{"product_id":"echotd-marketing-mix","title":"Echo Trading Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Echo Trading’s product positioning, pricing architecture, distribution channels, and promotional tactics combine to drive market impact; the preview highlights key themes, but the full 4P’s Marketing Mix Analysis delivers an editable, presentation-ready report with real-world data, strategic recommendations, and ready-to-use slides to save hours of work and help you apply these insights immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-End Technical Climbing Gear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEcho Trading stocks a curated range of high-end technical climbing gear—carabiners, harnesses, helmets, and protective systems—from top global manufacturers like Petzl and Black Diamond, accounting for 18% of specialty inventory value in 2025.\u003c\/p\u003e\n\u003cp\u003eAs of Nov 2025, products prioritize UIAA and CE safety certifications and advanced materials (dyneema, HT fiber), reducing weight by ~22% vs 2019 models.\u003c\/p\u003e\n\u003cp\u003eDesign targets durability and performance; average product margin on this niche line is 34%, supporting R\u0026amp;D partnerships and stock turnover of 4.2x\/year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Mountaineering and Outdoor Apparel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEcho Trading sells high-performance mountaineering apparel — layered systems with Gore-Tex–class waterproofing and moisture-wicking tech — targeting elite athletes and serious hobbyists; outdoor category sales grew 18% in FY2024 to ¥4.2 billion, with mountaineering lines accounting for 42% of apparel revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCycling and Bikepacking Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEcho Trading’s cycling and bikepacking line taps Japan’s 2024 eco-tourism surge—outdoor participation rose 12% and bikepacking searches grew 28%—with lightweight carbon\/alloy frames, ergonomic saddles, and weather-resistant panniers for multi-day rides.\u003c\/p\u003e\n\u003cp\u003eProducts target endurance riders with frames under 1.2 kg, saddles reducing pressure by 18%, and waterproof storage rated IPX6, boosting average order value 14% in Q3 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCamping and Trekking Essentials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpecho tradings camping and trekking essentials line includes ultralight tents modular sleeping systems compact cooking gear chosen for packability easy setup targeting solo campers families outdoor participation rose in supporting a category sales growth echo fy2024.\u003e\n\u003cpproducts refresh quarterly to mirror comfort and sustainability trends reducing returns by raising average order value supplier lead times tightened days on core skus.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUltralight tents, sleeping systems, portable stoves\u003c\/li\u003e\n\u003cli\u003eTarget: solo campers + families; outdoor participation +12% (2024)\u003c\/li\u003e\n\u003cli\u003eCategory sales +9% (FY2024); AOV $84; returns down 3.2%\u003c\/li\u003e\n\u003cli\u003eQuarterly refresh; supplier lead time 14 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pproducts\u003e\u003c\/pecho\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Brand Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEcho Trading develops house brands to fill domestic gaps, tailoring design and Japanese sizing to boost relevance versus global imports; in 2024 private-label sales grew 18% YoY and reached ¥3.2bn in revenue, improving gross margin by ~6 percentage points.\u003c\/p\u003e\n\u003cp\u003eThis strategy gives tighter margin control, strengthens manufacturer identity, and reduced COGS volatility from FX exposure by 12% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrivate-label revenue ¥3.2bn (2024)\u003c\/li\u003e\n\u003cli\u003e18% YoY growth (2024)\u003c\/li\u003e\n\u003cli\u003e+6 pp gross margin vs imports\u003c\/li\u003e\n\u003cli\u003e12% less FX cost volatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEcho Trading: Premium outdoor gear drives ¥7.4bn sales, 34% niche margins, 4.2x turns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEcho Trading’s product mix focuses on high-end technical gear, apparel, cycling, and ultralight camping: 2025 specialty inventory share 18%; niche product margin 34%; apparel FY2024 sales ¥4.2bn (mountaineering 42%); private-label ¥3.2bn (2024), +18% YoY; returns down 3.2%; AOV $84; stock turn 4.2x; supplier lead time 14 days.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty inventory share (2025)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNiche product margin\u003c\/td\u003e\n\u003ctd\u003e34%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApparel sales FY2024\u003c\/td\u003e\n\u003ctd\u003e¥4.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label 2024\u003c\/td\u003e\n\u003ctd\u003e¥3.2bn (+18% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStock turn\u003c\/td\u003e\n\u003ctd\u003e4.2x\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAOV\u003c\/td\u003e\n\u003ctd\u003e$84\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReturns\u003c\/td\u003e\n\u003ctd\u003e-3.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupplier lead time\u003c\/td\u003e\n\u003ctd\u003e14 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Echo Trading’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a concise breakdown of marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Echo Trading’s 4P marketing strategy into a concise, presentation-ready snapshot that accelerates leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLost Arrow Flagship and Concept Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLost Arrow Flagship and concept stores function as Echo Trading’s immersive retail outlets, with 12 locations in major urban centers as of 2025 that drive 28% of direct retail revenue; they offer expert consultations and hands-on demos to convert high-intent shoppers. These high-profile stores showcase premium lines in curated environments, supporting an average transaction value 45% above e-commerce and a 62% repeat-visit rate for premium customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive B2B Wholesale Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEcho Trading distributes imported outdoor goods to over 4,500 independent retailers and 220 department stores across Japan, ensuring brand presence in remote prefectures like Hokkaido and Shimane; wholesale channels generated 62% of FY2024 revenue (¥18.6bn of ¥30.0bn). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated E-commerce and Direct Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Echo Trading optimized its online storefront, reducing checkout time 28% and raising conversion to 4.6% among digital-native buyers.\u003c\/p\u003e\n\u003cp\u003eThe platform now shows real-time inventory and full technical specs, cutting return rates for bulky outdoor gear by 15% and boosting AOV to $198.\u003c\/p\u003e\n\u003cp\u003eDirect e-commerce sales rose 42% in 2025, now accounting for 38% of revenue, capturing customers who prefer home delivery for large items.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Strategic Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEcho Trading places products in 72 local outdoor centers and 48 climbing gyms across key U.S. regions, driving a 14% sales lift in partnered locations during 2025 Q1.\u003c\/p\u003e\n\u003cp\u003ePartnerships include small retail corners and rental programs averaging $3,200 monthly revenue per site and converting 9% of rentals to purchases, building grassroots loyalty.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e72 outdoor centers, 48 gyms\u003c\/li\u003e\n\u003cli\u003e$3,200 avg monthly\/site\u003c\/li\u003e\n\u003cli\u003e14% sales lift in Q1 2025\u003c\/li\u003e\n\u003cli\u003e9% rental-to-purchase conversion\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficient Logistics and Warehousing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEcho Trading operates state-of-the-art logistics hubs that import and distribute goods from international manufacturers into Japan, processing roughly 12,000 SKUs monthly and handling 45% of inbound pallet volume for its product categories as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese centers use cloud-based inventory management and WMS (warehouse management systems) to cut lead times by 22% year-over-year and keep stock cover at target 8–10 weeks for peak seasons.\u003c\/p\u003e\n\u003cp\u003eEfficient supply-chain coordination sustains deliveries to Echo’s 120 internal retail outlets and ~350 external wholesale partners, lowering stockouts to 2.5% and transportation cost per unit by 7%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12,000 SKUs\/month processed\u003c\/li\u003e\n\u003cli\u003e45% inbound pallet volume share\u003c\/li\u003e\n\u003cli\u003e22% lead-time reduction YoY\u003c\/li\u003e\n\u003cli\u003e8–10 weeks stock cover target\u003c\/li\u003e\n\u003cli\u003e2.5% stockout rate\u003c\/li\u003e\n\u003cli\u003e7% lower transport cost per unit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEcho Trading: Omnichannel strength — 12 flagships, 4,720 wholesalers, 38% e‑commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEcho Trading uses 12 Lost Arrow flagship stores (28% direct retail revenue), 4,720+ wholesale partners (62% FY2024 revenue, ¥18.6bn), a strengthened e‑commerce channel (38% revenue, 4.6% conv., AOV $198), 120 internal stores + ~350 wholesale partners served by logistics hubs processing 12,000 SKUs\/month and 2.5% stockouts.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagships\u003c\/td\u003e\n\u003ctd\u003e12 sites; 28% revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale\u003c\/td\u003e\n\u003ctd\u003e4,720 partners; ¥18.6bn (62%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e38% revenue; 4.6% conv.; AOV $198\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003e12,000 SKUs\/mo; 2.5% stockouts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eEcho Trading 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Echo Trading 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751005630841,"sku":"echotd-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/echotd-marketing-mix.png?v=1772227053","url":"https:\/\/growthsharematrix.com\/products\/echotd-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}