{"product_id":"dischem-marketing-mix","title":"Dis-Chem Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Dis-Chem’s product range, tiered pricing, nationwide distribution, and targeted promotions combine to drive market leadership—this preview only scratches the surface. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research, apply actionable insights, and benchmark strategy for business or academic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Pharmacy and Dispensary Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDis-Chem focuses on professional pharmaceutical care, offering 6,500+ prescription and OTC SKUs that drove 42% of in-store revenue in FY2024 and remain central to footfall.\u003c\/p\u003e\n\u003cp\u003eDispensaries act as primary traffic drivers, staffed by 1,800+ pharmacists who provide medication advice and chronic therapy management, improving adherence metrics by ~18% year-on-year.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Dis-Chem rolled out automated dispensing across 120 stores, cutting average wait times from 22 to 8 minutes and reducing dispensing errors by 67%, lifting customer satisfaction scores by 12 points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Health and Wellness Supplement Range\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDis-Chem offers a broad range of vitamins, minerals and sports-nutrition products, stocking over 2,500 SKUs as of 2025 to serve health-conscious consumers and athletes.\u003c\/p\u003e\n\u003cp\u003eInventory mixes international brands—about 40% of supplement sales—and local formulations tailored to South African lifestyles, contributing to a 12% category revenue growth in FY2024.\u003c\/p\u003e\n\u003cp\u003eProduct curation tracks global preventive-health trends like immune support and gut health, with private-label supplements now representing roughly 18% of supplement margin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Beauty and Personal Care Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDis-Chem’s Specialized Beauty and Personal Care portfolio offers premium skin care, cosmetics, and fragrances that sit between mass-market and luxury, driving higher basket values—beauty sales grew 9.8% in FY2024, contributing ~14% of retail revenue. Customers access professional-grade lines and in-store beauty consultants who perform personalized skin analysis and upsell treatments; the segment targets 18–55 age groups and accounted for ~22% of category growth in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label and Exclusive Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDis-Chem expanded house brands like Dis-Chem Gold and Biogen to offer quality at lower prices, boosting private-label sales to about 12% of total sales by Q4 2025 and lifting gross margins by ~180 basis points versus national brands.\u003c\/p\u003e\n\u003cp\u003eExclusive ranges drive loyalty—products only at Dis-Chem—which increased repeat purchase rate by roughly 9% in 2024; by late 2025 the portfolio added eco-friendly and organic SKUs responding to a 22% YOY rise in demand for sustainable products.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrivate-label share: ~12% total sales (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eMargin uplift: ~+180 bps vs national brands\u003c\/li\u003e\n\u003cli\u003eRepeat purchase rise: ~+9% (2024)\u003c\/li\u003e\n\u003cli\u003eSustainable SKUs added by late 2025; demand +22% YOY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated In-Store Clinic Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpintegrated in-store clinic services extend dis-chem product mix into healthcare delivery with nurse-run clinics offering immunizations screenings wound care and mother-and-baby consultations supporting store traffic higher basket sizes reported revenue of zar contributed to a uplift in same-store transactions pilot regions.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eNurse-staffed clinics: immunizations, screenings, wound care, maternal care\u003c\/li\u003e\n\u003cli\u003eDrives footfall and basket size: +3–5% same-store uplift (pilot data, 2024)\u003c\/li\u003e\n\u003cli\u003eAligns retail with primary care needs; supports community health access\u003c\/li\u003e\n\n\u003c\/pintegrated\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDis-Chem: Pharma-led sales, private-label margin lift, faster dispensing, +12pt satisfaction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDis-Chem’s product mix centers on 6,500+ pharma SKUs and 2,500+ supplements, driving 42% of in-store revenue (FY2024); private labels ~12% of sales (Q4 2025) and lifted gross margin +180bps. Dispensaries (1,800+ pharmacists) and 120 automated dispensers (end-2025) cut waits to 8 mins and cut errors 67%, boosting satisfaction +12 pts; clinics add a 3–5% same-store uplift.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePharma SKUs\u003c\/td\u003e\n\u003ctd\u003e6,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupplement SKUs\u003c\/td\u003e\n\u003ctd\u003e2,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePharma revenue share\u003c\/td\u003e\n\u003ctd\u003e42% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label share\u003c\/td\u003e\n\u003ctd\u003e~12% (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargin uplift (PL vs national)\u003c\/td\u003e\n\u003ctd\u003e+180 bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePharmacists\u003c\/td\u003e\n\u003ctd\u003e1,800+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomated dispensing\u003c\/td\u003e\n\u003ctd\u003e120 stores (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg wait time\u003c\/td\u003e\n\u003ctd\u003e8 mins (from 22)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDispensing errors\u003c\/td\u003e\n\u003ctd\u003e-67%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomer sat. lift\u003c\/td\u003e\n\u003ctd\u003e+12 pts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClinic uplift\u003c\/td\u003e\n\u003ctd\u003e+3–5% SST (pilot 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific analysis of Dis-Chem’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Dis-Chem’s 4Ps into a concise, leadership-ready snapshot that speeds decision-making and aligns teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansive Strategic Retail Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDis-Chem runs 213 large-format stores across South Africa as of Dec 2025, sited in high-traffic malls and urban centres to reach middle-to-upper income shoppers.\u003c\/p\u003e\n\u003cp\u003eStores combine pharmacy services with a supermarket-style health and beauty layout, driving average basket sizes ~R260 and pharmacy Rx revenue contributing ~28% of total sales in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced E-commerce and Mobile Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDis-Chem has poured over ZAR 200 million into its digital storefront since 2020 to deliver a seamless omnichannel experience for tech-savvy shoppers. The mobile app and website let customers upload prescriptions, track the Rewards Club (over 1.8 million members as of Dec 2024), and buy the full product range from home. Platforms sync with 180+ stores for real-time stock visibility and target same-day delivery estimates within 4–8 hours in metro areas. Integration lifted online sales to ~12% of group revenue in FY2024, up from 4% in 2019.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficient Last-Mile Delivery Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy 2025 Dis-Chem runs a hybrid last-mile model: a 120-vehicle internal fleet plus contracts with 14 third-party couriers, cutting average urban delivery time to 3.2 hours and enabling 24-hour same-day service in 62% of metro areas.\u003c\/p\u003e\n\u003cp\u003eScheduled home delivery for chronic meds covers 48,000 patients monthly, reducing pharmacy visits by 27% and supporting a 9.4% rise in repeat online orders year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Wholesale and Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDis-Chem uses its CJ Distribution subsidiary to run a national wholesale network serving its 166 stores and ~1,200 independent pharmacies, cutting logistics costs and improving inventory control.\u003c\/p\u003e\n\u003cp\u003eThis vertical integration lowered stockout rates to under 2% in FY2024 and trimmed distribution costs by an estimated 5–7%, ensuring steadier supply of essential medicines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e166 retail stores served\u003c\/li\u003e\n\u003cli\u003e~1,200 independent pharmacies supplied\u003c\/li\u003e\n\u003cli\u003estockouts \u0026lt;2% (FY2024)\u003c\/li\u003e\n\u003cli\u003edistribution cost reduction ~5–7%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Expansion into Neighboring Territories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDis-Chem has expanded into Namibia and Botswana, opening 6 new stores across both markets by Dec 2025 to target rising middle-class demand; cross-border revenue contributed an estimated ZAR 220 million (≈USD 11.5m) in FY2024–25, up 18% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThe chain uses localized distribution hubs in Windhoek and Gaborone to reduce lead times by ~30% and preserve brand consistency while scaling pharmacy and private-label sales.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003e6 new stores (2024–25)\u003c\/li\u003e\n\u003cli\u003eZAR 220m revenue from neighbors (FY2024–25)\u003c\/li\u003e\n\u003cli\u003e30% faster lead times via hubs\u003c\/li\u003e\n\u003cli\u003eFocus: emerging middle-class consumers\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDis-Chem: 213 stores, 12% online, 1.8M Rewards, 48k chronic deliveries\/mo\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDis-Chem operates 213 stores (Dec 2025), omnichannel sales ~12% of revenue (FY2024), app Rewards 1.8M members (Dec 2024), 48k monthly chronic deliveries, internal 120-vehicle fleet +14 couriers, stockouts \u0026lt;2% (FY2024), CJ Distribution cuts distribution costs 5–7%, 6 stores in Namibia\/Botswana, cross-border revenue ZAR 220m (FY2024–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e213\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline % rev\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRewards\u003c\/td\u003e\n\u003ctd\u003e1.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChronic deliveries\u003c\/td\u003e\n\u003ctd\u003e48k\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eDis-Chem 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Dis-Chem 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750370521465,"sku":"dischem-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/dischem-marketing-mix.png?v=1772224503","url":"https:\/\/growthsharematrix.com\/products\/dischem-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}