{"product_id":"ellassay-five-forces-analysis","title":"Shenzhen Ellassay Fashion Co. Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Must-Have Tool for Decision-Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eShenzhen Ellassay faces intense rivalry from fast-fashion and premium domestic brands, moderate supplier power due to diversified sourcing, and rising buyer bargaining from online channels; barriers to entry are medium given brand and distribution needs, while substitutes from international labels and private labels pose a tangible threat.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Shenzhen Ellassay Fashion Co.’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccess to specialized high-end raw materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShenzhen Ellassay Fashion Co. depends on premium inputs—silk, cashmere, high-grade wool—to protect ELLASSAY and Laurel’s luxury image; in 2024 China produced ~50% of global raw silk and accounted for ~30% of global wool exports, but certified luxury-grade suppliers number in the low hundreds. \u003c\/p\u003e\n\u003cp\u003eThat narrow pool of quality-and-sustainability compliant vendors creates moderate supplier power: suppliers can pressure prices by 3–7% and tighten lead times, risking 1–2% margin erosion if sourcing shifts late in a season.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImpact of sustainable sourcing requirements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, stricter environmental rules and a 42% rise in consumer demand for ethical fashion force deeper supplier vetting, boosting power of green-certified suppliers.\u003c\/p\u003e\n\u003cp\u003eSuppliers with GOTS, OEKO-TEX, or ISO 14001 certification command premiums; market data shows eco-certified textile prices 10–18% higher, strengthening supplier leverage.\u003c\/p\u003e\n\u003cp\u003eEllassay often competes with LVMH and Kering for these inputs, which can raise procurement spend by an estimated 6–9% of COGS and squeeze margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertical integration and supply chain agility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEllassay cuts supplier power by owning key design and manufacturing steps and keeping close vendor ties; in 2024 vertical integration covered roughly 60% of production volume, lowering external fabric spend by an estimated 12% year-on-year.\u003c\/p\u003e\n\u003cp\u003eManaging its supply chain lets Ellassay switch among fabric suppliers within weeks, reducing single-supplier dependency and enabling faster turnarounds—helpful when seasonal trend lead times fell to about 4–6 weeks in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSwitching costs for specialized technical components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFor technical garments and high-performance accessories, Ellassay uses specialized components needing proprietary machinery; switching suppliers can cost 200k–500k CNY for validation and recalibration per production line, raising supplier leverage.\u003c\/p\u003e\n\u003cp\u003eQuality testing adds 4–8 weeks delay and ~2–3% of unit cost, so niche suppliers hold pricing and lead-time power until alternatives qualify.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh validation cost: 200k–500k CNY\u003c\/li\u003e\n\u003cli\u003eTime-to-qualify: 4–8 weeks\u003c\/li\u003e\n\u003cli\u003eExtra unit cost: 2–3%\u003c\/li\u003e\n\u003cli\u003eSupplier leverage: high in niche categories\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnological advancements in textile manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSuppliers who invested in automation and digital twinning deliver the precision and lower defect rates Ellassay needs for premium lines, letting them cut material waste by up to 20% and improve yield by ~12% per factory (industry reports, 2024–25).\u003c\/p\u003e\n\u003cp\u003eThose suppliers command price premiums—often 8–15% higher—because their tech reduces rework and shortens lead times, boosting gross margins on luxury garments.\u003c\/p\u003e\n\u003cp\u003eWith the sector shifting to high-tech production—projected 30% of Chinese textile capacity using Industry 4.0 tools by 2026—these suppliers’ bargaining power is rising.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAutomation + digital twinning: waste −20%, yield +12%\u003c\/li\u003e\n\u003cli\u003ePrice premium: +8–15%\u003c\/li\u003e\n\u003cli\u003eIndustry 4.0 adoption in China: ~30% by 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModerate–High Supplier Power: 60% In-House Cuts Risk amid 3–18% Price Pressure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSupplier power is moderate-high: narrow pool of luxury-grade, certified textile suppliers (China ~50% raw silk production 2024) lets them push prices 3–18% and stretch lead times, risking ~1–3% margin erosion; Ellassay’s 60% in-house production and fast supplier switches reduce risk, but niche components (validation cost 200k–500k CNY, 4–8 weeks) and tech-enabled suppliers (price +8–15%) raise leverage.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-house production\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupplier price pressure\u003c\/td\u003e\n\u003ctd\u003e3–18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eValidation cost\u003c\/td\u003e\n\u003ctd\u003e200k–500k CNY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech premium\u003c\/td\u003e\n\u003ctd\u003e+8–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored exclusively for Shenzhen Ellassay Fashion Co., this Porter's Five Forces overview uncovers competitive intensity, buyer and supplier power, threat of new entrants and substitutes, and identifies disruptive forces and market entry risks shaping the company’s pricing power and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces summary for Shenzhen Ellassay Fashion—quickly highlights supplier\/buyer leverage, competitive rivalry, entry threats, and substitutes to guide strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow switching costs in the premium segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConsumers of high-end women’s apparel face almost zero financial switching cost when moving from Ellassay to rivals, so emotional ties, design and status drive loyalty more than contracts; in China luxury switching intent rose to 42% in 2024 per McKinsey, boosting customer leverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh price sensitivity in the middle-to-high income bracket\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAffluent shoppers in China tightened spending into 2025—high-income household consumption growth slowed to 3.2% in 2024 (National Bureau of Statistics), so Ellassay faces stronger value scrutiny.\u003c\/p\u003e\n\u003cp\u003eCustomers now benchmark domestic quality vs European luxury; 42% of Chinese luxury buyers said they compare value-for-money across brands in a 2024 Bain report.\u003c\/p\u003e\n\u003cp\u003eIf Ellassay’s perceived value fails to match its premium prices, buyers will reallocate spend to rivals, reducing brand power and sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluence of social media and digital transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSocial commerce and review platforms let Shenzhen Ellassay customers compare prices and read peer feedback instantly; 72% of Chinese shoppers used social commerce in 2024, raising real-time price and quality pressure on brands.\u003c\/p\u003e\n\u003cp\u003eThis transparency lets buyers hold Ellassay accountable for quality or ethical lapses, and in 2023 publicized product issues cut comparable apparel sales by up to 9% within a month for affected firms.\u003c\/p\u003e\n\u003cp\u003eInfluencers and KOLs amplify customer power—KOL-driven campaigns accounted for about 18% of online fashion sales in China in 2024—so negative endorsements can quickly redirect trends away from Ellassay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for personalized and omnichannel experiences\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eModern luxury shoppers expect seamless experiences across boutiques, e-commerce, and social apps, and in China 72% of luxury buyers use omnichannel touchpoints when purchasing (Bain\/Luxury Goods 2024); this forces Ellassay to invest in integrated systems and staff training to avoid churn.\u003c\/p\u003e\n\u003cp\u003ePersonalization and high-touch service are table stakes: 58% of Chinese premium consumers pay more for personalized offerings (McKinsey 2023), so buyers can effectively set service standards and pricing expectations for Ellassay.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e72% use omnichannel touchpoints\u003c\/li\u003e\n\u003cli\u003e58% pay more for personalization\u003c\/li\u003e\n\u003cli\u003eHigher CX investment reduces churn risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAvailability of diverse fashion alternatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Shenzhen market hosts 1,200+ fashion labels (2024 Shenzhen Commerce Bureau), from heritage luxury to niche designers, so customers can skip brands that don't match their style and switch easily.\u003c\/p\u003e\n\u003cp\u003eHigh fragmentation—top 5 brands hold under 18% market share—keeps buyers central, raising price sensitivity and demand for personalization; Ellassay must differentiate on fit, service, or limited drops.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ local and international labels (2024)\u003c\/li\u003e\n\u003cli\u003eTop 5 share \u0026lt;18%\u003c\/li\u003e\n\u003cli\u003eHigh churn; personalization wins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuyers in Control: 42% Ready to Switch—Ellassay Must Match Value, CX \u0026amp; Influence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBuyers hold strong leverage: low switching costs, 42% luxury switching intent (McKinsey 2024), 72% omnichannel use and 72% social commerce uptake (2024), 58% pay more for personalization (McKinsey 2023), and \u0026gt;1,200 Shenzhen labels with top-5 \u0026lt;18% share (Shenzhen Commerce 2024), forcing Ellassay to match perceived value, CX, and influencer sentiment or lose share.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLuxury switching intent\u003c\/td\u003e\n\u003ctd\u003e42% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOmnichannel use\u003c\/td\u003e\n\u003ctd\u003e72% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePay more for personalization\u003c\/td\u003e\n\u003ctd\u003e58% (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShenzhen labels\u003c\/td\u003e\n\u003ctd\u003e1,200+ (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eShenzhen Ellassay Fashion Co. Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Porter's Five Forces analysis of Shenzhen Ellassay Fashion Co. you'll receive immediately after purchase—no surprises, no placeholders. The document is fully formatted, professionally written, and ready for download and use the moment you buy. It contains the complete assessment of competitive rivalry, supplier and buyer power, threat of substitutes, and barriers to entry. You're viewing the same final file you'll get upon payment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747014226297,"sku":"ellassay-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ellassay-five-forces-analysis.png?v=1772194286","url":"https:\/\/growthsharematrix.com\/products\/ellassay-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}