{"product_id":"ebscoind-marketing-mix","title":"EBSCO Industries Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how EBSCO Industries aligns product diversity, pricing models, distribution channels, and promotional tactics to sustain B2B and institutional leadership—get the full 4P’s Marketing Mix Analysis for a ready-made, editable report that saves hours of research and fuels strategy, presentations, or academic work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Research Databases and SaaS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEBSCO Information Services, the flagship of EBSCO Industries, distributes over 40,000 journals, 5 million e-books, and 1,000+ proprietary databases through EBSCOhost, serving 10,000+ institutional clients worldwide.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 EBSCO integrated generative AI to improve search relevance and discovery, cutting average search-to-result time by ~30% in pilot university deployments.\u003c\/p\u003e\n\u003cp\u003eOffered as SaaS, these platforms generated a reported $650M–$700M in annual recurring revenue for the information segment in 2024–2025 and underpin global academic research and institutional knowledge management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLibrary Technology and Management Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEBSCO offers the FOLIO open-source library services platform and EBSCO Discovery Service to streamline workflows, letting libraries manage physical and digital collections via a single interoperable interface.\u003c\/p\u003e\n\u003cp\u003eThrough 2025 EBSCO rolled quarterly updates emphasizing data privacy compliance (GDPR, CCPA alignment) and added LTI\/Caliper integrations; over 1,200 institutions use FOLIO and EDS, driving estimated annual subscription revenue of ~$95M in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Industrial Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEBSCO Industries’ Manufacturing and Industrial Solutions, via Vulcan Industries and Wayne Solutions, supplies retail fixtures, heavy-duty material handling gear, and specialty metal products to global commercial clients, generating estimated annual segment revenues around $220–260M in 2024 across parent subsidiaries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutdoor Products and Fishing Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthrough pradco outdoor brands ebsco industries sells fishing lures scents and gear reporting revenue of about in steady annual growth as eco-friendly materials hydro-acoustic tech drive premium pricing.\u003e\u003cpiconic lines blend heritage recognition with modern performance helping pradco hold roughly us fishing tackle market share in and sustain gross margins near\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePortfolio: lures, scents, equipment\u003c\/li\u003e\n\u003cli\u003e2024 rev: ~$120M\u003c\/li\u003e\n\u003cli\u003eGrowth: 3–5% CAGR\u003c\/li\u003e\n\u003cli\u003eUS market share: ~12%\u003c\/li\u003e\n\u003cli\u003eGross margin: ~32%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/piconic\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance and Real Estate Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEBSCO Insurance Services provides tailored risk management and brokerage to commercial clients, emphasizing niche sectors and professional liability; in 2024 the insurance market segment served an estimated $1.2B premium pool across regional accounts, with renewal retention rates above 85%.\u003c\/p\u003e\n\u003cp\u003eThe real estate arm develops luxury, sustainable New Urbanism communities like Alys Beach (Florida), where average lot price appreciation has exceeded 7% annually since 2018 and occupancy rates run near 95%, driving long-term investor value.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInsurance: niche commercial risk, professional liability, \u0026gt;85% retention\u003c\/li\u003e\n\u003cli\u003eMarket size: ~$1.2B premium pool (2024 est.)\u003c\/li\u003e\n\u003cli\u003eReal estate: Alys Beach, sustainable New Urbanism, ~7% CAGR since 2018\u003c\/li\u003e\n\u003cli\u003eOccupancy: ~95% supporting long-term appreciation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEBSCO: $650–700M info ARR plus diverse manufacturing, outdoor, insurance \u0026amp; real estate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEBSCO product mix centers on information platforms (EBSCOhost, EDS, FOLIO), manufacturing (Vulcan\/Wayne), PRADCO outdoor gear, insurance broking, and real estate; info services drove ~$650–700M ARR in 2024–25, FOLIO\/EDS ~ $95M, manufacturing ~$240M, PRADCO ~$120M, insurance premium pool ~$1.2B, Alys Beach lot CAGR ~7%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey Metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfo Services\u003c\/td\u003e\n\u003ctd\u003e$650–700M ARR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFOLIO\/EDS\u003c\/td\u003e\n\u003ctd\u003e$95M subs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing\u003c\/td\u003e\n\u003ctd\u003e$240M rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePRADCO\u003c\/td\u003e\n\u003ctd\u003e$120M rev, 12% US share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance\u003c\/td\u003e\n\u003ctd\u003e$1.2B premium pool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReal Estate\u003c\/td\u003e\n\u003ctd\u003e~7% lot CAGR since 2018\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into EBSCO Industries’ Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses EBSCO Industries' 4Ps into a concise, leadership-ready one-pager that simplifies strategic choices and accelerates alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Digital Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEBSCO’s Global Digital Distribution Network runs on a cloud-first platform that delivered 99.98% uptime in 2025, supporting 25,000+ institutional customers and scaling without physical inventory limits.\u003c\/p\u003e\n\u003cp\u003eData centers in North America, EU, and APAC reduce latency to under 120 ms on average and meet regional data residency rules updated as of December 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Sales and Support Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEBSCO Industries maintains a physical presence in over 30 countries, with regional sales and support offices that drove an estimated 42% of international subscription renewals in 2024; these local teams provide sales expertise and customer support tailored to markets. Regional offices are pivotal for navigating foreign government and academic procurement rules—EBSCO reported 18% year-over-year growth in institution contracts in APAC in 2024. Local reps adapt products for language and cultural needs, reducing onboarding times by about 25% in tested markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Wholesale Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor manufacturing and outdoor divisions, EBSCO uses big-box retailers, specialty shops, and e-commerce; PRADCO products appear in 2,500+ sporting goods stores globally as of 2025, and online sales grew 18% YoY in 2024. Manufacturing components ship direct to ~1,200 industrial clients, reducing intermediaries. This diversified physical distribution cuts exposure to any single retail-sector downturn and supported stable revenue in 2024 when brick-and-mortar fell 4%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive Real Estate Developments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe place element centers on high-barrier-to-entry sites emphasizing exclusivity and architectural significance, with EBSCO’s Alys Beach (30-acre resort community in Walton County, FL) exemplifying long-term master planning and premium finishes.\u003c\/p\u003e\n\u003cp\u003eThese projects are sold as destination investments to HNWIs; Alys Beach average lot sales exceeded $1.2M in 2024 and second-home buyers drove 65% of closings, supporting a premium pricing strategy and low inventory stance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-barrier locations: coastal, resort, gated\u003c\/li\u003e\n\u003cli\u003eExample: Alys Beach — 30 acres, avg lot $1.2M (2024)\u003c\/li\u003e\n\u003cli\u003eBuyers: 65% second-home HNWIs (2024)\u003c\/li\u003e\n\u003cli\u003ePositioning: destination investment, low inventory\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Library Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEBSCO places Integrated Library Ecosystems directly in student and researcher workflows by embedding with LMS platforms (Canvas, Blackboard) and university portals, driving adoption—EBSCO reported 60%+ of U.S. academic libraries used EBSCO products in 2024, boosting renewals and cross-sell.\u003c\/p\u003e\n\u003cp\u003eEmbedding tools where users work increases visibility and utility, raising session-to-search conversion and reinforcing EBSCO as a core academic utility; library spend on electronic resources hit $2.1B in North America in 2023, supporting ongoing demand.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegration with LMS increases usage rates ~35%\u003c\/li\u003e\n\u003cli\u003e60%+ U.S. academic library penetration (2024)\u003c\/li\u003e\n\u003cli\u003eNorth American e-resource spend $2.1B (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEBSCO: 99.98% uptime, 25k+ customers, 60%+ academic reach \u0026amp; $1.2M Alys Beach lots\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEBSCO’s place combines cloud distribution (99.98% uptime, 25,000+ institutions, \u0026lt;120 ms latency), regional data centers (NA\/EU\/APAC), 30+ country offices driving 42% intl renewals (2024), PRADCO in 2,500+ stores, Alys Beach lots avg $1.2M (2024), and 60%+ U.S. academic library penetration (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e99.98% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e25,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLatency\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;120 ms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl renewals\u003c\/td\u003e\n\u003ctd\u003e42% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail outlets\u003c\/td\u003e\n\u003ctd\u003e2,500+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlys Beach lot avg\u003c\/td\u003e\n\u003ctd\u003e$1.2M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAcademic penetration\u003c\/td\u003e\n\u003ctd\u003e60%+ (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eEBSCO Industries 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This comprehensive EBSCO Industries 4P's Marketing Mix analysis is fully complete, editable, and ready to use for strategy or presentation. You’re viewing the exact file included with your order, so buy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750118699385,"sku":"ebscoind-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ebscoind-marketing-mix.png?v=1772222383","url":"https:\/\/growthsharematrix.com\/products\/ebscoind-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}