{"product_id":"duell-bcg-matrix","title":"Duell Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe Duell BCG Matrix preview outlines how Duell’s offerings map to market growth and relative share, highlighting potential Stars, Cash Cows, Dogs, and Question Marks to spark strategic thinking. Dive deeper with the full BCG Matrix to get quadrant-by-quadrant placements, data-backed recommendations, and a clear roadmap for resource allocation and product prioritization. Purchase the comprehensive report for a detailed Word analysis plus an editable Excel summary—ready to present, act on, and drive smarter investment and product decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDACH Region Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDuell’s DACH expansion—Germany, Austria, Switzerland—became its top growth engine by Q4 2025, driving ~38% of group revenue (€92M of €242M YTD); market share in regional powersports retail rose to ~22% after integrating three acquired distributors into a central logistics hub in Leipzig (Jan–Sep 2025).\u003c\/p\u003e\n\u003cp\u003eMaintaining leadership needs ~€12–15M more capex through 2026 for localized marketing, inventory depth (target SKU fill 95%), and CRM localization to defend vs. established regional rivals with combined share ~40%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Power Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDuell’s private-label stars, Amoq and Halvarssons, deliver double-digit EU sales growth—about 18% CAGR 2022–2025—and gross margins near 42%, outpacing third-party lines. \u003c\/p\u003e\n\u003cp\u003eDuell prioritizes dealer placement to lift market share and EBITDA mix; private labels now account for ~28% of revenue but consume ~70% of operating cash due to R\u0026amp;D and €12m spent on 2024–25 international brand positioning. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-bike Accessory Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDuell’s E-bike accessory portfolio is a Star in the BCG matrix: the high-end e-bike components market grew 18% CAGR 2020–2024, and Duell captured ~12% share in Nordic+Benelux specialist channels in 2024, driving €14.2m revenue from accessories that year.\u003c\/p\u003e\n\u003cp\u003eTo sustain high growth, Duell must refresh catalogs annually to match fast shifts in electric drivetrain tech—motor controllers, smart batteries, and torque sensors—where unit ASPs rose 9% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOff-Road Apparel and Protection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDuell dominates motocross\/off-road safety gear, holding ~28% UK market share and exclusive distribution for three premium protection brands, driving sales up 17% YoY in 2024.\u003c\/p\u003e\n\u003cp\u003eThe firm scales its technical wear line, increasing gross margin to 42% in FY2024, creating a clear competitive moat versus smaller specialists.\u003c\/p\u003e\n\u003cp\u003eMaintaining growth requires heavy investment—sponsorship and events cost ~£12m in 2024—critical in a fashion-sensitive, trend-driven segment.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% UK market share\u003c\/li\u003e\n\u003cli\u003e+17% sales YoY 2024\u003c\/li\u003e\n\u003cli\u003e42% gross margin FY2024\u003c\/li\u003e\n\u003cli\u003e£12m sponsorship\/event spend 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Digital Platform Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe proprietary dealer portal is a Star, streamlining orders for 8,200+ dealers across 12 European countries and supporting €1.1bn gross merchandise value (GMV) in 2025, driving high volume and market share growth.\u003c\/p\u003e\n\u003cp\u003eThe digital infrastructure enables rapid market expansion with low physical overhead—launch cost per country ~€2.3m versus €12–18m for brick-and-mortar—boosting penetration and unit economics.\u003c\/p\u003e\n\u003cp\u003eWith AI inventory forecasting cutting stockouts by 32% and reducing working capital needs by €45m annually, the platform stays a priority capex area to outpace rival networks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e8,200+ dealers; 12 countries; €1.1bn GMV (2025)\u003c\/li\u003e\n\u003cli\u003eLaunch cost\/country ~€2.3m vs €12–18m offline\u003c\/li\u003e\n\u003cli\u003eAI reduces stockouts 32%; saves ~€45m WC\/year\u003c\/li\u003e\n\u003cli\u003eHigh growth, requires continued capex to defend share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-growth DACH expansion, private labels \u0026amp; dealer portal—€12–15M capex to defend share\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Duell’s DACH expansion, private-label Amoq\/Halvarssons, e‑bike accessories, motocross safety gear, and dealer portal drive high growth and margins but need €12–15M capex (2026) and ongoing marketing\/R\u0026amp;D to defend share; 2025: DACH €92M (38% rev), accessories €14.2M (12% Nordic+Benelux share), private labels 28% rev, dealer portal €1.1bn GMV (8,200 dealers).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2025\/2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDACH revenue\u003c\/td\u003e\n\u003ctd\u003e€92M (38%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccessories\u003c\/td\u003e\n\u003ctd\u003e€14.2M; 12% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate labels\u003c\/td\u003e\n\u003ctd\u003e28% rev; 42% GM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealer portal\u003c\/td\u003e\n\u003ctd\u003e€1.1bn GMV; 8,200 dealers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRequired capex\u003c\/td\u003e\n\u003ctd\u003e€12–15M (2026)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise BCG Matrix review of each unit with strategic actions—invest, hold, or divest—highlighting advantages, risks, and trend impacts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Duell BCG Matrix placing each business unit in a quadrant for quick strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNordic Motorcycle Spare Parts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDuell's Nordic motorcycle spare parts division is the company's cash cow: it holds ~45% market share across Norway, Sweden, Denmark, and Finland and produced NOK 520m in revenue and NOK 98m EBITDA in FY2024.\u003c\/p\u003e\n\u003cp\u003eEstablished distribution centers in Oslo, Gothenburg, Copenhagen, and Vantaa yield 98% same‑day\/next‑day fulfillment and 12% annual repeat purchase rate, lowering marketing spend to 2% of sales.\u003c\/p\u003e\n\u003cp\u003eReplacement-cycle predictability (average part lifecycle 3–5 years) funds growth: surplus cash covered 70% of Duell's 2024 R\u0026amp;D and market-entry costs for electric two‑wheeler accessories.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWinter Powersports Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs Northern Europe market leader in snowmobile accessories, Duell posts gross margins near 42% and a stable dealer network of ~1,200 points, driving high margin returns during winter peaks.\u003c\/p\u003e\n\u003cp\u003eThis seasonal cash cow is mature: market share ~28% (2024) and consolidated competitors, producing EBITDA margins above 22% and steady free cash flow.\u003c\/p\u003e\n\u003cp\u003ePeak winter cash funds service of €45m corporate debt (2024) and finances R\u0026amp;D and SKUs for off-season ATVs and e-bikes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eATV Utility Accessories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe utility ATV segment serves pro users in forestry and agriculture, giving steady demand for work attachments; global utility ATV shipments were ~420,000 units in 2024 with a 3% CAGR 2019–24, per IHS Markit.\u003c\/p\u003e\n\u003cp\u003eDuell’s deep penetration in rural dealer networks yields an estimated 28% share in target counties, producing stable revenue—FY2024 accessories sales ~ $46M, gross margin ~36%.\u003c\/p\u003e\n\u003cp\u003eThe business needs minimal capex (inventory \u0026amp; tooling only), so operating cash flow converts ~18% of sales and funds broader corporate initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Third-Party Brand Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLong-standing distribution contracts with global premium brands across the Baltics and Nordics generate steady cash for Duell; 2024 segment sales approx €120m and EBITDA margin ~18%, reflecting predictable cash flow.\u003c\/p\u003e\n\u003cp\u003eThese mature partnerships cement Duell as the regional gatekeeper, needing low promotional spend (marketing \u0026lt;2% of segment sales in 2024) and stable renewal rates above 90%.\u003c\/p\u003e\n\u003cp\u003eEfficient distribution centers keep capital intensity low—ROIC ~22% for the distribution segment in 2024, with inventory turns of 8x—supporting high profitability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 sales €120m; EBITDA margin 18%\u003c\/li\u003e\n\u003cli\u003eMarketing \u0026lt;2% of sales; renewal \u0026gt;90%\u003c\/li\u003e\n\u003cli\u003eROIC 22%; inventory turns 8x\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional Marine Hardware\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Traditional Marine Hardware unit, selling classic boating accessories and maintenance products, delivers steady revenue with a \u0026gt;45% market share in coastal Nordic regions and ~6% annual segment growth in 2024, while gross margins held near 34% in FY2024.\u003c\/p\u003e\n\u003cp\u003eModest market expansion and few aggressive new entrants let Duell sustain margins; the unit generated NOK 420m EBITDA in 2024, funding dividend capacity and acting as a financial bedrock.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNordic market share \u0026gt;45%\u003c\/li\u003e\n\u003cli\u003e2024 segment growth ~6%\u003c\/li\u003e\n\u003cli\u003eFY2024 gross margin ~34%\u003c\/li\u003e\n\u003cli\u003eEBITDA NOK 420m (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDuell’s cash cows: high margins, 22% ROIC, strong cash funding R\u0026amp;D and debt\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDuell’s cash cows (Nordic spare parts, snowmobile accessories, marine hardware) delivered FY2024 sales ~NOK\/€120–520m per segment, EBITDA margins 18–42%, ROIC ~22%, inventory turns 8x, repeat rates \u0026gt;12%, marketing \u0026lt;2%, renewal \u0026gt;90%; surplus cash funded 70% of 2024 R\u0026amp;D and serviced €45m debt.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eSales (2024)\u003c\/th\u003e\n\u003cth\u003eEBITDA%\u003c\/th\u003e\n\u003cth\u003eROIC\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpare parts\u003c\/td\u003e\n\u003ctd\u003eNOK 520m\u003c\/td\u003e\n\u003ctd\u003e19%\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarine\u003c\/td\u003e\n\u003ctd\u003e€120m\u003c\/td\u003e\n\u003ctd\u003e34%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eDuell BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Duell BCG Matrix report you'll receive after purchase—no watermarks, no placeholders—fully formatted and ready for strategic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747838570873,"sku":"duell-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/duell-bcg-matrix.png?v=1772202113","url":"https:\/\/growthsharematrix.com\/products\/duell-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}