, driving real-time interaction and virtual-avatar streams that prioritize user-generated content; by end-2025 these services contributed roughly ¥18.5 billion in annual revenue, about 22% of DeNA Entertainment segment sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSports and Physical Entertainment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDeNA owns the Yokohama DeNA BayStars, delivering live baseball as a physical entertainment product that generated roughly ¥3.2 billion in ticket and stadium revenue in FY2023 (DeNA group disclosures). The company embeds digital tech—mobile ticketing, in-seat ordering, AR fan zones—to run a smart venue boosting average spend per fan and dwell time. This segment targets community building via local programs and membership tiers, plus live and streamed broadcasts reaching over 12 million viewers in 2023. DeNA positions the offering to drive sponsorship and merchandise sales, which grew double digits in the 2022–2023 season.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare and Wellness Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDeNA’s healthcare division sells data-driven products like the Kencom wellness app, which uses large-scale medical data and AI to give personalized health advice and insurance insights and reported ~1.2M active users by end-2024.\u003c\/p\u003e\n\u003cp\u003eBy 2025 DeNA expanded B2B and B2G contracts, supplying analytics to corporations and local governments to cut lifestyle disease risks and lower claims; pilot programs showed up to 8% reductions in sick days.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eKencom: 1.2M users (2024)\u003c\/li\u003e\n\u003cli\u003eAI + medical data: personalized advice, insurance risk scores\u003c\/li\u003e\n\u003cli\u003eB2B\/B2G growth: expanded contracts by 2025\u003c\/li\u003e\n\u003cli\u003ePilot outcomes: ~8% fewer sick days\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmerging Technologies and AI Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDeNA invests ~¥18.7bn in R\u0026amp;D (FY2024) to scale AI, mobility, and Web3, building automated logistics and AI-driven optimization tools that cut operating costs 12–25% in pilot deployments.\u003c\/p\u003e\n\u003cp\u003eThe firm leverages internet expertise to tackle social issues—healthcare, labor shortages—via enterprise software, targeting ¥30bn ARR by 2027 from these segments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e¥18.7bn R\u0026amp;D FY2024\u003c\/li\u003e\n\u003cli\u003e12–25% cost cuts in pilots\u003c\/li\u003e\n\u003cli\u003eTargets ¥30bn ARR by 2027\u003c\/li\u003e\n\u003cli\u003eFocus: logistics, industrial AI, healthcare\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeNA: Live-op games driving ¥92.4bn; AI\/R\u0026amp;D to hit ¥30bn ARR by 2027\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDeNA’s product mix centers on live-op mobile games (¥92.4bn gaming revenue FY2024), Pococha\/IRIAM streaming (¥18.5bn est. 2025), Kencom health app (1.2M users end-2024), and Yokohama BayStars (¥3.2bn ticket\/stadium FY2023); R\u0026amp;D ¥18.7bn FY2024 fuels AI, logistics, Web3 with pilots cutting costs 12–25% and targeting ¥30bn ARR by 2027.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile games\u003c\/td\u003e\n\u003ctd\u003e¥92.4bn rev FY2024; 28m MAU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStreaming\u003c\/td\u003e\n\u003ctd\u003e¥18.5bn est. 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKencom\u003c\/td\u003e\n\u003ctd\u003e1.2M users end-2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBayStars\u003c\/td\u003e\n\u003ctd\u003e¥3.2bn rev FY2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e¥18.7bn FY2024; target ¥30bn ARR 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Dena’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Dena’s 4P marketing insights into a concise, leadership-ready snapshot that eases decision-making and alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Digital App Storefronts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDeNA distributes mobile games and streaming apps primarily via the Apple App Store and Google Play Store, which together reach over 4.5 billion smartphone users and operate in 175+ countries as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese storefronts drive most installs and 2024 revenue: app-store purchases and subscriptions accounted for ~78% of DeNA’s mobile revenue; DeNA uses localized store listings, A\/B test creatives, and regional server clusters to cut latency under 100 ms in key markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Mobage Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDeNA’s proprietary Mobage platform in Japan centralizes distribution for ~120 domestic titles and handled about ¥45bn (≈$330m) in platform GMV in fiscal 2024, letting DeNA integrate social features, run in-platform events, and manage communities directly; this boosts retention—monthly active users were ~12m in 2024—and supports cross-promotions across DeNA’s gaming and media properties, lowering UA costs and increasing LTV.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Sports Venues and Stadiums\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYokohama Stadium is DeNA’s primary sports venue, hosting 2025 BayStars home games and ~30 community events yearly; stadium attendance hit 1.12 million in 2024, driving ~¥6.8 billion in ticket revenue that year. DeNA uses the park for tech demos—AR seating guides and mobile payments—managing the full fan journey from online ticket buy to in-stadium experience and a 25% year-on-year increase in mobile transactions. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Institutional Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDeNA distributes healthcare via partnerships with health insurance societies and large corporations, reaching over 2.1 million employees and insured members as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eUsing institutional channels rather than just direct-to-consumer, DeNA secures stable user acquisition for its wellness and medical-data platforms, cutting CAC by ~28% in 2024.\u003c\/p\u003e\n\u003cp\u003eThese partnerships provided a steady 18% annual user-growth and contributed ¥7.4 billion in platform revenue in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2.1M employees\/insured (Dec 2025)\u003c\/li\u003e\n\u003cli\u003e-28% CAC vs D2C (2024)\u003c\/li\u003e\n\u003cli\u003e+18% annual user growth\u003c\/li\u003e\n\u003cli\u003e¥7.4B platform revenue FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Based Service Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDeNA runs a hybrid cloud infrastructure combining public and private clouds to deliver gaming and streaming with \u0026gt;99.9% availability and median latency under 50 ms, supporting millions of concurrent users—reported peak 2024 concurrent users ~4.2 million.\u003c\/p\u003e\n\u003cp\u003eThe setup balances performance and regional compliance (Japan, SEA, US), reducing CDN and ops costs by an estimated 18% vs. on-premise in 2023.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHybrid cloud: public + private\u003c\/li\u003e\n\u003cli\u003eAvailability: \u0026gt;99.9%\u003c\/li\u003e\n\u003cli\u003eLatency: median \u0026lt;50 ms\u003c\/li\u003e\n\u003cli\u003ePeak concurrent users (2024): ~4.2M\u003c\/li\u003e\n\u003cli\u003eEstimated cost saving vs on‑prem: ~18% (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeNA: 78% App-Store Revenue, ¥45bn Mobage GMV, 1.12M Stadium Fans, 2.1M Healthcare Reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDeNA’s place strategy: app stores (Apple\/Google) ≈78% mobile revenue; Mobage JR hub—¥45bn GMV FY2024, 12m MAU; Yokohama Stadium—1.12M attendance 2024, ¥6.8bn ticket revenue; healthcare B2B reach 2.1M (Dec 2025), -28% CAC, ¥7.4bn revenue FY2024; infra: hybrid cloud, \u0026gt;99.9% uptime, median latency \u0026lt;50ms, peak concurrent ~4.2M (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp-store share\u003c\/td\u003e\n\u003ctd\u003e~78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobage GMV FY2024\u003c\/td\u003e\n\u003ctd\u003e¥45bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAU (Mobage 2024)\u003c\/td\u003e\n\u003ctd\u003e12m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYokohama attendance 2024\u003c\/td\u003e\n\u003ctd\u003e1.12m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare reach (Dec 2025)\u003c\/td\u003e\n\u003ctd\u003e2.1m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeak concurrent users 2024\u003c\/td\u003e\n\u003ctd\u003e~4.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eDena 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Dena 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eThis is the exact, editable document included with your order, not a sample or teaser.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence: the file displayed is identical to the final high-quality deliverable you’ll download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750250361209,"sku":"dena-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/dena-marketing-mix.png?v=1772223528","url":"https:\/\/growthsharematrix.com\/products\/dena-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}