{"product_id":"efgfg-marketing-mix","title":"EFG International Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEFG International blends premium private-banking products, value-based pricing, selective global distribution, and targeted wealth-management promotions to serve high-net-worth clients; this snapshot highlights strategic alignment but only scratches the surface—purchase the full 4P’s Marketing Mix for granular data, actionable recommendations, and a ready-to-use, editable presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBespoke Private Banking and Advisory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEFG International uses a Client Relationship Officer model to deliver bespoke private banking and advisory, with 1:1 coverage for clients averaging CHF 5–10m in investable assets as of FY2024; officers craft tailored strategies based on documented risk profiles and multi-decade goals. \u003c\/p\u003e\n\u003cp\u003eAdvisory emphasizes long-term trust via regular in-person reviews and family governance planning; EFG reported CHF 137.8bn in assets under management at end-2024, underpinning scale for concierge service. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInvestment Solutions and Asset Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEFG International’s Investment Solutions and Asset Management offers discretionary and advisory mandates across global equity, fixed income, and alternatives, managing roughly CHF 65bn in invested assets as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 these mandates embedded advanced ESG criteria—covering 95% of AUM—to meet rising demand for sustainable, impact-focused investing.\u003c\/p\u003e\n\u003cp\u003eClients access institutional-grade research and quantitative risk tools, with target diversification reducing portfolio volatility by ~18% in stressed scenarios (backtest 2018–2023).\u003c\/p\u003e\n\u003cp\u003eMandates include tailored diversification strategies and liquidity tiers to navigate volatile global markets and regulatory shifts in 2024–25.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Planning and Estate Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEFG International’s Wealth Planning and Estate Services manage trusts, foundations and life insurance to secure succession; as of 2024 EFG advised on over CHF 12bn in client estate structures, aiming to minimize cross-border tax friction and probate risk. The firm coordinates global fiscal needs—tax filings, CRS\/FTA compliance and multi-jurisdictional trusts—so families keep wealth across generations; client retention for private banking stood near 88% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCredit and Financing Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEFG International offers Lombard loans and selective residential mortgages in high-end markets, supplying liquidity so clients avoid selling core investments; as of 2025 EFG reported CHF 6.1bn in lending-related exposure supporting wealth clients.\u003c\/p\u003e\n\u003cp\u003eThis credit flexibility helps entrepreneurs and families act on immediate opportunities and smooth cash flow, preserving long-term strategies; typical Lombard advance rates reach 60–70% depending on collateral.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpecialized: Lombard loans, select residential mortgages\u003c\/li\u003e\n\u003cli\u003e2025 lending exposure: CHF 6.1bn\u003c\/li\u003e\n\u003cli\u003eAdvance rates: ~60–70%\u003c\/li\u003e\n\u003cli\u003eUse: liquidity without liquidating portfolios\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional and Corporate Banking Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEFG International’s Institutional and Corporate Banking Services serve custody clients, execution-only platforms, and independent asset managers, leveraging its global infrastructure for secure clearing, settlement, and regulatory reporting.\u003c\/p\u003e\n\u003cp\u003eIn 2024 EFG reported CHF 2.1bn in fee income across institutional services (approx 18% of total fees), expanding revenue by serving the professional ecosystem with scalable back-office solutions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCustody \u0026amp; settlement: global reach, SOC-compliant processes\u003c\/li\u003e\n\u003cli\u003eExecution-only platforms for brokers and managers\u003c\/li\u003e\n\u003cli\u003eSupport for independent asset managers, scalable back-office\u003c\/li\u003e\n\u003cli\u003eCHF 2.1bn institutional fee income in 2024 (~18% of fees)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEFG: CHF 65bn mandates, bespoke private banking \u0026amp; CHF 2.1bn institutional fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEFG’s product suite centers on bespoke private banking (1:1 CRO model; typical client CHF 5–10m), discretionary\/advisory mandates (CHF 65bn AUM in 2025; 95% ESG coverage), wealth\/estate planning (CHF 12bn advised in 2024), lending (CHF 6.1bn exposure; 60–70% Lombard advances), and institutional services (CHF 2.1bn fees in 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate banking\u003c\/td\u003e\n\u003ctd\u003eClient size CHF 5–10m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMandates\u003c\/td\u003e\n\u003ctd\u003eCHF 65bn AUM (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG\u003c\/td\u003e\n\u003ctd\u003e95% AUM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth planning\u003c\/td\u003e\n\u003ctd\u003eCHF 12bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLending\u003c\/td\u003e\n\u003ctd\u003eCHF 6.1bn exposure\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutional fees\u003c\/td\u003e\n\u003ctd\u003eCHF 2.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into EFG International’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a complete breakdown of the bank’s marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses EFG International's 4P insights into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSwiss Core Hubs in Zurich and Geneva\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSwitzerland remains EFG International’s primary booking center and operational heart in 2025, with Zurich and Geneva handling roughly 68% of the group’s booked client assets (CHF 32.5bn of CHF 47.8bn total AuM in private banking, FY 2024 pro forma). These hubs offer political stability and top-tier regulation—Switzerland ranks 1st in the 2024 Global Financial Centres Index for trust—which clients value for cross-border wealth structuring. Proximity to London and EU markets enables same-day trade execution and a reported 15% faster settlement time versus non-Swiss centers, supporting high-touch service for European and global clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Asia-Pacific Growth Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEFG International has expanded in Singapore and Hong Kong, adding 25% more client advisors since 2020 to capture East Asia’s rising UHNW wealth, which grew 9% annually to $11.2 trillion in 2024 (Capgemini Global Wealth Report 2024). These hubs act as gateways for regional clients, offering local expertise plus access to EFG’s Swiss private banking network and $100+ billion in global assets under management. The bank is investing in local talent and tech, increasing regional hires by 30% in 2023 and deploying digital wealth tools to serve high-growth, tech-savvy markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean and UK Regional Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWith offices in London, Luxembourg and Monaco, EFG International places teams within 20 km of major European wealth centers, serving clients under UK, Luxembourg and Monaco regimes; EFG reported CHF 11.6 billion in client assets in EMEA at FY 2024 year-end. This tri-jurisdictional footprint lets EFG match linguistic needs (English, French, Italian) and legal requirements across EU and UK rules. It enables cross-border wealth management, tax-aware structuring, and local relationship banking. Local compliance teams reduce onboarding times and support faster execution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Client Portals and EFG Direct\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy late 2025 EFG International upgraded EFG Direct to offer secure, real-time mobile and web portfolio access, serving 24\/7 monitoring, secure messaging, and advanced reporting for private clients.\u003c\/p\u003e\n\u003cp\u003eThe digital channel complements 80+ physical offices, reducing routine branch visits by ~35% while preserving adviser-led, high-touch service for larger mandates.\u003c\/p\u003e\n\u003cp\u003eAdoption: 62% of clients active monthly, digital assets viewable exceed CHF 18bn, and encrypted messaging meets GDPR and FINMA standards.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 access: mobile + web\u003c\/li\u003e\n\u003cli\u003e62% monthly active users\u003c\/li\u003e\n\u003cli\u003eCHF 18bn+ digital assets visible\u003c\/li\u003e\n\u003cli\u003e35% fewer routine branch visits\u003c\/li\u003e\n\u003cli\u003eSecure messaging: GDPR \u0026amp; FINMA compliant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Network of Client Relationship Officers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEFG International places Client Relationship Officers (CROs) as its main distribution channel, linking products to clients and handling CHF 148 billion in assets under management (FY 2024) through personalized advice.\u003c\/p\u003e\n\u003cp\u003eCROs are stationed in 30+ financial centers worldwide—Zurich, Geneva, London, Dubai, Singapore—ensuring local access and cultural fit; this decentralized human network drives client retention and recurring revenue.\u003c\/p\u003e\n\u003cp\u003ePersonal proximity and continuity are core: average client tenure with a CRO exceeds 8 years, supporting cross-sell rates above 40% and steady fee income.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrimary channel: CROs handle client interfacing\u003c\/li\u003e\n\u003cli\u003eReach: 30+ global financial centers\u003c\/li\u003e\n\u003cli\u003eScale: CHF 148bn AUM (FY 2024)\u003c\/li\u003e\n\u003cli\u003eClient tenure: \u0026gt;8 years; cross-sell \u0026gt;40%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEFG: Swiss-focused private banking (CHF32.5bn) with growing Asia hubs and strong digital reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: EFG centers operations in Switzerland (Zurich\/Geneva: ~68% of private banking AuM, CHF 32.5bn of CHF 47.8bn FY2024), hubs in Singapore\/Hong Kong (25% more advisors since 2020), EMEA offices (London\/Luxembourg\/Monaco: CHF 11.6bn EMEA AuM), 80+ branches plus EFG Direct digital channel (62% monthly active; CHF 18bn viewable).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eLocation\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSwitzerland\u003c\/td\u003e\n\u003ctd\u003ePrivate banking AuM share\u003c\/td\u003e\n\u003ctd\u003e68% (CHF 32.5bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsia (SG\/HK)\u003c\/td\u003e\n\u003ctd\u003eAdvisor growth since 2020\u003c\/td\u003e\n\u003ctd\u003e+25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEMEA\u003c\/td\u003e\n\u003ctd\u003eAuM FY2024\u003c\/td\u003e\n\u003ctd\u003eCHF 11.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003eMonthly active clients \/ viewable assets\u003c\/td\u003e\n\u003ctd\u003e62% \/ CHF 18bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eEFG International 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual EFG International 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750088585593,"sku":"efgfg-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/efgfg-marketing-mix.png?v=1772221901","url":"https:\/\/growthsharematrix.com\/products\/efgfg-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}