{"product_id":"egecarpets-marketing-mix","title":"Ege Carpets Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Ege Carpets blends product innovation, value-based pricing, targeted distribution, and cultural promotions to dominate flooring markets; the preview highlights strengths but the full 4P's Marketing Mix Analysis delivers the complete, editable strategy pack—perfect for consultants, students, and decision-makers seeking actionable insights to replicate or benchmark success.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Material Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEge Carpets uses recycled materials like ECONYL yarn from fishing nets and industrial waste, cutting virgin nylon use by an estimated 42% in 2024 and lowering raw-material CO2 by ~28% per m2. By end-2025 the firm had rolled Cradle to Cradle Certified products across its catalog, meeting circular-economy standards and enabling full product recyclability. These carpets are engineered for high-traffic durability, with average wear-life \u0026gt;12 years and 95% material recovery in pilot take-back programs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustom Design and Bespoke Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEge Carpets offers bespoke flooring via advanced injection dyeing, enabling virtually unlimited patterns and colors; the service drove 18% of 2024 B2B sales and grew 27% YoY in high-end hospitality contracts. \u003c\/p\u003e\n\u003cp\u003eClients work with Ege Design Studio to co-create brand-specific or architectural solutions—projects average €120k per order, with repeat-rate at 62% for corporate accounts. \u003c\/p\u003e\n\u003cp\u003eThis customization is a core differentiator, targeting signature hotel and flagship corporate builds where bespoke projects command 30–45% price premiums over standard ranges. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Carpet Tiles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCarpet tiles form a core 28% of Ege Carpets’ 2025 product mix thanks to modularity, fast installation (avg 40% time savings vs broadloom) and low maintenance costs—reducing lifecycle spend by about 12% over 10 years.\u003c\/p\u003e\n\u003cp\u003eThey use specialized backings made from recycled PET (post-consumer plastic bottles), with 2025 lines averaging 35% recycled content to boost underfoot comfort and lower VOCs for better indoor air quality.\u003c\/p\u003e\n\u003cp\u003eThe 2025 range includes squares, planks and hexagons in multiple sizes, enabling complex geometric layouts and zoning in open-plan offices; commercial spec projects report up to 22% improved space adjacency efficiency when using tile zoning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcoustic and Comfort Engineering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEge Carpets prioritizes acoustic performance, using integrated felt backings and high-density pile to cut airborne and impact noise—studies show such systems can reduce noise levels by 3–8 dB, improving speech privacy in open offices.\u003c\/p\u003e\n\u003cp\u003eThese constructions also boost thermal insulation, lowering heating demand by ~6% in commercial buildings, which supports wellbeing in hotels and raises workspace productivity.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3–8 dB noise reduction\u003c\/li\u003e\n\u003cli\u003e~6% heating energy savings\u003c\/li\u003e\n\u003cli\u003efelt backings + high-density pile\u003c\/li\u003e\n\u003cli\u003etargets offices, hotels, healthcare\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury Broadloom and Rug Collections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEge Carpets Luxury Broadloom and Rug Collections deliver seamless wall-to-wall broadloom for premium interiors and made-to-measure rugs that anchor residential and hotel lounges, with textures and HD prints emulating stone, wood, or abstract art.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Ege reported a 12% premium-segment sales rise and a 9-point margin improvement tied to higher-price custom rugs and broadloom projects for 5-star hotels in Europe and MENA.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSeamless broadloom: luxury, high-comfort coverage\u003c\/li\u003e\n\u003cli\u003eCustom rugs: focal points for lounges\u003c\/li\u003e\n\u003cli\u003eDesign: intricate textures, HD natural\/abstract prints\u003c\/li\u003e\n\u003cli\u003e2024: +12% premium sales, +9pp margin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEge Carpets 2025: 35% Recycled, 42% Less Virgin Nylon, +12% Premium Sales, 95% Recovery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEge Carpets' 2025 product mix: 35% recycled content, 42% less virgin nylon (2024), 28% lower raw-material CO2\/m2, 95% material recovery pilot, average wear-life \u0026gt;12 yrs, tiles 28% mix, bespoke orders €120k avg, 62% corporate repeat, premium sales +12% (2024), margin +9pp.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled content\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVirgin nylon reduction\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRaw-material CO2 ↓\u003c\/td\u003e\n\u003ctd\u003e28%\/m2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial recovery\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Ege Carpets’ Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Ege Carpets’ 4P insights into a concise, at-a-glance summary—ideal for leadership briefings and quick strategic alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Showroom Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEge Carpets operates showrooms in London, Paris, Stockholm, and Dubai, engaging the global architecture community and supporting €120m 2024 export sales with local, hands-on access.\u003c\/p\u003e\n\u003cp\u003eThese spaces serve as creative hubs where architects inspect physical samples and use AR\/VR visualization tools; 62% of project wins in 2024 cited showroom visits as decisive.\u003c\/p\u003e\n\u003cp\u003eThe physical footprint enables curated consultations for complex international projects, reducing specification errors by an estimated 18% and shortening procurement cycles by ~25%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distribution Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEge Carpets uses ~220 authorized distributors and agents across 45 countries to reach markets without direct offices, boosting export revenue to €112m in 2024 (45% of sales). Partners are chosen for commercial-flooring expertise and local technical support, cutting response time to under 72 hours in 80% of cases. This tiered model raised distribution capacity 28% from 2021–24 while keeping service-related complaints under 2.1%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Project Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDirect Project Sales Force: Ege Carpets maintains a dedicated internal sales team handling institutional and corporate accounts, ensuring a direct manufacturer-to-end-user link and cutting intermediaries’ margin typically 8–15%.\u003c\/p\u003e\n\u003cp\u003eThis D2M approach suits multi-national hotel chains and global HQs needing uniform flooring across sites; in 2024 projects sales grew 22%, with institutional contracts averaging €420k per project.\u003c\/p\u003e\n\u003cp\u003eSales reps serve as project consultants, managing specification, ordering, and delivery—reducing lead-time variance from 12 to 6 weeks and lowering rejection rates by 40%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Specification Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Ege Carpets raised online-spec uptake: its configurator traffic grew 82% year-over-year and sample orders hit 48,000, boosting direct B2B digital sales 27% to €9.6M.\u003c\/p\u003e\n\u003cp\u003eArchitects can download 4K textures and BIM objects (Revit\/ArchiCAD) from the site; 62% of RFPs in 2025 included Ege assets in early-stage models, widening specification reach globally.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eConfigurator traffic +82% (2025)\u003c\/li\u003e\n\u003cli\u003eSample orders 48,000 (2025)\u003c\/li\u003e\n\u003cli\u003eB2B digital sales €9.6M (+27%)\u003c\/li\u003e\n\u003cli\u003e62% of 2025 RFPs used Ege BIM\/textures\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean Manufacturing and Logistics Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEge Carpets centralizes production in Denmark to enforce strict quality control and comply with EU environmental rules, supporting a 2024 reported waste-to-landfill rate below 0.5% and ISO 14001 certification across plants.\u003c\/p\u003e\n\u003cp\u003eEfficient European logistics achieve average lead times of 7–10 days to major EU markets and 14–21 days to ports for export, helping cut stockouts and expedite custom orders.\u003c\/p\u003e\n\u003cp\u003eLocalized hubs enable inventory turnover of ~6.5x\/year and faster response to bespoke orders, reducing custom lead-time by ~30% versus Asian sourcing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDenmark production: ISO 14001, \u0026lt;0.5% landfill (2024)\u003c\/li\u003e\n\u003cli\u003eLead times: 7–10 days within EU, 14–21 to ports\u003c\/li\u003e\n\u003cli\u003eInventory turnover: ~6.5x\/year\u003c\/li\u003e\n\u003cli\u003eCustom-order lead-time cut: ~30%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEge Carpets: €120M exports, €9.6M B2B digital, 220 distributors, fast EU lead times\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEge Carpets combines flagship showrooms (London, Paris, Stockholm, Dubai), 220 distributors in 45 countries, a D2M project sales force, and Denmark-based production to support €120m exports (2024), €9.6M B2B digital sales (2025) and 62% BIM\/RFP uptake; lead times: 7–10 days EU, 14–21 to ports; inventory turnover ~6.5x; sample orders 48,000 (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports 2024\u003c\/td\u003e\n\u003ctd\u003e€120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B digital 2025\u003c\/td\u003e\n\u003ctd\u003e€9.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShowrooms\u003c\/td\u003e\n\u003ctd\u003e4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributors\u003c\/td\u003e\n\u003ctd\u003e220\/45 countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSample orders 2025\u003c\/td\u003e\n\u003ctd\u003e48,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead times\u003c\/td\u003e\n\u003ctd\u003e7–10d EU \/14–21d ports\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eEge Carpets 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Ege Carpets 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750432944505,"sku":"egecarpets-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/egecarpets-marketing-mix.png?v=1772224927","url":"https:\/\/growthsharematrix.com\/products\/egecarpets-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}