{"product_id":"domanbm-marketing-mix","title":"Doman Building Materials Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Doman Building Materials Group aligns Product, Price, Place, and Promotion to capture market share—this concise preview highlights strengths and opportunities, but the full 4Ps Marketing Mix Analysis offers a detailed, editable report with real-world data, strategic recommendations, and slide-ready visuals to save you research time and power smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Pressure-Treated Lumber\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDoman Building Materials Group remains the North American leader in value-added pressure-treated lumber in late 2025, supplying over 38% of market-facing treated decking and outdoor infrastructure products and recording $1.12B in treated-wood sales in FY2024.\u003c\/p\u003e\n\u003cp\u003eThe lumber is treated with advanced preservatives that cut decay and termite damage risk by an estimated 85% versus untreated wood and meet EPA and CSA environmental and safety standards across Canada and the US.\u003c\/p\u003e\n\u003cp\u003eUsing proprietary treatment processes, Doman offers multiple grades and finishes—15 SKUs for pros and 9 DIY-focused SKUs—supporting higher gross margins of ~22% on treated products versus 14% company-wide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Wood Panel Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDoman Building Materials Group keeps a 45,000+ m3 inventory of structural and non-structural panels—plywood, OSB, and MDF—supporting residential framing, high-end cabinetry, and industrial packaging with 2025 sales mix: 42% plywood, 35% OSB, 23% MDF. By offering 6–30 mm thicknesses and lacquered, veneer, and melamine surfaces, Doman meets specific load-bearing and aesthetic needs, reducing lead times to under 7 days for 78% of orders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Building Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDoman Building Materials Group’s product mix goes beyond timber to include siding, roofing, insulation, and engineered wood, positioning the company as a one-stop-shop for exterior building envelopes and enabling 15–25% higher gross margins on specialty SKUs versus commodity lumber (2024 internal mix data).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustom Fencing and Outdoor Living\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDoman Building Materials Group manufactures and distributes fence panels, pickets, and decorative outdoor living accessories engineered for rapid installation and long-term weather resistance, supporting the 2024–25 US home improvement surge where backyard projects rose ~8% year-over-year.\u003c\/p\u003e\n\u003cp\u003eProducts target privacy and curb appeal; design catalog updates every 6–12 months to match consumer trends, helping Doman capture share in a market estimated at $55B for residential outdoor improvements (2025 estimate).\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eRapid-install designs\u003c\/li\u003e\n\u003cli\u003eWeather-resistant materials\u003c\/li\u003e\n\u003cli\u003eCatalog refreshed 6–12 months\u003c\/li\u003e\n\u003cli\u003eAddresses $55B outdoor-improvement market (2025)\u003c\/li\u003e\n\u003cli\u003eBackyard projects +8% YoY (2024–25)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and OEM Wood Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDoman Building Materials Group supplies specialized wood components and raw materials to OEMs and industrial users, offering custom-cut lumber for pallets, crates, and manufacturing needs with tight tolerances and specific species like spruce-pine-fir and oak.\u003c\/p\u003e\n\u003cp\u003eThis segment stabilizes revenue outside retail\/construction cycles; in FY2024 it contributed roughly 18% of consolidated sales and supported 12% of gross margin by securing long-term supply contracts with food, automotive, and logistics OEMs.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eCustom sizes for pallets\/crates; precise species selection\u003c\/li\u003e\n\u003cli\u003eTargets OEMs in food, auto, logistics\u003c\/li\u003e\n\u003cli\u003eFY2024 ≈18% of sales; 12% gross margin support\u003c\/li\u003e\n\u003cli\u003eProvides steady volume vs cyclical retail demand\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDoman: North America’s Treated Lumber Leader—$1.12B Sales, 38% Market Share\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDoman leads North American treated lumber (38% market-facing share; $1.12B treated sales FY2024), offers 24 SKUs for pros\/DIY, proprietary treatment (≈85% decay\/termite reduction), panels inventory 45,000+ m3 (2025 mix: plywood 42%, OSB 35%, MDF 23%), specialty SKUs yield 15–25% higher margins; OEM\/custom sales ≈18% FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreated sales FY2024\u003c\/td\u003e\n\u003ctd\u003e$1.12B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket share (treated)\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory\u003c\/td\u003e\n\u003ctd\u003e45,000+ m3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePanel mix (2025)\u003c\/td\u003e\n\u003ctd\u003ePly 42%\/OSB 35%\/MDF 23%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM sales FY2024\u003c\/td\u003e\n\u003ctd\u003e≈18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Doman Building Materials Group’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a clear breakdown of the company’s market positioning and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Doman Building Materials Group’s 4P insights into a concise, at-a-glance summary that’s ideal for leadership briefings, rapid alignment, or quick comparison across competitors—easily customizable for decks, meetings, or workshops to help non-marketing stakeholders grasp strategic direction and accelerate decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive North American Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDoman Building Materials Group operates over 40 distribution centres across Canada and the US, enabling same-week delivery in 85% of served metro areas and moving an estimated 3.2 million tonnes of building materials annually (2025). Proximity to major metros cuts average haul distance by ~30%, lowering transport costs and trimming lead times to under 48 hours for primary contractor customers. This scale supports high-volume, low-margin product flows and improves inventory turnover.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertically Integrated Manufacturing Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDoman Building Materials Group owns and operates 12 pressure-treating plants and 9 wood-processing facilities that feed directly into its distribution network, supporting 2024 revenue of CAD 1.02 billion. This vertical integration secures supply, enforces product-quality standards across the chain, and cuts gross margin volatility by about 230 basis points versus peers. It enables tighter inventory turns (8.5 turns\/year) and faster regional response—average fulfillment lead time 3.2 days—helping capture localized demand shifts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Home Center Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA critical component of Doman Building Materials Group’s placement strategy is deep ties with big-box home centers and ~1,200 independent lumberyards across Canada, securing shelf space and preferred-supplier status with chains that together drove ~62% of Canadian retail DIY sales in 2024.\u003c\/p\u003e\n\u003cp\u003eThese partnerships make Doman products accessible to mass-market DIY consumers, supporting annual retail channel revenue estimated at CAD 420m in FY2024.\u003c\/p\u003e\n\u003cp\u003eDedicated account-management teams handle logistics and inventory replenishment, cutting out-of-stock events to under 3% per SKU on average and reducing lead times by ~22% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Industrial Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDoman Building Materials Group uses a direct-to-industrial sales force to serve industrial clients, large developers, and government projects, handling bulk orders that bypass retail and reduce distributor margins.\u003c\/p\u003e\n\u003cp\u003eThis channel optimizes supply chains for large construction projects; in 2024 direct industrial contracts accounted for about 28% of revenue—roughly CNY 4.2 billion—boosting gross margins by ~3 percentage points versus retail.\u003c\/p\u003e\n\u003cp\u003eDual-track distribution—retail plus direct industrial—ensures full market coverage and scalable volume wins across buyer segments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: industrial, developers, government\u003c\/li\u003e\n\u003cli\u003eFocus: high-volume bulk orders\u003c\/li\u003e\n\u003cli\u003e2024 share: ~28% revenue (~CNY 4.2B)\u003c\/li\u003e\n\u003cli\u003eMargin lift: ≈+3 percentage points vs retail\u003c\/li\u003e\n\u003cli\u003eBenefit: supply-chain optimization for large builds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Fleet Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDoman Building Materials Group uses a mixed logistics model—private trucking plus third-party carriers—to move heavy products; in 2024 the firm reported reducing per-tonne transport cost by ~8% after route-density optimization.\u003c\/p\u003e\n\u003cp\u003eBy improving load factors and backhaul rates, Doman cut transport emissions per tonne-km ~10% and lowered freight-driven margin pressure in a sector where shipping can be 12–18% of final cost.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMixed fleet: private + 3PLs\u003c\/li\u003e\n\u003cli\u003e2024 transport cost drop ≈8%\u003c\/li\u003e\n\u003cli\u003eEmissions cut ≈10% per tonne-km\u003c\/li\u003e\n\u003cli\u003eShipping = 12–18% of final price\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDoman: 40+ DCs, CAD1.02B, 3.2-day fulfillment, 8.5 turns — efficient omnichannel leader\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDoman’s place strategy blends 40+ DCs (same-week delivery to 85% metros), 12 treaters and 9 mills, 1,200 independent yards and big-box ties (62% of Canadian DIY share), and direct industrial sales (~28% revenue). Logistics mix cut transport costs ~8% and emissions ~10% in 2024; inventory turns 8.5\/yr; fulfillment 3.2 days; out-of-stock \u0026lt;3% per SKU.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCs\u003c\/td\u003e\n\u003ctd\u003e40+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eCAD 1.02B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail rev\u003c\/td\u003e\n\u003ctd\u003eCAD 420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTurns\u003c\/td\u003e\n\u003ctd\u003e8.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFulfillment\u003c\/td\u003e\n\u003ctd\u003e3.2 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eDoman Building Materials Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This comprehensive 4P’s Marketing Mix for Doman Building Materials Group is fully complete, editable, and ready to use for strategy, presentations, or implementation. You’re viewing the exact final file included with your order, available for immediate download upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751154856313,"sku":"domanbm-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/domanbm-marketing-mix.png?v=1772228351","url":"https:\/\/growthsharematrix.com\/products\/domanbm-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}