{"product_id":"eastwestbank-bcg-matrix","title":"East West Bancorp Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEast West Bancorp’s BCG Matrix preview highlights its core banking segments and regional business lines, showing where growth potential and cash generation intersect amid shifting interest rates and regional loan dynamics. See which units are driving market share, which are stable cash cows, and which may need strategic pivoting as competition and regulations evolve. This sneak peek sets the scene—purchase the full BCG Matrix for quadrant-by-quadrant placements, actionable recommendations, and downloadable Word and Excel reports to guide investment and strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCross-Border Trade Finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCross-Border Trade Finance is a star: East West Bancorp holds roughly 40% market share in US–Greater China trade services (2024 revenue basis), with segment revenue up 12% YoY to $420m in FY2024, driven by 18% growth in transaction banking volumes as firms seek regulatory expertise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Life Sciences Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTechnology and Life Sciences Banking is a star: East West Bancorp held roughly $6.3bn in tech\/life-sciences loans at YE 2024, ranking it a preferred lender to startups and mid-caps and earning above-market ROA near 1.8% in the segment.\u003c\/p\u003e\n\u003cp\u003eBy offering tailored credit lines and venture debt, the unit captures high returns in a market growing ~12% CAGR (2022–25); ongoing hires and a $25m digital-platform push are needed to fend off national banks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Media and Entertainment Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEast West Bancorp has a high-share niche financing film and TV productions that bridge Western and Eastern markets, supporting projects that drove 2024 media lending revenue of ~$146m, up 12% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Wealth Management Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDigital Wealth Management Platforms are Stars: they serve affluent Asian-American clients and capture rapid AUM growth—East West Bancorp reported digital AUM up ~28% YoY to $3.2 billion in 2025, signaling high market share in a niche growth market.\u003c\/p\u003e\n\u003cp\u003eThese platforms blend advanced portfolio tools and cross-border services, driving strong retention and fee income; recent onboarding rates rose 35% in 2024 as cross-border transfers grew 22%.\u003c\/p\u003e\n\u003cp\u003eTo keep pace with fintech rivals, the bank must invest in software and cybersecurity—estimated incremental tech spend of $40–60 million through 2026 to sustain growth and security compliance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget: affluent Asian-American investors\u003c\/li\u003e\n\u003cli\u003e2025 digital AUM: $3.2B (+28% YoY)\u003c\/li\u003e\n\u003cli\u003eOnboarding +35% (2024); cross-border transfers +22%\u003c\/li\u003e\n\u003cli\u003eRequired tech\/cyber spend: $40–60M through 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Growth Commercial and Industrial Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEast West Bancorp has captured a leading share of C\u0026amp;I lending to mid-sized firms in Texas and California, with C\u0026amp;I loans rising to about $18.4 billion by Q4 2025, driving strong net interest income from higher-yielding term loans tied to regional growth.\u003c\/p\u003e\n\u003cp\u003eThese loans benefit from US GDP growth and sector expansion through 2025; mid-market client revenue growth averaging ~8–12% yearly forces frequent capital injections, boosting repeat business and stickiness.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eQ4 2025 C\u0026amp;I loans ≈ $18.4B\u003c\/li\u003e\n\u003cli\u003eClient revenue growth ~8–12% YoY\u003c\/li\u003e\n\u003cli\u003eHigh repeat lending raises lifetime value\u003c\/li\u003e\n\u003cli\u003eConcentration: Texas, California corridors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-growth trade, tech, digital \u0026amp; C\u0026amp;I franchise: $420M trade, $6.3B tech, $3.2B AUM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Cross-border trade finance, tech \u0026amp; life-sciences banking, digital wealth, C\u0026amp;I mid-market lending—high share, double-digit growth, strong ROA\/AUM. Key 2024–25 metrics: trade revenue $420m (+12% YoY, ~40% US–Greater China share); tech loans $6.3bn (ROA ~1.8%); digital AUM $3.2bn (+28%); C\u0026amp;I loans $18.4bn (Q4 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrade\u003c\/td\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech loans\u003c\/td\u003e\n\u003ctd\u003ePortfolio\u003c\/td\u003e\n\u003ctd\u003e$6.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003e$3.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eC\u0026amp;I\u003c\/td\u003e\n\u003ctd\u003eLoans\u003c\/td\u003e\n\u003ctd\u003e$18.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix analysis of East West Bancorp: strategic recommendations for Stars, Cash Cows, Question Marks, and Dogs with competitive risks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG Matrix placing East West Bancorp units in quadrants for quick strategic decisions, export-ready for slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Asian-American Retail Deposits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEast West Bancorp holds a dominant share in Asian-American retail deposits—about $40.5 billion in core deposits Q4 2025, roughly 60% of total deposits—giving it a low-cost funding base typical of a cash cow.\u003c\/p\u003e\n\u003cp\u003eThis mature, brand-anchored segment needs minimal marketing spend—customer acquisition costs under $120 per account in 2025—so net interest margin benefits persist.\u003c\/p\u003e\n\u003cp\u003eThe surplus liquidity finances higher-growth areas: funding 55% of 2025 loan growth in commercial and fintech-focused segments (stars\/question marks).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished California Commercial Real Estate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEast West Bancorp dominates mature California commercial real estate lending, especially in ethnic enclaves where it has deep client ties; as of FY2024 loans secured by CRE in CA: about $35.2B (company filings), ~42% of total loans.\u003c\/p\u003e\n\u003cp\u003eThese CRE loans deliver steady, high-margin net interest income with low volatility; FY2024 net interest margin was 3.60%, supporting predictable cash generation.\u003c\/p\u003e\n\u003cp\u003eCash flows from this segment fund dividends and service corporate debt—East West paid $0.48\/share annual dividend in 2024 and reduced debt maturities via free cash flow from CRE operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall Business Administration Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs one of the top SBA lenders—East West Bancorp originated $2.1B in SBA loans in 2024—this unit holds high market share in a mature, well-regulated market, qualifying it as a cash cow in the BCG matrix.\u003c\/p\u003e\n\u003cp\u003eHighly standardized underwriting and centralized servicing cut incremental costs, yielding EBITDA margins above 30% on SBA portfolio slices and steady fee income.\u003c\/p\u003e\n\u003cp\u003eAnnual net cash from SBA lending (~$150–$250M in 2024) funds R\u0026amp;D in fintech pilots and supports cautious international expansion into Asia-Pacific markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConventional Residential Mortgage Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEast West Bancorp’s conventional residential mortgage portfolios are cash cows: in core California and Texas markets they hold high share with low single-digit loan growth; as of Q4 2025 loans held for investment in mortgages exceeded $18.2 billion, producing steady net interest income with minimal upkeep.\u003c\/p\u003e\n\u003cp\u003eThe segment’s saturation means limited upside but stable margins and predictable cash flow, letting management redeploy capital toward higher-return Asian commercial lending and fintech initiatives.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eQ4 2025 mortgage book: $18.2B\u003c\/li\u003e\n\u003cli\u003eGrowth: low single-digit year-over-year\u003c\/li\u003e\n\u003cli\u003eRole: steady NII, low maintenance\u003c\/li\u003e\n\u003cli\u003eStrategy: fund higher-return growth areas\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTreasury Management Services: for East West Bancorp, these are classic cash cows—low growth but high market share among established corporate clients, delivering sticky fee income once integrated into operations.\u003c\/p\u003e\n\u003cp\u003eThey require little capital; in 2024 treasury fees contributed an estimated $220M+ to noninterest income, funding AI and automation R\u0026amp;D that the bank reported at $35M in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh penetration: core corporate clients\u003c\/li\u003e\n\u003cli\u003eLow growth, steady margins\u003c\/li\u003e\n\u003cli\u003eSticky recurring fees, low capital\u003c\/li\u003e\n\u003cli\u003e2024 treasury fees ~ $220M+\u003c\/li\u003e\n\u003cli\u003e2024 AI\/automation R\u0026amp;D spend $35M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEast West Bancorp: Stable NII from Asian deposits, CRE, mortgages, SBA \u0026amp; treasury fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEast West Bancorp’s cash cows—Asian-American retail deposits, CA CRE lending, SBA and residential mortgages, plus Treasury services—generate predictable net interest and fee income, funding dividends, debt reduction, and fintech\/Asia growth; FY2024–Q4 2025 highlights: core deposits $40.5B, CRE loans $35.2B, mortgage book $18.2B, SBA originations $2.1B, NIM 3.60%, treasury fees ~$220M.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore deposits (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e$40.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCRE loans (FY2024)\u003c\/td\u003e\n\u003ctd\u003e$35.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage book (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e$18.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSBA originations (2024)\u003c\/td\u003e\n\u003ctd\u003e$2.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNIM (FY2024)\u003c\/td\u003e\n\u003ctd\u003e3.60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury fees (2024)\u003c\/td\u003e\n\u003ctd\u003e$220M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eEast West Bancorp BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact East West Bancorp BCG Matrix report you'll receive after purchase—no watermarks, no demo content, just the fully formatted, analysis-ready document crafted for strategic clarity and professional presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748254560633,"sku":"eastwestbank-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/eastwestbank-bcg-matrix.png?v=1772206598","url":"https:\/\/growthsharematrix.com\/products\/eastwestbank-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}