{"product_id":"edison-bcg-matrix","title":"Edison International Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEdison International’s BCG Matrix preview highlights where its business lines—regulated electric utilities, grid modernization projects, and emerging clean-energy initiatives—likely sit across Stars, Cash Cows, Dogs, and Question Marks, revealing growth potential versus cash generation and resource drains; this snapshot helps prioritize capital allocation and strategic focus. Purchase the full BCG Matrix for quadrant-by-quadrant placements, data-backed recommendations, and a downloadable Word and Excel package to turn insights into actionable investment and operational decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrid Modernization and Electrification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEdison International has invested over $15 billion into grid modernization through 2025 to support California’s decarbonization and electrification targets, positioning this segment as a high-growth leader with dominant regional share in utility-scale distribution and smart-grid services.\u003c\/p\u003e\n\u003cp\u003eAs California advances toward full electrification of buildings and transport, demand for grid capacity is rising ~6–8% annually, driving rate-base growth potential despite heavy upfront spending.\u003c\/p\u003e\n\u003cp\u003eHigh capital expenditure and multi-year projects raise short-term leverage, but these investments are central to long-term stable returns and regulated revenue expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Vehicle Charging Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSouthern California Edison (SCE) runs one of the largest U.S. utility-led EV charging programs, with SCE proposing $1.6 billion for charging and grid upgrades through 2026 and targeting ~2.4 million EVs in its service area by 2030 per CPUC-aligned forecasts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUtility Scale Battery Energy Storage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEdison International is rapidly scaling utility-scale battery energy storage, adding ~1.2 GW\/2.4 GWh from 2023–2025 to smooth solar\/wind intermittency and meet California's 2045 carbon-free mandate; storage now represents a core Stars segment in the BCG matrix with \u0026gt;30% annual capacity growth. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWildfire Mitigation Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEdison International’s wildfire mitigation tech—covered conductors and advanced weather monitoring—sits in a high-growth BCG quadrant: rising demand from worsening climate trends and strict California regulations. In 2024 the company spent about $1.2 billion on wildfire safety programs, cutting ignition incidents and limiting potential liability exposures tied to past fires.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh growth: wildfire losses up 30% since 2010\u003c\/li\u003e\n\u003cli\u003eCapex: $1.2B in 2024 for mitigation\u003c\/li\u003e\n\u003cli\u003eBenefit: lowers long-term liability and preserves market position\u003c\/li\u003e\n\u003cli\u003eDrawback: high upfront cost, slow ROI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClean Energy Transmission Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEdison International rates Clean Energy Transmission Projects as Stars: high-growth segment driven by CAISO 2030 targets and 2035 SB100 ambitions; statewide transmission investment needs hit $22–28 billion through 2030 per CAISO, and Edison holds ~45% share of planned regional tie-line projects in its service territory as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eThese HV transmission assets are core to Edison’s growth plan, representing roughly $1.2–1.6 billion of capital spend in 2026–2028 guidance and expected to lift regulated rate base growth by ~3–4% annually through 2030.\u003c\/p\u003e\n\u003cp\u003eThey enable large-scale renewable integration from remote zones to Los Angeles and San Diego, cut curtailment, and lower system LCOE (levelized cost of energy) by estimated 8–12% for connected projects based on recent CAISO modeling.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh growth: CAISO $22–28B need to 2030\u003c\/li\u003e\n\u003cli\u003eDominant share: ~45% regional tie-lines (Dec 2025)\u003c\/li\u003e\n\u003cli\u003eCAPEX: $1.2–1.6B (2026–2028)\u003c\/li\u003e\n\u003cli\u003eRate base lift: ~3–4% CAGR to 2030\u003c\/li\u003e\n\u003cli\u003eLCOE cut: 8–12% for connected renewables\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEdison International: $15B Grid Capex, Storage \u0026amp; EV Push, Rate-Base Growth to 2030\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEdison International’s Stars: grid modernization, storage, wildfire mitigation, EV charging, and clean transmission—high-growth, regulated rate-base drivers with $15B capex to 2025, $1.2B wildfire spend (2024), ~1.2GW storage added (2023–25), SCE $1.6B EV plan to 2026, CAISO $22–28B transmission need to 2030; rate-base CAGR ~3–4% to 2030.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey 2024–26\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrid\u003c\/td\u003e\n\u003ctd\u003e$15B capex to 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStorage\u003c\/td\u003e\n\u003ctd\u003e~1.2GW\/2.4GWh (’23–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWildfire\u003c\/td\u003e\n\u003ctd\u003e$1.2B 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV\u003c\/td\u003e\n\u003ctd\u003e$1.6B to 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransmission\u003c\/td\u003e\n\u003ctd\u003e$1.2–1.6B (’26–28)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix analysis of Edison International’s units with quadrant-specific strategies, investment recommendations, and trend-driven risks\/opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page overview placing each Edison International business unit in a BCG quadrant for fast strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Residential Power Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe regulated residential utility at Edison International (Southern California Edison, market cap ~55B USD as of Dec 31, 2025) delivers steady revenue—~63% of 2024 consolidated revenues—driven by a captive ~5M customer base and allowed ROE near 10.4%, so growth tracks population and demand (low, ~1–2% CAGR). It generates strong free cash flow (~$1.6B in 2024) funding dividends and reinvesting into higher-growth grid modernization stars.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransmission Asset Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEdison International’s Transmission Asset Portfolio delivers steady cash flow: California high-voltage lines generated ~ $1.1B EBITDA in 2024, driven by regulated returns and established rate bases, yielding margins near 60% vs company avg ~25%. \u003c\/p\u003e\n\u003cp\u003eThese lines need mainly maintenance capex—EIX spent ~$220M on transmission maintenance in 2024—not large development outlays, preserving free cash flow and dividend capacity. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulated Rate Base Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe regulated rate base assets of Edison International, totaling about $22.5 billion in electric plant in service as of Dec 31, 2024, form the earnings foundation under California Public Utilities Commission oversight.\u003c\/p\u003e\n\u003cp\u003eThis mature, monopoly-like footprint in Southern California delivers predictable cash flows and low incremental growth, making it a classic cash cow in the BCG matrix.\u003c\/p\u003e\n\u003cp\u003eCash from these assets funds interest and principal on corporate debt—EIX had $7.9 billion long-term debt at end-2024—and supports the holding company’s financial stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Industrial Power Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCommercial and Industrial Power Delivery in Southern California provides Edison International steady, low-growth cash flows—SCE sold ~86 million MWh in 2024 to C\u0026amp;I customers, generating roughly $9.2 billion in revenue (about 45% of total utility revenue), reflecting market maturity and stable demand.\u003c\/p\u003e\n\u003cp\u003eHigh-volume sales to large users ensure predictable cash inflows and EBITDA margins near utility sector norms (~33% in 2024), with minimal marketing since customers are tied to existing distribution infrastructure.\u003c\/p\u003e\n\u003cp\u003eRisk is low but capped upside: load growth ~0.8% CAGR (2020–2024) limits expansion without new electrification or rate actions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable revenue: ~$9.2B from C\u0026amp;I (2024)\u003c\/li\u003e\n\u003cli\u003eHigh volume: ~86M MWh sold to C\u0026amp;I (2024)\u003c\/li\u003e\n\u003cli\u003eMargins: ~33% utility EBITDA (2024)\u003c\/li\u003e\n\u003cli\u003eGrowth: ~0.8% load CAGR (2020–2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Hydropower Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLegacy Hydropower Operations: Edison International’s century-old hydro plants deliver stable, low-cost baseload generation—operating with \u0026gt;90% availability and marginal O\u0026amp;M below $10\/MWh—so they subsidize margins across the portfolio.\u003c\/p\u003e\n\u003cp\u003eInstalled capacity ~1,200 MW, annual output ~4.5 TWh (2025 forecast), negligible capital spend needed, and cash returns support utility earnings and fund renewables growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh availability \u0026gt;90%\u003c\/li\u003e\n\u003cli\u003eO\u0026amp;M \u0026lt; $10\/MWh\u003c\/li\u003e\n\u003cli\u003eCapacity ~1,200 MW\u003c\/li\u003e\n\u003cli\u003eAnnual output ~4.5 TWh (2025)\u003c\/li\u003e\n\u003cli\u003eMinimal capex; strong free cash flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEdison International: Stable cash cows — $1.6B FCF, $22.5B assets, 1.2GW hydro\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEdison International cash cows (SCE utility, transmission, C\u0026amp;I sales, hydro) generated ~63% of 2024 revenue, ~$1.6B FCF (2024), ~$9.2B C\u0026amp;I revenue (86M MWh, 2024), transmission EBITDA ~$1.1B (2024), electric plant in service ~$22.5B (12\/31\/24), long-term debt $7.9B (12\/31\/24), hydro ~1,200 MW ~4.5 TWh (2025 forecast).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e% Rev (2024)\u003c\/td\u003e\n\u003ctd\u003e~63%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFCF (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eC\u0026amp;I Rev (2024)\u003c\/td\u003e\n\u003ctd\u003e$9.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransmission EBITDA (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlant in service (12\/31\/24)\u003c\/td\u003e\n\u003ctd\u003e$22.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLong-term debt (12\/31\/24)\u003c\/td\u003e\n\u003ctd\u003e$7.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHydro capacity\/output\u003c\/td\u003e\n\u003ctd\u003e~1,200 MW \/ ~4.5 TWh (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eEdison International BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Edison International BCG Matrix report you'll receive after purchase—no watermarks, no placeholders, just the fully formatted, ready-to-use strategic analysis designed for clarity and professional presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748447924601,"sku":"edison-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/edison-bcg-matrix.png?v=1772208209","url":"https:\/\/growthsharematrix.com\/products\/edison-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}