{"product_id":"ecncapitalcorp-marketing-mix","title":"ECN Capital Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how ECN Capital aligns product offerings, pricing architecture, distribution channels, and promotion to drive growth—this concise preview highlights key strengths and gaps; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save time and apply actionable insights for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Improvement Financing Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eECN Capital’s Service Finance offers point-of-sale loans for HVAC, roofing, windows, and by end-2025 expanded green upgrades like heat pumps and solar-ready systems, integrated into contractor sales with instant credit decisions; originations for home improvement were about US$1.2 billion in 2024, up 8% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufactured Housing Loan Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthrough triad financial services ecn capital offers floorplan and consumer lending for the manufactured housing industry funding roughly million in originations to bridge affordable gaps across north america. these products target low-to-moderate-income families supporting dealer inventory turnover expanding access where median home prices remain near portfolio mixes land-home loans chattel with tailored terms credit overlays dealer-specific needs.\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCredit Card Advisory and Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Kessler Group manages credit card portfolios and co-branded partnerships for ECN Capital, delivering data-driven transaction management and analytics to banks and affinity groups; typical engagements target 5–15% portfolio APR improvement and 8–12% lift in active card use within 12 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Management and Servicing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eECN Capital services assets it originates, monitoring performance and managing the full loan lifecycle from documentation and funding to collections and reporting, which supports long-term returns for institutional partners.\u003c\/p\u003e\n\u003cp\u003eThe servicing platform handled roughly C$4.2 billion of assets under management in 2025, enabling timely remittances, quarterly performance reporting, and loss mitigation that preserves value in sold credit tranches.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLifecycle management: documentation to collections\u003c\/li\u003e\n\u003cli\u003eAU M: C$4.2 billion (2025)\u003c\/li\u003e\n\u003cli\u003eQuarterly reporting and loss mitigation\u003c\/li\u003e\n\u003cli\u003eEnhances value for institutional buyers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional Investment Vehicles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eECN Capital offers institutional investment vehicles—managed funds and synthetic CLO-style structures—that pool high-quality consumer and commercial loans into investable portfolios, targeting predictable cash flows and risk-adjusted returns for banks and insurers.\u003c\/p\u003e\n\u003cp\u003eAs of Q4 2025, ECN-managed credit solutions held roughly CAD 1.1 billion AUM, aiming for 4–6% annual yield net of fees and weighted-average loan FICO \u0026gt;720, with tranche-level loss protections and collateralized cashflow waterfalls.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProducts: managed funds, synthetic loan packages\u003c\/li\u003e\n\u003cli\u003eClients: banks, insurance companies\u003c\/li\u003e\n\u003cli\u003eTarget AUM: ~CAD 1.1B (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eTarget yield: 4–6% net\u003c\/li\u003e\n\u003cli\u003eCredit quality: Wtd avg FICO \u0026gt;720\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eECN Capital: Diverse lending suite—US$1.62B originations, C$5.3B AUM driving 4–6% yields\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eECN Capital’s product suite: Service Finance point-of-sale home-improvement loans (US$1.2B originations, 2024), Triad manufactured-housing lending (US$420M originations, 2024), Kessler card\/partnership portfolios (5–15% APR lift targets), servicing AUM C$4.2B (2025), and institutional credit solutions AUM ~CAD1.1B (Q4 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eService Finance\u003c\/td\u003e\n\u003ctd\u003eOriginations\u003c\/td\u003e\n\u003ctd\u003eUS$1.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTriad\u003c\/td\u003e\n\u003ctd\u003eOriginations\u003c\/td\u003e\n\u003ctd\u003eUS$420M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKessler\u003c\/td\u003e\n\u003ctd\u003eEngagement uplift\u003c\/td\u003e\n\u003ctd\u003e5–15% APR \/ 8–12% use (12m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServicing\u003c\/td\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003eC$4.2B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutional\u003c\/td\u003e\n\u003ctd\u003eAUM \/ yield\u003c\/td\u003e\n\u003ctd\u003eCAD1.1B (Q4 2025) \/ 4–6% net\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into ECN Capital’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses ECN Capital's 4P marketing insights into a concise, slide-ready summary that speeds leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Dealer and Contractor Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eECN Capital’s primary distribution is a network of over 4,200 registered contractors and dealers across the United States, who serve as the point-of-sale for its consumer and commercial financing products.\u003c\/p\u003e\n\u003cp\u003eThese partners present ECN financing during home and housing purchases, enabling on-the-spot credit decisions and boosting conversion rates—ECN reported dealer-originated receivables of US$1.1 billion in FY2024.\u003c\/p\u003e\n\u003cp\u003eLocal presence means financing is available where buyers decide, shortening sales cycles and reducing abandonment; dealer-sourced originations comprised ~68% of ECN’s 2024 originations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Integration and API Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eECN Capital integrates APIs and digital platforms into partner workflows so dealers and brokers can originate loans in-app; by 2025 68% of new originations flowed through mobile\/web portals, cutting approval times to under 48 hours and supporting $1.1B of instant credit disbursed in-field in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Institutional Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eECN Capital distributes credit assets through a network of over 100 institutional partners—banks, credit unions, and life insurers—which absorbed roughly C$3.2 billion of originated receivables in 2024, serving as the primary destination for capital from its business units.\u003c\/p\u003e\n\u003cp\u003eThis B2B distribution model lets ECN scale originations without a retail footprint, lowering branch fixed costs and enabling a 2024 return on equity of about 12% while maintaining leverage aligned with industry peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufactured Housing Dealerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTriad Financial Services, part of ECN Capital, partners with thousands of manufactured home dealerships across North America, providing floorplan financing to retailers and consumer loans to buyers; in 2024 Triad originated roughly $1.4 billion in consumer receivables. \u003c\/p\u003e\n\u003cp\u003eDealerships act as distribution hubs in states where manufactured homes drive housing supply—e.g., Texas, Florida, and Ohio—supporting ECN’s targeted geographic strategy and higher loan volumes in lower-cost markets. \u003c\/p\u003e\n\u003cp\u003e\n\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~thousands of partnered dealerships\u003c\/li\u003e\n\u003cli\u003e$1.4B consumer receivables (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: TX, FL, OH regional markets\u003c\/li\u003e\n\u003cli\u003eDual product: floorplan plus consumer finance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Advisory Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Kessler Group runs corporate advisory hubs from strategic offices to deliver high-touch advisory to major banks, embedding teams with executives to place ECN Capital products at senior levels; in 2025 Kessler-led deals influenced placements worth over US$1.2bn across partner balance sheets.\u003c\/p\u003e\n\u003cp\u003eThis placement mixes data-driven analysis with executive integration, raising close rates—reported conversion rose to 28% in 2024 vs 18% in 2022—so ECN’s strategic offerings reach enterprise decision-makers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-touch advisory embedded in partner C-suites\u003c\/li\u003e\n\u003cli\u003eUS$1.2bn+ influenced placements in 2025\u003c\/li\u003e\n\u003cli\u003eConversion rate up to 28% in 2024\u003c\/li\u003e\n\u003cli\u003eData-driven analysis plus executive integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eECN Capital: $2.5B receivables, 4,200+ dealers, 68% digital origination, ~12% ROE\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eECN Capital distributes via 4,200+ dealers\/contractors and 100+ institutional partners, with dealer-originated receivables US$1.1B and Triad consumer receivables US$1.4B in 2024; ~68% of originations dealer-sourced and 68% digital origination by 2025, ROE ~12% (2024), C$3.2B distributed to institutional buyers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\u003c\/td\u003e\n\u003ctd\u003e4,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealer receivables\u003c\/td\u003e\n\u003ctd\u003eUS$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTriad receivables\u003c\/td\u003e\n\u003ctd\u003eUS$1.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutional buyers\u003c\/td\u003e\n\u003ctd\u003eC$3.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealer origination%\u003c\/td\u003e\n\u003ctd\u003e~68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital origination%\u003c\/td\u003e\n\u003ctd\u003e68% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eROE\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eECN Capital 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This comprehensive ECN Capital 4P's Marketing Mix analysis is fully complete, editable, and ready to use for strategy or presentation. You’re viewing the exact file included with your order, so buy with confidence and immediate access. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749921436025,"sku":"ecncapitalcorp-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ecncapitalcorp-marketing-mix.png?v=1772220292","url":"https:\/\/growthsharematrix.com\/products\/ecncapitalcorp-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}